Ama Lou - NORTHSIDE (Official Music Video)

AMA LOU’s “Northside” is available now: smarturl.it/Am...
Directed by Ama Lou
Production:
Producer: Sam Hunt
1st AD: Danny McGuire
PA: Carter Purdy
Camera:
DOP: Mahalia John
1st AC: Rob Webster
2nd AC: Javier de Pablos Velez
Camera Trainee: Cecil Trail
Lighting:
Gaffer: Cole Barranco
Best Boy: Sam Needham
Electric: Henry Martinez
HMU:
Makeup Artist: Kendall Cotta
Costume:
Wardrobe Supervisor: Luci Ellis
BTS:
BTS Photographers: Haley Blavka & Mark Peace
Cast:
Travis Taco Bennett
A$AP Nast
Fai
Ganna Bogdan
Sickamore
Post:
Colourist: Caroline Morin
Editor: Mike Spagnoli
Connect with AMA LOU:
Instagram: / amaloumusic
Facebook: / amaloumusic
#Northside #AMALOU #AMA #AMAWHO

[@agnifilmclips5452]

Sometimes these youtube recommendations really be blessing me...

[@TeesReddRose]

True

[@BarbieBando]

Jan Newzadi *Facts 😂*

[@cb7298]

Jan Newzadi what a fact

[@brigitblu4]

Amen tho idk what she's talking about it slaps as fuck

[@orlanek6015]

Jan Newzadi for reallll

[@Jungle1111]

She just has natural swag which makes her so attractive. I think I have a crush on her ngl

[@badasseditss]

Jungle Child me too lol

[@jeromechamberlain5663]

FACTS! fr fr

[@Annuii.i]

Don't we all

[@Jungle1111]

Black Women Are the Blueprint She’s 19 👍🏽

[@cvv2_nonvbv745]

No cap

[@oathworks7434]

This looks like the intro to a late 90's early 00's black sitcom. Living for it.

[@yusufmac5397]

Oath Works truss. Inject that shit

[@oathworks7434]

Moon Rise FOH

[@otogun3324]

@Moon Rise whitewashing ?

[@touyaism7860]

Moon Rise WHAT

[@MrSpiritualDesire]

That's what makes it solid gold

[@kaylamurphy6363]

Ama Lou is way too under-rated, this girl needs more recognition.

[@lupediaz6300]

As soon as I heard her voice I instantly fell in love 💕

[@syreetahutchinson6776]

She definitely needs so much more recognition! I agree 100%. I discovered her by chance and am really glad I did. Even at 47yrs of age. I probably listen, dance & sing along with her daily. Can't see that stopping anytime soon ❤.

[@Percyvillian21]

Her voice literally sounds like life taking a breath okay this is my last comment for the day.

[@koko.444]

🥺

[@ela111v2]

She wears same jacket here and on other video music she is icon

[@BarbieBando]

Percy Jnr Johnson *This doesn’t make sense but then again it does lol*

[@morganamugler1562]

Ok, she can actually sing and ain’t one of them cursive singers

[@Harley10S]

Morgana Mugler 😂😂

[@kuraudo9700]

Morgana Mugler have you ever been to an African American church?

[@morganamugler1562]

Cloud 9 raised in one. Why?

[@NOmyNAMEisChai]

Levi sza Billie eyelash

[@sarah.ariias]

Levi They’re talking about singers who basically just go up and down on the pitch and wave around their voice aimlessly, as you would when writing cursive.

[@Emma974]

i'm obsessed with the way she moves

[@meli2126]

same

[@ClauAmyStump]

Her hair ✨

[@lashawnda527]

its really giving hotline bling

[@luv.mercii2113]

The way she danced in this video is exactly how I act when I’m singing/rapping the lyrics to a song that I love

[@thealchemists2b]

hahaha I swear me too

[@OOoKarmaoOO]

*"Wanted to cry but there's nothing that made me"* I can relate❄️

[@monaalshamrani7293]

Hi.

[@anafidelli565]

Hi

[@anafidelli565]

@@monaalshamrani7293hi

[@jamesmorgan9283]

For those of you who didn't know, Ama Lou is British. She's from North London. That's why she mentions the "Northside" Edit: "Sainsbury's" is a very big British supermarket. Equivalent of a Walmart/Target, etc.

[@Solar.Plexxus]

And sainsbury lool

[@Beth676]

Thanks, that makes so much sense now that I think about it

[@amab1853]

I had a feeling she was from the UK. Her swag and style gave it away. She has the same name as me lol

[@yahairabarron2748]

Good to know she is not referring to Chicago

[@marshulikes2257]

Nah nigga she talking about north side Long Beach @vincestaples

[@alysimone]

This song is proof that if the song’s good enough you don’t need a bunch of stuff in the MV to entertain the listener.

[@goochipoochie]

Her voice and her moves are so amazing and uplifting

[@chigozieumeofia49]

I SPENT 5 YEARSSSS!!!! LOOKING FOR THIS SONG AND I FINALLY FOUND IT AGAIN!!!! I miss it soooo much God is so good

[@scarlettvi4642]

She is probably the dream of every bisexual girl on this world.

[@guilhermemorita5537]

Mine too

[@gabriellemcintyre1885]

Well, you ain't wrong

[@mrpdirectioner1]

Indeed.

[@MDMAisGOODforYOU]

i'm a gay boi, but she really is gorgeous!

[@scarlettvi4642]

@enigmaticstatic 7 but are you bisexual?

[@michaelmasebe796]

The Moment I saw Ama Lou dropped something new I jumped. We want a whole album Ama!

[@CampLife08]

Her and Brent faiyaz would sound dope together

[@xodiiv2549]

Yesss

[@Xoxotho]

Definitely! Lol

[@sofiiii1]

YE`S

[@davenerys]

I don't usually agree with KZbin comments about so and so collabs, but yes this would be a great collab.

[@janae412]

🗣🗣🗣🗣🗣

[@jennifer-oe2dq]

Everbody be talking about her looks and vibe. But people talk about her voice too plz. It is absolutely dope! 🙏

[@eli-pd9df]

It’s not the best voice, but it is a unique voice that exactly fits her image and vibe that I can get with. Definitely something I’m excited to hear more of.

[@trdkhalil3942]

eli nobody has the best voice. But her voice is soothing

[@vuyolwethu_m26]

How has she gotten even more gorgeous???? Also, that's how I dance in my room.

[@nuellagibson]

She’s a whole different vibe!! You can tell she loves what she’s doing and she’s having fun with it. Another banger!!👏🏾❤️

[@keke4175]

Don’t you just love the feeling of discovering new songs 😆

[@guilhermemorita5537]

The best hobby

[@juliabueno250]

the reason why i dont quit KZbin

[@nelisamchunu6095]

Bruhhh 😭😭😭😭😭

[@MrSpiritualDesire]

Brings meaning to life

[@brianastone4317]

Definitely my new woman crush 😻

[@syreetahutchinson6776]

She definitely needs so much more recognition! I discovered her by chance and am really glad I did. Even at 47yrs of age. I probably listen, dance & sing along with her daily. Can't see that stopping anytime soon ❤.

[@theblackpetedavidson]

When she stops talking and starts singing it's like a W O A H.

[@goochipoochie]

As soon as the song starts it hits me out of nowhere and i haven't recovered yet

[@masshendrix]

Ama is ready to take over! Glad we got to witness her grow and now ITS OVER! She’s coming !!! 🔥🔥

[@remonasaal8262]

I need Ama Lou ft Bryson Tiller😩 Ama Lou ft Khelani😤 Ama Lou ft Teyana Taylor😭 Ama Lou ft Brent Faiyaz!!!😍

[@shamalkumar7869]

nice list

[@muzankibutsuji220]

Nice playlist dude , I bet you get high :D

[@DA-pg3dl]

The weeknd tho

[@chaddickerson9408]

Drake too 👌🏽

[@muzankibutsuji220]

chad dickerson no

[@Rose-od4lp]

"Wanted to cry but there's nothing that made me" Hits HARD💣😅Northside hella cold👌🏻❤️

[@kieranmarisa7733]

why are people sleeping on this masterpiece

[@swisschoklate736]

Cuz it ain't really

[@MsRocque]

Her hair has a whole body of its own. Real talk

[@keokhanao8124]

And its real

[@Biscotti7]

@@keokhanao8124 L comment

[@mckensipayne3199]

She is seriously one of the most beautiful people I've ever seen AND her music is dope??

[@gatzke7955]

Something mad different abt this song, she’s got that swag in the way she moves. The way the song comes in sounds beautiful. Need more of this kinda shit in my life fr

[@ezzb]

Fr, sounds a bit like 00's r&b, got a old hip hop vibe, but still manages to sound new, like her own thing.

[@chikitaa78]

Her vibe remind me of Aaliyah. Very talented and naturally pretty

[@Sevisija]

My first thought aswell. I missed that sound.

[@yaroslavdimitrov1772]

Most likely Ciara, I think of vs with Luda, like the first few seconds 😅

[@ByTyPerez]

i’m tripping on shrooms right now and just listening and seeing how far you’ve come is amazing, i love your success story!

[@spiritualbutterfly3769]

lol this comment made my night. cheers to psilocybin lol

[@YorkshireGamer]

If you was tripping, you can taste the music

[@michaelscott6357]

SAME FUCKING HERE WTF...

[@wowimaoi]

That neva

[@mercedesrobinson511]

Weed is all you need

[@1234naznaz]

Honestly if Toni Romiti & Zendeya had a child it would be her

[@smartkidslose]

basically

[@namiko8782]

THIS!

[@alisescott4650]

1234naznaz exactly what I was thinking

[@graceknight9337]

fr I exactly what i was just thinking that

[@zoegeorge8859]

Omg I thought it was just me that saw Toni in her

[@po3alily]

still one of my favorite songs. the NORTHSIDE WIT ME EVEN IN LA !!!!!!

[@hightopv1352]

That bone structure. But she is dope. Love when girls just have that natural swag. Let me clear this up cuz the comments...The comment about the bone structure was me stating I love her facial features especially her cheekbones. Some women within each ethnic group do have more masculine looking features. But whatever, either way this human being is talented and beautiful. I don't care about that extra stuff. Been bumping this for days now❤

[@christopherlondon7382]

Or he....

[@nywat]

@@christopherlondon7382 fuck you on about?

[@ybfromoblock3381]

@@nywat I was looking at the thumbnail thinking it may be

[@justme-qp8nz]

She's naturally stunning 💗.

[@rome8934]

Or maybe she’s just gay...

[@stacey1236541]

I play this on repeat, she has such a rapper attitude I just want to watch her fool around with her friends..

[@Oldheadontheblock]

Her voice is healing

[@antoniaperdu7726]

I just love how it's her vibing with her crew. I love how whomever Femi is was included in the video via phone call. I love how this song makes me feel. Thank you

[@NickMintz]

Yeah man I'm ready to hear the whole album too

[@kaylapipito1778]

Nick Mintz foreal foreal

[@gessieckah3513]

YES. THIS SPRUNG ON ME AND I WAS NOT READY

[@gabriellareno5933]

Everytime she releases something I literally scream.👏👏👏👏🥳🥳🥳🥳🥳🥳

[@TariqAmazin]

AAAAAAAAH!!

[@Tisaj961]

Sameeeee 😫

[@gabrielleholt446]

Same!!! I gasped with joy!!

[@globaltunes486]

Pain allows u too grow ,but how u grow is up to u Dont give up now dig deeper Trust your faith & Have faith in yourself Prayer changes things..... Dont give up now ,dedication!!!!!!!!!!

[@OOoKarmaoOO]

I love her tomboyish vibe plus it made her voice a greater surprise,my KZbin recommendations did their job for once 💿

[@LightsCamerasFashion]

Her voice is so 90’s/early 00’s I looove it❤️ R&B needs you AMA Lou...

[@justadoggo7546]

My eyes widened when she started singing. Ok this is the day i’ll start stanning her

[@donovandunlap8560]

Voice of a mother. Can't resist that.

[@TR-ke1ok]

My ears and definately my eyes have been blessed with pure fire.

[@sso9816]

Mesmerising Ama! You so underrated, you deserve more than the Everest 🌄

[@sabisabi.]

Man's said wallahi lmaooo. This is DOPE.

[@lolabint3411]

I'm saying!!

[@rvnatherula]

Sabah Omer when?

[@sabisabi.]

@@rvnatherula At the part when she receives a call and the man on the line says "wallahi" in reference to whether he's going to be at the video shoot. LOL.

[@KM-oj3nu]

@@sabisabi. yh theres a lot of somalis in london. They made wallahi popular now every1 uses it

[@esther4482]

Captain Mo or maybe the guys just Muslim. His names Femi which is a massive giveaway that he’s Nigerian n a lot of Nigerians are Muslim. Lol somalis/arabs aren’t the only Muslims

[@B1shii28]

Til the day this is a banger..and IK bangers ❤😂

[@she.so7]

Swear women crush EVERYDAY, her moves, look, and voice just everything!!! and yoo collab with Brent Fayiaz

[@Evan-qo6hq]

SHE HAS AN UNIQUE VOICE . ❤

[@LMPVMELA]

I am so in love with her and her voice and her talent and her style and h-

[@christopherjones7312]

So lit. Litera just a dope homie kicking it with her boys.

[@haiiyaz]

this is the most underrated song i have ever heard

[@Doworkhill]

There's a lot of underrated songs you haven't heard yet. Keep that in mind.

[@kenchPP]

Why is it underrated

[@sheergadott2029]

kzbin.info/www/bejne/fpSld6yMo8tgldE NO THIS IS

[@J0vivis]

Ughh she's the most beautiful human ever 🥵🥵😭

[@cutieekoala6601]

unpopular opinion : mv like this in white studio can make self healing, bless my eyes.

[@manuelaolayameza9615]

Fai khadra really out here blessing my eyes. I thought I needed glasses, suddenly I´m cured. Also, Ama Lou and Fai really are the bisexual dream

[@jamesmorgan9283]

After listening to DDD, I'm really looking forward to her next project. She has too much potential

[@chairmanwu]

a girl wearing comfortable clothing in a video instead of being overtly exposed is a breathe of fresh air

[@susannejensen4295]

Yes! Well women should wear what ever they want sexsual or not.. But its refreshing to see a music video with out nudity or underwear. She looks so cool and just in tune with herself.

[@lisaisa]

Come to London, you'll see teens dressed like this on the regular

[@shanteldube2389]

@Dante Solaris why

[@bolucky564]

Lainie Woo well I feel they’re allowed wear it but I guess it’s different

[@e.n.akasha9516]

I N D E E D!!!!!!! SHE IS STUNNING...

[@NoneNone-qp3kj]

first time listening to her music and i can tell you : this girl is about to pop y'all wait and see

[@cs6078]

A rising star for certain. Love the Arabi!! Yaas!!!

[@astgraphicnovel]

OH THANK YOU KZbin RECOMMENDATIONS. THIS IS ONE OF THE ONLY TIMES WHEN IT RECOMMENDED SOMETHING SO GOOD.

[@lannaaa1723]

1:07 When you suppose to be asleep but you're on your phone and your mom comes in your room💀This song firee thoo 💙💙 cant wait to hear this on the radioo😭

[@LounaticE92]

I am addicted to this song...

[@lauthv7]

Me too

[@viridianamagali9269]

x3

[@rimaz-chan]

Same xxxx

[@tattookani3454]

Underrated is not accurate, undervalued is the word for Ama!!!

[@user-eq5fi6sj4w]

this song been on repeat all day literally.

[@jordanrugz2999]

Who else thought she was American until she said Sainsbury's lmao

[@Amii-dw7jd]

😂same. I'm like that too. I sing songs with the accent of the singer. Most of the time American.

[@daawakenedone1904]

Same

[@ramashham9691]

That line thrreewww me, I actually came to see if anyone thought the same 😂

[@jyotiperry8545]

lmao look at her fit that screams british

[@mymforever4931]

Jordan Rugz meee 😂

[@kerylynkally-gallimore3734]

"when man shouted Sainsbury's man got emotional"😂 The entire track was a bop. 💕

[@CSFresh]

This is actually my favourite song and has been for a while 🔥

[@50shadesofshazy24]

After I heard her say Sainsbury’s I noticed she’s British

[@thelifeofpblo2705]

saaaaaaaaaaaaame

[@axmiemsp8032]

Same 😭

[@crystalortega9]

When did she say that though

[@50shadesofshazy24]

Crystal Ortega 0:40 Listen to the song lol

[@ITZChai]

😂😂😂😂😂

[@byebrooke]

only a matter of time before Drake collabs w her & she blows up even more

[@momo3point0]

He already dm'd her last year and bought her merch

[@User-jd9ut]

Maeva Guiraud wow give more details!!!

[@puckerpop]

@@momo3point0 are you speaking it into existence or did it really happen?

[@CrimeUnleashed]

@@puckerpop Drake already follows her so yeah, this for real

[@AmoreAmoraa00]

Brooke Washington drake truly does be blessing folks

[@melrama6759]

Bro I found her music two years ago and she’s always stood out to me! Her voice and everything, I pray for the best in her musical journey🙌🏾

[@Lilo_smooth]

Wow u are great i love ur track since years ... anytime i feel sad and i need a feeling of growing and how big the world is i. Reality i am listening to this track

[@leonilda7491]

Everyone only realising she British for saying sainsbury but real British people would realise from her first outfit.

[@Simone-xj3nu]

Princess Sparkle thats a classic New York fit sir

[@hophope172002]

Simone Nah every boy in London dresses like that

[@Stellargh]

and the walk

[@simonet2111]

LITERALLY LMAOO

[@kidfoolyjay]

Thats urban wear wtf LMAO

[@theanakaur5731]

This hits my soul differently. She deserves even more recognition! Xx

[@moosesnWoop]

1:47 is where this song hit me hard. Yoh that melody. Love from South Africa

[@nichesposito]

Norf London is REDDD biggup ya gooners!!

[@juneetheart734]

Yo her vibe is infectious. Old and new at the same time its crazy

[@alexanderfield]

I feel this music has filled a gap that’s been missing for years, 🔥

[@aichabaghdadi824]

I think too

[@ZeeBET65]

Me: I wonder where she's from? Her: 'Sainsbury' Me: Oh British

[@Soraidenx]

Literally did the same thing lmfao

[@xr2kid]

Same Lmfaoo

[@benjaminfroddeyeba958]

DAAAMMMMNNN ❤️

[@purpleplush100]

When she mentioned sainsbury's I realised she was English. Either way 🔥

[@ikramjaffaly6950]

Her Talent and swag are out of this world♥️♥️👌🏾 very underrated

[@LastSamurai-y8j]

90's vibes....my ears were blessed today

[@SAC_oficial]

INCREIBLEEEE

[@sphoshsandi9101]

She's back with a bang😍💣

[@eftalya190]

she's so charismatic wtf

[@maikasylv]

She be doing them Drake moves...

[@lexij5034]

maïka sylvestre 😆😂😂

[@Κωνσταντίνα-δ9θ]

🤭🤭

[@boostergold9160]

She appears to have a lot of creative control over her image and she is not just another R&B puppet on a label. Finally, some good with simple music videos that allow you to focus on the artist.

[@RaisaNerv]

I don't know who that guy at 1:46 is but he's beautiful. Made my day a bit brighter.

[@lilyrosee3678]

fai khadra

[@RaisaNerv]

@@lilyrosee3678 Bless your heart!

[@anitaespinosa6146]

She so fresh she make me get all nostalgic. Timeless, that's what she is.

[@zoekaley1312]

When she pulled out both passports..... okayyyyy flex on us.

[@Sevisija]

Halfcaste 4 life

[@christabeladjei4216]

@@Sevisija I know you may not know this but I dont mean it in a rude but you can't call a mixed race individual a halfcaste cos it was used during the apartheid and as a south African I would appreciate you used a more appropriate word 💕

[@Sevisija]

@@christabeladjei4216 I'm a half blood as well so it's not meant in a derogatory way. I feel we should embrace those words and make it our own. Wear it like a badge of honor and give it our own meaning.

[@Mr.Joshua79]

@@Sevisija "Half-Breed" is our American term for Cherokee Indian(7/16) and white here. Damn right I've been called it and God Damn right I'm proud of it. Nothing like a badge they can't hurt you with. Don't bother me a bit.

[@lailahopf4370]

where is she from?

[@suwaytsatori]

FIREEEEEEEE VIBRATION

[@rocky8838]

This song and her voice sort of reminds me of early 2000's Craig David.

[@muzankibutsuji220]

Kriss Kringle her lyrics as well

[@alaina_kenyetta]

I had this thought too!

[@aniraminom]

london soul b like

[@ClassicAffair]

Yessss!! As soon as I started hearing it, I was like, “Craig? 👀”

[@wasupman2284]

Before his balls dropped?

[@genesisshirindza6025]

The bass and 808 work on this, is too delicious! This jam puts on me some type of unexplainable feels. A year later, we still feeling

[@ED-qf7xr]

Anytime I’m sad this song fills me with so much divine self satisfaction and satisfaction with life

[@kenei_b]

Love this track 🔥 on repeat most days...... but the video 🏆

[@marmedina3340]

her whole EP is fiiire super slept on

[@trillesttaurus]

still hitting in 2024!!🔥🔥

[@annevivar6210]

KZbin recommended me this video and didn’t know that Fai would be in it too. Today is a good day.

[@buangbontle4570]

She's BEAUTIFUL!!!✨