How Woj and Shams Ruined NBA Media

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Adrian Wojnarowski and Shams Charania are the only two NBA newsbreakers who matter but NBA media has become a lot worse. This is a look at how they became so powerful and what effect they’ve had on the league.

[@MusicLover-my6fo]

The fact that Shams basically sacrificed his life for scoops in the NBA is actually really sad. I remember the "rizz god" moment he had in an interview and the fact that he can't add on that is sad.

[@blue-phoenix115]

Not much of a sacrifice. Now he has more time and freedom dedicated to making money and building his empire instead of useless dates with women. He can just pay for sexual services without the commitment.

[@kuyab9122]

Sad for you. But for him? Heaven.

[@nololol]

yea im sure giving your life to something with a 46% success rate in America (marriage) is better than being a millionaire and changing your family's life

[@aji_esa8606]

​@@blue-phoenix115eww

[@Wow-hr1gl]

how is it sad that he doesn't know what a rizz god is he is doing what he wants and making a load of money its his choice its not sad

[@clay2k452]

I was wondering how this works. So basically teams/agents will give Woj and Shams big stories so the teams/agents gets access to all of their knowledge they are not telling the public. It also protects the teams/agents from Woj and Shams painting false narratives so the teams/agents that do cooperate with them benefit even more with the relationship.

[@ryanmussell739]

Yes Agents have always been know as the biggest leakers. Second is assistant coaches.

[@joscot9081]

Woj made his bones rippin' Bron. Like an algae eater in a fish tank.

[@moffo2626]

Bron gave so many people their careers 🤣, what a good guy letting everyone eat

[@tajgibson8776]

Bron made his own bed after that series against the mavs in 2011

[@tajgibson8776]

You mean the guy who called himself the goat after getting out played by Jason Terry? LOL@@moffo2626

[@coledorillo6685]

@@tajgibson8776one series doesn’t define a player stupid.

[@stupidnamewaster]

@@moffo2626😂😂

[@tommyjones6866]

"He loves to play basketball. But quit. Because he once missed a text." LMAO

[@KWCline91]

I thought he said test.

[@JTmakesfunofdiabled-hs9kh]

​@@KWCline91either or is still funny and weird lol.

[@titianarasputin]

Finally somebody calling these guys out

[@Ahjusshi_Brown]

Do y’all remember when Windy basically predicted all the biggest moves during the trade deadline a few years ago but ESPN kept asking Woj and Woj was like “no one is saying any of that” then BOOM. Harden gets traded to Philly, Donovan Mitchel to the Cavs, etc. etc. just like Windy said…? Well ever since then I guess I started to pay more attention to Woj (and Shams as a result). Been picking up on the pull Woj has vs the in Shams has but I never knew Woj had a reputation and history like this.

[@187mrsmith]

The NBA reporter business is similar to the KZbin blogging business I know this 1st-hand where everybody rushes to b 1st to the story and in the process they might get their facts wrong or put out information that hasn't been confirmed yet which then becomes obvious who leaked such information! It's a very cut throat business and it's all about who can get first in order to get the most clicks because once the story's been out for about an hour you're basically a nobody just chasing old news A lot of people end up sacrificing who they are just to reach these goals sadly!

[@burnzhoops]

Yo Casey! I've been watching you for quite some time now and always liked you for being transparent and holding yourself accountable for the content that you are making. Hope someday you can do personal interviews with NBA personalities and yeah I just subscribed only now! Lol! Cheers!

[@Millstreet12]

Who loves AM? ❤

[@Asher_CArL]

Me

[@CookieDaMann]

the glazing is crazy

[@Parker487]

@@CookieDaMannshut up

[@PsychoHazard7]

Man, your content are great, you do a great job here, but besides your content here, is just so nice to hear you speaking! Thanks for the entertainment and the knowledge!

[@traefivevideo556]

I could say the same for you and flightmike but totally not ruined. I enjoy both of you guys takes and I’m grateful of that 😊.

[@willmccarten]

I agree with what you said about them being power hungry and how it's messed up that they are the only two reporters that matter in the NBA right now, but what you said near the end about them covering up the whole truth is near-sighted. I 100% agree that they do not tell the whole truth in favor of protecting their business, BUT if you don't think the media has always done that to some extent that you have not paid close enough attention. The media is a business, it always has been. They want to protect their business and be profitable. I don't like the Woj and Shams dynasty either, but it's weird to blame them for something that is simply commonplace in the industry.

[@anthonychristianson411]

I never really considered how much power these two have lol shits relationship politicking at its finest. That being said, woj and shams are just doing what most regular reporters wish they could do

[@Kennethcarter544]

Like I’ve said before my favorite person to get news from I’m 12 and I be arguing with 40 year olds thank you AM

[@corneliusblackwood9014]

You say that like you’re proud of arguing with 40 year olds, pretty weird, AM taught you that or what are you thanking him for?

[@kingslayer3796]

"cut from his high school team" just remember that the next time you read any type of "analysis" piece from Shams or these type of reporters in general. All they know about the sport is what others have told them, nothing they can speak from experience with.

[@jean-baptistesay6941]

This really isnt a big deal at all. In fact, its better now that information is more transparent, regardless of if the narrative is more biased

[@nbapbaupdate8338]

Jaylen Brown your next video A.M. Hoops 😤😤😤😤😤

[@ZakSZtv]

Finally a vid over 10 minutes!

[@LadySniperSwaggYT]

I will say some of my issues with the reporters (mainly shams) is that they try to be first instead of correct.

[@PublicNuisance2K24]

This is Adam Schefter from the NFL. I remember he broke the story of Tom Brady’s retirement. And Tom Brady wasn’t even retiring! These are just boys who wanna break the story and get their names out there.

[@OH_MY_DOGGG]

I just strongly dislike the speculative media. I don't want to know people's thoughts unless somebody actually does something. Anyone can say anything they please. Especially just go troll the media. The media basically trolls its viewers. Who are desensitized to it.

[@jasonescudero3185]

I don't know about everyone else but Casey Keirnan is my main "go-to" for nba news, not Shams or Woj... It's not like I need the news the moment it breaks, plus I get to watch other entertaining nba stories... 👍😁

[@Maria_knows_best]

Mentor sent me this because I wanna be just like Woj and Shams💯this is a lot but wanna do it ❤

[@Schi8694]

How about ignoring unethical clowns like Woj? Maybe he’ll go away. I ignore both of these guys. And Shams, wow, I feel sorry for him. Sad.

[@baldeagle4710]

Both of them aren’t even people anymore

[@187mrsmith]

I've always said all 💰 isn't good 💰

[@tomjones4521]

I subscribed to help support AM Hoops Jr lol

[@Lib2369]

Needed this today- thanks . Shams and woj suck. I think it’s obvious everyone prefers getting their sports fix from Chanel’s and content creators like this

[@baldeagle4710]

Can Twitter ban their account like they did to trump? That would end their career lmao

[@julianbashir8277]

What do they do? Just make contact's and wait for them to break stories from snitches?

[@ayoa1173]

You have just described most journalism.

[@RomnysGonzalez]

Pretty much yea. All he does is shit posting on Twitter what owners and sports agency tell him to. The dudes are just the representation of "Tell that guy X" "That guy there tell me to tell you this" Nobody can't validate the information because they didn't heard the person saying, but a 3rd person told them this other person say it 🤣🤣. Dude is just a speaker for Players and Owners so they don't ruining their public image.

[@SomeChink]

that’s what happens if you choose that path

[@conorwatchvidz]

The quote by Jimmy Butler’s agent 🤣

[@PuddingPop41]

Big surprise, they're all a bunch of creeps that look out for one another and pass around "favors"...

[@650kp]

Honesty expected clickbait but this was a good video

[@tjizzle8155]

Never heard of shams till now....crazy

[@Sadraver]

It's part of the NBA, you might not like it, but as football, it's Showbiz, it's a way to build drama, gosip, and more, people love that stuff

[@liamleech4748]

never heard of sham until just now

[@blue-phoenix115]

Power corrupts.

[@Mercenary-1914]

Who is here after Woj retires, and the break down of it all by Dan Lebatard?

[@danishaga4972]

AM Hoops giving the fans the unbiased reporting that everyone is begging for!

[@trevorbertin3065]

All that work and still they do t know any more than most people about the game. Good for you u know players. Seriously the drama continues

[@danielbaker1510]

these dudes are snakesss

[@ultraweed8376]

I remember a time when woj was covering yahoo fantasy nba. How the times changed

[@ivarsbergs4280]

Big props for A.M. Hoops explaining this issue ! Always wandered how these two have this enourmous power but never had time to do my own due diligence.

[@folumb]

This is genuinely sad. People who can be this devoted to their work are in some way admirable, but honestly they aren't contributing that much to society and generating a ton of ill will. It's like they are the main character in that movie Nightcrawler

[@vaas1379]

It's not sad tbh he chose this path himself im glad he's doing what he loves.

[@Quentinthemudkip]

These are the same type of people that allow you to type that from the safety of your nice house with ac. Shame those men were passionate about electricity or the such😂 bozo

[@will-zj5gq]

who cares he wants this life not everyone is like you.

[@sp123]

Any job with leverage (lots of people listening) pays a lot

[@Ebstarrunner]

You just described professional sports.. The work they put in is admirable, but the ones who ACTUALLY contribute to society are the ones who struggle to get by week to week.. Don't worry though, they only pave the roads we drive on, build the buildings we live in, supply electricity to said buildings, supply water/SEWER to said buildings and do all the other things no one else wants to do so why should those average workers make enough money to enjoy what the world has to offer............

[@RonnieJamesOsbourne]

First, Heat Check, now, AM Hoops... Exposing these dudes for who they really are 👏

[@HKim0072]

More partial to Zach Lowe's style. He's got a ton of inside connections, but never really talks about rumors. Watches a lot of basketball games and does solid analysis.

[@maxdubs222]

Been paying attention to Zach Lowe since grantland and he’s probably my favorite writer he’s just so good at what he does and professional at the same time

[@TK-nc3ou]

For me their reporting is absurd. They dont report on whats going on in locker rooms and offices, but focus only on trades - reporting them couple of hours before official news. BIG DEAL. 😅 i dont get it tbh.

[@sp123]

It's not what they tell the public, its about what they tell player and agents

[@Ishbikes]

I remember exactly how many ppl got Lebron “south beach” trade wrong. That’s when I knew everyone was basically full of s**t.

[@ian_ford]

LeBron's inner circle froze Woj from inside scoops when the buzz about LeBron's then future 2010 FA plans gained momentum. Woj always held a Skip Bayless-level grudge against LeBron for that ever since.

[@fortynights1513]

Was Shams active for that?

[@LikeLikeLikeLikeLi]

Very though thought provoking piece AM Hoops. I love how you provide strong details that support your modest claim about the top brass at ESPN. What’s most cutting about this that it cuts down to the core of it: ESPN maintains the status quo/ruling class under which we live. ESPN’s days of monopolizing information is slowly coming to an end thanks to brave individuals like yourself. Bravo!

[@brucelau2023]

Truly not surprised, and that goes for how they've been handling the NBA Free agency mess ever since i believe Kawhi Leonard and Anthony Davis made their decisions back in 2018, AD requested a trade out of New Orleans to go to the Lakers, and Kawhi Leonard not playing for San Antonio and then the Spurs trading him to Toronto for DeRozan then in the 2019 Free Agency , Kawhi signing with the LA Clippers to go play with Paul George so both Shams and WOJ had a major impact covering the whole NBA Landscape from that particular time

[@MikeyMike0330]

Jimmy’s agent is hella funny for that. Pretty sure him and Jimmy have a good relationship 😂

[@PascalSiakam.]

nba media been ruined since the dawn of time 🤷‍♂

[@splatter0019]

Very sad about this situation, We need somebody to step up against shams and woj

[@blue-phoenix115]

How? Teams will ignore the kind of unbiased reporter working for the people. There has to be mutual benefits.

[@kuyab9122]

They are necessary evils.

[@norpriest521]

@@kuyab9122 wow you'll go to great lengths to protect their asses 😆

[@jaceeeeeee]

@@norpriest521🎉🎉🎉🎉

[@Fgarcia_7]

@amhoops

[@abdalanuur7423]

This guy genuinely gives better news than most basketball media keep up the good work ❤❤❤

[@Jeromeparker5150]

I realize. I get all my nba info from him. I feel he has his own sources too.

[@norpriest521]

By "this guy" ,you mean Woj? 😂

[@eyerull5301]

@@norpriest521this guy is Casey

[@abdalanuur7423]

@@eyerull5301 Yh I mean Casey

[@abdalanuur7423]

@@Jeromeparker5150 probably

[@GuySmithSmoke]

Thank you. Woj is nothing but the Press secretary for the NBA.

[@JaySee5]

Yeah, no. It's *ALWAYS* been this way. The reporters giving unbiased facts are the ones trying to make a name for themselves. These 2 aren't trying to be that. They're trying to be insiders with breaking news, and this is how it's always been done. You don't get to be an insider without trading favors.

[@KTF0]

The difference is that the teams used to go to local papers and writers, so then every team had their own Woj in their area.

[@thomasgarcia8118]

@@KTF0exactly and they still do. These guys break broader news and you can usually get the same information from your local journalist thats follows your home team equally as fast. These are the same types that hate fabrizo romano but I dont see the problem with them🤷🏽‍♂️. I cant watch every game and keep up with every player in every sports league I like

[@EJD339]

@@KTF0great point. I didn’t think about that.

[@ClipsYezout]

I live for Jesus forgiveness Jesus

[@jbanders2358]

Stephen A Smith and Skip Bayless did their massive part in ruining sports media.

[@tzamac9346]

One thing is for sure, everytime Woj tweets about " the Heat are interseted" it means those are just used by other teams for leverage in a trade. He has no sources with the Heat. Heat don't leak info and prefers to deal quietly.

[@alightthatnevergoesout]

i’ll never forget Shams having the trump covid leak, funniest shit ever

[@bv6377]

im happy to have no idea what this means

[@mynickisrick1478]

I've always wondered why 99% of NBA rumors I come across, come from either one of those (and lazily never put any effort in searching for the reason why). Thanks A.M. for explaining, also I begin to think it's not for my good to wait for rumors.

[@jordan0183]

Skip & SAS ruined NBA media & it’s not remotely close

[@MoralesCorner]

I like your channel, but your obsession with these two rubs me the wrong way. I'm not saying I like them. But it's clear to me you keep attacking them cause they're where you'd like to be 😂

[@AhmetDursun1903]

I dont think they ever parted ways, they are sharing the market and keeping them between the two

[@tnc7685]

News reporters making news...hm

[@greenvex6489]

another fire upload

[@187mrsmith]

I've been said you gotta find a middle ground between work and living life if you're just working to make a dollar and never ever live or enjoying life then what is the point

[@TheLegoBattlebotsLab]

Came from discord 🔥

[@TaintedStaff]

That's actually wild 32 minutes ago.

[@187mrsmith]

It takes us one big break or 1 big story and then if you continue forward on that path sometimes it leads 2 a amazing career I was almost so lucky when I had my first story go viral and then I followed it up and had another one go viral and started to gain traction until eventually KZbin started changing the guidelines became too complicated and it just became too much of a hassle now with everything being so easy to get paid and not as much restrictions almost wish that I would have just stuck it out and continued cause who knows I could've been at a 100k subscribers average a 10k views a video and making a $1k a month just off KZbin... But similar to that line of work it's supercut throat and it just became tired an always trying to be first to the story trying to get your information correct but even when you do get it correct you don't get rewarded for it or Recognition u just get a ok gotta get the next 1 to stay up on the algorithm!

[@mel76877]

yeah but they aint fabrizio romano. my lord and savior

[@RomnysGonzalez]

Woj much of the times he's checking his phone is probably just acting like someone send him something important went in reality he's just checking his family group msgs 🤣

[@ExposetheManosphere]

I remember a discussion on Fox Sports Radio about how a lot of sports writers get divorced. Sometimes, multiple times.

[@pineapplegamer6986]

Crazy how you can get paid millions just for badgering people for info that will be public a few days later 😂

[@matthewrutters6842]

For the fan, the time we find out makes no difference. For everyone actually involved in the nba, having early access to important info gives a huge advantage.

[@ryanrowe1975]

Nice

[@synergydr]

Keep it up this is my 75 video in a row

[@WHITEPERSUAS1ON]

Perfectly timed. Woj just was like HARDEN TRADED 😎 with no real info until Shams finally reported it with the actual details

[@josht1167]

Your stories and research is so good. I prefer when you stay on this type of material over the trade package videos

[@isaacdebeila8085]

😂😂😂 it takes time to make this type of content vs trade package idea videos... Dude need to keep them pumping to pay bills

[@kavengovender7256]

Get this man to 1 million !

[@alvaroalfaro9478]

Professional gossips and snitches

[@donlee.4308]

yup.

[@TH-cq7bj]

Being a pro gossiper lol

[@ryanmussell739]

Great video. I would add when WOJ was hired at espn. He ‘little finger’ all their nba insiders and had them all fired. If you want to try to get into the nba media. Showing up to the draft combine used to be the get in. Ryen Russillo and PMT all credit the people they met at the combine for helping them with building their connections.

[@henryzhao4622]

It’s interesting that you can sense something is off about guys like Woj and Shams. Zach lowe or Michelle Beadle back in the day for example just seems like a more balanced reasonable guy.

[@ethanabraham6830]

Great video!

[@tropicalpnch4549]

in my opinion, staying off of twitter is the best way to avoid most of these clowns

[@nbapbaupdate8338]

Mini Shams 💪💪💪

[@d1_takeoff_13]

had to click on the noti 🔥🔥🔥🔥

[@noisepuppet]

This sort of pattern became the norm in political journalism back in the 1980s, starting with the relationship between the White House and the press corps.

[@tnxryze_00]

Mr Keirnan with another banger

[@winstonhumphrey1985]

I don't get how in America the people reporting on sports make more money than most of the athletes they're reporting on. Seems a little backwards if you ask me.

[@cameronno6039]

The unreliable information to fans is NOT the key issue. The key issue you addressed is collusion to drive down the market value for some players. Imagine, some POS not good enough to make it to the league being the reason your contact leverage declined and you lose out on millions.

[@AMHoops]

Yes, that was a HUGE piece of information that recently came out but I wanted to focus on the media part of the story. Great point though.

[@EJD339]

Let’s not pretend KZbin is some great place for reliable information. Yes, there are amazing channels that do great work but there’s a lot of bull shit as well lol

[@rivolverocelot3010]

James Harden with the sick note from work 😂😂

[@reginaldoyasay4593]

Woj is shady and a huge hypocrite. I wish they would expose him on national TV like on a sports show or on an interview

[@EliteMixtapes]

🔥🔥

[@brianherrera1390]

BRO YOU RUIN TH NBA MEDIA WITH ALL THIS HATING>>> YOU LITERALLY ALWAYS HATING!

[@Jimmyfly215]

dont act like Woj is not one of the best insiders in sports. if people dont like it have at it. but it doesnt change the game, he is the GAME

[@sunnyd102]

They’re just chess pieces in this game. Sold their souls for money and fame.

[@jacobcelmer4928]

Adam Schefter, Shams, and Woj are the problem with sports…

[@joelv92]

Damn they are workaholics

[@henryzhao4622]

So lame, guys who base their worth on gossipping basically

[@dvdv8197]

Deleting tweets is so goddamn small! 😅😂😂😂

[@Hoodlum728]

I’ve always hated these guys like Shefty or Ian