CBS 1991 (The Look of America is CBS) #1

CBS fall of 1991 program lineup.
CBS Saturday Night
800pm - The CBS Saturday Movie
1000pm - P.S. I Luv U
CBS Sunday Night
700pm - 60 Minutes
800pm - Murder, She Wrote
900pm - The CBS Sunday Movie
CBS Monday Night
800pm - Evening Shade
830pm - Major Dad
900pm - Murphy Brown
930pm - Designing Women
1000pm - Northern Exposure
CBS Tuesday Night
800pm - Rescue 911
900pm - The CBS Tuesday Movie
CBS Wednesday Night
800pm - The Royal Family
830pm - Teech
900pm - Jake and the Fatman
1000pm - 48 Hours
CBS Thursday Night
800pm - Top Cops
900pm - The Trials of Rosie O'Neill
1000pm - Knots Landing
CBS Friday Night
800pm - Princesses
830pm - Brooklyn Bridge
900pm - The Carol Burnett Show
1000pm - Palace Guard

[@knagl]

WCCO-TV in Minneapolis, Minnesota had their custom jingle for this campaign. Going off of memory here: We like stars at night, and sunny days, home-run hitters [video of Minnesota Twins player Kirby Puckett] and touchdown plays [video of Minnesota Vikings], we like the great outdoors and our Midwest style, the Twin Cities and our hometown smile. The time is now (time is now!), the word is "go"! The look of Minnesota is 'CCO, the look is 'CCO (yeah!). The look of Minnesota is 'CCO, the look is 'CCO.

[@leobertoalbano]

The Look Of Baltimore Is 'BAL: The Look Is 'BAL. WBAL-TV Channel 11. Your CBS Station In Baltimore, Maryland.

[@ThePBSSource]

The look of Central Illinois 31! The look of WMBD!

[@leobertoalbano]

The Look Of Fresno Is 47: The Look Is 47. KJEO Channel 47. Your CBS Station In Fresno, California.

[@susanfit47]

In Charleston, South Carolina, which broadcasted on Channel 5, WCSC, had their custom jingle/music for this campaign. In my hometown of Washington, D.C, which broadcasted on Channel 7, WUSA, had their custom jingle/music for this campaign.

[@SigmaRho2922]

This campaign was used in Alberta for television station CFCN, which broadcasts on channel 4 over the air. When the campaign debuted on CFCN months after CBS debuted it, the station aired on cable channel 5. In late 1994 the campaign was modified as the station’s cable channel position changed to channel 3. The campaign was withdrawn a few years later.

[@leobertoalbano]

The Look Of Richmond Is Channel 6: The Look Is Channel 6. WTVR-TV Channel 6. Your CBS Station In Richmond, Virginia.

[@DeAngeloStevens]

Madison: The Look of Washington is Channel 9 The Look is Channel 9. My Local CBS station in Washington D.C.

[@leobertoalbano]

The Look Of Big Country Is 32: The Look Is 32. KTAB-TV Channel 32. Serving Abilene, Texas. Your CBS Station.

[@leobertoalbano]

The Look Of Youngstown Is 'KBN: The Look Is 27. WKBN-TV Channel 27. Your CBS Local Station In Youngstown, Ohio.

[@leobertoalbano]

The Look Of 1992 Is CBS: The Look Is CBS. Happy New Year From CBS.

[@leobertoalbano]

The Look Of Christmas Is CBS: The Look Is CBS. Merry Christmas From CBS.

[@leobertoalbano]

The Look Of America, The Look Of The 1990s, The Look Is CBS.

[@leobertoalbano]

The Look Of Macon Is Channel 13: The Look Is 13. WMAZ-TV Channel 13. Your CBS Station In Macon, Georgia. Straight From The Heart.

[@leobertoalbano]

The Look Of Pittsburgh Is Channel 2: The Look Is Channel 2. KDKA-TV Channel 2. Your Home Team Since 1949. Your CBS Station.

[@leobertoalbano]

The Look Of Tri-Cities Is KEPR: The Look Is Channel 19. KEPR-TV Channel 19. CBS For Pasco, Richland Ave Kennewick, Washington.

[@leobertoalbano]

The Look Of Lafayette Is TV 18. The Look Is TV 18. WLFI-TV Channel 18. Your CBS Station In Lafayette, Indiana.

[@leobertoalbano]

The Look Of Augusta Is Channel 12. The Look Is Channel 12. WRDW-TV Channel 12. Your CBS Station In Augusta, Georgia.

[@leobertoalbano]

The Look Of Iowa Is KIMT: The Look Is KIMT. CBS For Mason City, Iowa. Also Serving Austin, Albert Lea And Rochester, Minnesota. KIMT Channel 3.

[@leobertoalbano]

The Look Of El Paso Is Channel 4: The Look Is Channel 4. KDBC-TV Channel 4. Your CBS Station In El Paso, Texas. Also Serving Las Cruces, New Mexico.

[@leobertoalbano]

The Look Of Quad Cities Is Channel 4: The Look Is Channel 4. WHBF-TV Channel 4. CBS For Rock Island And Moline, Illinois. Also Serving Davenport And Bettendorf, Iowa.

[@leobertoalbano]

This Is KOLN Channel 10 And KGIN Channel 11. We Are 10/11. Your CBS Stations In Lincoln, Grand Island, Hastings And Kearney, Nebraska. The Look Of Nebraska Is 10/11: The Look Is 10/11.

[@leobertoalbano]

The Look Of Norfolk Is Channel 3: The Look Is Channel 3. WTKR Channel 3. Your CBS Station In Norfolk, Virginia.

[@leobertoalbano]

The Look Of Oregon Is 'TVL: The Look Is 'TVL. This Is KTVL Channel 10. CBS For Medford, Grants Pass And Klamath Falls, Oregon.

[@leobertoalbano]

KMOV Channel 4. Your CBS Station In St. Louis, Missouri. The Look Of St. Louis Is Channel 4: The Look Is Channel 4.

[@leobertoalbano]

KAUZ-TV Channel 6. Your CBS Station In Wichita Falls, Texas And Lawton, Oklahoma. The Look Of Texoma Is Channel 6: The Look Is Channel 6.

[@DeAngeloStevens]

"The Look of West Alabama is 33, The Look is 33" WCFT-TV Tuscaloosa, Alabama (now WSES, also Heroes & icons) Roll Tide Roll

[@leobertoalbano]

The Look Of Topeka Is TV 13: The Look Is TV 13. WIBW-TV Channel 13. CBS For Topeka, Kansas.

[@leobertoalbano]

The Look Of Montana Is Channel 3: The Look Is Channel 3. KRTV Channel 3. CBS For Great Falls, Montana.

[@leobertoalbano]

The Look Of Mid-Missouri Is Channel 13. The Look Is Channel 13. KRCG Channel 13. Your CBS Station Serving Jefferson City And Columbia, Missouri. The Spirit Of Mid-Missouri.

[@leobertoalbano]

The Look Of Virginia Is Channel 7: The Look Is Channel 7. This Is Your Hometown Station WDBJ Channel 7. Your CBS Station In Roanoke, Virginia.

[@leobertoalbano]

The San Antonio Spirit Is Channel 5: The Look Is Channel 5. KENS-TV Channel 5. Your CBS Station In San Antonio, Texas.

[@leobertoalbano]

The Look Of Delmarva Is 'BOC: Channel 16. WBOC-TV Channel 16. Delmarva's CBS For Salisbury, Maryland And Dover, Delaware.

[@leobertoalbano]

The Look Of Tucson Is Channel 13: The Look Is Channel 13. KOLD-TV Channel 13. CBS For Tucson, Arizona.

[@leobertoalbano]

The Look Of New York Is Channel 2, The Look Is Channel 2. You're Watching WCBS-TV Channel 2. The Flagship CBS Station In New York City. Celebrating 50 Golden Years (1941-1991).

[@leobertoalbano]

The Look Of Tampa Bay Is 'TVT: The Look Is Channel 13. WTVT Channel 13. Your CBS Station In Tampa And St. Petersburg, Florida.

[@leobertoalbano]

The Look Of Central Pennsylvania Is 'TAJ: The Look Is 'TAJ. You're Watching WTAJ-TV Channel 10. CBS For Altoona, Johnstown, State College And DuBois, Pennsylvania.

[@leobertoalbano]

The Look Of Mankato Is Channel 12: The Look Is Channel 12. KEYC-TV Channel 12. CBS For Mankato, Minnesota.

[@leobertoalbano]

The Look Of Twin Falls Is KMVT: The Look Is KMVT. We Are KMVT Channel 11. CBS For Twin Falls, Idaho.

[@DeAngeloStevens]

"The Look of Birmingham is TV-42, The Look is 42" WBMG TV Birmingham-Tuscaloosa-Anniston/Gadsden, Alabama (now WIAT and owned by Nextstar Media Group)

[@revinhatol]

"The Spirit of Montana is 36, The Look is 36" KMCS Lewistown Heights-Lewistown, Montana (now WIAT and owned by Nextstar Media Group)

[@revinhatol]

We like Cowboy hats, and pickup trucks, bolo ties, and bunking buffs, We like hikes, bikes, and starry nights, down home cooking and family nights North and South, East and west... The Spirit of Montana is 36, The Look is 36! The Spirit of Montana is 36, The Look is 36! We like swimming pools, and catching rays, riding in my Corvette on Sunny days We like football and barbecue, good friends and hanging loose Looking Great, O Treasure State... The Spirit of Montana is 36, The Look is 36! The Spirit of Montana is 36, The Look is 36! *KMCS Lewistown Heights-Lewistown*

[@leobertoalbano]

The Look Of Central Illinois Is 31: The Look Is 'MBD. You're Watching WMBD-TV Channel 31. Your CBS Station In Peoria And Bloomington, Illinois.

[@leobertoalbano]

The Look Of Idaho Is Channel 3: KLEW. CBS For Lewiston And Moscow, Idaho. KLEW-TV Channel 3. Also Serving Clarkston And Pullman, Washington.

[@leobertoalbano]

The Look Of San Diego Is Channel 8: The Look Is Channel 8. KFMB-TV News 8 Channel 8. Your CBS Station In San Diego, California.

[@leobertoalbano]

The Look Is Evansville Is 25: The Look Is 25. WEHT Channel 25. CBS For Evansville, Indiana. Also Serving Henderson And Owensboro, Kentucky.

[@leobertoalbano]

The Look Of Atlanta Is TV 5: The Look Is TV 5. WAGA-TV TV 5 Channel 5. Your CBS Station In Atlanta, Georgia.

[@leobertoalbano]

WCPX-TV Channel 6. Your CBS Station In Orlando, Florida. The Look Of Central Florida Is Channel 6: The Look Is Channel 6.

[@leobertoalbano]

The Look Of Washington Is Channel 9: The Look Is Channel 9. WUSA Channel 9. Your CBS Station In Washington, D.C., The One & Only Channel 9.

[@leobertoalbano]

The Look Of Texas Is Channel 4: The Look Is Channel 4. KDFW-TV Channel 4. Your CBS Station In Dallas And Fort Worth, Texas. Believing In Texas.

[@leobertoalbano]

The Look Of Milwaukee Is TV 6: The Look Is TV 6: WITI TV 6 Channel 6. Your CBS Station In Milwaukee, Wisconsin. A Friend You Can Count On.

[@leobertoalbano]

The Look Of Columbus Is 10 TV: The Look Is 10 TV: WBNS-TV 10 TV Channel 10. Your CBS Station In Columbus, Ohio.

[@jamesstyles6721]

60 Minutes and Murder She Wrote were still going strong for CBS in 1991, but who Remembers any of the new shows Premiered on the eye that fall?

[@leobertoalbano]

The Look Of Boston Is Channel 7: The Look Is Channel 7. WHDH-TV Channel 7. Your CBS Station In Boston, Massachusetts. WHDH-TV: The One To Watch.

[@leobertoalbano]

The Look Of Minnesota Is 'CCO: The Look Is 'CCO This Is WCCO-TV Channel 4. Your CBS Station In Minneapolis And St. Paul, Minnesota.

[@leobertoalbano]

The Look Of The Ozarks Is KOLR 10: The Look Is KOLR 10. You're Watching KOLR Channel 10. CBS For Springfield, Missouri.

[@leobertoalbano]

KTSP-TV Channel 10. Your CBS Station In Phoenix, Arizona. The Vision Of Arizona Is Channel 10: The Look Is Channel 10.

[@leobertoalbano]

The Look Of New England Is Channel 6: The Look Is Channel 6. WLNE-TV Channel 6. Your CBS Station In New Bedford, Massachusetts And Providence, Rhode Island.

[@leobertoalbano]

The Look Of Mississippi Is WCBI: The Look Is Channel 4. WCBI-TV Channel 4. CBS For Columbus, Tupelo And West Point, Mississippi.

[@leobertoalbano]

The Look Of Binghamton Is 'BNG: The Look Is Channel 12. WBNG-TV Channel 12. CBS For Binghamton, New York.

[@leobertoalbano]

The Look Of Georgia Is 'RBL: The Look Is Channel 3. WRBL Channel 3. CBS For Columbus, Georgia.

[@leobertoalbano]

The Look Is Syracuse Is TV 5: The Look Is TV 5. WTVH Channel 5. Your CBS Station In Syracuse, New York.

[@leobertoalbano]

KFSM-TV Channel 5. Your CBS Station In Fort Smith, Arkansas. The Look Of Arkansas Is TV 5: The Look Is TV 5.

[@leobertoalbano]

KZTV Channel 10. Your CBS Station In Corpus Christi, Texas. The Look Of Corpus Christi Is Channel 10: The Look Is Channel 10.

[@leobertoalbano]

The Look Of Montana Is KTVQ: The Look Is KTVQ. We Are CBS For Billings, Montana. KTVQ Q2 Channel 2.

[@leobertoalbano]

The Look Of Charleston Is Channel 5: The Look Is Channel 5. WCSC-TV Live 5 News Channel 5. Your CBS Station In Charleston And North Charleston, South Carolina.

[@leobertoalbano]

The Look Of Little Rock Is 'THV: The Look Is 11. KTHV Channel 11. CBS For Little Rock, Arkansas.

[@leobertoalbano]

The Look Of Reno Is Channel 2: The Look Is Channel 2. KTVN Channel 2. Your CBS Station In Reno, Nevada.

[@leobertoalbano]

The Look Of Utah Is KSL: The Look Is KSL. We Are KSL-TV Channel 5. Your CBS Station In Salt Lake City, Utah. Your News Specialists.

[@leobertoalbano]

KXII Channel 12. Your Texoma's CBS Station Serving Sherman And Denison, Texas. Also Serving Ada, Ardmore And Durant, Oklahoma. The Look Of Texoma Is Channel 12: The Look Is Channel 12.

[@leobertoalbano]

The Look Of San Francisco Is 'PIX: The Look Is Channel 5. KPIX-TV Channel 5. Your Bay Area's CBS Station In San Francisco, San Jose And Oakland, California.

[@leobertoalbano]

The Look Of Colorado Is Channel 7: The Look Is Channel 7. KMGH-TV Colorado's 7 Channel 7. Your CBS Station Serving Denver, Colorado.

[@leobertoalbano]

The Look Of Western Carolina Is Channel 7: The Look Is Channel 7. WSPA-TV Channel 7. Your CBS Station In Spartanburg, South Carolina.

[@leobertoalbano]

The Look Of Philadelphia Is Channel 10: The Look Is Channel 10. You're Watching WCAU-TV Channel 10. Your CBS Station In Philadelphia, Pennsylvania.

[@leobertoalbano]

The Look Of Savannah Is 'TOC: The Look Is 11. WTOC-TV Channel 11. The Southeast News Leader. CBS For Savannah, Georgia.

[@leobertoalbano]

The Look Of Hartford Is 'FSB: The Look Is 'FSB. You're Watching WFSB Channel 3. CBS For Hartford And New Haven, Connecticut.

[@leobertoalbano]

The Look Of Rochester Is Channel 8: The Look Is Channel 8. WROC-TV Channel 8. Your CBS Station Serving Rochester, New York. Rochester's News Leader.

[@leobertoalbano]

The Look Of Central Michigan Is 25: The Look Is 25. WEYI-TV Channel 25. CBS For Central Michigan In Saginaw, Flint, Bay City And Midland, Michigan.

[@leobertoalbano]

The Look Of Scranton Is 22: The Look Is 22. WYOU TV 22 Channel 22. CBS For Scranton, Wilkes-Barre And Hazelton, Pennsylvania. We Are TV 22: Bringing The News Of The 1990s For You.

[@The2010golakers]

Back when tv was well written and not reality tv garbage the show in my generation. 🤦🏻‍♀️😞

[@leobertoalbano]

The Look Of Memphis Is Channel 3: The Look Is Channel 3. WREG-TV Channel 3. Your CBS Station In Memphis, Tennessee. Memphis & Channel 3.

[@matthewcampbell7985]

The look of Dallas fort Worth is channel 11 ktvt tv July 2nd 1995-current.

[@jordanthomas7304]

It was KDFW Channel 4 before the big switch, dog.

[@leobertoalbano]

The Look Of Green Bay Is TV 2: The Look Is TV 2. WBAY-TV TV 2 Channel 2. Your CBS Station In Green Bay, Wisconsin.

[@leobertoalbano]

The Look Of South Carolina Is Channel 19: The Look Is Channel 19. We Are WLTX News 19 Channel 19. Your CBS Station In Columbia, South Carolina.

[@alvinfredlin55]

0:02 The Look Of America Is CBS (1991)

[@leobertoalbano]

The Look Of Hawaii Is Channel 9: The Look Is Channel 9. You're Watching KGMB Channel 9. Your CBS Station In Honolulu, Hawaii.

[@mywirsrxed]

The Look of Philly is CBS, the look is Channel 10 (WCAU-TV)

[@kmart3697]

Now NBC O&O

[@leobertoalbano]

The One And Only TV 4: The Look Is TV 4. WJXT Channel 4. Your CBS Station In Jacksonville, Florida.

[@leobertoalbano]

The Look Of Wisconsin Is Channel 7: The Look Is Channel 7. WSAW-TV NewsChannel 7 Channel 7. Your CBS Station In Wausau, Wisconsin.

[@leobertoalbano]

The Look Of Buffalo Is Channel 4: The Look Is Channel 4. WIVB-TV News 4 Channel 4. We're 4 Buffalo. Your CBS Station In Buffalo, New York.

[@leobertoalbano]

The Look Of Las Vegas Is Channel 8: The Look Is Channel 8. You're Watching KLAS-TV Channel 8. Your CBS Station In Las Vegas, Nevada. People You Can Count On.

[@leobertoalbano]

The Look Of Louisiana Is Channel 4: The Look Is Channel 4. WWL-TV Channel 4. Your CBS Station In New Orleans, Louisiana. Channel 4. The Spirit Of Louisiana For 35 Years (1957-1992).

[@coolcrabcakes1287]

"We're 4 South Florida" - WFOR-TV 4 Miami, Florida, 1995

[@leobertoalbano]

The Look Of Ohio Is Toledo 11: The Look Is Toledo 11. WTOL Toledo 11 Channel 11. Your CBS Station In Toledo, Ohio.

[@leobertoalbano]

The Look Of Cincinnati Is Channel 9: The Look Is Channel 9. WCPO-TV Channel 9. Your CBS Station In Cincinnati, Ohio.

[@leobertoalbano]

The Look Of Detroit Is TV 2: The Look Is TV 2. WJBK-TV Channel 2. Your CBS Station In Detroit, Michigan. It Takes 2 On TV 2.

[@leobertoalbano]

The Look Of Illinois Is 'CIA: The Look Is Channel 3. WCIA Channel 3. CBS For Champaign, Urbana, Springfield And Decatur, Illinois.

[@leobertoalbano]

The Look Of Jackson Is TV 12: The Look Is TV 12. You're Watching WJTV Channel 12. Your CBS Station In Jackson, Mississippi.

[@leobertoalbano]

The Look Of Iowa Is TV 8: The Look Is TV 8. KCCI TV 8 Channel 8. CBS For Des Moines, Iowa. The Iowa Spirit On TV 8. The Look Of A Leader.

[@leobertoalbano]

The Look Of Indiana Is WISH-TV: The Look Is WISH-TV. You're Watching WISH-TV Channel 8. Indiana's Own. Your CBS Station In Indianapolis, Indiana.

[@leobertoalbano]

The Look Of Central Texas Is Channel 10: The Look Is Channel 10. KWTX-TV NewsChannel 10 Channel 10. Your CBS Station In Waco, Temple And Killeen, Texas.