Analyzing the cost of Hasbro new deluxe Maximum Ultimate Marvel Legends Line

[@BatFan1]

Articulated Ninja did an amazing breakdown about this and he pretty much nailed it when he compared it to the last Black Widow. She came with 3 headsculpts, a bunch of accessories, and it featured the new female buck, and that figure sold for the standard $25. This new MAXIMUM Spider-Man doesnt offer that many "new" features other than a new neck and swapable forearms and those dont justify a $50 price point. I agree, $35 would be the ideal sweet spot. $40 would be stretching it but still acceptable, $45-50 would be a mistake, and here's why: what are you gonna do when you are done with the A-list characters? How are you going to justify a MAXIMUM Ghost Rider for $50 when you already had one that included a bike for $50. After the top tier characters are done Hasbro are going to run into the issue of having the A-,B+ characters released and the figure is going to shelf warm and eventually go on discount or end up at Ollie's or Ross. No disrespect to Hawkeye fans, but im not paying $50 for a MAXIMUM Hawkeye.

[@nicholasdickens2801]

Im nit paying $50/£50 for any Hasbro figure like this. $40 is far too much. I decided when I saw it that if its more than $35+ I’d not buy.

[@mannyperez4126]

Hate to be that guy, she was $28 ( some areas $30)) but that was 2 yrs ago ( everyone has gone up since then MOTU , WWE , McFarlane] , and these comes with about 4 or 6 more accesories more articulation also is not a store exclusive so they dont have a retailer funding some of the budget, but I get were youre coming from and agree this should be about $5 ( maybe $10 ) more than that BW release

[@TheCrabbyArchives]

To be fair, a lot of those web effects and stand parts don't seem to be painted. Isn't paint what really drives up figure cost?

[@MrBoogiemoney]

Yup Hasbro was just looking to charge more for a basic marvel legends without putting in much effort lol

[@mikespiegel_]

Charging a premium price for what is essentially a regular quality figure with extra parts is just wrong. At that price point you are competing against lines like SH Figuarts and Mafex, which produce very detailed, high quality figures.

[@planetschlock]

I'm not paying extra for even more useless little parts that I have no idea what to do with. If they want to charge import prices, they need to provide import level quality. But they can't and they won't so they can eat my balls 🏀 ⚽

[@superquad7]

Those accessories that Spidey is coming with is barely enough value worth shoving into a drawer. I've ALWAYS wanted a McFarlane Spidey, but the eyes are slightly off. But if this thing is $50, I'll be passing. I'd pay $35-40ish for a Spidey with a FIGURE stand and a McFarlane Spidey.

[@romanminetti914]

60 dollars is waaaaay too expensive for that "repaint" figure!!!

[@JomasterTheSecond]

Repaint? This is an entirely new mould bro...

[@nopatienceforpatients6255]

@@JomasterTheSecond new sculpt that looks just as bad as their old ones

[@heavy5013]

​@nopatienceforpatients6255 We've gotten to the point clear detail and good looking figures are bad sculpt? God people are so freaking spoiled.

[@nopatienceforpatients6255]

@@heavy5013 look at those bent knees. Hasbro is trash

[@lucianganea3034]

Black Widow from 60th anniversary was 28$ without being a deluxe or having another label and it has just 3 less accessories than this Spidey

[@planetschlock]

That is not a $60 value, especially since it wouldn't surprise me one bit if these figures were riddled with Hasbro's lovely QC issues to boot. And all of that "extra stuff" is going straight into a plastic bag and into a drawer when this inevitably ends up at Ollie's and I maybe decide to get it (but only if I have a 10-15% off Ollie's Army coupon).

[@aznsketcher]

I don't like the road this Max figure is paving if the price is going to start at $50...but to say this Spidey figure will show up at discount stores is crazy talk. People *will* buy this figure at $50. They'll ve pissed as all get out, but they'll still buy it. I'm on the fence myself if it really turns out to be $50. I have that GR figure and did preorder it, which I never do for 99% of the figures I have in my collection. But that GR at $50, *to me* , has value. The Max Spidey, has less value to me (at $50), because I will not be using half of those web accessories.

[@Sayacalbees87]

This definitely won’t show up at a discount store. Show me a classic spidey that ended up at Ollie’s.

[@Vintage-Bob]

This figure isn't worth a penny more than $28.99. And I hesitate to even try justifying that price. Anyone willing to pay $35, $45, $50 is insane.

[@Johnny-n8s1g]

How are any of those prices "insane" for someone to pay, especially $35? Not like it'd completely unaffordable. At least it'd be an A list character. It's *defending* the potential price that'd be insane, if it was over $35-40

[@Vintage-Bob]

@@Johnny-n8s1g It's insane because it's a $24.99 figure with $0.02 worth of extra plastic. That's why.

[@MrBoogiemoney]

​@@Johnny-n8s1gnah it's insane those are the facts

[@chipcarroll2923]

Most of the Spider-man parts are reused. Maybe one of heads are a new sculpt. Since most of the parts do not need new tooling this figure will be a money maker for Hasbro.

[@nicholasdickens2801]

Hasbro ain’t Mafex or S.H. Figuarts. They’ll struggle with this. I hope they do as it’ll force them to up their game. I can see this as a last gasp before they let the license go.

[@heavy5013]

People crying for more stuff with the figures, then cry about cost. There's no making toy collectors happy.

[@Toygains]

Scott that bike was an original tooled bike that belongs to that ONE character. A bunch of webs and hands isn't the equivalent. It's not a simple case of they come with the same about of plastic.

[@mesharialghamdi3005]

Yes, but then don’t we have to consider the new body buck and articulation that has been tooled for this new Spider-Man body? Will the new body ever be used again on a regular priced figure, or have they valued this level of articulation at a new price point permanently? The world may never know!

[@aaronstepien2363]

I’m going to have to agree with Gains on this one. A bunch of hands that will end up in a plastic bag isn’t the same as a bike that was tooled up for a specific figure

[@mesharialghamdi3005]

@@aaronstepien2363 I’m not disagreeing, just saying that this does have wider implications for the line as a whole.

[@Sayacalbees87]

@@mesharialghamdi3005the bike has an actual mechanical aspect that required actual engineering. It has movable wheels and handle bars that can change the direction of the front wheel. The web effects are literally blobs of plastic that were pulled from a mold and required no actual assembly. Comparing the web effects to the bike shows he might be a little out of touch.

[@mesharialghamdi3005]

@@Sayacalbees87 True, honestly I do think that the reason price wasn’t revealed is for this very reason. The community is providing free market research. I think a more comparable figure to this is the Phoenix that just came out. Initially it was like 35 dollars then bumped up to 50. The Danny Ketch is ultra reasonable by comparison.

[@remus_lupin]

Transformers already did this with Leader Class ($50 to $55), years ago. Mostly Voyager-sized figures ($33 to $35), & a bunch of extra parts (& engineering, in some cases), to make up the price. That hit the ceiling for what Transformers fans are willing to pay, for that size of figure. Few actually liked the idea, especially when the extra parts didn't make sense, but were forced in, to comply with the line gimmick/ extra parts mandate. Blitzwing especially upset the fandom. He came with a pair of oversized gauntlets, with zero explanation, that barely integrated with his vehicle modes. He came with them, because transparent add-ins was the mandate. I got my Shockwave on a discount, for closer to Voyager price. His parts integrate better, but don't fit the character. Shockwave's also simpler than a Triplechanger, so I didn't see an engineering explanation for him being Leader Class. Just extra parts, for the sake of extra parts. There are a few exceptions. Namely Galvatron & the SS86 Dinobots. They're bigger figures, so were seen as being more worth it. Hasbro's already gone through this. Hopefully, they learned from it, & price Marvel Maximum more reasonably, for you all.

[@KingPrintmaker]

Hasbro charged Commander price ($89) price for the Optimus One movie fig and that was clearly a leader ($55) sized fig. They’re being super stingy.

[@remus_lupin]

PerspectiveEnd imported Takara's version for $90 or $100. Comments said it's Leader Price, here, though. Did a few searches, & I couldn't find any US listings, so it seems it's not been released, here, yet. Takara & import prices are not Hasbro's.

[@stvnhthr]

Your price point argument is very logical. I can see Hasbro and store buyers for mass market using this line of reasoning. It really should be $35, that is what I see when I look at what you get, but that does not fit into the current skews on the shelves; like you pointed out.

[@Hurricanelive]

If Hasbro wants to be a boutique fine, but I'll just got third party like I do with Games Workshop. It costs too much, they are asking way too much on top of a brand name product to appease the licensee, shareholders and the company itself. And it's worse with their more niche licenses they own or have use of outright.

[@johnmorey720]

I would LOVE to see an analysis of Premium DNA's toys, since... let's be honest, they felt higher-end than their price tags, and the company did indeed turn out to have some shady stuff going on.

[@powerturtlebusters]

Have to be mad to let them make this the standard. They will make it the standard if we let them.

The bigger the fan boy the more they will pay .

[@paltrax]

I mean mattel has their ultimate edition wwe figures, and they're around the 30/35 usd. (More if you buy from ringside) And that seems fair. I'm not seeing 50 worth of stuff here

[@Mark_Knight]

Agreed

[@heavy5013]

They also come with less than this Spider-Man and they have extra articulation that is standard on a lot of Marvel Legends.

[@andrewtaylor940]

I'm not sure why but the sound volume is way down low on this video.

[@Capitated101]

Yep

[@ThatGuy-zj8kg]

Audio is still really low, mate

[@FFFFPPPP]

It has been for years and isn going to change. If you cant hear it thats on your end. He sounds fine on 3 different devices here.

[@RecklessFables]

It's much lower than even other videos he's done and it's definitely lower than other videos being made today by other creators. So there's this huge sound drop for him​@@FFFFPPPP

[@jordansculpt]

You also have to look at the size of the packaging. Spider-Man box doesn't take up much room compaired to ghost rider. There's a connection to size equals value. Hasbro charged 40-50 for the new starting lineup and then failed miserably they were the same size packaging as legends. There's only $30 worth of plastic and molds.

[@KingPrintmaker]

Hasbro: hey, you know all the accessories that always end up in a tub somewhere? Wanna buy more of that?

[@boeingnz]

I would guess around $40. New subline, new price. One and a half figure for the price of two is a bit much but taking in the existing price point. It's probably will be.

[@Warrior33GG]

I predict £34.99 in UK but your explanation is logical...

[@nicholasdickens2801]

That’d be lovely but I cant see that. Add £10 to that or even £15.

[@TheBigBigSean]

Easy pass for me. The $50 price point for a single 6" figure is a joke. Also, it looks just like the RYV Spider-man I already have. Maybe if they had given him light blue pants like Marvel Select Spectacular Spider-man, I might have bitten.

[@heavy5013]

As far as I know, no price point has been revealed.

[@michaelrinaldi9168]

how much are we going to pay for these........at ollies :-)

[@tster]

I get the joke but...how many spider man figures do you see at Ollie's? I don't live anywhere near one.

[@dateknight8199]

If this hits stores and isn't an online exclusive right? If it isn't in stores does a planogram come into play?

[@harounalkanderi5128]

Why do variations exist in one same toy line according to countries regions? MotU Vintage is one example like Kobra Khan and Camo Khan, what I mean by a variation is the ones intended to be diffrent, not a simple paint or swapping parts mistakes, is it supposed to be a unified instructions sheet to follow?

[@dennisdevito2829]

All things being equal, ( figure with lots of accessories, 2 figure pk., or figure with vehicles) I find better value in a 2 pack or fig with vehicle. I can make use of the extra fig or display my fig with the vehicle, I find all the extra hands, heads, web pieces, and what nots as useless most of those will end up in a box somewhere or even lost never to be used again. Suggestion sell it as a basic figure with 2 extra hands and 1 extra head and web effect and then put out a separate accessory pack for maybe $10 which can be used with any Spider-Man figure.

[@mannyperez4126]

Hasbro seems to finally be offering most of what collectors have been asking for the last 2 yrs, more than ever i do think theyre done with the IP and maximizing profits over the next 2 yrs

[@limpx336]

Can this dude stop pretending kids mostly buy marvel levends... I understand that the companies he works for may think that... but I've never met a kid a marvel legends as the main figures they collect. Maybe 1 or 2 like my Newphew has 1 spiderman I got him. Adults collect them, I've never seen a kid go into Walmart or target looking then buying them.

[@paltrax]

And I know kids Dude in the internet.

[@alejandromolinac]

OMG! He’s never seen a kid have one…. Hence it must not exist cause the world revolves around you!

[@FFFFPPPP]

@@alejandromolinacOr maybe because it’s true. Last year and/or possibly in 2023 and 2024 there were a series of articles stating that the majority of action figure sales were attributed to adult toy collectors. It was around 60 to 70% of sales were made by adults.

[@zeblackboi]

Are you hurt? Toys were made for children.

[@MultiverseAsheville]

It’s about shelf space. 6-inch collector figures are geared toward collectors, sure, but still appeal by price-point and playability to children and gift-givers (who still make up about 80-92% of toy sales, depending on how you measure). That cross-generational appeal and accessible price-point optimizes the use of shelf space. More expensive figures are awesome for adults, but the relatively small size of the adult collector market (relative to the overall population) creates a situation where those figures underperform at retail and don’t justify the valuable shelf space, ultimately causing the line to struggle.

[@chase9573]

One thing I think Hasbro wants to aim for is that import quality range...say, before BBTS gets a hold of it. Imports don't tend to have clear cut price ranges. I think that will change as hasbro grows its collector brand of toys more and more, straying towards the adult collector market. So, I think there's a chance that they're going to want to compete. My guess is 47.99.

[@TheGreatDayne1983]

I’m excited about Hasbro going fully into the collector market

[@HappyPursuits]

If Maximum is a new level or marvel legends and not just another version of “deluxe” then I don’t see a 100% increase in price. $15 jump seems more likely for extra hands and extra web effects. $39.99 if it’s a new line that will be feature lots of redone characters.

[@PuertoGeekan]

Isn't this also a more articulated figure? That would likely contribute to the price, no?

[@MTB214]

I think it will be about $50 with what it comes with. I may want to get one of these. I think adult collectors get these more. I think the 4 inch and 12 inch versions are more for kids.

[@FFFFPPPP]

The figure is already up for preorder in China for $51.99, so $49.99 is probably correct.

[@TheJofurr]

They might try charging that much but it's not worth that much. You've said it yourself in past videos that the cost of the plastic is the least important consideration because molds were the big money sink on par with a new car's price per body part and then deco, labor, blah blah blah. And you know who's going to get more use out of new molds than that bike? Spider-Man, the one character who's guaranteed to get(and sell!) at least 5-10 repaints every time they update the base body.

[@osenator]

Not surprising from Hasbro. As a transformers collector since 84, 99% of my money goes to Japan, Korea and China robot series instead of Hasbro. 3rd parties are worth premium prices and sometimes cheaper than Hasbro too. F Hasbro.

[@Actionfiguresinaction]

Cool help the fentanyl trade. What do you think bootleggers are? Ppl trying to feed a family? F NO! It's to make and launder money to get Fetty and xylazine to the USA! Smh. F bootlegs

[@TheGreatDayne1983]

And 3rd party figures will be worthless compared to actual figures

[@BainesMkII]

@@TheGreatDayne1983 To be fair, that really only matters if you plan to eventually sell what you buy, or the personal value you find in your collection is based to some meaningful degree on its community-determined monetary value. Neither of those are bad, but they also don't apply to all collectors.

[@osenator]

@@TheGreatDayne1983 are you rtarded by coincidence?

[@mannyperez4126]

I'll sell regardless of price, they been doing a better ( not great, but better) job at pricing these out. With that said, would be shocked this will be more than $45. Ive asked this question on every toy influencer channel, who else is offering these characters ( legally) at this price point?

[@ekwon4764]

Someone didn't do his homework.... this is a fan channel exclusive. You aren't seeing these at target/walmart so the whole "fill the deluxe sku on the shelf" argument is null and void. Probably have to come up with a new price theory

[@Knight_Shadow777]

Personally, $49.99 is the highest it can be that I will pay and NOT be annoyed. Obviously I'd prefer it to be less but I'd understand this price. If it costs more than that...then I'm gonna be annoyed because I feel that's getting too close to Mafex/S.h. figuarts prices and they're imports so I can understand those prices. I feel like Marvel Legends should be more accessible and affordable than those (emphasis on should). If it is $60, I'll still probably get it but I dont know about any future Maximum Series figs.

[@kevincoleman5080]

I may be the odd man out. But I'm not really into more accessories than a figure can use at once. This seems like another way of conditioning the collector into being price gouged.

[@versewonderstrikes5353]

🎯This is selling out, with or without you or me. This is a trains leaving the station situation.

[@mooncake623]

This isn’t going to retail though

[@HellenVanPattersonPatton80]

Math isn't your strong suit, eh?

[@Wholesome_Toy_Father]

$34.99 isn't fair but exceptable

[@nakobass28]

I hope Ironman gets a Deluxe Figure

[@dylanrinker6831]

So what like a mega saiyan, ultra saiyan? MAXIMUM OVER saiyan!

[@BuckarooBanzai84]

Fire-kickstand. 😂

[@zeroh2hero]

Todd McFarlane is gonna get a ton of the profits 😂 can’t wait for the new and improved McFarlane Spider-Man! 🙌🏼😁

[@toddjones1480]

He won't get a cent for this.

[@SoulConvoy]

This thing looks terrible tbh.

[@MrBoogiemoney]

Not worth more then 30 bucks

[@psychobilly42069]

Lmao in 2004 this figure would have better sculpted detail, more paint, more articulation and would cost $10 lmfao

[@heavy5013]

It's almost like inflation exists and things in general keep getting more expensive.

[@ciscodeer9094]

Thanks Scott

[@andremontelongo5500]

Im expecting this toy to come out any where from $64.99-$72.99. My guess would be it costing $64.99 and im talking cash.

[@Commander_Bly327]

Thanks for sharing! I was guessing closer to $65, so I’d be even happier if the Maximum line was as low as $50. I think that’s a fair price for a fig that’s comparable to an import and we can save on shipping.