Amazon FBA Barcodes Explained | UPC vs FNSKU Which Is Best? 🤔

Are you confused about what barcodes to put on your Amazon packaging? Don't worry, In this Amazon FBA barcodes explained video I'll cover which barcodes Amazon will accept. 💰 Get Started With My FREE 4-Part Amazon FBA Training: tatianajames.com/FBA
In order to sell any item via Amazon FBA, your products need to have a barcode already on the packaging - but which barcode is best, where can you get them from and how much do they cost?
It's important that there should only be ONE barcode on your packaging. This could be a UPC barcode or FNSKU and I'll take you through the differences between both. I'll also demonstrate how to set up a barcode to walk you step-by-step through the process.
Have you shipped your first product to an Amazon warehouse yet? Let me know in the comments below!
📖 CHAPTERS 📖
00:00 Introduction
00:30 There should only be one barcode on your packaging
01:15 UPC Or FNSKU Barcode - which is best?
03:12 What is a GS1 Barcode
04:36 How to get an FNSKU code
On November 10, GS1 updated their pricing for UPCs and now offer a more accessible option for businesses just starting out or for those with just one or two products. In the past, they used to only offer a Company Prefix option, where UPCs needed to be purchased in bundles of 10 or more. Now, they offer a single UPC option, for just $30 with no renewal fee. Check out our press release for full details. www.gs1us.org/details-page/articleid/2029/gs1-us-expands-offering-to-help-small-businesses-capitalize-on-e-commerce-opportunities
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#AmazonFBABarcodes #AmazonBarcodesExplained #AmazonFBA

[@TatianaJames]

I hope that video has helped to clear up any questions you had on Amazon barcodes! If you have any questions about this, comment below and I'll get back to you. Ready to take action? I've created a FREE 4-part video series that will help you learn exactly how you can start selling on Amazon: tatianajames.com/fba

[@everready2903]

Hi Tatiana, does joining Amazon's Brand Registry affect anything related to barcodes?

[@itsmichele]

Just signed up, cant wait to view the informative content. Thanks so much Tatiana! Cheers to moving beyond the 9-5 life! :)

[@ThePortraitArt]

@@everready2903 not really... but you definitely want a SG1-UPC code. Brand Registry you need to have the trademark/brand legally completed. Brand registered account gets some extra perks. You like how some product pages are just bigger, a lot more information and pictures and videos and you keep scrolling down to see the ratings etc. that extra space and pictures and what not is like one of the perks a brand registered listing can do. optional.

[@terzimp]

Can product labels have GS1 UPC codes embedded, but the large FBA boxes filled with products shipped to Amazon have FNSKU products outside the boxes? Or should product label barcodes match with outside the box barcodes?

[@terzimp]

If I am planning to eventually sell online outside the Amazon (as well as on Amazon), then I should probably use UPC barcodes everywhere, to be consistent, right?

[@Bekind95]

I have listened to so many KZbinrs try to explain this, and have always walked away confused....until now. Thank you Tatiana, for explaining this in a way that was so understandable. Finally, I understand how this works.

[@TatianaJames]

That's why I had to create this video, I was even confused by watching the videos on KZbin!

[@moexii6308]

Tatiana you did great job answering my questions and clearing my confusion about this area in this video. You’re awesome. Thanks girl!

[@TheMrsSCross]

This was extremely helpful! I've watched a few videos looking for an answer to this question and was left confused. Thank you for explaining it in a way that was easy to understand. Much appreciated!

[@AuroraDocs]

Finally a simple easy to understand, straight to the point video on this!

[@TatianaJames]

Yay for simplicity~

[@micheefindsamazonfba26]

Great video tatiana! It’s great when you can get your designer to put your fnsku code on your packaging design!

[@jenniferwoolley9871]

Thank you Tatiana! This came right on time. My product should be arriving in the next couple days from my supplier and I’ll be creating my listing once they arrive! Blessings to you! 🙏❤️ looking forward to your next video!

[@TatianaJames]

That's great to hear, good for you!

[@nickinfamous1]

So happy I found YOU!!!! Finally someone beautiful and real teaching amazon! So excited to see all your videos! You're a blessing to all! thank you

[@TatianaJames]

Thank you so much!!

[@producthunter3109]

Thanks so much. I watched many videos but this video helped me get rid of all my confusion. I really appreciate that.

[@dr.paulasnetwork4371]

You just clarify things all the time. I listened to 3 other videos and came out more confused. Thank you!

[@ayawovi6363]

wow thank you so much ive watched so many videos this was short and simple start to the point

[@humzarana7479]

A very clear explanation compared to other videos I have seen. Thank you so much!

[@shanekahowellmivida9812]

Thank you so much for this video. It was very helpful and concise. Have a great day!

[@todobien727]

Thank you!! Cleared everything up perfectly ! I owe you ❤

[@samueladjei5466]

Thank Tatiana. You always explain so well and its so understanding

[@siany806086]

Such a clear and informative breakdown. Thank you!

[@TatianaJames]

Glad it was helpful!

[@endlesseverything460]

Thank you Tatiana!! I'm currently doing product research but once I'm in touch with suppliers, I'll definitely get back to this video. Could you make videos about how to level up in our twenties and money management? thanks in advance 💗

[@TatianaJames]

Great idea, thanks for commenting!

[@TimothyDanielson]

That was very useful! Thanks again. Looking forward to your next video.

[@TatianaJames]

Thank you!

[@muhammaddanish7926]

Hi Tatiana james Thanks for your making a helpful video. I just wanna add something important. As you've said that if you are selling phone case and if you want to sell 1000 case you just need 1 barcode for all those 1000 pieces but if there is a variation in colours or designs then you have to use another barcode to identify a different colour and design. For example you selling 1000 phone case and 500 are blue and 500 are red then you will need 2 separate barcodes and then generate 2 separate FNSKU then it will be alright. Thanks

[@terraoildedoterra3115]

Hello! In order to get the FNSKU, can I use the manufacturer bar code or should I buy one?

[@malibu828]

Each variation needs its own number. So all colours, sizes, flavours etc needs it own one. but not each unit.

[@wreckingtestes2885]

This was so quick and so simply explained thx so much.

[@chelseyummali]

Thank you, we got the upc printed on our packaging and then I printed the sku and was so confused.

[@tommykey4139]

i was so confused till now. Amazing explanation. thx

[@prettyblissful]

Thank you! This was super helpful!

[@cindybee9270]

Thank you this video was very helpful!

[@FunnyFaceReality]

Crystal clear now! Thanks 👍🏼

[@madelineyannuzzi1797]

Hi Tatiana, thank you for the highly informative video! Quick question, does each product require its own unique FNSKU? Or is there one FNSKU that will be applied to all units within our shipment?

[@dawnhuttoe7204]

Thank you for explaining this so clearly...👍

[@Laura-rj5gm]

If wholesale-ing would the UPC code be the manufacturers code and then get the FNSKU code from Amazon? Thanks

[@themostbeautifulworldever]

Wow thank you!!! Spent HOURS trying to find an answer!

[@christiaanbotelho5755]

Great video! I`m just getting started on Amazon and this was a confusing topic for me unitil now! Thank you for making this so easy to understand.

[@TatianaJames]

You're welcome, keep me updated with your progress, have you launched any products yet?

[@christiaanbotelho5755]

@@TatianaJames almost ready to launch my first product. I was hoping to have it ready for Christmas but had a surprising number of hurdles to overcome.

[@superfriend7117]

Excellent , Madam you have cleared my all confusion , thanks alot , very much helping video.

[@yazanhatahet3371]

thank you Tatiana very informative :)

[@bernardomazzarella2450]

Thank you very much for the information.. I have a question about this topic: What would you recomend if I also sell my products in other market places and in my own website too? Which barcode should I use? FNSKU for Amazon, and UPC for my web and the rest of the market places? Thank you very much

[@anastasiia1184]

That's an amazing explanation and, I think, saved lots of time for everyone who watched this and other videos! So thanks for that, Tatiana! Just wanna clarify: when my product will be ready to go, on a package will be ups (along with design) and fnsku as a sticker, right?

[@scottogden1175]

This is my question too - do I get both a UPC barcode AND a fnsku code imbedded into product packaging?

[@kimsaabani2600]

That is unclear for me too🤷🏽

[@a8722123]

wow...very clear!!! thank u

[@everready2903]

Great idea regarding getting the barcodes printed directly onto your products packaging.

[@TatianaJames]

Glad you like it!

[@wolfwritingdragon5055]

This was extremely helpful and clear. I understand and know what steps to take.

[@TatianaJames]

Great to hear!

[@rikkemaycella1729]

Hi Tatiana, im new to FBA (going to sign up as a seller soon) after watching your video, thank you so much for the informations and tips. Im a bit confused here with the barcode, do i have to buy the UPC Barcode before i sign up as a seller to later get the FNSKU barcode to sent this one to the supplier so the supplier could put the FNSKU on the packaging? Many Thanks Xx

[@teachinghands7864]

Thank you for this Great explanation. Please how many FNSKU do I need if I have product color and size variations? Let say 5 colors in 4 sizes?

[@savageman001]

Great content! What barcode do I need to have on the product packaging if I want to sell on Amazon FBA and in my own shop on Shopify (shipping products directly from Amazon's warehouse)? Is it enough for me to have only the UPC / EAN code on the package?

[@dochitraders5985]

Perfect video. Thank you

[@beelieveacademy]

Perfect video. Thanks so much!!

[@TatianaJames]

Glad it was helpful!

[@therapyfunny77777]

Hello Tatiana thanks for your information very helpful . I have a question When I reordered same product do I need new GS1 code?

[@jackxiang1305]

Hello Tatiana, thx for ur awesome video. May I ask u what do u do after printing those labels out, do u use a label printer with adhesive back and put them on by urself?

[@joew2907]

Very clear definition and explanation. Thank you

[@TatianaJames]

You are welcome!

[@sergioquiros2422]

Hey Tatiana, thank you for the great content. Can I use the same barcode if I'm selling different varieties of the product? Like colors, bundles, flavors, etc. Thank you!

[@ViewsofTheVI]

Hey Tatiana, your content is so helpful but i was wondering if the american upc code can be used on a product from a canadian company as i'm from canada but would like to sell products on both the american and canadian amazon market!

[@naraperry639]

Thanks a lot for this amazing content. I have one question please. Is it possible to re-use the same barcode when you re-order other units of the same product , or you need to buy a new barcode with each time you order??? Thanks

[@fabygonzalezrealtor]

Great video. Thank you so much

[@clodydupuis8322]

Hello! Amazing video as usual. How would the UPC barcodes be applicable for books ? Since the books will be different, would I need a separate barcode for each book ? Thank you !

[@hannahdarlclark]

Hey Tatiana, am I putting the FNSKU label on each individual product (say the back of my drawstring label attached to the product), or is it just one FNSKU label on the box you send (with say 50 units in there)?

[@kaiak94]

I have question about using reversed wholesale method. If I start selling the product what is already on amazon, do I need to have my own bar code for this product? And do I need to hire supplier who is going to put FNSKU on my product or who is going to do this? Really appreciate if you can help me out!!! :)

[@Catbambi]

thank you so much you helped me a lot

[@cweezy1985]

Hello tatiana, the only thing I'm confused about is on the case packed package you ship to amazon will your upc need to be on each box or on just the product inside. I will be sending 12 of the exact same product per box. Thank you ado much. I love your content. Keep up the good work 👏

[@katrinalucas1294]

Hi Tatiana, It seems pretty straight forward but in the beginning I understood that the FNSKU Sticker is for the product package and the UPC barcode is to create listing but at the end you mentioned to send both to the supplier. So I'm not sure...sorry. Canyon please clarify that again. Also if I wanted to have to have 2 different products For example the actual product and a travelling case for the product from another supplier. Do I need to get 2 GS1 barcodes? Thank you so much. Your videos are very helpful

[@bernsexton]

This is amazing ❤️💜

[@RunningonVegan]

Thank you so much for the video. is there a size requirement for the fnsku or gs1 barcode to be embedded into the product packaging.

[@TatianaJames]

Not that I know of, just needs to be scannable.

[@Mr.lamusa]

Love it, thanks!

[@TatianaJames]

thanks!

[@johannsante8837]

hi, so does the fnsku go on the product itself? or just on the pallet packaging when you receive your first production run?

[@aminsharghi4569]

Hello Tatiana, I hope you’re well, thanks for your helpful video, just wanted to ask a question about my product. I would like to sell rug on amazon , I have multiple design of rugs and each design has 5 sizes, in this case should I get 5 different FNSKU for each design which indicates a specific size or what?

[@topmanice1513]

One question please, I have a product listing with the default"manufacture barcode" setup, thus I have the FNSKU barcode with the letter B instead of the X. I have put it on the packaging and there is no UPC barcode whatsoever. Is it still acceptable when arriving fulfillment centre?

[@anwarhabib8110]

Hi Tatina , i Just would to clarify below Points : 1- FNSKU = during listing i will select FNSKU product code and proceed for listing and system will required UPC barcode or EAN Barcode since my account is in UK Amazon . 02- Even my own Privet Label products ( Not having trade mark ) , Still i can use FNSKUS sticker without purchasing UPC barcode ? and i will sell only in Amazon

[@DCUngelled]

Hello Tatiana! Great Video... But I need to make sure I have this correct... If I am understanding this... The UPC Barcode from GS1 is basically worldwide "ownership registration" of my particular product that Amazon uses to make sure it is linked to my Brand name. They then use this to identify my product and produce the FNSKU barcode which is then linked to my "actual listing" on Amazon. I would then need to put the FNSKU onto my packaging to identify my product to my listing. Is this correct... I DO NOT need to put the UPC Barcode on the package only the FNSKU?

[@Mike-ik4id]

I thank you for your information wondering though I have variations of 1 type of product. Do I need a GS1 upc label for each variation or can I just show the different variations in the same listing with a single gs1 upc for the product and all variations

[@markhilliersupportstaff7467]

Hi love the vids. Question. Do I need a ga1 UPC code for generic label import from China. Would the fba code suffice ty

[@butsikfinkel3483]

Thanks for the video Tatiana! I'm still not clear though... So do I have my graphics designer embed the GS1 UPC barcode in my packaging then I send my supplier the FNSKU and have them stick that on the packaging and that's what Amazon will scan?

[@MonkeyGemini]

Which one you have to have for Amazon Brand Registry? Or you have to start selling first and after that you start to Registry your Brand? So confused. Tatiana, Could you please make a video about it ? Thank you.

[@selfdiscoverywithtaklaarmo3892]

Hello Tatiana, thank you for the video. I have a question. We need the barcode to create the listing to get the FNSKu to embed on the product label. So this means product is not finished design yet but how can we create the listing without finished product with FNSKU label on them?

[@linnazaleski2770]

Hi Tatiana, if I plan on selling the same product in different countries will I need to get multiple UPC’s to create listings in each country? I plan on using FBA and not ship from a single location (my house/merchant fulfilled)

[@pouyamoradi6362]

Hi , what kind of barcode do i need for u.k market place? Should I use ( upc ) or ( EAN)

[@minaliu3845]

Be the first one to comment😇 thank you so much for sharing so much helpful details!!!

[@TatianaJames]

Yay! Thank you!

[@jordanmakesfinancevideos650]

Informative video Tatiana

[@TatianaJames]

Glad you think so!

[@ambermcgeown1254]

I love ur vids so much ❤️have a blessed day

[@TatianaJames]

You too Amber, thanks for commenting.

[@sandman41688]

Thanks for the video. Very helpful. So if I want to launch one product. I just need to buy 1 Gs1 barcode and can use on any number of units. Is that right?

[@haunguyen-mm2sv]

Thank you for sharing this I have one question that you only need one barcode right. If my product already have the upc code, we dont need asin code right?

[@courtneystake1512]

Hi! Thank you so much for the helpful video, I just want to clarify and make sure I understood you correctly, can you please respond to my question :) SO basically you need a UPC barcode in order to list something on Amazon and get a FNSKU sticker? Just because I purchase a UPC barcode if I only plan on selling on Amazon I would not need to add the UPC barcode to my packaging just the FNSKU sticker Amazon provides after I complete my listing? is that all correct?

[@terraoildedoterra3115]

Hello! In order to get the FNSKU, can I use the manufacturer bar code or should I buy one?

[@chustry]

So get UPC from GS1 barcodes= put UPC in amazon acc = get the FNSKU then ship the stickers to alibaba. Did I get it right?

[@white33707]

So I am a little confused. We are launching our first private label product and I went and bought the GS1 1-10 pack of UPCs. When I sent my supplier the barcode he showed me a much different bar code that others use. I can only assume that is the FNSKU sticker. So do we have both the UPC and the FNSKU on our packaging?

[@NH-2024]

Great stuff. Quick question.. can Canadian use UPS from US website if they are selling in US? Or can they get from Canadian site as well?

[@Mr.lamusa]

Thank you!

[@arifakbari4021]

Hi Tatiana. Please, I wondering that you mentioned that the UPC code 1-10 is about $250, if need one barcode, so what we should do the rest 9 barcodes? Thanks

[@ezuagiemeeze2047]

I love your video. question if you leave in another country and want to sell in U.S market were do you register your GS1 account in order to purchase barcode.

[@ElijahSnyder-kz6ww]

Since one bar code is good for say up to 1,000 units of iPhone cases, when I go to restock the 1,000 units do I need a new barcode or does the original bar code from the first 1,000 units suffice ?

[@Z32orDIe]

Thank you T!

[@dieulapetitbeau9795]

Thankyou Tatiana now i know how to label my product ship to Amazon wearehouse thank you hun

[@TatianaJames]

Glad it was helpful!

[@melaniethigpen6534]

Hello! Can anyone help me understand that after we created the listing on Amazon and download the PDF of the Fnsku why we send the PDF to manu/supplier to put on packaging. You can create a listing without having the product at least in inventory or on its way? If they are still printing and packaging over seas, how can we create a listing? Sorry…I’m not understanding with first time buying and no inventory. I’m very new. Thanks for any help.

[@lornagambarotto9692]

Thank you so much Tatiana! Was actually a bit confused about the barcodes so this really helped! Just one question...if for example you sell the same product in a different quantities (so 2 different listings - for example a set of 2 scrunchies and another set of the same scrunchies but 4 of them in a packet) would you need two GS1 barcodes (one for each listing)? Hope that's clear enough! Thank you so much for the valuable information!!

[@thebabayyagga]

No still the same cause it’s one barcode or each variation

[@malibu828]

@@thebabayyagga different pack sizes require their own number if they are in a package together. ie a pack of 4 snickers that has a wrapper to keep the 4 together has a different GTIN to the single.

[@j0ngaxx]

@@malibu828 Hello Lorna, I have a quick question. I am a little bit confused. Tatiana said that she recommend to put the FNSKU to the packaging and I get that. Now my question why do I need the UPC barcode then? Thank you very much for your help in advance

[@rafeekvibration6338]

Thanks great video

[@malibu828]

You should use the GS1 barcode so that you dont have to do different barcodes for each channel when sell off amazon too. FNSKU will only work with Amazon, no one else. UPC barcodes work with any retailer. If you are worried about co-mingling, turn this setting off in seller central.

[@jillmont3342]

Thanks I did not know amazon co mingles products and now I turned it off, your a life saver

[@SoothingSounds193]

Hello, You mentioned that we need to get one registered barcode for let’s say 200 products. Now, do I have to tell manufacturer to stick the barcode to the product or if I write the upc number while creating the page and it will be fine?

[@panktibhavsar4189]

So we don't need to create shipping plan to get FNSKU? Once we create the listing, are we able to get FNSKU without creating shipping plan?

[@aliciacarter4003]

Hey! I came across this video. I still have a question. Is it one barcode per product even if the product comes with different variations?

[@CM19912]

When do you have to get the barcodes, at what order? Is it after finding your product, before? Not sure plz help. Thanks

[@medmud4301]

Hi Tatiana I am really confused to get barcodes, if I have one product to sell and the product has different models and sizes do I need to get different barcodes for each model and sizes or still need to have one barcode for them? I really appreciate if you can do this clear of my mind. Many thanks

[@peledood999]

Thank you for the clarification. How do we send it to our supplier if I'm ordering say 500 products? Do we email them the file with just one FNSKU and they're able to print 500 of them or do we print 500 in one file and send to them?

[@materiprueba2793]

Hi Tatiana. If I have 1 product with different colors; do I need 1 FNSKU and 1 UPC for each product according to the color?

[@niravtomar6713]

We can apply for GTIN Exemption initially while starting business, no need for UPC. Gradually once income is stable then can easily switch and use UPC.

[@renatagrinberg3814]

Thats what I did!

[@itsmichele]

What is a GTIN Exemption? I'm just getting started and not sure what that acronym is for. Thanks in advance!

[@arrifwashere1388]

@@renatagrinberg3814 so when exempted from GTIN, you sent the products without barcode??

[@jeonghiy]

Hello Tatiana, Thank you for sharing the information. I am going to list my products on Amazon soon. But I am going to bundle up with two items (each item has a barcode) and put them into a clear bag to sell as one unit. could you advise me on the best way I put a barcode to avoid confustion? Thank you very much,

[@usmanyousaf6261]

hey jeong! i am new to amazon FBA, and i am planning to sell 2 items as one unit (as a pack of two label), can you please guide about how you put the barcode? and which one did you prefer? UPC or FNSKU?

[@dagmara2703]

I'm trying to add a product on amazon, I have gs1 barcode but the message says that I use EANs, UPCs, ASINs codes that do not match The product I am trying to list.Please help what should I do thank you very much