Amazon Listing Optimization Secrets From Analyzing 8000 Listings

It takes A LOT to unlock Amazon product listing optimization expertise! If you're looking to grow a profitable Amazon FBA business, your listing is the way you drive organic traffic, generate sales, and build relationships for repeat business.
Amazon listing optimization requires knowledge about Amazon SEO strategy, design, copywriting, buyer behavior, branding, the culture, the platform, TOS, and on, and on, and on.
I've been helping e-commerce businesses maximize their Amazon listing and SEO since 2016. I've seen a lot of things change, from enhanced brand content to A+ Content and A+ Premium Content, Brand Stories and Storefronts, and more. I've watched the competition get fiercer and the rules get harder.
Today I'm sharing some of my top Amazon FBA product listing optimization secrets that I've honed from reviewing over 8,000 listings.
Want me to dish more of my secrets? Let me know in the comments and I'll create a part 2!
Videos Mentioned:
How to Brand Your Business: • E-Commerce Branding 10...
Unlocking the Power of USP & Value Proposition: • Boost Conversions & Cr...
Amazon Listing Optimization Playlist: • Amazon Listing Optimiz...
Keep Your Amazon Listing Safe: • Protect Your Amazon Li...
Wondering if your Amazon listing or product page has what it takes to dominate your competition? Get your FREE product page and Amazon listing analysis: marketingbyemm...
Prefer to let the pros handle it? Our team at Marketing by Emma would be delighted to take your e-commerce copywriting and Amazon listing optimization needs off your plate!
Website: marketingbyemm...
#amazonfba #amazonseller #ecommercemarketing #ecommercebusiness #amazonfbatips #amazonfbexpert #amazonsellers #amazonseo #amazonlistingoptimization #amazonlisting #amazonsales #ecommercetips #copywriting #conversionrateoptimization

[@judyschermer6056]

This is a master class on how to turbo charge your listings! I need to watch this several times to absorb all the valuable information you’ve shared. Thank you!!

[@MarketingbyEmma]

Wow, thanks!

[@chrismccabe4456]

on our squad we just looked at 8000 listings on an account. Boy do we understand that degree of dedication! Keep up the good work!

[@MarketingbyEmma]

Right back atcha!

[@eminemirza]

Emma, your Amazon content is incredibly thorough and informative. Thank you for sharing your expertise! You definitely deserve a bigger following.

[@MarketingbyEmma]

Wow, that really means a lot. Thank you so much! Are there any topics you'd like to see covered in future videos?

[@MichaelRadziszewski]

Great update and overview around this ever evolving subject!

[@MarketingbyEmma]

Glad you enjoyed it!

[@funny7oe]

🎯 Key points for quick navigation: Analyzed over 8,000 Amazon listings to share top optimization tips Tips are timeless and relevant for success in 2024 and beyond Concise content is crucial to hold customer attention Knowing your niche and understanding your target audience is key Building a strong brand identity helps differentiate and connect with customers High-quality imagery builds trust and enhances brand reputation Utilize all available Amazon real estate to showcase products and attract customers Follow Amazon's rules to avoid listing suppression or suspension Obsess over understanding and catering to your customers in every aspect of your listing. Made with HARPA AI

[@michaeljackness751]

So helpful and on point!

[@girmaa5480]

I need to work with such skilled person

[@MarketingbyEmma]

Thank you for the kind words. We're always happy to help in any way that we can!

[@sheldonk1510]

Love the videos

[@MarketingbyEmma]

Thank you!

[@ruskiska]

Nice job though 😊

[@MarketingbyEmma]

Thank you!

[@omriynwa]

What editing software are you using?

[@MarketingbyEmma]

I'm honestly not sure! I can ask my editor :)

[@rahman.bd73]

Thank you for sharing! Your videos are really great, but the views per video are much less😥. Do you know why your videos are not getting views?

[@MarketingbyEmma]

Thank you for the kind words!

[@rahman.bd73]

i know your issues@@MarketingbyEmma

[@CoreyZeiman]

Hey Emma, great content! I've sent you an email.

[@MarketingbyEmma]

Hey Corey, thank you so much! I'm not seeing an email from you. Would you mind resending? Thank you!

[@legitworkout1001]

What are the disadvantages of AI generated product description?

[@MarketingbyEmma]

The main disadvantage is that they can be very generic. Unless you're really skilled at prompting, they can also come off as being way too salesy and may even lead you to write things that go against Amazon's TOS. With so much competition on Amazon, you need to tailor your marketing to have a distinct voice that targets a defined group of customers.

[@Anak_hadyo]

Amazing tips, thanks

[@MarketingbyEmma]

Happy to help!

[@chriskeller4194]

Great video, I love the examples!

[@MarketingbyEmma]

Glad you like them!

[@kanishkarya348]

Thank you for this video ☺️

[@MarketingbyEmma]

Thank you for watching!

[@nilitamir7062]

Very helpful, I’m excited to see what these tips can do for my brand on Amazon

[@MarketingbyEmma]

You got this!

[@sarahmedley9038]

Great tips, thanks!!

[@MarketingbyEmma]

You're so welcome!

[@Redbonejerry]

I learned a lot from this. Thanks for all the great, well presented information

[@MarketingbyEmma]

Glad you enjoyed it!

[@mosherabin1723]

Really appreciate the tips! They are very helpful!

[@MarketingbyEmma]

Happy to help!

[@davidwilkinson2374]

another great video!

[@MarketingbyEmma]

Thank you so much!

[@davidziskind8780]

Thanks Emma 👌🏼

[@MarketingbyEmma]

Any time!

[@Amazon-Seller-USA]

Your Amazon content is always making me more money!

[@MarketingbyEmma]

Amazing! I'm so glad to hear that!

[@chrismccabe4456]

Knows her stuff! That’s why she’s such a good speaker…at events

[@MarketingbyEmma]

Thank you!!! Excited to share at Seller Velocity Conference in a few weeks!

[@grapheggspecies8907]

This is gold

[@MarketingbyEmma]

Thank you so much! Are there any specific topics or concepts you'd like to see next?

[@yoadhalm977]

Love your videos, so much value provided.

[@MarketingbyEmma]

So glad!

[@ziaulhassan7712]

If you need product you can contact me

[@SakshamMehta-tf2yi]

Thank you so much!!!!

[@MarketingbyEmma]

Thank you for watching!

[@Karfferro]

Please make a video about KDP listings

[@MarketingbyEmma]

Thank you for the suggestion! I'll add that to the list for potential future videos.

[@Ali-vj6we]

Always takes you SO LONG TO GET TO IT!

[@MarketingbyEmma]

Thanks for the feedback!

[@zimar030]

Watch this video in 1.75 x speed

[@MarketingbyEmma]

Or whatever speed you feel like :)