Ard Adz Interview: "From Rapper To Best Price Jeweller In The UK" (57 Jewellers) | The Perspective

UK Rapper Ard Adz reveals his new business venture 57 Jewellers alongside his two friends Michael and Tores. The guys breakdown why they started the business and how many rappers and customers have been BUMPED by jewellers and more.
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Watch Part 2 with Adz HERE • Ard Adz Interview: Mak...
2:18 Becoming A Jeweller
7:13 Trust In Business
10:14 Best Price Jewellers In Hatton Garden
12:50 Our Business Model
22:40 How Jewellers Bump Rappers
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[@Threedamandem]

Look at how carefully and respectfully Ard Adz is bopping his head and listening and no one is interrupting each other

[@vsopvisionsstartedoverpain9636]

Powerful interview I pray these brothers continue to grow there brand and get what they deserve if I ever decide to buy a watch I'm definitely coming to these brothers.💯🙏🏽

[@clarityattentionltd]

The part when adz said they've sold more to traders then customers this week. In my opinion your big dawgs in the game. In a short time you made established people have to humble them selves. The only way is up for 57 jewellers. There going to see my money one day God willing.

[@presacanariox2558]

Gotta take your hat off to these man!! And Ard Adz mashallah brother you know your stuff, hope your business blossoms 🙏🏽

[@rtb_milli8186]

Good to see Adz and Nino representing the ends properly man wish all these brothers the best💯💎

[@عَيَّان-ق1ذ]

Adz is underrated business wise , hes got clothing brand , shops abroad , jewelers an prolly more. He can deffo quit music n live comfy

[@JW-hn5nt]

told mum I was about to open a shop in maroc, she told me son you need to open a quran...

[@CxlHD]

Mashallah, I can vouch for these brothers. Clean hearted brothers sold me a watch for amazing price. Inshallah your business prospers.

[@popp6]

😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

[@PrincipleMcvicker]

Why would you want to mash allah I thought he was god? Lower case g

[@aycubed3076]

Lost yute@@PrincipleMcvicker

[@abdiihuss6932]

@@PrincipleMcvicker u dusty guy, hes praising adz in the name of Allah(swt). mashallah means god has willed it, so he means god has willed it for adz.

[@PrincipleMcvicker]

@@abdiihuss6932 yeah but I don’t care Islam isn’t the truth it’s nonsense and Jesus Christ is Lord and always will be

[@dancingdiamondsjewellersltd]

I love the authentic conversation me personally everything they said hit the nail on the head 🔨✅️ congrats

[@ip5178]

If Nino has a bad day, he'll turn a boy to smithereens

[@vymusic9292]

These 8k rings cost 2.5k to make in natural VS2 f/g... The truth is a lot of jewellers theirselves are getting bumped with lab melees.

[@robertb7643]

Bet you felt smart dropping that comment 😂

[@customwatchflipper]

they are getting bumped with the watches too

[@MrAyClass]

Clean hearts always win. May God bless your business akhis

[@jaykhan1535]

Audio is hella shakey, but big interview still

[@freddyboykeepitreal5687]

Maddest ting is i’d trust Adz over them other jewellers

[@MillhouseSpeaks]

Hope he quits music for good InshāAllāh

[@rockstarjoe5725]

why though

[@1million89]

@@rockstarjoe5725 rapping is haram ahk he’s Muslim innih

[@rockstarjoe5725]

@@1million89 okayy

[@TM-ch3hl]

In sha Allah, and also eventually quits this business as it is also haraam, the only jewellery permitted for men is the sunnah ring of the prophet saw, it is also forbidden for men to wear gold, in sha Allah we all end up on the right path before it's too late

[@MillhouseSpeaks]

@@TM-ch3hl you can still buy and sell gold! Give the gold to wife or daughter etc. what people do with it he’s not responsible for. Allāh guide me and us all

[@jmoney8580]

Happy for these breddas I wish their establishment all the success. That Michael brudda face looks familiar still I swear I’ve seen him when I was on “holiday” in hmp highdown

[@therealazzaripmfreecasfree7540]

looool this guy was talking about quitting music to be a better Muslim and this is what he's on?

[@shanekane9803]

coming from the guy with 3 and rip in his bio

[@therealazzaripmfreecasfree7540]

@@shanekane9803 what? I'm not a Muslim nor do I claim to be

[@Soundboy817]

😂

[@irh1738]

What is wrong with Jewellery business?

[@AswadAhmed-gx3ds]

Selling jewellery isn’t haram

[@سلاف-م1ت]

thank you are adz sold me an absolute badass watch for an excellent price🔥❤️❤️❤️

[@BigC1290]

Adz, Nino & Heat the originals 3 A town Musketeers savage triplet now business men 💯😎🙌🏾 we thank God for a possible turn around change

[@samkay3544]

Thank god the Columbian brother didn’t speak much, the static is mad!!

[@brixtonbadman6719]

Man like torture Brikky legend

[@AvP30]

You know A Jewellers is finessing the fuck outta these rappers.

[@kinglocc6649]

Real O.G GOD’S PEEPS ALHAMDULILLAH #57 REAL TALKS ALHAMDU..💯

[@Billy-yd2oq]

The buss down games fucked. Deep dis. Them lab made ones still pass the diamond tester and still look the same as the proper things, in whatever settings, alot of jewellers also mix lab made with real...

[@robertb7643]

Peep the nose touch when he’s talking about it, no one’s checking on smalls like that

[@aaronhughes847]

Lab diamonds have the exact same chemical make up as a natural diamond, jewellers will try and diss them and make you feel less than for buying them but you shouldn’t as they’re the same, just a lot more affordable, don’t be fooled by the de beers monopoly. Moissanite is a different stone and passes the diamond tester, this is where the frauds are not lab diamonds

[@qap0ne]

bro fix the audio please

[@عَيَّان-ق1ذ]

All the top jewelers. Trotters , A jewelers etc rip u off n charge way over retail he's right and the customers buy cos ther clueless

[@TheFreshPrynz]

It’s either they’re not going to be in business for very long or they’re gonna raise they’re prices or they’re laundering money. Thats the only way you can under cut established markets and survive

[@nsnsnsnsnsnns2782]

Why so negative wtf. I see why ppl say f it and jus sell drugs

[@TommyEgan1]

All 3 not on companies house Only adz as a director 🤔

[@leondohnji1555]

Bro, you're too inner.

[@MrMaco25]

So y car traders prices are all different and still in business its the same concept, u are been negative.

[@alikar8321]

It’s true don’t buy jewellery from trotters there ok for watches but not dimonds over priced

[@Al-qy1xr]

I think him making people know its his shop will lose him potential customers from the rap game. Caus dese artists and rappers are funny. 99% wont wana put money in his pocket

[@Amarudontv]

Most of his clients aren’t artists and everyday people. But I do hear you

[@florentinasertu523]

faxxx i doidnt even kno adz ownd this thats mad A town man goin legit beer haters gnna downplay the ting

[@dnoo636]

212 jewellers does sound better but what ever

[@equinox95]

2.2k.....you mean couple grand😅😅😅😅

[@MaMusiqueUK]

Some watches sell for 40X times the manufacturing cost. BUMP

[@irh1738]

Well done to them all. Rate anyone doing business driven like this. Would love to something with my mates. Respect. 👊🏽 Will check this out.

[@amd7267]

Fair play. However, if someone answers the phone Road I won't be handling any business.

[@ItsaColdWorld10]

Man like Mike sounds and looks exactly like Rimzee, just a different shade.

[@stailtoast8659]

Ill take the watch on payment plan bruda im in another country working shit job get through winter could do with the kettle .

[@michael43567]

Wish I had friends with a similar mindset

[@abuhumayraa8704]

i like these mans energy, i feel like they should have done this with them anonymous masks on for the visuals

[@AcesizOfficial]

💯

[@AsimKhan-pp2mk]

Hes talking bout a Jewlers

[@authenticproductions9209]

How do you know

[@jesuschrist5488]

⁠definitely, A -Jewellers is a bump

[@superdream4562]

Nice watches 🎉

[@jesuschrist5488]

A-Jewellers is finessing EVERYONE

[@equinox95]

The girl don't want no redskin man😅😅😅😅😅

[@thenextgen6094]

Why do there heads look like they falling off 😄

[@OmarrKoroma-k7c]

giibberish

[@xxxremastered3264]

💯💯💯

[@TommyEgan1]

Why isn’t all 3 of them on companies house ?? Only has adz as a director He’s either not cutting them in. Or using them to leverage his business then do them over 🤔

[@AdamZavier-v1j]

Lol a director isn't a shareholder. Shareholding is the key on companies house bro. A director is the responsible officer who takes on the risk

[@TommyEgan1]

@@AdamZavier-v1j them other 2 are just workers my friend.

[@rtb_milli8186]

Waffle Adz and Nino been friends from school days even when Gas Gang was formed what you on about they are partners

[@garethpindard3583]

Nooo you idiot he's the only one able to put legit money he made from music the other 2 maybe havnt got legit money as one said he ain't been out jail long

[@knuckzsho4349]

S/0 Nino a reel brudda 🫡

[@desecrationdoll]

praising someone for selling DIAMONDS (one of the bloodiest industries on earth) instead making songs is craaaazy

[@karnella2895]

Diamonds are art. Every piece of art has a story behind it and that’s why Diamonds are Diamonds. That simple

[@desecrationdoll]

@@karnella2895 Diamonds are produced by the SLAVE trade you are crazy 😭

[@robertb7643]

@@desecrationdollpeople see a Leo DiCaprio movie and think they know everything there is to know 😂😂😂 it’s rubies you gotta watch out for, diamonds are 99% clean these days

[@j-bmash5641]

Why are you watching this? You know majority of clothing out here is being produced by basically slave labour does that stop you wanting new clothes, come on.

[@robertb7643]

@@j-bmash5641 exactly, evidence points to fast fashion as being a far worse perpetrator of slavery than diamonds current day

[@KBMEDIANETWORK]

Cold 👌🏾

[@rockstarjoe5725]

respect

[@TheOgapatapata]

Love this!

[@OmarrKoroma-k7c]

Patricia Antonio

[@OmarrKoroma-k7c]

Battersea Technology College

[@OmarrKoroma-k7c]

xxxxx

[@tajkhan8758]

There definitely not lasting lol

[@amzammo2099]

ARD ADZ fake akk he said his gonna leave music his stil doing Masonic music sad .

[@MontanaOJ]

Masonic ?? If you think adz is a mason 😂😂😂😂😂😂

[@Mrsammyd99]

masonic is the wrong word to use

[@MontanaOJ]

@@Mrsammyd99 trust what’s man talking about not just anyone can be a mason 😂😂😂😂

[@cryptobullflow]

Your dad caring about next man life lol focus on your own

[@fortunalutshaka7438]

Lol he's no where near being a Mason member

[@TM-ch3hl]

From haraam to haraam

[@melonyhosoi9283]

Promo'SM 🤤

[@LetsGo__111]

This is fishy. And I also know that them watches they do not own. It was only the other week adz basically said he was skint.

[@AswadAhmed-gx3ds]

Your talking out your ass adz said he lost a big amount of money due to crypo but he managed to make money back and invested it all in to this with his 3 other patterns

[@LetsGo__111]

@@AswadAhmed-gx3ds lol you believe anything you punk

[@HACH191]

Boring interview aha

[@sw6xldn]

Adz & T 🫡 well done keep pushing 😎💎

[@DOCALLAN6]

Good luck lads

[@k9kingzuk]

@custom.jewellers