Apple AI FINALLY Arrives | Full Breakdown (Featuring ChatGPT?!)

Apple Intelligence is finally here. Let's review together!
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[@matthew_berman]

Did Apple get a W or L today?

[@timmyvegas]

W. I know you know it 👀

[@jbavar32]

I heard that Elon Musk is boycotting Apple products because of their integration of Chat Gpt. What's his alternative? Microsoft? Is he clueless that Microsoft is literally fu*& buddies with open AI? Chat GPT is fused with its Copilot.

[@bobbykeene12]

L- I wanted to be able to tell Siri to program a simple app, have it open XCode, whip it up and run it through the App Store process and put the finished app on my phone. (or iPad)

[@jdiegodcp]

umm W in being able to run locally, but an L just trusting to OpenAI with all their responses , for now but still..., pretty sure Steve would enjoy being able to put up a fight in this AI war, maybe the model would suck but still

[@shaycray7662]

L - They had the woke rainbow symbolism at their event, and I don't support neo-marxism. So yeah, L.

[@rogerschroeder8905]

Apple's BIG announcement: "The Ipad now has a built in calculator"

[@tonyhawk123]

Which is vastly better than the calculator included with Android, let's not forget.

[@Link-channel]

​@@tonyhawk123wait, which one? Because Android has dozens of them, including Texas Instruments and NumWorks!

[@iota-co7369]

@@Link-channelits better than all of them

[@ricktapf.4474]

„It feels so natural!“ í‘m an apple user, but i hate these presentations 🤦🏻‍♂️

[@labnine3362]

And with that, Apple invented the calculator app. It's integrated deep into your phone's processes. And the best part: a low monthly subscription of 2.99.

[@howardelton6273]

"I have no interest in this feature" - Spot on, and hilarious

[@mikezooper]

It’s why I thought the Rabbit was dead in the water. It was obvious that Android and iOS devices would win the AI public arms race.

[@hqcart1]

dead dead even after they fix their bugs, if they ever do.

[@maxall3234]

It was a scam from the start thats why it was pushed and lol to the suckers who spend money on a app in a cheap plastic scroll box

[@GreenBlueWalkthrough]

What like how apple killed everything and made a monopoly with the iPhone? The rabbit R1 main issue is not concept but design like the apple vision pro... Both are half baked and don't do as much for the same money as other soltiions.

[@Uberkoolsound]

At least I got a years free perplexity 😂. To be honest I will probably just give my rabbit (when it arrives) to my 2 young daughters and see how they get on with it as I really don’t want them to have iPhones anytime soon so hopefully they will get to enjoy the benefits of AI without the use of a phone and all the addictive qualities that come with the device

[@paul1979uk2000]

I remember thinking at the time, if the idea behind the Rabbit got popular, it was going to get replicated on smartphones and smartwatches, which more or less kills the Rabbit, because giving the choice, most of us would rather use a device that we already own.

[@jaimeaguirre4424]

Now every normie is gonna say that Apple invented AI just like they invented AR/VR with vision pro.................

[@llmpixart]

Yupp, I think you’re on point … I mean it’s A(pple) I(ntelligence) after all, right? 😂

[@Ishaheennabi]

Hahaha😂😂

[@Äpple-pie-5k]

Yeah and technically AI hasn't even been invented yet. We just have Neural Networks, Pattern Recognition, Expert Systems, and LLMs. However, Apple ~is~ first at achieving the "critical mass" needed for "AI thermonuclear productivity": Device Context > NPU > OS > APP integrations. This is the fourfold requirement for functional productivity in the upcoming 'arms race' for useful so-called "AI"

[@Ishaheennabi]

@@Äpple-pie-5k but apple is not OpenAI, and they don't have model like OpenAI does.. and yeah! apple is not first Google already embedded these things in pixel phones years ago that time(like live translation) etc... and i promise you apple will fail

[@Äpple-pie-5k]

@@Ishaheennabi No, Google lacks vertical integration to the NPU on device. In addition, the OS doesn't supply API's for App integrations. So in other words you have Device Context and hard-coded OS-level stuff, or in other words, 1 out of 4. No "Private Cloud Compute", unless you count Google privately collecting your data and using it in ways you don't know, as private, LOL. Your comment about OpenAI is for external services (off device), showing you fail to understand what I said, or how those 4 elements are literally the holy grail for functional personal AI.

[@christiandarkin]

apple has always made its mark by being first to market - not with an innovation, but with a product that makes that innovation relevant and desirable. They've never liked to show their working. The problem with that approach in AI is that the innovations are coming so thick and fast that you can't just wait until everything is mature enough to turn into a polished product.

[@thr0w407]

Apple does nothing but shine turds and fuck consumers.

[@finalfan321]

well said

[@Äpple-pie-5k]

Well said but on the other hand, in AI you get bugs, fiascos, dramas, politics, consumer backlash, and a minefield of other issues. Look at MS Recall. So far Apple is walking the tightrope correctly here, but they will have to keep moving and moving quickly with each dangerous step. You also failed to analyse the competitors. Next steps in the AI arms race need seamless Device Context > NPU > OS > APP integrations. This *automatically * disqualifies everyone in the space except for Google on Android devices. Keep in mind that Google/Android has 0% of desktop/laptop market share and a business model of data collection and data sales, with no appreciable revenue source from hardware sales. This doesn't play well into the 1984-phobia consumers have about all their private context data going into the cloud and being sold and traded among advertisers, large corporations, and governments.

[@OrgoneAlchemy]

Apple are anything but pioneering. They are good at marketing products and convincing people that they are the first but they are not leaders in cutting edge tech.

[@thr0w407]

Apple is 100% anti consumer

[@jensenswang8135]

This was just a large advert for me to move to a phone that doesn't have A.I. intrusively integrated in to it.

[@vaportrails7943]

Flip phone time.

[@jensenswang8135]

@PassportBachelor my kids don't have smart phones - bad parenting if they do.

[@AIisallyouNeed-of5ku]

That sounds like the people back in the 90s who thought it would be intrusive to be available on the phone all the time. Yet here we are, not a soul on earth who isn't available 24/7.

[@jensenswang8135]

@@AIisallyouNeed-of5ku cool story.

[@whoopsection05]

That’s a pretty ignorant statement lol

[@MrLumatic]

Pls, could you make the important content screen box bigger and box with you smaller next time? ;) Great summary BTW, as always. Thanks!

[@juanpasalagua2402]

Is it me or Siri still feels like talking to a toaster?

[@Aggie4life77]

How do you know if they didn’t even show it off other than typing to it. They had the one weather question. You just have to try and find something huh?

[@tonyhawk123]

Also, why are you talking to your toaster?

[@coastereye]

You have to buy a new iphone 😂

[@LukeThomasPerth]

i agree...i dont think this will be much compared to the other brands :(

[@Link-channel]

​@@coastereyewell you have to buy it in any case every few years, it's mandatory and there is no other way like buying a 150€$ octacore with double memory and storage and keep it for 5 years. 😢

[@docdyhr]

I must say I am disappointed. It feels like the giant is falling asleep. This is simply too little, too late!

[@learningsystems]

Tim Cook, Apple CEO be like: When life gives you llms, make llmonade.

[@galaxymariosuper]

underrated comment xDDD

[@mikenorfleet2235]

On device actions look nice, but you cannot get away from the energy required to do all this compute. My guess most of it is done in their cloud, otherwise your phone battery will last maybe an hour.... and good luck if you don't have internet connection, think there may be some issues for offline use or severely limited feature set.

[@Äpple-pie-5k]

Astute observation. For someone constantly using AI, it's going to be a battery drain... BUT look at the typical use case. Someone using the AI ten or even sixty times per day is still only a fraction of the battery load from playing a game for 20 minutes. The on-device NPU is rather efficient, pulling less wattage than even the so-called "efficiency cores". I see potential power-hogging coming from getting higher performance with "pre-fetching" and "pre-processing" of "personal context" -- that is, working under the hood to have all your context ready to serve answers faster. I don't know the implementation but this could be improved by having it do this stuff while the device is plugged in and charging. This kinda thing also slows you down if you're doing other tasks, so likely it will favour doing it while you're idle also.

[@TheGijzzz]

Apple brings the “Nerd knowledge” to normal users. And that is where the power is using AI every day without much fuss

[@MatthewMoulin]

What is your prompt for finding your old email "find me the email from the contact I have forgotten, sent about six months ago about youtube I think"

[@20NewJourney23]

Hey, if the AI can figure THAT out then I should suddenly become much more productive and capable when it finally hits my Mac. LOL I'd be thrilled if it figured out that question for me! haha... ADHD sucks.

[@Äpple-pie-5k]

Just like skill in creating "prompts" for Google search has divided out an information elite from an information underclass, skill in prompting AI is going to become the next most silently underrated skill never taught in school, for life success.

[@alwayslearningtech]

Independent experts "can" inspect the code... Apple and most major companies choose their words carefully. Just like Google saying some of the website you "might" visit can see your data, meaning Google always could see it.

[@Äpple-pie-5k]

No one else in the AI industry has offered third party independent auditing of the servers. Or even dreamed of offering it. If you're familiar with how info circulates in the tech industry, devs and hackers discover and leak info that filters down ultimately into dumbed-down consumer news outlets and tweets circulating around, which become scandals and pushbacks that require big tech to change course. The words are chosen carefully here in full knowledge of how that works, to put Apple in the most winning and trusted position it can, in spite of social media layperson commentators will always post their conspiracies about it. The lack of understanding from laypeople and the "proper" paranoia about AI, come together to make AI a true marketing minefield. In spite of Apple getting well out in front of this, we see reactions like yours showing how truly dangerous it is. Because you can't explain highly technical solutions to paranoid conspiratorial laypeople, and getting out in front can actually create negative pushback. Whereas Google silently zips their mouth, gets no pushback, and continues to know more about you than even the NSA and CIA do.

[@adg8269]

WWDC 2025 will be the year of AI for Apple. This year’s upgrades are primarily aimed at catching up with public perception which will lead to lots of bugs initially. They’ll have to completely overhaul every OS in 2025 for deep integration of AI

[@bestvex]

I hope you are right, this time it was a mess...

[@krisarmstrong-CISSP]

Agreed!

[@jxcn]

Relationship arguments are going to get a whole lot more interesting over text with people harnessing Apple Intelligence to integrate with their text history in realtime

[@The_Last_AI_of_Humanity]

"The Level 2 of AI Adoption is arriving before AGI" The Last AI of Humanity

[@jhuilar]

Matt good video. Please consider swapping screens though. It'd be nice to see the Apple content on the bigger screen and you on the smaller screen. I'm squinting at my phone right now to see the Apple stuff.

[@grproteus]

Just by selling privacy, Apple pulverized Windows+Copilot in one swift stroke.

[@Äpple-pie-5k]

Gemini is quietly tight-lipped, hoping they're not next.

[@penshon7775]

The only app they need is to automatically skip, cancel and blur all the advertisement on KZbin, including that the ones that creator embeds in the content

[@penshon7775]

Yes!

[@helloworldcsofficial]

I like this balanced commentary.

[@julialozowska5635]

Yes, but not everyone who have Apple products will have access to all this after updating the system on fall, only who have their the newest models, the rest will have simpler updates and so is why they started convention from describing the updates that will everyone will get

[@Pawnsappsee]

That basically means that they're forcing consumerism as any company

[@Uberkoolsound]

Tim Cook just sounds like a South Park character to me 😂

[@brasidas33]

Tim is a dork

[@AvivDegani]

The DWH comment is aimed at Google. Google is giving you such capabilities with sharing all of your data, and Apple can do it on devices

[@djstraylight]

A good recap. Apple's customer base is going to enjoy the ease of these new features, even if some of them aren't ground breaking. I'm looking forward to my Macbook air getting all these features sometime this fall.

[@dasistdiewahrheit9585]

I don't believe that language will play the main role in the use of AI in everyday life. For obvious reasons. I believe much more that communication will be very asymmetrical, almost exclusively from AI to the user. The little communication that still takes place from the user to the AI will be less complex, perhaps a lot of multiple choice. I can imagine that the interface of the future will be a combination of eye tracking, facial expression recognition, gesture recognition and brain interfaces. like a friend with whom you understand each other without words.

[@rogerschroeder8905]

The best thing Apple could do is concentrate on making their products repairable and their customers happy.

[@tonyhawk123]

Repairability is nice, but privacy makes me happy. Certainly not getting that from Google or Microsoft.

[@rogerschroeder8905]

@PassportBachelor I seriously doubt every apple macbook user wants to spend $3k every few years because the hard drive that Apple is now soldering onto the mother board died crashing the computer beyond repair. Or if you want to install a better hard drive you have to buy an entire new computer. Not everybody has the disposable income you have.

[@Äpple-pie-5k]

@PassportBachelor I'm an Apple user and part of a growing frustrated group of us who are kind annoyed that "best practice" is to literally spec out the smallest SSD and get a velcro pad to stick an external SSD and use it as the primary drive for the computer. But to your point, quite happy that iPhones surpass Samsung on the iFixit repairability scale, and quite happy with AppleCare+.

[@Bigjuergo]

Next: Linux open source phone with Local lmms Goodbye Apple 🥱

[@angryktulhu]

Lmao those local llms are useless in most cases even on desktop machines, and you’re talking about phones 😂🤦‍♂️🤡

[@Äpple-pie-5k]

Can't even get FOSS to give us an app port on the quality level of a Photoshop or Microsoft Excel. Which takes about 4% of the effort of making an on device LLM. So basically you're thinking that something that takes 25x more effort than something Linux has never done, will be done, AND somehow get enough venture capital to do it. Going to be a hard sell to the VC when you tell them that it's not-for-profit.

[@jordon7999]

This entry level machine learning stuff is interesting in the way Apple has positioned it. It's less about how advanced it is (the 'shocking' AI), it's more about the jobs it can help you with from an everyday person perspective (not us, the audience of this channel haha). Great analysis! 😊

[@Äpple-pie-5k]

Smartest comment here and totally ignored by the screaming masses. The sexy accent and giggles of chat-gpt 4o are all gimmicky. What matters is productivity and integration. Kinda sad I was the only one to like your comment.

[@AvivDegani]

Private cloud compute sounds like an Apple implementation/version of Azure’s closed tenet of OpenAI

[@tonyhawk123]

Would Azure services run on Apple silicon? Would Microsoft even hand over their servers to Apple, given managed Microsoft cloud services is their business model.

[@AvivDegani]

@@tonyhawk123Apple runs their own larger models on their servers. there the data will stay private. If the request will be forwarded to OpenAI then it will run on OpenAI’s infrastructure

[@StuartJ]

Private cloud usually means your not sharing the hardware, or software instance with anybody else. But it doesn't stop a government getting a warrant, or a rouge datacenter employee getting access without your knowledge.

[@AvivDegani]

Not in this case; Apple don’t have any data retention

[@StuartJ]

@@AvivDegani you don't need data retention. You get a warrant, and tap into the server. Capture the data in realtime.

[@digiswitch]

22:55 what's even cooler, is the ahead-of-time use feature, which tells you what your question is going to be, a fraction of a second before you think it...

[@spinningaround]

Apple's room reminds me of The Creation of David scene from Alien: Covenant.

[@olafge]

Basically that's exactly what I expected from Apple. Utilizing the device and its ecosystem for their AI (semantic index and app intents). I agree with Matt that they didn't go far enough with the voice interaction. I guess we will be able to use Siri to activate the voice chat of the ChatGPT app or any other AI client app through their intents. I also extremely wondered why Apple's AI doesn't utilize the camera to explain what you point it at. It looks like AI can interpret the contents of the screen, maybe that's a workaround when having the camera open but why didn't they demo it then? If such functionality is missing, it's a huge missed opportunity. Probably it could be solved with app intents and 3rd party AI apps or shortcuts.

[@matthewvanderveer8812]

Microsoft and Amazon are probably more interested in partnering with OpenAI or anthropic because it helps them get a broader understanding of csp infrastructure requirements.

[@koen.mortier_fitchen]

Anyone realizes how smart that idea of integrating cam into AirPods is? Respect. Never thought of that.

[@Eamo-21]

Yeah , great idea

[@hugginjohnny5934]

Really liked your walk through, you helped me understand a lot more. Looks like Apple is building a rock solid foundation on the future. One thing I liked about the AI, I might start actually using them. The WWDC I thought was very subtle and it didn’t really hit me. How much was really in it until the next day, looks like the stock investors felt the same way. The more I think about it, I find it overwhelming. The new calculator app was just amazing. WOW!!! Should be a good ride in the future for both android and Apple.

[@vernearase3044]

Not using the voice from ChatGPT? Just ask Scarlett Johansson how much she likes the _Sky_ voice, and whether she's going to add Apple to the defendant list.

[@PseudoProphet]

I trust google the most. They're simply too woke and bleeding heart to be able to steal my data with impunity. Their employees will have a revolt. 😂😂 Plus they tell you exactly hownyour data will be used if you shared it woth then by mistake.( Which is bound to happen) 😂😂

[@randyh647]

How can I protect my privacy when they're required by law to share my information with the government according to congress bill 702!😮

[@HarrisonBorbarrison]

I am pretty sure today was not the first day that Apple has said AI in a presentation.

[@mikezooper]

They usually say machine learning. I think it was a decision to not look like they were losing the AI arms race, even though they have been up until now. Apple and Google will win the race. OpenAI don’t have the true action model due to not having the power to dominate a widespread operating system / personal data collection.

[@rodrimora]

they always says machine learning i think

[@bestvex]

You're right, the first time was at the event on May 7th

[@oscarcck]

FYI: You should also watch for knowing more about behind the scene of Apple Intelligence: WWDC24: Platforms State of the Union | Apple

[@apomazkov]

Hello from Android user

[@MarkLayton]

I'm thinking through this whole video, Android can do that now. Maybe now all but definitely way ahead of Apple already.

[@Äpple-pie-5k]

@@MarkLayton Android can keep your private data exclusively yours and only do private cloud compute on servers certified to be third party audited? REALLY? Give me the link to that please. I used wireshark on my last Android phone and literally saw over 177 cookies and user-data tracking from Google on it, being accessed to send literally 10 megabytes a day of my private data to Google. Ain't no EFFING way you want to go to the next step and put a ring on the AI finger of Gemini and literally let it know everything about you and GENERALIZE that to demographic data in a pattern recognizer LLM system.

[@CorneliusWheatfall1985]

This was just a large advert for me to move to a phone that doesn't have A.I. intrusively integrated in to it

[@JohnSmith762A11B]

Apple's privacy focus will be huge when the day arrives they announce their first home robots. Because you really don't want Meta, Google, or Microsoft robots wandering around your home with cameras and microphones and sending all the data they gather back to those companies for advertising, training, and surveillance purposes.

[@mjohnson139]

Dude. LMFAO when you stopped and said "I have no interest in this feature at all."

[@3DComputing]

You did well Mat - thanks

[@GetzAI]

This video has more ads than Apple had announcements!!!!

[@senatorlainez]

ChatGPT just got access to 200m phones in the US by the Fall. Their servers were crushed when 4o came out a month ago, I assume that Microsoft will make sure they have more compute for the iPhone wave! LOL. Or in all seriousness, Apple probably sent them some change to get more compute for what's coming.

[@Äpple-pie-5k]

A whole lot more NVIDIA chips about to be sold to new server farms, somewhere ...

[@3dus]

Not sure if you noticed but the notifications with a "text line" icon is a summary of the thread of messages.

[@gr8tbigtreehugger]

Interesting. Apple has been caught flat out lying about personal privacy in the past. (I.e geo tracking.)

[@thmo_]

when did they lie, what was it exactly about? I can't find anything related to that. I don't trust any big company with anything privacy related; but I would use the AI features on Apple devices, I wouldn't say the same about Windows tho, so your comment made me curious to research a bit more.

[@YouuRayy]

at this rate we may even get "Siri play KZbin from where I've left off" by like 2030. These tech dinosaurs are positioning themselves to be absolutely obliterated by newcomers when AGI really hits.

[@YouuRayy]

*play KZbin from where iOS killed the app while I briefly lost connection when I walked in a store (bc of how absolutely terrible the iPhone 15 Pro baseband is).

[@thehanke]

I still can't get past that last paid video (now removed?) from you about "Rabbit R1 huge update".

[@cmacmenow]

I think the "voice" component of "Super Siri" / chat GPT will be the one you choose, already on your iPhone.

[@kanenomoja]

“I have not interest on that, but I can see my parents using it.” Hahaha! As I was listening, I was thinking, “hmmm, that’s kinda fun.” Dude, I guess you nailed me. Just call me “dad.” 😂

[@Len385]

Thanks!

[@matthew_berman]

Thank you!!

[@perceptions101]

I feel like they are really so far behind anymore nothing seems exciting. It feels like these are things that they should have had a long time ago.

[@Ishaheennabi]

True that

[@marksmith4512]

Siri still feels transactional rather than being conversational. I want Siri to be like HER

[@thenextension9160]

Give it a year or two

[@KarlMiller]

NOTHING CHANGES EVERYTHING! UNSUBSCRIBED

[@bestvex]

You should watch the May 7th event. That was actually the moment when Apple said, for the first time, AI.

[@adrianpopa4673]

I'd appreciate more enthusiasm from you ;)

[@travisporco]

"derisked from Open AI"...man those shenanigans last November have really spooked Wall Street!

[@OriginalRaveParty]

If Apple gave me a free iPhone, I'd sell the POS on eBay right away. I'd never pay for one.

[@Äpple-pie-5k]

Yeah man. Screw that iPhone privacy. I want an Android that gives MEGABYTES of my private data to Google every day. And hell yeah, Google then sells my private data to advertisers and multinational corporations. Also I'm super happy all that data has backdoors for governments to spy on.

[@davidroberts8657]

So Siri is identical to Microsoft Recall. They will have exactly the same security issues.

[@Äpple-pie-5k]

Incorrect. You just had a cognitive failure. MS Recall has no vertical integration to the NPU and chips, nor to the third party apps. Thus, it's forced to literally "screenshot spy" on you AND process those screenshots in the background, sucking performance from your own tasks. This, coming from a company that has had multiple scandals telemetry/spying and user data collection, and from a company that makes nearly ZERO % of its revenue from hardware, thus is obligated to find ways to make its dollars from data. Your data. Compare that to the Apple formula: "Device Context > NPU > OS > APP integrations", with every layer of the system having private handshaking and trust protocols to allow NONE of your private data to leak. Do you think Microsoft has anything like "Private Cloud Compute"? Can you dream and hope that in even a million years that Microsoft would allow its privacy-spying servers to be audited for privacy and security by third-party auditors? That's like hoping for a wolf to switch to a vegan diet. You correctly noticed a cognitive similarity. Both need and use "DEVICE CONTEXT". All AI in the future, in order to be of any use at all, will need device context. And both Recall and Siri need it and use it. But the similarity stops there.

[@YTad2]

I was disappointed. Thought Siri going to ChatGPT was lame. Machine Learning is actually more accurate to what people are now calling AI. We’re still a few years away from what I’d consider actual Intelligence.

[@joachimsingh2929]

does it come with a charger or is it seperate buy?

[@rodrimora]

11:40 they actually released that it's a 3B parameters model, quantized to 4 bit.

[@domenicperito4635]

i like AI but giving control of your entire phone to the AI makes me a little nervous honestly.

[@seanmurphy6481]

Apple should partner with Anthropic.

[@ISK_VAGR]

Matt. It is indeed cool. Will be also cool that it will read your leaps so that you don’t have to speak out loud in public. However, i don’t think the dream of finding emails or documents in your Mac or iPhone will work as good. Because it needs to be built in RAG for semantic search, which still will require too much time to find the document/email you are looking for. I know they are getting better but still.

[@GreenBlueWalkthrough]

1:09 In what way is Apple better then Microsoft and Google who are working together? Like yes apple has the top down advantage but it's 3 or so year late to the game... Not as bad as it is with the vision pro but still... Like why buy a iPhone over an Pixel/galaxy or a mac over a windows PC if AI was the main re4ason for your choice based on this prestation?

[@CaptainKokomoGaming]

Apple doesn't innovate.... they barely even acquire what they do. They copy in a safe way. This is Apple being apple. They are given Chatgpt and its like they are saying "uhhh... ok.... we will do the stuff everyone else can do.". This is an absolute waste of technology giving Chatgpt to apple. This is a huge "meh"... There was nothing here that made me excited. The fact that Apple... one of the biggest companies in the world.... didn't even attempt to create it's own AI model is honestly confusing. Absolutely ridiculous.

[@AntoineDennison]

I appreciate what you said about Steve Jobs "rolling over in his grave." Apple has been very successful in developing its own software and hardware infrastructure. I'm mystified that they haven't made SIRI a more robust AI tool to manage user experience. Of course, that may be coming, and these partnerships are merely a stop-gap measure on that path.

[@OrgoneAlchemy]

Apple talking about on edge AI being on the phone and not the cloud was not a direct shot at OpenAI. It was an important distinction designed to gain peoples trust which Google had a lot of pushback on with their new Chromebooks. Later they had to admit that they will still need to use the cloud anyway for most AI tasks. This is a safety failure and a big loosing blow to Apple who like to do everything in house. Apple just let the OpenAI/Microsoft Trojan horse through the front gate of their digital walled garden. Apple just lost the first round of the corporate AI wars.

[@d.d.jacksonpoetryproject]

They said their new iPads were well positioned for AI just a few weeks ago - so “no” on the “first time saying AI” thing

[@juergenzhang9133]

I think, the integration of AI into Apple devices has more risks, than simple sharing personal data in the cloud. With the tight integration of AI and the execution of actions Apple could control the user in his behavior. I think this is even more dangerous, than sharing personal data! So be careful! When using Apple devices you will loose more and more the control over your device.

[@Äpple-pie-5k]

How so? Personal data in the cloud can literally be used for identity theft, provides enough information for AI or hostile actors to "deep fake" you, and so on. On the other hand, using AI on-device is a voluntary step that you execute. When it doesn't do what you want, you stop using it, then you buy another product that DOES work. Thus, the Apple Way has always been to give its users MORE control over what they're doing. Now you're going to say something like "Huh? Apple only just now let you change your home screen or customize this or that." If you say that, you're confused about what "control" really means. This is often confused with the "guard rails" meant to keep UI/UX simple and to disallow certain risks to security, or needless on-device customizations that interfere with customer support or that customize the device into being "unusable" when handed off to a friend or co-worker. Steve Jobs correctly knew that letting 3% of people customize their home screen into something ugly was much less important than every time you hand your device to someone else, they are immediately familiar with how to use it comfortably, and trust how to use it. I can't even say how many times I've been handed an Android device from someone and had to pause and wonder at all the UI customizations that made it alien and unusable. Don't confuse this kind of clean integration control, with someone ACTUALLY controlling your device and not letting you do your actionable tasks. Those are two entirely different things. The purpose of Apple Intelligence is to OPTIMIZE your control over your device, to speed up and streamline your EFFICIENT control of the device. On a device that is currently the ONLY brand to achieve privacy and security requirements for the modern information age. I can only hope other companies learn from Apple and we can get more competition in this space that fulfills even the most basic requirements of "customer first, privacy and security first." That would be good for all of us. But for now, people who aren't ignorant about what's happening in the Information Technology industry, do feel controlled and forced to go with Apple because anything else is literally privacy- and security-suicide!

[@simeonnnnn]

They keep saying "Siri found this in a text". Is this in SMS? Or is Siri reading whatsapp messages?

[@m_go7128]

Apple and Microsoft include ChatGPT into their products, NSA joins ChatGPT... nothing dubious is going on here ^^ Musk and Snwoden thing differently ^^ I had to chuckle when you said "OpenAI will be more personal, more private..." "... reminds me of "We are not building a wall" (If you are German you will get that reference ^^)

[@amj2048]

Apple always follow the same pattern. They are always late to new tech and they always find a way to make their customers have to buy new hardware in order to use their out-of-date take on the new tech. Then repeat, meaning when even newer tech comes out, they will get their customers to have to buy more new hardware if they want to use Apple's lesser version of that new tech lol.

[@kaicherry4532]

Dude...I respect your work a lot but...the level of "in Apple Fashion" you keep saying...it's almost like you...didn't watch the *actual dev* info. The SOTU, other vids, go in to the level of detail you are missing...so this is coming across...as "dismissive"...and it's weird, because you posted this 3hours before I watched it, and the majority of your "yeah, um..." points have already been disclosed. Publically. It's on the WWDC Dev site. :)

[@Giovayt2]

It's Bixby performed well

[@AbdulMajeed-lf5sq]

Tbh, I never expected Apple to build their own voice bot Siri equivalent to ChatGPT-4o… simply because OpenAI is in the lead, and Apple started realizing that quite late. I actually don’t expect anyone to come anywhere near ChatGPT .. it’s just how things are now. OpenAI is the benchmark.

[@karlwest437]

Anybody else a bit irritated that Apple have appropriated the generic term AI into Apple Intelligence?

[@geldverdienenmitgeld2663]

The whole “toolification” of AI is nonsense. Apple, Google and Microsoft have yet to show an interesting use case. When it comes to intelligent tasks, we want to do them ourselves and not hire anyone. Not even AI. It's different for an entrepreneur. They naturally want to replace employees with AI. But Apple has always been a private consumer company. In the private sector, AI is only about one thing: The lifelong friend and conversation partner that can compete socially with humans. Sam Altman may have just understood that. But big tech is still asleep here.

[@scotter]

Thanks for a fair assessment. While glad they are there to compete and push the industry, I personally will not give Apple any of my money.

[@imagist.]

Wait for android local llms

[@SebKrogh]

Because Google is just killing it with their models right now? Right? Riiiight?

[@Ishaheennabi]

Gemini nano yeah!!!

[@szghasem]

I find it interesting Apple gradually shifted from leading into following. Google, Facebook and Co. know far too much about me already. Don't like these new products psychoanalyzing me. My wife does that already 🤣

[@ernestuz]

Well, I gave mixtral tools to write, read, execute cli commands, and searching a few websites, etc, in my Linux computer and been using it for this kind of things, it's only a few hundred lines in langchain. EDIT: I meant about controlling your device.

[@Ninjutsu2K]

"Apple Intelligence" is the most cringe-worthy phrase I have ever seen. For a company like Apple to speak about AI as if they invented it (not mentioned that could be the last big company to show up on AI) is incredibly misleading and unprofessional. "Apple Intelligence" sounds more like a candidate applying for an internship at the company’s most undesirable position rather than a serious technological advancement. The name lacks professionalism and appears fanboyish.

[@denijane89]

Damn, I'm really impressed by the desire to talk of some people. I'd rather not talk to my device, I find typing so much faster. Talking breaks the privacy between you and your device, why are people so obsessed with this is beyond me. So the predictive path is much better idea to me. I know a lot of people, especially older people, prefer talking to their devices. But I don't. So can we please have a quiet mode?

[@MichaelForbes-d4p]

OpenAI is the only company with research compelling enough to inspire another company to build a $100B super computer. So, it's down to Meta, Musk and OpenAI

[@geoshock1]

If the other open AI models (ChatGPT, etc.) can find a way to provide relevant information to the user with privacy protocols on their own that are as robust as what Apple is doing (such as third party inspections to insure they are implementing what they claim, as Apple says) than I’m all for the open competition that would result. Maybe one day they will. But for now Apple seems to be the only one that leads with their constant emphasis on how secure their privacy implementation is. I’m cool with that.

[@Experternas]

I mean look at that kitty image, it's already meme bad compared to other generators. the whole presentation feels like 1998.

[@martin777xyz]

I was underwhelmed

[@Äpple-pie-5k]

I don't think you put 2+2 together but that's fine. Overwhelm excites paranoia about Big Tech and Big Brother. Apple is sliding into this slowly while getting the 4 key ingredients lined up for competition smashing functionality. If you put 2+2 together you know it's 4. Vertical integration of the four elements of the "Manhattan Project" for absolute AI dominance: Device Context > NPU > OS > APP integrations. Apple as the only and uniquely positioned company in the space to take advantage of it. For industry insiders in the AI space, we are AB-SO-LUTE-LY OVERwhelmed by what this means, as no one else has this in an ecosystemic context. Not even close.

[@martin777xyz]

@@Äpple-pie-5k slowly lining up? - that's impressive - not

[@Äpple-pie-5k]

@@martin777xyz Woooosh right over your head. Oh well. Device Context > NPU > OS > APP integrations = replacing the "firewood" generation of AI with nuclear reactors. Happy to explain why, just tell me your level of machine learning and tech/IT experience so I know which level to teach at.

[@martin777xyz]

@@Äpple-pie-5k muted

[@stepstogrow1]

Personally, I think that even though Apple has come in late in the day they will still win the AI race. Microsoft and Google can spend as much money as they want but they will still run on the train of mishaps as they have done with hardware and software over the years. AI is the tech. You still need humans to embed and Apple has that talent better than anyone. If someone will compete or go toe to toe with Apple it will most likely be someone like Nvidia.

[@Sir_Realist]

Integrating AI into the OS to understand you, is the stupidest thing Apple intends to do. It may work for the person who has no friends and relies on their phone as a “friend” who understands them! Maybe a date coach. Two people on a date could let AI determine if they are a match, since their phones know them better than themselves. Oh! It may offer the person some therapy! I wonder who were the geniuses who thought of this.

[@XploringFive]

Apple have always won me over with their clean, 'less is more' approach, this just seems...... Messy!! They need to tidy up all these loose ends. Steve Jobs would be super disappointed!!!!

[@spectator59]

Why do the people making the presentations for Apple look and sound so creepy? Apple has evolved into something very strange.

[@Chukowski]

Indeed Google, it’s your time to punch back hard and get into the throne. I can imagine all the automations and connect IoT devices as well🦄. Good one🔥

[@Äpple-pie-5k]

They can't punch back. They have to zip the lips and be ultra-quiet hoping to avoid comparisons and scandals about the fact they are literally the ANTITHESIS of private-AI computing. They make zero on hardware sales and as a C-corp are legally obligated to their shareholders to maximize profits from SELLING YOUR PRIVATE PERSONAL DATA. They are hamstrung and literally cannot punch back. They are in a catch-22 where they would betray their own shareholders if they used private cloud compute and private on-device contexting. The only way they're not cooked is to be ultra- ultra- quiet and somehow get a merger/alliance into a partnership that gets them "Device Context > NPU > OS > APP integrations" across multiple devices, not just an Android phone.

[@gpsx]

Most of the things in the announcement were pretty straightforward but there is one thing I think is pretty interesting - intents. I think it might be big payoff making an interface specifically for AI models. That will be much more effective and less resource intensive than having the model trying to read the screen as an image. But on the other hand, if it doesn't get enough support from developers it might just be annoying that the actions won't work well on a lot of apps.