An Unfiltered Conversation With Mike Todd's Social Media Advisor

Today on the show, we're joined by Rohn Starling, who spent three years as the Content Creator and Strategist for Lead Pastor Mike Todd at Transformation Church in Tulsa, OK. With a wealth of insights into strategy on social media, we asked him questions like how to differentiate content between the church and pastor accounts, managing frequent posting on Instagram, and how to gain trust for posting unconventional ideas. We also explore what led Rohn to depart from Transformation Church towards the end of last year. Let’s dive in.
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Table of Contents:
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0:00 - Intro
1:28 - How did you first get involved with Transformation Church?
5:27 - Tell us about yourself and your skill set
9:38 - How do you make content for the pastor while they are also making content themselves?
14:14 - How do you come up with ideas?
18:20 - How do you disciple your team as the content curator?
30:46 - Adhering to the social media trends with urgency
33:36 - What social media platform and feature are you focused on right now?
38:04 - How do you decide what goes on the pastor account or the church account?
44:42 - How many accounts were you managing at Transformation?
46:46 - How do you handle online hate?
52:09 - Why did you leave Transformation Church?
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Show Notes:
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- Rohn Starling IG: / rohnstarling
- Mike Todd IG: / iammiketodd
- Jesse Driftwood IG: / jessedriftwood
- Emmanuel Arango IG: / mannyarango
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Connect With Brady:
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Instagram: / bradyshearer
TikTok: vm.tiktok.com/pfArcS/
Twitter: / bradyshearer
The Pro Church Tools Show: prochurchtools.com/podcast
#ChurchSocialMedia #TransformationChurch #ChurchOnline

[@CED.Dweller]

First big take: Rohn's heart for serving makes him more creative.

[@prochurchtoolsshow]

Great call

[@Rohnstarling]

This!! Wow thank you

[@devisinggood]

23:48 - Creatives thrive in boundaries! Amen Rohn!

[@Gratefulattitude246]

Hes an amazing person...I pray that God keep his d wheel moving for him to the new face amen

[@billyheather]

Rohn is the real deal! Love his heart and humility for his craft!

[@job39burrito]

Halfway through I had to take a break to do some creative work because this is so inspiring for someone who doesn’t really feel like I’m a creative person!

[@prochurchtoolsshow]

Let’s go

[@Rohnstarling]

yesss this is such a win!!

[@TreyVanCamp]

Rohn is such a joyful presence!! And a genius!

[@prochurchtoolsshow]

100%

[@achew317]

Big fan of Rohn! Great episode.

[@storiesbybrad]

This dude is like the Christian version of MKBHD 🤣👊🏼 love it!

[@Rohnstarling]

this is my favorite comment

[@niceira3116]

Great, absolutely great episode! Thank you for your intentionality in delivering all these nuggets to us! Rohn I want to say, I admire you! You inspire me! You are a blessing to this body of Christ! Thank you for your heart! Blessings always!

[@prochurchtoolsshow]

Well said!

[@IamTyRobinson]

This is so 🔥🔥🔥 Rohn!!!!!!

[@micahsmithmedia]

ayyyy i know that amazing man! hung out with him in vegas awhile back, glad to see he's doing good!

[@keiaffalevi]

Rohn this was amazing!! I’ve followed these guys for years and your insight is amazing! We miss seeing you at TC but love seeing this and hearing your heart ❤️

[@lionchasermedia]

DUUUUUUUUUUEEEE... this was so good. Thank you guys for doing what you do and giving us valuable tools and strategies that are biblical. As a creative and media director for my local church, your content is helping me immensely. Thank you. 🙏

[@prochurchtoolsshow]

Happy to serve 🙏

[@saika_delic]

Absolutely loved this. His insight, the questions, so much value! Thank you!

[@prochurchtoolsshow]

Glad you enjoyed it!

[@ccballa09]

Yeah this was a great interview! So many good nuggets here

[@ArtsyDest]

Really informative! The marketing principles are universal. I know churches have graphic and social media teams, but it’s so interesting to see the behind the scenes thoughts Also, what borough is Rohn from?

[@jorgesprofile]

I LOVE YOU BRO. PROUD OF YOU

[@allennolan]

Thank you for sharing!

[@prochurchtoolsshow]

Happy to!

[@brittanypemberton7206]

ILYSM!!!

[@samtheyahway]

This is amazing! Ty for this video. It's like God brought this to me.

[@prochurchtoolsshow]

Glad you enjoyed it!

[@personalaccount9518]

Rohn is the best!

[@lordly90beard]

Rohn is a gift to the body of Christ!

[@prochurchtoolsshow]

Facts

[@Rohnstarling]

Love you!!

[@robertbradley5480]

This was really great!

[@Derrick619.]

MY GUY!! 🔥🚀📈

[@KarenEscamilla]

Immediately clicked! 🤯😱 I’m excited for this one!

[@prochurchtoolsshow]

Great conversation

[@tristan_video]

So much practical advice here! But it’s the big picture stuff he’s talking about that is the most helpful!

[@prochurchtoolsshow]

Glad you think so!

[@Rohnstarling]

this means the world!!!

[@EchoGuzman]

Mike Todd is wild but his social media advisor is smart

[@michaelrmims]

ROHN!!! Love you bro!

[@Rohnstarling]

Love you more!!!

[@tituscodymusic]

sooooooooooo is this Christian Colin and Samir????

[@prettysimplemusic]

What people don’t realize is Pastor Mike Todd is a unicorn! There’s nothing that he can’t do or learn how to do at an extremely high level! He takes big risks and is a little impulsive which gets him into trouble but… Big Risk - Big Reward… the opposite can also manifest itself…

[@CED.Dweller]

I recognize Rohn from sitting in on THE BASEMENT with Tim Ross podcast! 👉🏿🅱

[@Rohnstarling]

Press B!!

[@CED.Dweller]

👉🏿🅱 @@Rohnstarling

[@CED.Dweller]

BTW, what's your office setup? The dark tones and lighting were excellent!@@Rohnstarling

[@paulgochoa]

First

[@danielamos9400]

Take creative advice and inspiration from this video as much as you want (there's good stuff here for sure). But I don't know how you could see social media as a ministry and serve under Mike Todd for any amount of time, much less make it your mission to point people toward him.

[@smile-bro]

I’m confused. Why do a lot of people seem to have a problem with Mike Todd and transformation church? Do they just not like the way he preaches or his politics? I don’t mean to start a bashing session, I’m just curious. 👀

[@justinharrell327]

Winning at social media does not necessarily correlate to winning at discipleship and the Gospel.

[@job39burrito]

These guys know that, you can check out their other podcast episodes if you need confirmation of that. The idea is that if you are a church that has chosen to evangelize in the social media sphere, these are helpful things to keep in mind to make that ministry as effective as possible. Because of their advice, people have found us online and have heard the Gospel who otherwise would not have.

[@LGCYStPete]

THUMB THUGS!!

[@Rohnstarling]

bahahah thumb thugs!!!!!!

[@leeschweiner3604]

Promo_SM