Amazon CEO DEMANDS Answers as Prime Video FAILS

Lord of the Rings: The Rings of Power, Citadel and The Wheel of Time have all been major shows for Amazon Prime Video. Neilson top 10 rankings however have been far harder for Amazon's streaming service to break into despite massive budgets. The Amazon CEO Andy Jassy has now been reported to be looking into the costs of Prime Video and while apparently still bullish about it's future. Jennifer Salke's content strategy for shows like Lord of the Rings: Rings of Power and The Wheel of Time is not a fan favourite. Is Rings of Power worth watching?
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#Ringsofpower #citadel #amazonprimevideo

[@disparutoo]

After Lord of the Rings: The Rings of Power, Citadel and The Wheel of Time Amazon wondering where the money was going was only a matter of time. The issue is Amazon being a product company has very different corporate cultures and employees than the rest of Hollywood. This leads to the CEO asking for budget information, but seemingly not realising why Amazon Prime Video is losing money in the first place. This isn't a case of wasting money or overpaying. The choices of shows at are rotten from the start, a few cost cutting exercises can't save this place. But what do you think? Can Amazon Prime Video be turned profitable without changing the staff? Is it just a few contracts that don't bear fruit that are the problem, or is this a deeper issue at core of the company? Let me know your thoughts down below, and as always, thanks for watching :)

[@gamedude412]

The boob to murder ratio is off.

[@Zeoran]

How many upvotes do you need to acquire a teeth whitening kit?

[@1bridge11]

@@Zeoran You also noticed his teeth. Yikes.

[@AzraealGamer]

Finally something going my way. One car issue after another. Getting ready to work on it and said “ok disparu, where you at?” Turned on KZbin and first video on list is disparu. Thank god, some joy awhile I work on this car.

[@Trygvar13]

Citadel? What is that? Never heard of it.

[@kentslocum]

When a CEO refuses to admit that a huge part of their business is spending more than it makes, they are in big trouble.

[@hakonsoreide]

Actually, the actual information is considered trade secrets, and you would either not comment, lie, or skew the truth when queried in public. To whatever extent he knows, he would admit to it, but only behind closed doors and not publicly because he might even get fired for revealing such information. Even a CEO, or perhaps especially a CEO, would be subject to an NDA.

[@trevoravery9270]

How are they in trouble ? They get BlkRock money and tax dollars .

[@MandoMTL]

More like they won't point to the truth due to their complicity.

[@luminatrixfanfiction]

@@hakonsoreide I doubt an NDA is going to hold much sway over any CEO, if said CEO has a golden parachute. And this guy likely has one. The only time he won't say a word is if he is afraid of class action lawsuit by angry investors on his case. Kentslocum is right, Amazon is in trouble if they are refusing to admit they are spending more than it makes.

[@maguffintop2596]

Amazon went about 20 years before ever seeing a profit. At one time, Jeff Bezos literally said ‘being in business is now more about losing money than making it.’ That I heard and saw w/ my own two eyes.

[@darrylseymour]

"Somebody who doesn't want a Conan series because it appeals to men isn't somebody who can run a profitable entertainment company" Agreed.

[@lanceash]

Oh, how many decades have I longed for a decent, true-to-the-source-material series of films based on Conan. I read the Howard-DeCamp-Carter paperbacks when I was 14 (when Reagan was still in office.) The first (and ONLY the first) film with Arnold was a masterpiece; a masterpiece of casting, of direction, of sets and props, of music (one of the greatest film soundtracks in history), of writing. If they're not going to do Conan as he is presented in the original (and semi-original) stories, then FORGET IT. Wouldn't it be great to see Conan's time on the high seas, sailing with Belit? Wouldn't it be great to see the story "The Pool of the Black Ones" done AS IT WAS WRITTEN? No farting around, no changes, no sanding off the rough edges, no making Conan into Captain America, no funny sidekick, no crap. I want to see Conan kill Numedides on the steps to his throne and put the crown on his own head. But nooooooooooooooooooo

[@frankstallone3864]

Yea that last Conan movie with mamoa did so great

[@lanceash]

@@frankstallone3864 Didn't see it, but it sounded like crap. I remember when Conan the Destroyer came out and being so disappointed. Grace Jones, Wilt Chamberlain, the funny sidekick, the whole thing sucked. The inherent nature of most Conan stories, that he's alone for the most part, is antithetical to Hollywood film-making 101: that you need a cast of characters to interact and speak with each other. Conan works alone for the most part. Also, he's a thief and a rogue whose goals in life are selfish; he's not a shining paragon of virtue to wrap in a flag for children's edification. Why does everything in Hollywood have to be "family friendly?"

[@lanceash]

@twitteriscancer5403 Don't inject your racist horseshit here, friend.

[@earlofdoncaster5018]

Yeah, it's not like women don't like looking brawny men. Oh wait......

[@oldschoolcat2110]

Every time Prime advertises a new original show, I think to myself, “Oh look. Something else I have no desire to watch.”

[@samynov]

Reacher, The Boys, Invincible... that's about all that's good on Amazon

[@nunyabidness6961]

As a former entertainment industry laborer who fairly regularly had to do gigs setting up events like corporate parties, but particularly when setting up the venue for the Gary Busey Amazon Prime launch (total nightmare), I can tell you that the culture of the higher ups is to have no plan, thinking that simply throwing money at something is the same thing as having clear goals and a well defined plan, which it most certainly isn't. Every event or setup we ever worked for Amazon ALWAYS devolved into a complete disorganized shitshow that wound up taking two to three times the prearranged amount of labor, budget and time until someone they'd hired had to be the adult and tell them no when they made ridiculous requests to make really major changes right up until the very last moment. At the Gary Busey launch venue, less than an hour before show call and the crew was to leave after an unscheduled 10 hour day that our company had to scramble to fill the roster for because we had to change a bunch of other stuff, due to the fact that some suit had a capricious whim to make it all different, the suits came around for a final tour. Only for them to ask that the 9-foot tall steel scaffolding tower that we had just spent 4 hours building, carefully leveling, then lifting nine 300 lbs projectors onto the top deck of, leveling THEM, then securing them to be safe, stringing power, connecting data cables, testing and carefully aligning their field of projection to the screens which had been set up, etc., be moved three feet to the left. I shit you not. Those people have no grasp of reality, or what they are asking other people to actually do at any given time. I even joked with the rest of the crew at the time that if this was what the organization behind Prime as a streaming service looked like, they were screwed and I would never get it. And here we are. Took them like 10 years to run out of excuses for their incompetent idiocy, but the days of that long ago prophecy of mine have come nigh and I just wanted to shout to no one in particular that I f*****g called it. That's just how dysfunctional and disconnected from reality the culture in that company really is. So bad, that this outcome of a future track record of repeated, abject, hideously expensive failures was obvious even to us day-laborers, before it even launched. Let's just say that they make the people at Microsoft look like thoughtful, organized, down-to-earth kinda folk in comparison.

[@MiniatureMasterClass]

"they make the people at Microsoft look like thoughtful, organized, down-to-earth kinda folk in comparison" LMAO! I know people at Microsoft and that company is run by complete idiots and soccer moms.

[@Deathbybigmac420]

I laughed so hard reading this. I’m a grip, so I work with Laborers all the time. I can totally put myself in your position. I’ve worked for Amazon before and they made us change a huge lighting set once at the end of the day. Also they told us in the morning our equipment was safe to stage in a certain location, only to be told 1 hour before wrap we had to move, basically an entire 10 ton grip truck of equipment to the other stage down the way. It was madness and hbo, Netflix and others aren’t any better.

[@Brian_Boru]

I appreciate you taking the time to type that out. I'm gobsmacked. Goddamn bubble people. Completely untethered from reality.

[@Tyrs_Finox]

Thanks for sharing! Can't say I'm surprised, the Western managerial/bureaucratic elite are hopelessly decadent at this point. That said it at least makes for an entertaining story! Again, thanks for sharing! 😃

[@marcusselig6704]

I feel that so much. Thanks for this

[@Thanatos0519]

"Phoebe is a perfectionist" yeah she wants to make sure she absolutely, completely destroys what she is involved in.

[@victorcode2075]

"She tried her best"

[@coffeemug3009]

She is just a nepo baby with a one hit wonder fleabag.

[@Grivehn]

She's the actress equivalent of KKKennedy. Set out to destroy every franchise the 'male gaze' ever fell upon.

[@MegaSpideyman]

​@@GrivehnWhy is that?

[@darianstarfrog]

​@MegaSpideyman who knows, it's their issue..no?

[@jeffmcdonald4225]

When you disdain, or actually hate, your customers...well, why are you confused about losing customers?

[@superomegaprimemk2]

Disney is confused, for sure!!

[@trixareforkids59]

So is Amazon

[@SRMoore1178]

I get the feeling that Amazon wants to create content mainly for female audiences. Maybe that's why some of their shows especially the Rings of Power feel like cheesy soap operas.

[@superomegaprimemk2]

@@SRMoore1178 Likely soap opera level writers, but then ROP had a pair of hacks who had no business in taking on such a IP, put in charge, I would of actually shopped around for a showrunner with a proven track record of sucess!

[@SRMoore1178]

@@superomegaprimemk2 Indeed. Maybe JarJar Abrams "recommended" these two doofs as a joke with heavy sarcasm but Amazon and Sulke didn't pick up on it.

[@andreasgoransson]

Amazon is like a child with billions and billions to spend.

[@sarasunshinemt4444]

Amazon is like our federal government, is what you mean lol

[@LavaLot-zi5us]

A child at least would spend cash on things it likes without worrying about diversity or wokeness

[@birdy9922]

I was an Amazon Prime member for years. Not for the video perks but for the free guaranteed 2-day shipping. Then they decided to be an entertainment company and that's when I knew things would go to hell. Sure enough the guarantee of 2-day shipping quietly disappeared and your stuff just started arriving in 3 to 5 days while the membership costs creeped up. Also, the Chinese scam vendors who posed as legit companies were making Amazon a real risky place to shop and there seemed to be no one looking out for the consumer. Rings of Power was the last straw for me. I'm back to shopping in brick & mortar stores and have ZERO interest in any of Amazon's "original" content they are peddling. Oh...and f*

[@TheIsraelProphetess]

You stated every single grievance with them I have. I have also returned to shopping for individual stores. Just like we alluse to do before 2012 lol It’s not as convenient or quick. But you know you’re shopping local or domestic. and you know you’re getting quality.

[@stevenschultz9637]

I need a way to filter out the Chinese fakes

[@craigd6261]

Exactly my view too. I was a Prime member for many years for the shipping benefits, but after trying to watch Rings of Power (and particularly after seeing how they treated fans opinions), I haven't renewed Prime and look elsewhere when I can.

[@kgoodfarms]

Yep I quit this past year too, same situation. Bezos can eat a bag of d

[@Skoora]

For many people Amazon is easily a better choice for finding what they need vs. local stores. Plus local stores also have a lot of cheap shit made over seas. One day of trying three different hardware stores, including Hd and Lowe’s to not find a generic thing, with the driving and frustration, to then find it instantly on Amazon at a cheaper cost and it will be there sometimes the same day if you order in the morning. It’s a no brainer. I don’t love it, we’re building a Corpocracy with monopolies and killing diversity in business but there’s only so much I’m willing to do with my time in supporting local business. If government is not willing to break up these giants like Amazon and Google, not much I can do about it, without a major change in government and how it’s influenced by money. But that’s another rabbit hole for another day.

[@MrTickleTrunk]

I believe Jack Ryan, Reacher AND Terminal List were all purchsed by Amazon and weren't projects they did themselves... explains a lot.

[@aceambling7685]

I wouldnt doubt that Amazon made them, those shows are just as pozzed and terrible as Rings of Power, they're just more subtle with the propaganda.

[@Aurora07]

​@@aceambling7685what??

[@stephenphillips6245]

Reacher is the only one I watched and it was quite good as was the movie Air. If the content they buy is better than the stuff they make ...just buy third party .

[@mhauze4all]

Reacher was good. I recently rewatched it and and still really enjoyed it. Terminal List was meh, somewhat overrated. Solid, but nothing special. (I think things have gotten so bad in Hollywood that solid but merely decent movies and series are now considered stellar efforts, by way of comparison.) Jack Ryan I found either boring or annoying, as a longtime Clancy book fan. Couldn’t finish season one. Underwhelming. And I already liked most of the starring actors, so…

[@insertrandomnamehere764]

I wouldn't say reacher was good. It was passable. But compared to the crap that has been put out over the past few years it could be compared to citizen cane and the godfather.

[@mr.smiles3212]

Reacher and terminal list were great shows. What they did to rings of power and wheel of time was a crime

[@HermannTheGreat]

Reacher would be considered an average TV series at best if it wasn't on Prime.

[@sarasunshinemt4444]

​@@HermannTheGreatI rather liked it. Was better than the Tom Cruise movies. They also have Bosch and took over The Expanse. But for every good show, they have these pricy woke duds.

[@allenlindsey1175]

i was 100% AMPED about the wheel of time series......then i seen a trailer nuh said

[@mr.smiles3212]

@@allenlindsey1175 they didn't managed to top the travesty that was the Sword of Truth TV series but it wasn't for lack of trying.

[@desmondjefferson2127]

WoT was so bad, I didn't get thru episode 1 the writing was that bad. Yet, it gets a 3rd season.....this is why I'm reading more books lately and cancelled all streamers but Prime, only because I get it free with the shipping. 🤷‍♂️

[@robertpopa2628]

Someone wanted to do a "dragon riders of pern" series, and he did an interview about it. The short version Warner brothers optioned his script and concept He was looking for locations and getting ready to cast when wb sent some screenwroters out to 'take another look' Then sent him new scripts, which he described as zena meets buffy He went to wb, reminded them that they'd optioned his script and the new scriot was garbage Wb responded with: do it our way or it's not getting done Well, it didn't get done But this is often what happens, they might have started with scripts that were more true to the series, but then had the rules, and script, changed on them

[@tonym.8069]

Pretty much and a lot of it has to do with them chasing (already probably outdated) trends. Like the people who wrote not Twilight was a massive hit or not Hunger Games or not Throne of Glass or not Luminaria or whatever that infamously written book from tiktok is called. When all you do is chase the trend rather then fill the void youre going to have a bad time. One Piece is winding down there isnt many other pirate or the like manga or stories really why not go after that? A pirate isekai a la One Piece meets ascendance of a book worm or jobless reincarnation might really pop off both in the West and East

[@NicholasLandry-ho2fs]

If WB didn't want the script, then why did they even option it in the first place. If it was me, I'd respond to the studio with " No, you either do it MY way like I intended or I take this script to another studio. You're not the only game in town." Their loss would be their competitor's gain. Imagine a Dragon Riders of Pern series made by Paramount or Universal.

[@AB-jd5rz]

I actually love this business model and in fact I think they should apply this exact same strategy to customers who purchase physical media too: so for example, any time you order a DVD of an action film, they send you a Lifetime network drama and then if you tell them it isn't what you ordered and you would like an exchange or refund, they send an automated email calling you a toxic bigot.

[@liamwarner5749]

I'm not 100% sure this isn't actually a marketing strategy some business are adopting.

[@jdortonjanice]

As a Technical Support Associate in an Amazon warehouse, I absolutely 100% APPROVE this message.

[@Bulltrapaskslap]

Take your talent and get far far far far away from anything Amazon. Unless you're in your first month get the fuck out

[@silverscorpio24]

Jennifer Salke is like that teenage girl buying closets of designer shoes with Daddy's credit card.

[@RobBon12]

Bwahahaha....Brilliant!!

[@coffeemug3009]

And she tries so hard to be liked by the popular kids (celebs) by buying them expensive lunch. The popular kids knew they could scam her so they just play-pretend to be her friend, especially this girl called Phoebe waller-bridge.

[@taloutezero]

Not even designer shoes. Vanity "fashion" projects that are super overpriced by the artist but turn out to be worthless.

[@jking0351]

It makes no sense to have Terminal List and Reacher be so good and then have Tolkien and Jordan's stories be desimated by activism.

[@Broughden]

The first twi were created to appeal, the second two were created to spread a sociopolitical message.

[@cgavin1]

Terminal List and Reacher were both bloody terrible though? Low brow, low effort, cliche, cheaply produced..

[@danh2716]

Counterpoint - Reacher was only good because of the actor/performance of the dude who played Reacher. The rest of the characters were kind of annoying garbage that were such Charactures of the stereotype they were supposed to be playing. Terminal List was good though.

[@gusty9053]

It's in the video. Salky had nothing to do with them, they were made / bought / produced by the previous CEO. All the recent "hundreds of millions of dollars wasted" bombs are because "whaman boss" metaphorically speaking "stole the company credit card" and went on a bender trying to bang as many "hollywood celebrities" as she can get her hands on.

[@TheSuperappelflap]

@@danh2716 Jack Ryan was also enjoyable for me, all 3 seasons were well written and the acting was better than I see in most movies nowadays. It wasnt anything groundbreaking or super innovative but it was good.

[@bletheringfool]

Remember, they bought MGM studios last year for 8.4 billion dollars. They also own Audible and Amazon music, which, on top of the goods and delivery services, likely prop up this spending. I used to work for a newspaper group. A local paper was very profitable and was propping up a national paper. They did it because the name was more prestigious. But the result was they were funnelling money into a loss-making venture for kudos

[@darcymoon2109]

I think you’re giving them too much credit. I have figured out that they never have a “master plan.”

[@weird-guy]

Amazon is only alive because of AWS

[@PenSwordGuy]

A big problem at Amazon and Hollywood in general is a cult of un-creativity when it comes to writing. They seem to be of the mindset that hours of explosions and blurred CGI will draw audiences, as opposed to well-developed characters and careful plot elements. So, as you point out, production costs go up while quality continues to decline.

[@aceambling7685]

Its not a mindset so much as it is outright incompetence. They arent choosing not to write, they are just terrible at writing, they dont know what they are doing, they are talentless hacks.

[@25Soupy]

It's all garbage and that's exactly why I cut my TV cable in 2014 and haven't been to a movie theatre ever since either.

[@FinnProp]

Bad writing and casting is the norm today. Character development is something the writers haven’t been able to do right for long time. Star Wars is a great example.

[@beyondlimitationsvideo]

But then, the question is: Why are millions and millions of people watching all this crap? Indeed, quality has declined when it comes to filmmaking and writing, but the masses just seem to enjoy it.

[@PenSwordGuy]

@@beyondlimitationsvideo That is a great question. I wish that I knew why, but I think there is a segment of the masses that can't wait to gobble up anything that Hollywood tosses at them: the brainless re-boots, the plotless special effects exhibitions, etc. But I suspect there is another segment of population that hunger for something good, something that is both entertaining. But Hollywood keeps aiming at the low-hanging fruit, because they're a sure thing, while neglecting the much larger potential market that seeks quality.

[@Maskaradogmz]

love your work disparu keep up the good reviews and exposing idiocracy on the media

[@mchammer5592]

Simply put, could prime video exist without amazon? They would have closed their doors after the first show.

[@HerculesBallsInc]

Anyone who gives Fleabag $120 million deserves to be bankrupt.

[@markmathisen3908]

Especially when they have already killed any chance they will profit off of the travesty Rings Of Power show. You have to REALLY apply yourself to f-ing up THAT bad. 🤦

[@marccreation1052]

120? Enough of this sh1t. Back to the kitchen, someone will take her with that kind of cash.

[@AndrewGarofalo]

She's from a family with a noble title in the UK. I believe a baronet. These people get opportunities based on who their families are. Not based on talent or what they produce.

[@desmondjefferson2127]

💯

[@peterkirby7546]

Eh, I tend to agree with people criticising rings of power and such... but Fleabag deserves at some credit. It's no universally applicable masterpiece, but there is some good stuff there.

[@Paskaloth]

"And all of these men, had to sit there and act like they didn't know what the answer was" it's a conundrum for me as well Bill...

[@lavenderbee3611]

Amazon is losing the goodwill of it's customers day by day, this new CEO is a real bean counter above any other concern. It is no longer innovative and customer driven.

[@jeffreygleason3534]

The writer/actor strike in Hollywood is the best thing that could have happened. At the very least it puts a pause in the Ent. Industry. Perhaps now some reflection by executives will happen as they look at budgets.

[@TheIceMan23]

companies care about making money? that's shocking..

[@Captain_Neckbeard]

It is considering the crap Amazon and Disney produce.

[@Rar830]

In a world where Cleopatra and Velma are a thing? Dunno

[@Raximus3000]

The shocking is people think she laundered money through this...

[@johnnyskinwalker4095]

It's more like they care about spending money, not making money

[@TheDalinkwent]

What cracks me up..is they never prop up or talk about the shows that actually are successful (Reacher, Ryan, Terminal List)

[@ygkemosabi8280]

to many white males there

[@MK_ULTRA420]

Nahh they were shilling Secret Agent Jim Halpert for months last year.

[@TheDalinkwent]

@@MK_ULTRA420 You mean they happened to mention it once while they droned on and on about Rings?

[@canuck3169]

I recently received notification from Amazon Prime about the new season of Jack Ryan. The `poster’ for the ad was a black woman, not Jack Ryan. They just can’t help themselves….

[@TheDalinkwent]

@@canuck3169 I've noticed that on Netflix as well...no matter how minor or irrelevant, if their diverse..they're getting thumbnail action and focus.

[@andrewkelley9405]

The CEO was giving the nice version in that interview. Behind the scenes he’s probably fuming

[@Ellis_Hugh]

Nothing will ever be worse than the vomitous betrayal that is this Wheel of Time series. The books were sublime, and the show genuinely feels like it was made by people who hated the books expressly for people who never read the books.

[@Nyet-Zdyes]

Did you see the tweet from the show-runner (destroyer) that Disparu included in one of his fairly recent reviews? The show-runner (cretin) posted that he was looking forward to ruining all we loved about the books.

[@acewmd.]

I don’t like the books, like at all. They’re terrible. But you fans of it deserved better than what you got.

[@jacksonsilva4409]

I never read the books, watched the series and thought it was 'ok' considering other recent productions.

[@jakobbraun5180]

@@jacksonsilva4409 you definitly should read the books then

[@rasch5861]

I wasted such an incredible amount of time and money on the WoT series because my favorite author did the last 3 books of the series. At least it broke me of my completion obsession!

[@achimdemus-holzhaeuser1233]

This all reminds me of a shirt I nearly bought "My job is so classified, even I don't know what I am doing. "

[@HairyHands]

I suspect the sleb money is classified as a marketing line item which is tax deductible

[@grandmufftwerkin9037]

It turns out that tempest Galadriel felt inside of her was just financial implosion.

[@dahelmang]

Treacherous as the sea the finances of Prime Video are.

[@ElewIV]

I can't even get started on how important and directly impactful gender is in Wheel of Time and how they absolutely obliterated the story. Gender roles are literally at the center of the book series.

[@colinayre2109]

Not only that but the description of people from specific areas are incredibly important and emphasized in the books, the Domanis have coppery skin and wear silky clothes, the people of the Two Rivers look like midwestern farmers…the Aiel mostly have reddish hair…but they made everyone all kinds of diverse…is it so hard to do literally what the boobs describe?

[@TheSuperappelflap]

@@colinayre2109 cant have monoethnic monocultural 'nations' in modern entertainment. then the audience would see how well everyone gets along compared to our wonderful multicultural countries where there's riots everyday.

[@colinayre2109]

@@TheSuperappelflap i mean...Korea, and Japa, same with sweeden and denmark, they do pretty well i guess lol, but ya, i feel ya man

[@TheSuperappelflap]

@@colinayre2109 sweden has a lot of problems since they started importing from north africa and middle east. same in denmark and every other western european country. im dutch. theyre blowing up stores, putting hand grenades on doors, leaving cut off heads in front of places, shooting political commentators and journalists in broad daylight, rioting in the streets over nothing. were at the brink of civil war. in france, the military literally wrote a letter to the president this week that there is a significant risk of civil war if this problem isnt addressed and the politicians keep appeasing this demographic.

[@Thumper2506]

They absolutely obliterated everything meaningful and impactful in the books and decided pushing an agenda is more important than doing justice to a wonderful book series.

[@speedskater1947]

The problem with any of these shows is their origin is Follywood which has the proclivity of sequential writing/directive stupidity reflecting hype in creative assumption. I am so tired of programs that has logic failure in the presentation (what - huh ?) nothing like watching a movie that's going along real well and then they throw a scene together that's out of Left Field.

[@andreasyono7116]

If Amazon prime would behave like prime video: customer orders sweets because he likes it and wants it, Amazon sends him vegetables because it thinks it is better for him. The customer stopped ordering because he did not get what he wanted.

[@ruspj]

its like customers walking into a restaurant & ordering steaks. the chef deciding to push the message of veganism & makes salads for everyone. when noone comes back and the management blame the customers

[@dariusq8894]

I'm convinced Prime Video is meant to be a tax write off for Amazon's shopping arm, hence why they would want it to be losing money. It's a disgusting waste of resources, but it seems some uber rich would rather burn money than donate it.

[@pandajacket1598]

Not how tax write offs work. I agree Amazon is wasting money and ruining literature but its just as exhausting seeing this moronic logic repeated over and over.

[@NerdlySquared]

Prime Video is just a value add that is tagged on to their Amazon Prime package to make it more attractive, so it’s not like Prime Video can really fail overall by its own merit alone. However, I’m sure they are chapped it’s turning out to be more of a money sink rather than some side income and makes the whole package less attractive overall, which is what the real pain point is.

[@sonoftheredfox]

While probably not on the same $$ level, it's kind of like that with Prime Gaming - another add on that while, yes, I got Madden 23 from it, I also got a bunch of low-tier point and click games with terrible voice acting and interfaces and packs for mobile games I'll never play or install.

[@alexfriedman918]

Exactly! I’d never buy a Prime Video membership, but I had it for a while with an Amazon Prime membership!

[@Cman04092]

I dont know anyone who has prime for the video or any of the other side bonuses. Dont get me wrong, prime gaming is okay, gives a free twitch sub, and the music is decent, its basically a low rate spotify. Prime video is almosy worthless, i wouldn't even spent $1 a month on it.

[@deathgyunos294]

I have prime solely for free shipping. The fact that they've had the Jackie Chan flick Wheels on Meals was just a nice bonus. 😊

[@Sola_Scriptura_1.618]

Wow! Great honest hard-hitting commentary. You earned this subscriber!

[@billybritt5835]

What's funny is that the amazing shows that deserve to continue get canned. I loved Night Sky, and it was less the writing and was more the actors doing an a amazing job and the overall plot that made it great. I felt it deserved a second season more than Rings of Power

[@1Mutton1]

I've not heard of the show, but your comment is testimony to the problem with video and movies. No good writing. It seems the only way a show can be good is if the actors save it.

[@green_acres_7240]

100%!

[@carolinec2073]

I use Prime for the free shipping. Their music is awful, I use Spotify, and their video is good enough for most things (usually shows they never thouched). If I had to say one good thing about Amazon, I have to say the best decision Amazon has made was to give Clarkson, Hammond, and May probably more freedom than Amazon would normally allow. Grand Tour was the best thing on Prime, and now Amazon is killing it too. May is saying he can't do much more "Specials", and they killed off the traditional format. Just give me a show of them testing out whatever cars they want. It'll be hillarious. Clarkson, Hammond, and May were the best thing Amazon ever got.

[@couldnotbereachedforfurthe2647]

I'm not sure about the US, but the Prime content in Canada is utter shit. Loaded with money laundering flicks.

[@jamesverner9132]

Signed up to watch the expanse... But then I want to end the subscription, IT TOOK 5 months and four requests to un-sub. The service is shit.

[@simcard027]

i can't help but feel there's a diliberate business tanking/money transfer going on right now

[@patrickhenry8425]

This has happened before. Weimar Republic 2.0

[@sarkastodon30]

Look up CEI score. It's basically a social credit score for companies and is more valuable/controlling than customer's money. It can cause corporations to lose money so long as their score is high.

[@AGrumpyPanda]

There is something to be said for an artist or creator making something regardless of how the audience receives it. There's a certain nobility to just making something and putting it out there. That being said, if you're trying to *sell* that something, you can't exactly be mad if you make something nobody wants, and then nobody buys it.

[@EddieSpaghetti69]

It's the end-game of the south park episode of them hiding from Bullies and using Butters to filter all the filth that is sent to them. Yes, you have bullyproof windows and troll-proof doors; but without criticism you know not what you do poorly and can never improve. You'll *always hear what you want to* hear, but *never know what you need to* know; and will *always fail* when you need to succeed. South Park nailed it. Hollywood has a problem, and it's their troll-proof doors.

[@ArDeeMee]

It is the webcomic way. You just do it because you want to, and if it ever catches on, that’s just great. If not, no harm done. KZbin imitated that. You can just make a video about whatever.

[@CmdrTigerKing]

THis is how stupid amazon is....I bought a PC case prior to prime day and it went on sell $40 cheaper then i had bought it literally the night before on the 10th... it hadnt even arrived yet. I contacted support seeing if they would price adjust the difference.. They said they cant do that. I explained to the rep well I can just return the one i ordered... for 40 dollars more... and buy the cheaper one... they said I know. SO thats what I ended up doing.. what a stupid policy... I wouldn't doubt that policy alone costs Amazon 10's of millions a year ... its not even they are losing the difference.. but the you have multiple products in transit not ebeing able to be sold.. a new item will have to be listed as used... and all the people in between

[@philmorton4590]

The strategy was to out spend Netflix and at close loss leading improve Amazon sales while killing the rivals. It's actually been very successful in this. I think alot more people take Amazon prime day seriously now. Even Disney's slowly getting out of the streaming wars.

[@ashblossomandjoyoussprung.9917]

It's difficult to say, honestly. Like, a big part of the reason for Amazon Prime being so successful with Prime was the pandemic forcing everyone inside and businesses to shut their doors, the shows were virtually irrelevant in boosting those sales on Prime. But, like, these shows were notoriously expensive and didn't really lead to anything. They'd have to have sold a lot of "shoes" on Prime to make up for what they spent on Rings Of Power But, that's speculation. What we do know is that post-pandemic, Amazon is declining which prompted people asking if Jeff Bezos should re-take his CEO role, and likely prompted Amazon to take a more critical look at the spending of Prime Video.

[@TheRealCaptainFreedom]

I was of the understanding that Prime Video was never intended to be profitable. I mean if it became profitable, then Jeff Bezos would be thrilled, but mostly it was a vanity project a la “Look at me, I’m making better shows than HBO!” And Prime has made some great shows, only almost nobody is watching them.

[@Sultschiem]

Would be surprised if internally, it wasn't the most succesfull according to certain stats. When movies and series ended (or you saw the last episode of a series e.g. Lower Decks), Amazon Video would automatically start Rings of Power. Meaning anyone who fell asleep or went to the toilet after finishing something, contributed to the viewer-stats. And I would also not be surprised, if thats also a big reason for the drop-data.

[@BedtimeBen]

I got Prime for Grand Tour, dropped it when they raised the price because of RoP was a disaster.

[@grandmufftwerkin9037]

I smell bullish.

[@ryanstephenson7312]

Just say bullshit cuz now I think you smell like a bull. WAIT. Confirmed, grandmufftwerkin is a prized breeding bull

[@letsgets77]

A lot of their problem comes from their primevideo interface. They need to separate videos for sale from those provided with prime. Finding something to watch is near impossible unless you already know about it unless they make a tab for that one property. How is Tubi more user friendly for free!?

[@crawdaddy6969]

They used to have a Free to Me Checkbox. I like very old movies and they satisfy me.

[@thermonuclearcollider4418]

I work in the TV and movie business in Europe: I am just a low-rent cinematographer but some of the people I used to be in business with actually climbed the ladder and this very last Tuesday one of them (who works for one of the biggest production companies in my neck of the woods) told me they had an emergency meeting the day before because Amazon has turned off the cash faucets on this side of the Pond, where money was being spent pretty recklessly as well. These people in particular had a six-million Euros deal with Amazon for two movies they were going to shoot back-to-back (6 million Euros is a pretty large sum for Europe, especially since the two movies in question are tepid comedies that could've been made for far less - but Amazon kept raising the price until they couldn't say "No!"). Now Amazon has simply walked out of the deal and it has done the same with pretty much everyone else (for those who don't know, Prime Video has been enthusiastically throwing money left and right all over Europe for content most people didn't watch for years - it's not just an American thing). Things are changing.

[@jscotthamilton5809]

So....this is what the Amazon CEO was referring to about the content getting "better and better"?

[@seethroughlife1481]

I enjoyed Reacher, was enjoying Terminal List and will possibly finish at some point, didn’t make it through ep 1 of Citadel, and thought lotr was abysmal (which is also when I stumbled onto your channel, I believe). Never read or watched WOT and don’t intend to

[@HerculesBallsInc]

I enjoyed PARTS of Reacher... and then I re-read the book it's based on and stopped enjoying it altogether.

[@leonrobinson8180]

​@@HerculesBallsInc You can't expect every TV show to be a 100% accurate adaptation. Some things don't translate well to the screen.

[@AKUJIVALDO]

​@@leonrobinson8180 yeha, like SJWs parts going up by 500% or so...

[@Genethagenius]

@@HerculesBallsIncheel of Time is amazing! (The books that is!!!) 😂)

[@HerculesBallsInc]

@@leonrobinson8180 No, of course! Different mediums require different conventions. I LIKE that the TV show added in more fight scenes and I think most of them were done quite well. The pacing of the romantic relationship was completely changed, and I can tolerate that but I don't think it was from good intentions, but rather because they totally GIRLBOSSED the female police officer. Making Finley picky about food was one way, perhaps, to show his finicky nature, but this is completely inconsistent with Reacher reminding him that details matter. Changing the fate of Finley's wife, however, was only for social justice reasons to make him look bad. Swapping the villain from Kliner to his son is another wholly detrimental change to the story. It changes it from a measured tale of crime and scheming to the insane flailings of a lunatic. I suppose they wanted to add just one more twist at the end, but it turns it into something that would have fallen apart anyway since Kliner's son wasn't really consistent or intelligent enough. Poorly thought out. Likewise with moving the processing of the money from South America to Georgia, which was a really bad idea for many reasons stated explicitly in the book. And they completely eliminated the bottleneck of having only a handful of people in the know, which also makes that the whole operation remained completely secret ludicrous. Neagley was race-swapped and GIRLBOSSED to the extreme so she was literally better than Reacher at everything, and I always hated her every appearance. She is NOT in character. Removing her entirely from this story would only improve it... and when written she WASN'T in the story. The only reason she's there is, again, for social justice reasons. So yes... there were a few changes for the better, but most were poorly thought out, ideological, and negative and completely unnecessary especially when you have something better to compare it to.

[@pammclennan1642]

You make some good points about the problems Amazon is experiencing. The blockbusters are not the only shows people want to watch. Like many others, I have a Prime membership for the shorter delivery times. Over the years, the videos available have been really poor, and when I find one that has a higher rating than 3.5 out of 10, I must pay to watch it. Even the good older movies cost money to watch. There are lots of useless, mindless, uninteresting videos available, but I don't want to watch any more of them than I already have.

[@Tanlantas]

If the CEO cant figure out why Amazon is failing with Prime... Maybe he shouldn't be CEO.

[@Lornext]

All we can hope for is that the Rangz of Power will be negatively affected by this.

[@Likexner]

I mean... can cancer get sick?

[@zamiel3]

I am curious why more people don't talk about Amazon video having "KZbin type" videos in it's video library. As in watching what is classified as a "documentary", and hearing "comment below if...".

[@chicoarraes]

I'm a Brazilian subscriber. I think this is hilarious. I've read LOTR (even the Appendix XD), The Hobbit and the Silmarillion. I love the original trilogy by Peter Jackson. I was super angry at the marketing material for Rings of Power (I haven't watched it, I don't have Amazon Prime). Here in Brazil the 'Amazon Prime' service isn't hegemonic, platforms like "Mercado Livre" rival their market in the online home-shopping sector and their relevance here in terms of video streaming services is terrible, behind Globoplay, Netflix and HBO. So even though Brazil has a huge fan base for LOTR, people here barely know this piece of garbage exists. In one hand, Amazon should count their lucky stars, we're 200 million people and we weren't a witness to their epic fail. In the other hand, Amazon was probably counting on entering the Brazilian market because the LOTR franchise is super recognizable here, but they failed pretty bad at that, because every single LOTR fan in Brazil kept a million miles away from this stuff and everyone else just didn't care. Long story short, my girlfriend has never watched LORD and doesn't know what it's about. Now we're watching it together and here in Brazil it's streamed on HBO MAX (or whatever they're called nowadays). We're watching a great adaptation of Tolkien while ignoring this B list material (with an A list budget). I will never even tell her this piece of garbage exists. It was born irrelevant in Brazil and it will become irrelevant super fast every where else. regretting

[@TheSuperappelflap]

I watched rings of power and i had a lot of fun watching amazon burn several hundred million dollars to make such a turd. looking forward to laughing my ass off watching season 2. i wouldnt recommend it to anyone though.

[@xscufy5022]

To be fair, I really enjoyed Air. It’s one of those perfect Sunday afternoon movies. Just an interesting story that I never knew about, with good storytelling and a Happy End

[@aceambling7685]

A high budget docu-drama starring Leo DiCaprio about... *basketball shoes* The West Has Fallen

[@facubeitches1144]

There is a lot of this sort of thinking in the corporate world - at least at some of the bigger ones where there isn't much accountability. Lose a smallish amount of money and you're fired for incompetence, but if you lose massive amount, why you're visionary and get promoted and given more money to lose.

[@Xertion]

I loved the Peripheral. Glad to hear it's been renewed!

[@Johnopfor]

" An officer told me that we are loosing WWII, but it's all fine because I am hearing nothing like that from the officers in my headquarters" - Adoph Hitler, Fall, 1944 - Yes, I got Amazon Prime primarily because of the free shipping, I only watch Prime Video on occasion.

[@1Mutton1]

Management has absolutely managed to sell the lie to the CEO. He's regurgitating their talking points.

[@qwqwqwqw99]

They should be paying Disparu as a consultant at this point.

[@Sorain1]

Funny thing is, they would do that... then ignore everything he says.

[@grandmufftwerkin9037]

With great wokeness comes great brokeness.

[@grandmufftwerkin9037]

​@@wonderfool9406 No. Would you like me to send you my 75 page essay on the collapse of the viability of the Hollywood studio system within the cultural context of early 21st century American sociopolitical dynamics?

[@TheSuperappelflap]

@@grandmufftwerkin9037 i would actually read that

[@nospamallowed4890]

I am a recent user of Prime Video and it is obvious why it is a flop. It has *some* very good content but the vast majority is frankly garbage. What is worse is that most of the content - even their exclusive content - requires extra payment for shows that can be quite old. Add the fact that a lot of content is region-restricted and that kills the appeal that it has for digital nomads. If they want to make pay per view their main funding model, then they have to offer recent movies like cable companies do. As a digital nomad I would totally prefer to pay to watch a movie *in English* at my own home than a poorly translated version in a third world country movie theater. If they need to limit the language choices, stick to English, not the actual region of the week!!! Most Prime customers are from the US, so treat us as Americans no matter where we are. But frankly, I doubt Zuckerberg would ever bother. He had one good successful idea when he created Amazon, let it get to his head and had not had a single other one. Since then he has just been an uninspired jerk to both his employees and customers.

[@kevincooper3727]

I was on Amazon prime. Amazon has nothing good to watch for the monthly plan. Anything good had to be purchased. The service sucks. PERIOD...

[@mistymouse6840]

I really enjoyed Amazon's Invincible. Why couldn't they have more shows like that.

[@davidfrancisco3502]

Invincible the cartoon is even more woke than the comic book.

[@canaldecasta]

If only they didnt raceswap and turn the bitching Up to 11 with Amber

[@mistymouse6840]

@@canaldecasta It's true I didn't care for that subplot, but overall I still enjoyed the series.

[@411DL]

I'm tired of being repeatedly burned but not just by Amazon, although they're an obvious example. Man in the High Castle I thought had a reasonably strong start... and then shifts away from its core premise to shoe-horn in a bunch of messaging. And then there's shows that end on shortened seasons. Final seasons of shows having only maybe two thirds the established average episode count per season tells me the creators are eager to be done with a show and we're burdening them by asking for some conclusive wrap-up. I feel like this started with Game of Thrones, continued on with West World, and then The Expanse. I'm calling it now, Reacher will end on a six episode season regardless 'what the people want'.

[@connecticutaggie]

Jennifer Salke sounds like a clone of Kathleen Kennedy. And then there is Lauren Hissrich who is slaughtering the Witcher. How does this story keep repeating?

[@leeroberts1192]

Could part of the problem be the shear number of streaming services that there are out there? That's so many ways that the overall customer base is being split between the various streaming companies

[@tylerscofield9799]

When I was a kid a long time ago. There were companies that really wanted to have the loyalty of their customers and they did a lot to keep them. I just remember old men that wouldn't even drive another vehicle than a Chevy or Ford and a lot of the time that loyalty came from when they were in a war and something this company did that got there loyalty forever. Well until now, if they were still alive. I say this because I wish there was an Amazon or Budlight type company that had integrity. To stand up for what they believe even if I dnt agree with it there were just like this is the way the company runs and all we care about is making our customers happy and making money maybe that is why Chick-fil-A does so well

[@racksityentertainment]

Show streaming should follow the same logic as music streaming… since they only put high productions and no independent creators, licensing would make more sense than in streaming music. People will chose their platforms and their content without having to switching between services.

[@pen15dragon13]

The problem was it has always been a bs ui its difficult to navigate and it constantly tries to sell u after u are already paying fuck prime video

[@bluemountains09]

If Amazon wants to find out if shipping is more important than their content, then just do away with it.

[@Ducoergosum]

The question, does Prime Video drive Prime memberships is the only one that needs to be answered here. My guess would be no, it doesn't. If it doesn't then none of these discussions matter, Prime Video is a vanity project. They can put out any content they choose and claim success because there isn't any link between the popularity and success of their content and the money making subscriptions. None of the content mentioned in this video makes any money for Amazon, either if it's successful and drives high viewing figures or if it flops and fails to garner any audience at all. At best they only start to make money if they go to DVD. In the commercial world there has been traditionally been one primary revenue stream, marketing. The audience pay for their tickets at the box office for a headline Hollywood fast sequential image strobe and before the main feature they're subject to advertising. Through broadcast platforms, 'ad breaks' are the norm and Amazon even offers Freeve an ad driven platform (which I can't say if it offers Prime content, I don't watch it). There are no penalties here for getting it wrong. One positive that may be drawn from this is the 'Firefly' effect. Along time ago in a content production company far, far way, an anonymous executive cancelled Firefly and the minority were shocked! Some of them actually liked Firefly! Bad decisions had been made like when to air it and perhaps not investing in marketing to drum up audience awareness... maybe. Firefly failed on its feet and was lost in howls of anguish. Maybe, here is an executive brave enough to stand against the the 'Firefly' effect and renew before the content it is published and bold enough to tell the audience that they're wrong! A proposed solution is to offer Prime Video as a distinct stand alone subscription package, in addition to the existing package. Then review the metrics generated by views and subscriptions of the stand alone package. While the viewer data gathered by traditional existing Prime Membership packages should show the success of particular content, the stand alone package data will show content popularity in relation to a self selecting audience.

[@Borgforce]

I really liked the Citadel - I honestly did… but no where throughout did I see a reason each episode costing $25M!

[@SKOOKSz]

He said 50m

[@Borgforce]

@@SKOOKSz 🤮 That’s ridiculous… a lot of scenes were static shots in rooms, even with the action scenes I think someone’s playing loose with the budget!

[@pookatim]

I have an Amazon Prime subscription. I never watch any of their shows.

[@victorcates9330]

It's bad enough that the CEO, when listing the positives, seemed to be shaking his head.

[@davidmugg5150]

It's interesting that the series that he mentioned as being successful (aside from Rings of Power) all have some factors in common. Short version: not focused on THE MESSAGE!!!

[@mcemeric4976]

Am I the only one surprised how much these people get paid? 25 million?! Surely that much be like a record deal. That can't be pure salary. That must be for hiring editing staff, editing facilities, staff etc. - and their own payment.

[@YouJGSousa]

For example my country Portugal doesn’t even have localization , many films are in Spanish. All the other stream services bothered to translate….

[@robsmall6466]

The problem is simple - Too many providers of mediocre content. Consumers don't have enough money for Sky, Paramount, Amazon, Netflix plus in the UK a licence fee for the BBC etc. This was never going to work. Content and quality spread thinly over multiple paid providers plus competing media like cinema and gaming and DVD and Blu Ray sales. Everyone wanted to fortify themselves behind a pay wall. Bad decision all round

[@user-yd7me7ns1o]

Amazon video did something great when they saved the show The Expanse, the best original SciFi television series in the last 5-10 years. Then Amazon video canceled The Expanse, in favor of projects that will never bear fruit.

[@InquisitorAstelon]

I've had Amazon Prime for 8 years. I've only watched one thing on Prime, Invincible, and I only watched it because I already had Prime.

[@peterd788]

How can these shows cost so much? No season of Peaky Blinders cost more than $8 million even though it was a painstakingly well done period piece. How did Citadel cost $50 million an episode when it was utter crap with terrible effects and acting by the two leads?

[@STSlivegaming]

They bought out a company that has an audience for Stargate, and they are refusing to make the show yet they know the audience wants

[@ethanjeremy9073]

Despite the economic downturn,I'm so happy☺️. I have been earning $ 86,000 returns from my $13,000 investment every 14days.

[@melerovydra1460]

This must be an investment with Mrs Linda Raschke, She helped me recover what I lost trying to trade myself

[@margaretsarah1435]

Wow 😲 Kind of in shock , you mentioned Mrs Linda. She has proved beyond all doubt that it's worth generating wealth from crypto investment . I've been earning greatly

[@hannamartha5942]

Please how can I reach out to her , i so much needs her services right now! I have been following her for a while on twitter and on her life streams , she teaches alot about crypto trade, but i seem not to understand.

[@melerovydra1460]

She is on what's app messenger

[@hannamartha5942]

​@@melerovydra1460Thanks so much am texting her right now

[@ViridianVx6]

Terminal List, Reacher and Jack Ryan are great, but if I didn't have Prime already for packages I'd be sailing the high seas.

[@laughingwarlock]

The Boys and Marvelous Ms Maisel became pop culture juggernauts. But man... Rings of Power, Wheel of Time, Halo, Carnival Row... Those must have cost so much money. Part of me is at least happy that an attempt was made to adapt those IP's but the results were so lacking it's crazy. Part of me believes Jeff Bezos is just such a big nerd that he wanted to see shows based of 'em and didn't care about the money. At least that would have been a plausible explanation.

[@MrHatandClogs77]

Anyone else notice when, Jassy says the content keeps getting better and better, he is shaking his head as if to say "no".

[@Alaskastratcat]

Peripheral is a great show. Glad to hear it was renewed for another season!

[@MrDometheo79]

Amazons CEO clearly ignoring the Dragon in the room in the Rings of Piss...

[@ChullsterOG]

16:45 You don't take things from the 90s and fuck with them, you enjoy them as they were meant to be at the time.

[@georgeramos1462]

Yes, I have Prime membership for my shipping benefits.... Prime video is an added benefit that allows me to justify paying 100.00/yr for a shipping preference that is NO LONGER 2 DAY DELIVERY.

[@kubhlaikhan2015]

Amazon's whole marketing strategy with Prime is offensive. They don't just offer products they try to force their customers to buy them. Then they use them to tell us what our values should be. It's a turn off, and that's what more and more people are doing.

[@simonreynolds8731]

I'm very glad they are proceeding with the second season of The Peripheral.

[@cokeandasmile]

Just today, I was willing to rent the new Transformer movie for 19.99 USD but couldn’t because I am in Vietnam. The cost of my regular subscription is way too high for the choices I have in Vietnam.

[@shawngillogly6873]

Let me add to the data they will ignore. I don't know a single person who would subscribe to Prime if it wasn't bundled with shipping, music, etc. It's the Epcot Center of Amazon. I don't watch any of their new shows. It's strictly a service I use when I want to walk down amnesia lane.

[@Wallyworld30]

Amazon Prime does have the greatest Sci Fi Show ever created in "The Expanse". They need to cancel all the BS and go all in on that masterpiece. It's the only original programming I've ever watched on Amazon other than "The Grand Tour" aka cancelled "Top Gear" hosts.