AMD Is Out Of Their Minds

[@UFDTech]

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[@bankaimaster999]

Nvidia should be fined by the government because this was the very thing they were trying to avoid with the sanctions they placed on them but Nvidia skirted around the santions with their "D" versions of the their 90 series (which some already modded to work around the limitations). If china devs were only using the -80 or -70 series USA probably would have remained in the top spot for longer.

[@luminatrixfanfiction]

I bet Pelosi is seething after Nvdia stock crash. Almost a trillion dollars wiped out. There's no way that AMD would sell a card that is meant to be affordable at that price. That would mean that the 9070 would have had a performance linear or akin to 7900xtx.

[@RAFISHAKIMAHI]

If there were no Nvidia Founders edition card before 10 series and if all gpus were manufactured by board partners Then What about the GTX 980 and the GTX 690 that also looked like the future FE cards 😮😮😯😯😲😯😯😮

[@RAFISHAKIMAHI]

Like the one Linus reviewed in sep 2014

[@RAFISHAKIMAHI]

I mean like which one is this kzbin.info/www/bejne/qmO0oXaqqLFogpI

[@manmansgotmans]

AMD needs a new marketing team entirely. Just clean the entire department and hire sane people

[@briangrant9942]

Yeah, If AMD had priced their GPU better like they should, then the GPU would be coming out in January instead of march.

[@barrybadgerneth14]

What about their drivers too?

[@Gaming_Legend2]

the marketing department has little to do with pricing lmao

[@timestamppatrol]

yeah agree with u, their gpu division just so stupid Idk what to say anymore. They dont take gpu market seriously, Intel did

[@MariusBrügmann]

No one here is taking a little bit of time to just do a little search and figure out that the price rumors are all false if you want a source: Frank Azor

[@انا_ابراهيم_البناوي]

Like the saying goes AMD never misses an opportunity to miss an opportunity

[@broose5240]

Fake news

[@Mcnooblet]

@@broose5240 Yep, nothing new about AMD missing opportunity. I wouldn't call it fake as I would old news. Nothing to be unburdened by what has been happening here.

[@dom3827]

100% true

[@eclxys]

this isn't even opportunity miss this is just straight up self sabotage lol

[@انا_ابراهيم_البناوي]

@@eclxys At this point it seems intentional that they want to destroy their GPU side of the business

[@soiltek2015]

What the heck was AMD even thinking? A 70 series for $900? Jensen took the air out of that nonsense, even with his fibbing.

[@JeremyMallek]

whats the star by your name

[@finderrio]

@@JeremyMallek means they're a member of the channel, basically like a patreon subscription but on KZbin.

[@K.R.98]

I think that is Fake News. AMD isn’t that stupid. The worst price they probably wanted to go for is 699USD and that would be still stupid. The realistic price they wanted to go for is 599USD The price they need to be for good sales is 499 or lower

[@technonecroplays]

AMD has already tweeted that it's fake news

[@willslls8901]

499 would be solid. They could outsell the 5070 easy. I really hope they have some high end gpus in the works.

[@MM4646]

You're laughing, Jensen had to sell one of his jackets so Nvidia's stock price didn't drop even further and you're laughing :(

[@davillain9974]

I know🤣 How about another joke😂

[@shadowcastyt]

Why are we shilling for the wealthiest companies in the world? Nvidia will be fine

[@LBXZero]

I think the rumors of the $900 RX 9070 XT is retailer sources upset that the product was delayed. AMD had already mentioned targetting affordable GPUs, and that goes against such statements.

[@wastingtimejustwaiting]

if they were going for market share they wouldn't be shocked by nvidia maintaining the previous pricing structure lol

[@Chibicat2024]

AMD and other places have placed pricing within the range of 400 to 1000. This would fit perfectly in. AMD ran into the hills when Nvidia announced prices. I think that it is very likely the cause of the crap storm that has been the launch of the 9000 series

[@patsk8872]

@@Chibicat2024 Doesn't even make sense though. As he said, ignoring nvidia. 9070 XT looks to be barely better than 7900XT. You can get 7900 XT for $710. Absolutely absurd. If it's not $600 or less it's DOA

[@Real28]

AMD says a lot of things and then walks it back. They're not immune from saying/doing the stupidest shit. In fact, they're well known for it. And fumbling insane opportunities.

[@Akkbar21]

They think that’s affordable. They saw what you paid for GPU’s during the pandemic. It’s all your fault.

[@Arkhamlabs]

I just googled it. 800 Leva (Bulgarian) is $426.00 in USD. So maybe that has something to do with this rumor? Something lost in translation?

[@Masaim6]

Ah ok, makes sense. Wait they are thinking to make it under $426?

[@bivas5848]

It's 1800 leva for 9070 and as @amoeba8888 mentioned it includes vat. So it's around $750 msrp. It's definitely lost in translation. Still a lot, as this is for the non XT version.

[@WhiteG60]

@@Masaim6 I've seen $499. That kinda lines up because exchange rates fluctuate every day, plus VAT-style taxes and import duties.

[@amoeba8888]

I watched the source of the leaks and they say that AMD wanted to launch the cards in 23 January. They wanted to sell the 9070 XT for 1060$ (2000 leva) and the 9070 for 960$ (1800 leva) here in Bulgaria, which would be 850$ (9070 XT) and 770$ (9070) MSRP when you remove the +20% VAT. As of right now that is literally the same price of the cheapest 7900 XTXs you can get here (1060$). 🤣🤣🤣

[@Masaim6]

@amoeba8888 Holy shit, I want what AMD is smoking!

[@herecuzimbored7057]

if it is true that AMD planned to sell the card for 900 dollars they are not in their right mind and need a reality check, nobody would buy it

[@momentoyal930]

I feel like that had to be a placeholder, regardless the market is obviously never going to see that price. i still feel ike 500 9070/600 9070xt is what we are gonna see.

[@jimdob6528]

@@momentoyal930and I feel like 400 is the price point they need to target. They need to remember their place and actually try to get some market share.

[@rkwjunior2298]

Hold on. Who told you that the 9070 is infact competing with Nvidia 70 series. You're listening to leaks. Maybe its 5080 performance?

[@momentoyal930]

@ 400 for the 9070? maybe. the xt won't go a dollar under 600 though.

[@saskilla1945]

atp id just get 4080 super

[@infiniterift]

There is no way they were thinking 900$ is ok for 9070 XT. Like not even my homie Jensen would do that.

[@TheSwayzeTrain]

Of course Jensen would.

[@anonymousgaming5725]

@@TheSwayzeTrain not with 70 series

[@JustAGuy-x5e]

people will buy this card

[@CaptainJonathan]

Not yet anyway.

[@Rov-Nihil]

9070 90 900 LET'S MAKE IT 900 FOLKS!!

[@AlanJohnPeach]

That rumour strikes me as total BS - that would be above RRP for 7900xt with more vram. There's no shot - if they wanted to do that, then, like Nvidia, they would have started taking the current gen off the shelves, like they have with the 40 series. This is nonsense

[@spoots1234]

It can now trace rays properly - $200 premium

[@solastro5595]

Someone doing misinformation.

[@Sini420]

it is total bullshit, they said before it was not going to cost 1000, and they also reacted to this rumour saying its untrue Looking at the commends, everyone is believing this shit.. nice example how rumours about AMD get a own life and never gets corrected in allot of people's mind

[@reblitgaming]

It needs to be lower than £600 as well, because used 7900xt with 20gb vram is around £600. And if I have £600 and choice between16gb and 20gb I go with 20gb.

[@LTPottenger]

It would be somewhat logical but still not that savvy to price it like that before the new AI news, but now the people willing to pay these crazy prices have no reason

[@MrPenguinsfan66]

There is no fucking way i will camp out for a video card.

[@mchonkler7225]

These are probably scalpers. They'll mark them up by 30-50% after they buy up so the initial stock.

[@MoonBunnyLovers]

Half of them are the people selling them on eBay for $7,000. So it's basically a job for them.

[@17pdietcoke59]

Camping the card in real life while the bot is buying them online for them ez😅😅😢

[@oliunderscore]

if youre a scalper its reasonable as youd be making like 5k profit in 4 days

[@Lapsio]

​@17pdietcoke59I will. It's tbh good way to not buy this GPU. If I'll manage to get one somehow on launch day I'll just take that it was destiny, otherwise meh. Skip.

[@Ja_Schadenfreude]

Someone mentioned that the $900 price point in Bulgaria would normalize to about a $700 U.S. price. AMD is still out of the mind.

[@curedanxiety1679]

900 Bulgarian leva is 420 USD not 700

[@speedforce8970]

@@curedanxiety1679 You have to include 20% tax too so it would be 700

[@curedanxiety1679]

@speedforce8970 math has failed you hard, 20% is 86usd something from 426 USD not even close to 700.

[@Sunlunranger]

@@speedforce8970the Bulgarian price would have included the tax upfront, so if they say it costs 900 lev, it would actually have cost 750 lev plus 150 lev tax…so it is the opposite, deduct 20% from the Bulgarian price and then convert it to US dollars and then you have your US price, or using that example 400$ + whatever taxes you have to pay in the US

[@speedforce8970]

@curedanxiety1679 not my comment, just mis-read someone else's. They didn't even convert to Leva so basically, they thought the price would be 700$ because 20% tax would total to about 860$ closer to that 899 "dollars" but you're right. There's no universe where they price it at anything above 500$

[@ThorsShadow]

Even without nvidia's price for the 5070, 900 bucks for a card between a 4070 and 4080(Super) is insane.

[@vascosoares8188]

bcs its bs

[@sagirem]

not defending them but the 4070S is 700 and the 4080S is 1250 so that is a price between 😂

[@user-dj5se2os5v]

@sagirem 4800s was 1k not 1250, AMD is just delusional as always

[@oliunderscore]

@@vascosoares8188 no, many retailers and other sources all show same price

[@ivanpetrov7379]

​@sagiremyou can get less than a year old second hand 4080 super for 800-900 and you get better raster, way better upscaling and still few years of manufacture warranty. AMD has no chance at this price ...

[@Thor_Asgard_]

not 300$ but also not 1000$... AMD: Lets make it 999$ sounds very good.

[@amr.c1650]

Or maybe use your brain and realize that the $899 is either bullshit or only true for some really expensive, high end AIB model

[@aflyingcowboy31]

@@amr.c1650 If the high end AIB model is $899 then that also doesn't bode well for AMD, likely means the base MSRP is $700 +

[@TikkaQrow]

11:16 i'm calling BS. $10 it was a mis-translation between Bulgarian Lev and USD, 899 Lev is about $480 USD which is much more in line with other rumors. Especially if that was the 'factory price' with retailer marking up to $529 as is seemingly planned.

[@ArtificialDjDAGX]

the stated BGN was 1800 for 9070, and over 2000 for 9070xt.

[@FBI_Agent_]

​@@ArtificialDjDAGXWhere 🤨

[@zbatchDOC]

4:48 15% is NOT worth an upgrade. At all. Literally not even close

[@bradhaines3142]

i dont understand the idea of upgrading every gen. even phones, 3+ years is not only fine it's normal

[@Robert_4444]

15% better than the 4080 SUPER, that's pretty close to the 4090 for half the price it goes for

[@Gaming_Legend2]

@@bradhaines3142 i bought a 1050ti in the 1000 era i believe, i only changed that card last year, that is a good 7 years of good use for that card, and it still works, only changed it cus it got "power crept" out of any game i wanted to play xd.

[@MangoJuiceDBL]

ug4 trauma..

[@investinjahcoin5029]

I definitely wouldn’t upgrade from a 4080. But that 15% is just pushing it closer and closer to legit 4090 performance. For much much cheaper. I might pick one up to replace my 3070

[@360Fov]

What the heck is the "RTX 10 Series" ... I thought RTX started with 20XX ?

[@paintinwater5614]

It does, he probably meant the GTX series and misspoke

[@Novids2watch]

That mess-up had me come to the comments too!

[@exratz1289]

​@paintinwater5614 he did intentionally so his comment section will have more engagement, which i think helps to improve his yt algo or something

[@oliunderscore]

@@exratz1289 what? calling that is a basic mistake

[@RatziFatzi]

​@@exratz1289i think to that he misspoke. Something happens alot with all those Similar Names and Numbers and Shortend Combination

[@genericsidecharacter8915]

AMD proving they would be just as disgustingly greedy and relentlessly abusive to their customers if given the opportunity and if their gpus were actually better

[@geronimo5537]

how? they were half the price on their top tier card people eagerly paid nvidia last generation. Im honestly amused people are mad at AMD. But accept and "pay" double for nvidia. lol

[@genericsidecharacter8915]

@@geronimo5537 who said I’m buying Nvidia? This is the problem with you people. Acting like these are football teams. Like you gotta glaze tf outta a massive mega corporation if you own their product. Both are pieces of shit. The difference is that AMD just doesn’t have the same leeway that Nvidia does, so they can’t fuck us over the way Nvidia does.

[@GreyDeathVaccine]

@@genericsidecharacter8915 DLSS is very competent tech.

[@CheeseOfMasters]

@@geronimo5537 They also lacked every gimmick Nvidia offered in meaningful terms so why would they price their cards the same? Intel was the only company offering a really good deal last gen, really stoked to see what they're gonna cook up next.

[@DomikDomik]

AMD was assuming that NVidia's prices will rocket, so they thought theirs can too :D

[@pyrusvincent1029]

AMD didn't ratchet up their prices, he's naming off the price in Bulgarian Lev. in USD, it's a little over 400.

[@antearesgamer]

@@pyrusvincent1029 bllsht...if that was the case they would've released them on time instead they chose to PAY their retailers so they can get scalper market prices

[@GrainGrown]

*NVIDIA, all caps

[@RatziFatzi]

The 7900xtx has a pretty similar price so it makes kinda sense.

[@CheeseOfMasters]

@@RatziFatzi Next gen usually means more performance for the same price, not the same performance for the same price.

[@ChatBot1337]

Wouldnt shock me at all with AMD. They are the masters of snatching defeat from the jaws of victory. While not everything can be a loss leader, if the expectation regarding profit requires that price point, just stop because a 9070 is not worth anywhere near $900 in any current market whatsoever period dot finished. This coming from an AMD fan, running team red everywhere right now, but that alone would make me consider team green... which would make me despise AMD.

[@RAW_Reality]

Or, if you flippy-floppy fanbois could learn to gain context _before_ jumping overboard about something, you could do things like gaining the understanding that the RUMOR about the 9070 would be "900" is in a currency who's exchange rate places its US DOLLAR EQUIVALENT to be $479, which is a *perfectly reasonable* asking price for it. 🤦🏻‍♂️

[@MangoJuiceDBL]

479 dollars for better performance than a 4080S and better than the 5080 too (the 5080 is 8% better than the 4080S) for pure frames.. DAMNNNNN WE GOT A GOOD DEAL BOIS​@@RAW_Reality

[@asoto88bg]

@@RAW_Reality 899 euro not leva 899 euro -20% VAT=~699 usd

[@onomatopoeia5540]

Copium😂😂😂​@@RAW_Reality

[@oliunderscore]

@@RAW_Reality is it not in euros, so 699 usd. you sound like the real radeon fanboy here. ive been going for amd for a long time, but recently the radeon department never misses an oppotunity to miss an oppotunity. with nvidias terrible performance uplift they could have made a monster gpu for 2k and people would buy it instead. it would establish amd as the top gpu manufacturer, increase their market share wildly (as most gamers only buy nvidia bc thats what pros use), and leave nvidia trying to catch up to radeon next gen

[@darryljack6612]

2025 is already off to a absolutely F*cked up start.

[@RetroGameSpacko]

Well that much was clear since Nov 8th

[@KrazyHillBilly]

Haha! I have to disagree to both of you. 2025 has come in with a bang and I'm loving it. The computer and gaming industry is what's messed up in 2025. It need major reset but the consumers only screw themselves every year by buying overpriced components and games that are not ready for release.

[@genericsidecharacter8915]

Both companies are absolutely shite. Disgusting right now. All we cane hope for it that Intel will swoop in with a B780 that delivers like 5070ti performance for $450

[@BrianWelch-vc7xy]

@@KrazyHillBilly Username checks out.

[@lacm81]

@@KrazyHillBillythe computing industry is a mess but I’d say gaming is course correcting. It seems all the woke stuff from last year is starting to dissipate and while I think some will still keep at it I have a good feeling that we will see changes. This comment might age like milk so if it does let’s revisit in December lol.

[@pedropierre9594]

The price is still ridiculous for a card between the 4070 and 4080 Super, do not get rug pulled

[@FlexLex]

lmao, this is at least the third time NVDA dropped from ~$140 to ~$115 in the last six months. And each time the media goes nuts. Gotta love it

[@a7hazen]

For real. They're still 80%+ consumer maketshare and higher than that for gov/data center marketshare.

[@gtanner3592]

7k for a 5090 is crazy! I forgot I have a 10k gaming command center...thanks Jensen

[@Prime_Rabbit]

9070xt at $900 would be the best advertising for the 5080

[@dainiusvysniauskas2049]

Eh, extra 100 bucks for few extra frames? Not sure if it is worth it.

[@erutherford]

@@dainiusvysniauskas2049 If AMD actually cares about market share or mind share then 100$ is more than enough premium for the masses to still go with NVidia.

[@fristeit]

@@dainiusvysniauskas2049 for these 100 bucks u get a reliable DLSS which is far better than FSR (right now) and better FG (right now also), higher performance, better RT and *NEW* (kinda) feature with their x3 FG, which is nothing like lossless scaling, tho its good, but nGreedia FG is obv much better im not an nvidia fanboy, and i really want to replace my RTX 3070 with 9070 XT but u have to be honest with yourself... 900 for 9070 XT is like april fools joke

[@The_Batman-vengance]

​@@dainiusvysniauskas2049 It is worth it surely you get a way better product you get multgen dlss4 transformer model reflex 2 Ofc way better rt performance Nvidia app And ofc better performance And waaaaaaaay better productivity performance Vs a 900$ card with worse upscaler no multi framegen Garbage productivity way less features and 4070ti super level of rt performance For 100$ more it is a no brainier

[@FafthriechRalofson]

5080 is very likely many more frames than the 9070xt. It isn't like the 5080 won't be better than a 4080super.

[@quincyjones725]

AMD should pump out as many 9800x3D and 7800X3D chips as the can to cover for the profit loss that the 9000 series needs to take to gain market share. Take advantage of a segment where they are the market leader to gain overall share.

[@levygaming3133]

The only problem with that is that AMD makes even higher margins on the same X3D chips selling them in servers. Probably the only reason there’s a “shortage” of X3D CPUs at the moment.

[@quincyjones725]

@@levygaming3133 that’s fine too. A sale is a sale. If they focus on getting as many out to whoever will buy them, they can make whatever profit they want. They’re in demand on that end. Their GPU’s aren’t. Basically rob Peter to pay Paul.

[@oliunderscore]

@@levygaming3133 all the kids i see online getting a 4090 for fortnite on their 60hz tv dont care

[@CheeseOfMasters]

@@levygaming3133 X3D chips don't make sense outside of gaming applications, they perform lower on pure CPU heavy tasks like rendering than their non-X3D counterparts.

[@levygaming3133]

@@CheeseOfMasters do you not know that they have X3D server parts? Or that the entire technology was designed for use in the server space and they happened to discover that it was good for gaming as well? Because if you’re trying to say something else, it’s not exactly clear.

[@helly9015]

amd gpu divison is an absolute dumpsterfire while their cpus are the top gaming performing parts, kinda ironic how the tables turned, nvidia literally caught amd with pants down. while intel is shooting into its own foot.

[@Jumper674]

Springboks shirt!! lets go

[@danyuzunov]

The Bulgarian retailer is called Don Brutar If you are wondering, and his store is called Gplay

[@lancemartin7584]

Ever since the insane price hike of the RTX cards I have refused to support Nvidea. My RX 7900 XTX does more than good running my linux PC at 4k 120Hz.

[@Barkebain]

Apparently AMD decided not to make a top tier GPU this time around, but were still planning to charge for one.

[@johndoe7270]

When I really got into computer building, beyond amateur level, the R9 285 2 Gb was like $250 and it was a fairly nice mid-range card back then. Not many years later we got the RX 480 8 Gb for less than that! It was like a blessing from a divine entity. I don't believe for a second that AMD will try to charge $900 for the RX 9070, but I do think they will throw a curve ball and have it higher than $600. I think AMD and Nvidia both colluded to allow the shortages that created the scalping nightmares. I think they wanted to see what we would pay for graphics cards. I also think they also wanted us to get used to paying a lot more for graphics. I really hope Intel can really improve their tech and disrupt the graphics card situation in a way that Ryzen did for CPU's nearly a decade ago.

[@802Garage]

So glad to see your views back up man! You've been working hard for so long.

[@Alegzander1990]

$900 ? Even at $500 the VAST MAJORITY of the stock will ROT on the shelves ! The bobbleheads have COMPLETELY lost their minds !

[@muaddib7356]

Agreed! The 9070XT MUST come in at $449 if AMD wants to regain any semblance of market share.

[@FafthriechRalofson]

Nah $500 for a 4080 super in raster performance is compelling.

[@GreyDeathVaccine]

I don't get how for example 6800 and 6800XT was on shelf in my country 2 months ago. These cards were 4 years old. Why not discount it and sell with little profit and make room for another generation?

[@antearesgamer]

@@FafthriechRalofson its NOT a 4080 and even then...the 4080 is overpriced and they specifically adopted the 9070 naming convention to UNDERCUT Nvidia's 4070/5070 line predicting $999 pricing for them...for that reason alone that woman needs to be fired....I'd be fine paying $600 if I got 4070ti performance but she wanted $900!!!!

[@FafthriechRalofson]

@@antearesgamer in pure raster performance it is about equal to a 4080 super according to the best info we have currently. in ray tracing it is on par with a 4070ti. stop thinking names mean anything when it comes to GPUs just because they are implying it is like a 5070 doesn't mean it is.

[@milescarter7803]

14:40 I'm not surprised nor upset at all by having the lead at the end, nightly TV news has been doing this as long as I remember, and why? Because it works. "Footage of bear driving truck", which rolls under the credits at the end 😂.

[@ktvx.94]

$899 is ludicrous, but to be fair everyone's comparing the XT with the 5070's $549 when it's actually competing with the 5070 Ti at $749. $550 to $600 wouldn't be unreasonable if the performance was on par with the Ti.

[@alancarr195]

Miss the part where the msrp is basically fake and almost no one will get one at those prices. Realistically 5070 prices are more like 700, and 5070 ti 900+ usd.

[@alancarr195]

But yes that price would've been insane and his information is based on a gotcha headline with no real sources and not discounting the VaT tax and bad conversion of currency

[@FafthriechRalofson]

That doesn't account for the 5070/ti already being overpriced. Don't forget the reason somebody would want an amd card is because Nvidia is over priced. Therefore the cost of Nvidia cards should not be the thing to measure against but they certainly can't cost more while providing the same performance.

[@sagirem]

@@alancarr195 makes sense, those are EXACTLY the prices of the 4070S and the 4070tiS

[@alancarr195]

@sagirem already seeing it with the 5080 launch too, Nvidia put almost no stock for FE at 999$ but aibs even basically paid the FE price to build their own models. Aib models start at what 1300$? Like ppl saying the 9070xt needs to be under 500$ to compete when even at 500$ it would be about 200$ cheaper than 99% population could even get a rtx 5070 for, and faster in rasterization if the leaks are correct. But that's getting ahead of myself on the amd side of it lol. Just gotta wait n see for that part of it. But already looking like aib models rtx 5070 will start at like 675-725$ usd Amd side of it just my speculation based on info I have avaliable on it and history of using both brands, I'm sure it's partly me wanting them to do well too

[@benyomovod6904]

Using brain power vs $$$$? This is unfair and harms US billionaires

[@NollieFlipX]

AMD was absolutely nuts with that pricing

[@pchmm]

It's one retailer supposedly making the claim. I don't buy it.

[@pyrusvincent1029]

It's 800 bulgarian leva, not 800 USD. Converted, it's a little more than 400.

[@amr.c1650]

@@pyrusvincent1029 no, the retailer was claiming that AMD wanted the XT to sell at 2000 leva, which is bullshit unless these cards were supposed to be 30% faster than the 7900 XTX and XT, which they won't be.

[@meredithcaulk7701]

$899 for that card, based on it's rumored performance, is absolutely insane

[@Downsider24]

I'm over here thinkin' AMD understood the assignment. No High-End cards to compete against the 5080? Must be crazy affordable, then. No way the 9070 XT would cost more than $500 - Meanwhile, AMD:

[@MangoJuiceDBL]

It's a mistranslated currency mistake by UFD.. it translates to 429 buckaroonies

[@ArtificialDjDAGX]

no it does not. I've gone through the original video. It's 1800 BGN for the 9070, and something between 2000 and 2500 BGN for the 9070 XT. These are insanely overpriced.

[@amr.c1650]

@@ArtificialDjDAGX That really depends on how they perform vs what's on the market.

[@ArtificialDjDAGX]

@@amr.c1650 and at the bottom we currently have Intel B580, which is roughly a 4060 in performance, which, based on how this current gen is shaping up, actually means it's decently competitive

[@brandonlovett4919]

Some of us like our glass fish tanks with rgb overload. I felt personally attacked

[@rendelbariuan7583]

Good thing they cancelled it or all of us wouldve been rocking a 5070 ti

[@apersonontheinternet8006]

You still will be, just like every other launch. Just watch.

[@manarakhs9860]

​@@apersonontheinternet8006no if they give decent ray tracing,some not so buggy fsr,enough vram,better price than nvidia,i would 100% buy it even if fsr was buggy

[@askalds]

Of course you can charge $899, AMD. Just make a card that can rival the RTX 5080.

[@TheGameBench]

Frank Azor addressed that rumor on X saying that an $899 MSRP for the 9070 XT was never part of the plan.

[@chryoko]

the plan was $898 ?

[@TheGameBench]

@@chryoko He didn't specify, but I doubt it. AMD's GPU division does have trouble reading a room, but that's pretty extreme. My guess is that it was around $699.

[@LourensBester]

I love that you're wearing a Springboks t-shirt. Lekker, bru

[@diligencehumility6971]

I knew the RX 9070 XT was gonna be priced at around $900, the price was leaked by a seller in Denmark. It's an absurd price. No wonder AMD pulled their announcement last minute.

[@diligencehumility6971]

The Danish price converted back to $ is $1200, it's expensive in Denmark

[@RatziFatzi]

Yeah, here in Europe the Prices are listed with Taxes and Stuff... I dont Understand the US. Like Why list one Price and at the end another... What ever ...

[@lightnear8085]

$900 for the 9070 XT? AMD failed to read the room in spectacular fashion and I'm in disbelief that they thought such a lateral move would be acceptable. Seriously, they had a golden opportunity to take market-share away from Nvidia and fumbled the ball so badly that it's not even funny.

[@MuttleyGames]

Im Bulgarian and here's my summary/translation of the video. The first half is him going over the product stack for each resolution and how the 7800xt is their most sold card while the 7900xt is also pretty good value alongside 7900xtx. In my country Nvidia is quite over msrp while AMD remains closer. We also don't have scalpers so it's just what retailers sell. In the second part of the video he is baffled how AMD wants to stop the 7000 from production when it offers an amazing price/performance compared to the new cards. AMD wanted to sell the 9070xt card over 2000bgn (1000euro) conversation being 2:1. This is while the 7900xtx costs 1000 euro. Also wanted to sell the 9070 for 1800lv (900euro) which is 150 (75euro) more than a 7900xt. At the end he is mad they are sitting on boxes of 9070s they can't sell. And also what a big mistake it is and how they are scrambling to fix it. It's a straight up rant/throwing shade at AMD. Here are prices for all cards here: 7900xtx 1000 euro, 7900xt 750-800 euro, 7800xt 620 euro, Nvidia 4090 2250 euro, 4080 1250 euro, 4070ti/supers hover around 900+-.

[@GrainGrown]

*NVIDIA

[@X3r0.]

0:52 😮😮😮😮 that PC is beautiful!

[@zephyrzavala1695]

The last RDNA series really is DOA. Its sad but most will probably get a 5070 Ti this cycle before AMD can fix themselves or wait for the new UDNA cards next year (if AMD doesn't find a new way to fumble).

[@Will-zi6fn]

Bro doesn’t even know the pricing yet 🤡😭😭

[@kaisercreb]

Isn't UDNA 2027 at the earliest?

[@Satook]

The US AI companies aren’t bloated. They’re specifically designed to get as large a valuation as possible so all involved can siphon off as much money as possible. It’s not about AI, it’s about C-suite pay packages!

[@fracturedlife1393]

thats a "gone too far the other way" rumour

[@madrain9898]

I honestly had a premonition that AMD were highballing it and waiting for Nvidia to see just how much they could stretch their own margins. If they really wanted to gain market share they would've sold the 9070 XT for $449 and released it by end of January.

[@ryuhayabusa5609]

for a card which is supposed to be as strong as 4080 super? thats delusional

[@GreyDeathVaccine]

@@ryuhayabusa5609 $600-650 would be reasonable price.

[@fuzzylumpkins6034]

AMD really went off the rails, thank you for covering the dive of Nvidia over deepseek so quickly. People should understand Jensen got ahead of his value by gouging for short term cash and shareholders are very fickle and fragile. You can screw your customers over and get away with it, but if your stockholders and the government gets scared- they scatter like cockroaches. The Chinese are very intelligent and this was a well thought out move on their part especially concerning possible tariffs. It will never come out what was really invested into deepseek, it is free source and available. Devastating to a company that has said AI more in the last 5 years than Jensen has taken breaths. It wont bring our GPU prices down to acceptable but it is a nice punch in the face for them

[@WhiteG60]

And they just lost $600B in market cap today because of DeepSeek. The largest single day drop in US history because DeepSeek is supposedly 'better' than ChatGPT, DeepMind, etc, and uses the low end data center GPUs.

[@fuzzylumpkins6034]

@@WhiteG60 and is able to be used locally which means OFFLINE. See gaming companies, offline wins everywhere

[@BurningSmith]

Yeah and in some time it turns out that DeepSeek isn't that good and/or efficient and/or cheap or whatever.

[@fuzzylumpkins6034]

@@BurningSmith It wont matter what deep seek can and cannot do or will/will not do. The damage is done. Hell it could be a trojan- still doesn't matter. The timing was spectacular.

[@GrainGrown]

*NVIDIA

[@jasonhemphill8525]

A reminder that the 5000 series is the most cut down generation we have ever had. Lower clockers. Higher wattage. Same node. If you are smart, you will not buy these.

[@deltagaming5005]

Ok hear me out, if AMD was pricing the 9070XT at $900, this would indicate that the performance should be near that of the 7900XTX which was launched at $999. This is currently the best price/performance ratio on the market right now. If they are then forced to drop their price due to competition from the $749 5070Ti, then this is a win for consumers. We could be getting a decent card for a relatively low price. (low price* according to todays standards 🙃)

[@oo_doggo4736]

Frank azor himself said the price would not be that high

[@briangrant9942]

@@oo_doggo4736 wouldn't be the first time they go back on their word. So have to wait and see.

[@MyBestBuddiesForever]

So many "if" and the Hopium is strong on this one.

[@locomonteiro5492]

I dont know what you mean by "low price"...as an AMD fan i hope they get their shit together because it doesnt take a market specialist to know that around 549$ is the MAX MAX MAX price they could ask for the 70 XT unless they want it to be DOA

[@LaughingBox2]

@@MyBestBuddiesForeverOf course it’s just “ifs” these are just rumors

[@TheJomoe1]

American AI companies are not just bloated in processing they are bloated in almost everything.

[@joeallan3706]

1000 percent $900 was never the price point

[@erutherford]

Perhaps but it also seems that customer-friendly pricing wasn't in the plans either .... I'm betting most of the delay isn't being driven by AMD "working on drivers" but negotiating with retailers & more importantly AIBs to change the prices / contracts last minute.

[@antearesgamer]

that's a stupid assessment considering they said they were pricing between $400-1000.

[@riou_gg]

I don't get how people get mad at how you guys structure your videos. You're fun to watch and hear babble throughout the episode

[@Fishy-i2g]

If you enjoy babbling it is to be expected that you cannot comprehend why people would not like these videos.

[@Real28]

The ironic thing about Deepseek R1, it USES existing LLMs. DS R1 is a distilled model, which means it uses other LLMs or other large sources to build its model. In laymens terms - they piggybacked off the existing big models. So technically, they absolutely used all of those GPUs that builds those models. Deepseek did not build its model from scratch on its own, it used already built models to speed up and shortcut those processes. Its smart. And well see more of this. But it relies on already established LLMs.

[@Igbon5]

I have downloaded it and am running it now. I don't have the knowledge to look inside to check it's function but it works better than many other local LLM. Also a good reason to get the best card possible. NVidia card that is.

[@chryoko]

@@Igbon5 what card is necessary ? a 16 Gb, 24 Gb or 32 Gb ?

[@Igbon5]

@@chryoko There are different size models that they claim can let you run it on small amounts of memory. But the small ones don't have as deep knowledge. I have a 24 Gb card and use the 32B model needing 20GB memory. I get fast response and fast output at 33 tokens per second. If I try the 70B model it is very slow and outputs less than two tokens per second because it needs more memory. I think 16 or 12 would still work well for the lower 14B model. I haven't tested the quality of the answers for different sizes.

[@Fiddlesocks]

Already been disclaimed by AMD on the $899 rumour. It never made sense in the first place and was a bad rumour.

[@Renegade0056]

Wth is AMD thinking with the pricing? At this rate the naming convention of GPUs will be their actual price..

[@RatziFatzi]

By Assuming Nvidia would stay or go higher with theses Prices and AMD 7000 Series are also on those Prices, so they thought they could do that, but it was to much and made an Unlaunch basically.

[@TheAdvancedFirearms]

@@RatziFatzi still doesnt make sense as the 70 series has never gone over $800 or their own 70 series the x800 is normally priced around $500-$600. like how delusional do they have to be to state their going for mid range cards then sell for $900.

[@__-tz6xx]

Intel is going to keep best value GPU crown for this generation.

[@achoy24]

Nvidia=affordable? Two words that we never would have thought to use in the same sentence

[@ArtificialDjDAGX]

*coughs in Intel*

[@scratchingcatclaw]

NVIDIA is not affordable. The two words in the same sentence rephrased you’re welcome

[@ANimouz]

AMD Launches at 899. Everyone hates it and flames them. 2 weeks later drops to 650. People still mad, nobody buys said card. Like clockwork for amd.

[@budthecyborg4575]

The 7900XTX is already selling for $900, the idea that AMD wanted to sell an inferior card for the same price is insane. These GPU makers are just out of control.

[@apersonontheinternet8006]

Nah, gamers are. You want 2025 performance at 2010 prices.

[@Sooshi-jr3gv]

​@@apersonontheinternet8006??? thats not 2010 prices, that's 2022 prices

[@budthecyborg4575]

@@apersonontheinternet8006 If they don't improve price/performance there is no reason for new GPUs to exist.

[@Jwalk9000]

AMD has lost their goddamn mind. For them to say they're going to hit the mid and lower end to build market share, then try to price of mid-tier, I'll be at new generation, card at almost $1,000 is absolutely batshit crazy. I just.. it just.. WTF..?

[@amr.c1650]

Maybe use the grey matter between your ears and realize that it's bullshit?

[@Fishy-i2g]

When you stop thinking corporations actually care about you these things would not get you so confused or emotional.

[@ChadzMedia]

I tip my hat off to Jensen cause that $500 5070 has to be the most cheeky market squeeze tactic ever pulled to toss AMD out of the competition

[@dakotawilliams6725]

Who The AF did not see this coming, aside from AMD.

[@wezleyjackson9918]

Reading news article today claiming Deepseek may have $1bn worth if H100 chips but didnt disclose it publicly because of the export restrictions. So $6m (+$1bn)

[@s4yto]

huge grain of salt

[@Daonexus]

I don't think 899 is the correct price. The price in Bulgaria when converted to USD may have reached 900 usd, but it is well known that anywhere other than the US the prices are never MSRP and are mostly 30 to 50% higher after the import taxes and what not. So the actual price is maybe somewhere along the 550-630 usd and thats we expected

[@ArtificialDjDAGX]

the $899 is after the removal of VAT. Original video states 1800 BGN for 9070, and 2000+ BGN for 9070xt.

[@xynstav]

This generation of cards really disappoints me every day it passes. Remembering the 1000 series performance boost really makes me sad for this new generation

[@Esparza89]

I love how we are all fortune teller's having an opinion on AMD planning... Don't you see Nvidia cut their own trend? They raised the price of 2 GPUs generation by around 70% every time and then they chickened out on this last time... Of course AMD wanted to price their GPUs similarly. Good thing they waited because it would've been a catastrophy.

[@GrainGrown]

*NVIDIA

[@Blento0404otnelB]

Here is AI in short: Make me a story about clowns! "AI": 1- Google "story about clowns" 2- Rearange some words from stolen stories. 3- provide the story to the person. 4- person steal that story as its own and done deal. You do not need graphic card for that.

[@Trampoukosss]

AMD: We don't compete for high end GPUs anymore but we will compete for high end pricing

[@DamianB82]

If that RX 9070/XT is comming from Bulgarian retailer, you can bet this price include VAT (20%) + margin (assume 10%). And if that's the case the MSRP price would be around 699/599 USD, so while still kinda high, it's nowhere near being so jaw dropping.

[@ArtificialDjDAGX]

the source video states 1800 BGN for the 9070, and over 2000 BGN for the 9070xt, so the $899 is after the removal of VAT and converting to USD.

[@DamianB82]

@@ArtificialDjDAGX And how did you conclude that? The fact that the prices are provided in native Bulgarian Lion even more convinces me it's final price to customer and in EU tax and margins are included. Even then who cares, those are not the prices now and even then it's not like AMD is a charity company. They want margins just like NVIDIA.

[@ArtificialDjDAGX]

@@DamianB82 because when you remove VAT and convert to USD, you get roughly $899. Shame that that seemed like too difficult of a task for you to perform, with access to the internet.

[@DamianB82]

​@@ArtificialDjDAGX Just like deducting VAT and some margin you would get the prices I assumed. There was nowhere any mention how those prices in USD where calculated thus final consumer prices is a good guess as any other. On the other hand, there is twitter post where AMD denies those where MSRP prices to begin with, so in that case you have near 0% chance of confirming this leak is valid. You failed to win fact checked discussion, so you went the cheap way of personal insults, grow up kid.

[@ArtificialDjDAGX]

​@ Good thing you never claimed to not be a hypocrite ;) As you're concerned with sources, here, the original video of the Bulgarian retailer stating what AMD asked them to pay for the GPUs: kzbin.info/www/bejne/hpm6dnike6qhqbM Also, someone at AMD denying those prices is just barebones PR, considering another EU retailer, in Demark, stated that the 9070xt would retail for 7439.20 DKK excl. VAT, which converts to roughly $1035. The actually interesting thing to take from this situation, is that it indicates that the costs for the new cards are likely higher than expected.

[@tonicktv951]

TechPowerUp link is NOT below. Nice try! The video always claims the link is "down below" but it never is. Dark times we live in.

[@mohdafnanazmi1674]

12:14 Yeah, the translation most likely swap Bulgarian lev with $. Due to the article coming from Bulgaria. Assuming Jan 28 currency calculation 899 Bulgarian lev is 479USD or 479$. 9070 is 70$ less than 5070 on price. Which most likely mean AMD delay the card so there will be more 9070 to sell than scalper can buy. :p

[@mohdafnanazmi1674]

@asoto88bg Bulgaria's target date for introduction of the euro was 1 January 2025. However, the 2024 ECB convergence report concluded that Bulgaria did not meet the convergence criteria due to high inflation, so this timeline has been delayed. Wikipedia Bulgaria still mainly use the Lev as currency not euro. Just search "Bulgaria use Euro"

[@ArtificialDjDAGX]

the source video states 1800 BGN for 9070, 2000+ BGN for 9070xt.

[@amr.c1650]

No, the dude says more than 2000 leva.

[@ArtificialDjDAGX]

@ did you misread 2000+ as not meaning exactly that?

[@mohdafnanazmi1674]

@@ArtificialDjDAGX from the article reference. Update [1/28/2025] - AMD's Frank Azor has responded to the new pricing rumor and stated that the $899 US starting price point was never part of the plan, so we can expect a lower price point.

[@Felale]

RTX 5080 should be a $799 GPU. It would be killer at that price.

[@BORED_SO_OwO]

So..... are we just screwed. Both AMD and NVIDIA seem to be out of their minds with their pricing. NVIDIA didn't increase their prices much this generation but at the same time, neither did they increase performance, and AMD planned to charge an exorbitant price for their new ones, even though literally their only selling point was price to performance. I dont like this trend

[@IronKore]

Intel

[@Aura.ad.Infinitum]

There's a very simple solution to these kinda trends. People need to realize just how much power they have to shape the market. Just takes a bit of patience and self control. Imagine a new generation comes out priced ridiculously. And people react by simply not buying the stuff. You can survive without a new GPU for a month. A corpo with no sales for a month? Just imagine the panic

[@apersonontheinternet8006]

@@Aura.ad.Infinitum gamers are not even a footnote in the quarterly financial calls. Amazing gamers haven’t figured this out over the last 6 years, but no one is accusing most of you of being smart either.

[@Aura.ad.Infinitum]

@ I didn't speak of gamers specifically, but people in general. You know, the demand side of the market equation. As long as the demand will gobble up everything that's supplied no matter the cost in the grip of FOMO, the supply gets to dictate the price unilaterally. A situation that's exceedingly simple to change

[@apersonontheinternet8006]

@@Aura.ad.Infinitum lmao it’s not FOMO, that’s what you brainlets fail to understand. I pay my engineers a lot of money and this saves me 40% of the downtime for each one rendering mechanical assemblies or running simulations. Spending 2000 to save 15000 isn’t FOMO. Gamers acting like they were going to buy the top of the stack (less than 3% adoption rate with gamers) and crying about frames per dollar is FOMO.

[@playbookshowme484]

5:11 is the only thing you need to know, real work rendering is the true test and your new card will only be about 9% better.

[@Games_and_Tech]

Frank Azor already said the 9070 XT is not either a $1,000 or $300 GPU, so thinking he meant $900 is stupid... Those prices are not real unless it is 15% faster than the 5080 and has equal performance in ray tracing... If that is the case I will happily paily that much

[@erutherford]

The last thing we want to do is to have "XX70" class cards going for 1000$ because even if the 9070XT was a 5080 killer then the next generation of cards would start with "xx60" class cards going for 600$+

[@amr.c1650]

@@erutherford what if the $600 price range models were called Sunflower and the $300 range models were called Crab? It's irrelevant. The only thing you should care about is how good the cards are against what's already available.

[@KingcoleIIV]

ALWAYS buy the dip. Do not sell. Real wealth comes from weathering the storms and not selling during a market correction. This is not financial advice.

[@kevinforget549]

I agree that 499 USD is what makes the most sense for the 9070xt if they actually want to gain market share vs nvidia

[@rulewski33]

At the end of the day, it really depends on the Performance. If a 9070XT is really only a tad slower then a 4080s then it will still sell hot cakes at 599.

[@NrpoKom]

rtx 4070 ti super = rtx9070 xt =< rtx 4080 and price rx 7700 xt AHAHAHAHAHAHAHAHA 650-700$ minimum. rtx 5070/550$ and rtx 5070 ti/750$ is mid range VGA, AMD said about mid range lower price = 9070/500$ and rx 9070 xt/650$-700$🤓

[@amr.c1650]

How can you make any claim either way without knowing how the cards perform?

[@GrainGrown]

*NVIDIA

[@Erowens98]

Im guessing AMD was expecting a price bump from Nvidia and figured they could hike their own prices whilst still staying cheaper than Nvidia.

[@peterkolesar4020]

Since AMD smokes crack Im pretty sure they aim for 699/499 msrp for XT/non-XT respectively which will backfire nicely

[@amr.c1650]

And what if the 9070 XT is only 10% slower than the 5080, would that still be unreasonable?

[@Traumatree]

Stocks lost 380B$, but NVIDIA value went from 5T$ to 4T$ !!!

[@DaveTheeMan-wj2nk]

$900 lol. For a 9070xt? I mean, you can get a 7900xtx for like...$850 and cheaper. Which is stronger than a 9700xt according to leaks. Of course it'll offer some better RT, and better upscaling. But 900? yeah nope. 100 more you can get a 5080.

[@asoto88bg]

899 euro -20% VAT=699 usd

[@DaveTheeMan-wj2nk]

@@asoto88bg $700 is too much. And the Partner models would probably cost around $750. Not worth it at that point. Just get a 5070 ti. Which should be stronger or just about the same. But far superior of course. They deff need to change the pricing.

[@ArtificialDjDAGX]

the dude spamming that the 899 is with vat applied is spreading disinfo. The source video states 1800 BGN for the 9070, and 2000+ BGN for the 9070xt.

[@antearesgamer]

they want the XTX to sellout and then be replaced with the higher price 9070XT with new RDNA 4!!!!!!!

[@TheStrengthScholar]

AMD had such a good chance and they completely blew it

[@gmichia]

900. Good luck selling anything

[@robertpaws]

holy SHIT. i expected 499 usd

[@sleepy_dobe]

I love TechPowerups GPU reviews. Temperature and noise is important to me and most AIB GPUs give relatively close FPS in almost all games so the deciding factor for me are temps, price and noise levels in that order. So I really appreciate their reviews and how they present the results. I save time reading theirs cos I just need to go to the very latest card reviewed, look at the charts, pick my preferred GPU, and then go read that particular card's review. Saves tons of time.

[@Chris.Brisson]

Maybe rather than paying $2,500 for an Nvidia RTX 5090, you might be wise to purchase 20 shares of NVDA (which you would later sell to get the next gen for "free").

[@zxq_5]

I have a feeling that NV's stock is gonna keep dropping for a while lmaoo.

[@leeroyjenkins0]

​@zxq_5. I'm on the fence because I think it's way overpriced, but I also don't think anything changed fundamentally. I'd guess it will pick back up with the rest of the market until they have actual competition in terms of market share in AI. There's some great hardware out there but when everyone is taught on NVIDIA and they pay engineers to do actual good software to go with, they're tough competition.

[@Fishy-i2g]

@zxq_5 Probably not, Nvidia is protected. Otherwise its price would never have been so high in the first place. 100% of ALL Stock Prices are fraudulent in US market due to how it is operated with a secondary market that is used to control stock valuation. Even if it does drop, that just means insider investors can get in at a nice low price before Nvidia puts out a new announcement which will then be used to push the price higher.

[@J4rring]

deepseek being cheaper, more efficient, and running on older hardware really just sends home the message that with proper optimization, amazing results can absolutely be maximized on limited resource hardware (side-eye to game developers)

[@nescumzwei]

I just checked the loss value of what Nvidia had shaved off. It looks like it lost the value of AMD and Intel combined. Twice. That was not their value, that was just their losses. That would be like an entire country going bankrupt overnight. It looks like they have bounced back a bit today, but that's quite a chunk to be shaved off.

[@bradhaines3142]

a few years ago intel sent AMD a middle finger by laying off a single department, that happened to be exactly as many employees as all of AMD has

[@GrainGrown]

*NVIDIA

[@kugelblitz_2000]

We got AMD downfall before GTA VI

[@i3looi2]

Amd is not your friend (#12)

[@julianjohnston5092]

Thanks for keeping it upfront and honest. Keep doing what you’re doing UFD crew!

[@alexanderjones3830]

If the 9070xt isn't under $400 it is DOA

[@dainiusvysniauskas2049]

Lmao, expecting 9070 XT to cost less than $500 is naive, but actually expecting it to be sub $400 is absolutely braindead behaviour. Please seek professional help.

[@alexanderjones3830]

@dainiusvysniauskas2049 I remember when GPUs used to get cheaper

[@ArtificialDjDAGX]

as someone still running a gtx 980, I fully agree. Prices have only gotten more and more atrocious.

[@antearesgamer]

@@alexanderjones3830 those days are long gone thanks to the cryptobros

[@cfbmoo1]

I read somewhere the people who made DeepSeek didn't use the higher level languages that use CUDA. They wrote their stuff in the Assembly Language that sits between the machine code and CUDA. Pretty cool if they did that.

[@OlaftheGreat]

it's a rumor, not proof at this point. I can't believe they'd be THAT insane

[@lightninggames6299]

at this point amd should just make an 9080 and 9090 (xt) if they are that scared of NVIDIA, make them good and at a reasonable price