Apple's App Tracking Transparency (ATT) Explained - AdCoach

Apple's App Tracking Transparency (ATT) has had major effects on how data is collected and used for iPhone users, and for major companies like Facebook and Google. We review how it works, and how the industry is adapting.
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[@bparth2297]

Does it still impact the conversion tracking/ ads learning??

[@bparth2297]

as I believe google is able to counter this to some effect through enhanced conversion tracking in Google Ads

[@WilliamSimpson-oq5tr]

I've read elsewhere that ATT does not place restrictions on 1st party data. This seems to be at odds your video around 3:30. Can you offer any clarification on this?

[@vishamit23]

Thanks! does this also affects campaigns designed to optimize for certain in-app events (eg - purchase or add to cart)?