Advanced App Store Optimization Strategies for 2024

[@aeciolima]

Hello Steve. I found you a few weeks ago and I have to say that your channel is a must for anyone developing apps. I was planning some strategies to grow my apps. You have been of great help. Thanks man.

[@mahmoudmohsen8105]

Quality content as it usually is with you Steve , Thanks

[@AppMasters]

Glad you enjoyed it

[@Champion001-r9s]

Thank you So much Steve , Really Got so much to learn❤

[@AppMasters]

Happy to hear that!

[@SandraWu-h3d]

Hey Steve, this is great. It gives me so many ideas to try out for ASO. I was wondering if you can elaborate on what your definition is of a 'niche' keyword? Is it medium traffic but low difficulty? What tools do you use to assess that? I'm sure you have a video about this so feel free to point me in the right direction :)

[@tchesnokovn]

There is no link to that other video with the comment..

[@jamestaylor6767]

Does the description length matters to increase the rank on search?

[@YouWatchGames]

So you saying that the us store is indexing the keywords of other localizations. What about the other stores, for example Germany, does the German App Store index other localizations as well?

[@thedude121212]

Thanks for the great insights Steve! Question: Which of the 2 options would give a better boost for my KW in US: 1) first in the keywords field in US or in the title of SP-MX? Meaning, is the US listing primary (including subtitle and kw field) or should I put my main kws in the titles of the localisation?

[@AppMasters]

Titles and first in the us kw field. Do both.

[@Anoool1]

I love the channel and all the insights you share! Do you think the same can be applied to game apps? I am an indie game-dev!

[@Huabas]

I find Google Search very exciting. But how do you tell Google that ads should only be displayed on iOS?

[@AppMasters]

Upcoming video.

[@chepolinkoo]

Thanks for your job, Steve! You’re really helping to make the app promotion process smarter and easier for us. Can you maybe elaborate on how to boost the app in google organically? Thanks again!

[@AppMasters]

Google Play is really hard to promote. You almost always need ads to help support it.

[@ManiKhan166]

Wonderful dude

[@AppMasters]

Thank you! Cheers!

[@jonspooner]

Nice sweatshirt. I can’t tell what skateboarder that photo is of? Do you skateboard?

[@naturalbeautyworld4811]

Sir When I run compain on my app, I get dishonest behavior in Google Ads. I have searched many places but have also changed the ad of the application but ad is not working, what is the solution for this?

[@katerinakozakova9869]

Thanks for sharing! 👏Is it nessesary to have deep links implemented for event promotion on iOS ?

[@AppMasters]

No need

[@SurypalsinhChudasama]

Which site should use for ASO?

[@pageuplab]

Which tool we can use for ASO keywords research?

[@AppMasters]

Appfollow.io

[@casperfang9075]

I did not know how to develop my first app yet.

[@nikhilmali9648]

Does the US localization strategy also work for Google Play?

[@AppMasters]

I’ve tested it but haven’t seen good results.

[@in-motion6419]

Should you repeat keywords from your apps metadata in your in-app events?

[@AppMasters]

Yes!

[@remijoel1448]

So let me get thus straight, you use 2 ASO tools, one for seeing traffic(Mobile action) and other for seeing difficulty(App rader).... And i wanna ask why? .. Mobile action has a difficulty tab so why didn't you use mobile action to see difficulty?

[@AppMasters]

Appradar’s difficulty score is more accurate. That’s why.

[@PlaysoftInteractive]

thank you bro

[@AppMasters]

No problem

[@malcomgreen4747]

For some reasons my app on app store dropped from about 20 downloads a day to 10 downloads a day, and that because Apple did something to store appearance anyone faced same thing?

[@AppMasters]

Algorithm is always changing. I’m updating my apps every week now.

[@malcomgreen4747]

@AppMasters what should update? Name stays the same. Are you referring to app details and descriptions?

[@loot6]

You talk about different localisations for USA but those are just different localisations full stop. If you use English titles and keywords in the Chinese localisation for example then you won't rank for anything good in China? Which would be a shame since it's the second biggest ios market.

[@donaldclements406]

Lots of word salad to say nothing.

[@morten-punnerud_engelstad]

After a lot of optimization myself, there is actually a lot of good tips here. Are you in the space?