ARE INSTAGRAM HASHTAGS DEAD IN 2024? | Are Hashtags Still Relevant? What is the best strategy?

[@MillieAdrian]

For everyone asking about the #hashhole story 😂: Back in 2020 when Clubhouse was POPPIN'. I was in a really large room that was teaching about Instagram and the topic of "hashtags" came up. I shared my thoughts on the topic and this guy interrupted me, calling me a "hashhole" because I said people could use up to 30 hashtags if they wanted to. Apparently to him, anyone who used more than 3 hashtags were considered to be "hashholes". He was rude about it but I found it to be hilarious so turned it into merch 😂😂

[@renfys]

:😂

[@olaaljubouri6508]

😂😂😂 the best way to turn negativity into a positive thing 🥰🥰

[@xeniaschonhals6182]

😂❤ Great story

[@3rdARKnight]

Dope

[@lindsayhaagsmm]

Lol love it

[@comonena]

Hi Millie! This is how I use hashtags. I have a list of the top 20 business hashtags used in my country (which I developed after weeks of active search and observation). From that list, I work with 4-5 at a time. What I do is that daily I search for those 4-5 hashtags, one by one. For each one, I like EVERY new post in its Recent result page. Because I do this EVERY DAY, I only have to like like 30 posts for each hashtag each day. With this technique, my brand is constantly in those people notifications/brain, because those hashtags are used mostly by the same people (colleagues, as they are business hashtags). So its like “hi! me again”, like a nudge. It has many results, been the main one having new followers daily (10-20 average a day). Also, as I engage with those accounts daily, liking (and sometimes commenting) they engage with me also, making my content relevant for the algorithm. Another result are sales! And collabs. And recognition. As I sell my popcorn balls at popups and events, when they see my business in real life (most of my colleagues also go to fairs and events like me) they became very happy to finally see my products and me in person. All of that because of constantly liking their posts as I find them searching for specific hashtags. Ive been doing this for almost 2 years now and it is a proven twist on the use of hashtags! Hope that helps ✌🏼

[@MillieAdrian]

LOVE THIS! I've always taught this as an "engagement strategy" as opposed to a "hashtag strategy", but you're right! It's totally part of a successful hashtag strategy! Thank you for sharing that here so other people can see and learn form you 😍😍

[@megababy2030]

Thanks for sharing! This is so helpful. Do you also use those hashtags on your post? Or do you only like and engage with posts from those hashtags? Thank you again~

[@MeesBorg]

@@megababy2030 Im wondering about this one too! Please clarify @christina :)

[@jackiemorrison2706]

Yes! I am doing this too over on the blue bird. If I want engagement, I do engagement FIRST by targetting posts with the hashtags/content I'm going to load. Obvs I still have to make my post relevant/interesting but those are the posts that end up getting the engagement because, I believe, my post then appears to those people I have engaged with/recently followed etc. So for me, it is engagement first, then interesting, appropriately hashtagged post. Best wishes.

[@jackiemorrison2706]

@@MeesBorg Hope this helps - in relation to that post, here are my thoughts: The hashtags are a way of finding similar content, so if your post is similar then yes use from the group of hashtags - the best ones that describe your post that day. Engagement, sharing, liking, commenting all helps people go take a look at your own content. I do a bit of that before, or just as, I have posted new content. That way people who see my like/comment will go take a look at my page/thread and see something that's hopefully relevant to them. I have to take note of time-zones too to find out what time of day/night works best. For me it is not a numbers game - it is a "relevance" game. I only want followers who are interested/engaged in shared content. Having said that, my followers (across platforms) grow organically and my views from using Reels was amazing. I am not selling anything. It has led to collaborative creative working and I'm stoked about that. My hashtags are relevant to the community of writers/readers/publishers and I have found wonderful support, free opportunities and a tribe of like-minded writerly friends - I guess in business terms that is kind of a step of building a brand. Good luck with your strategy.

[@angrylittledumpling]

You read my mind. I used to be obsessive about them, then in the past 2 months I stopped using them altogether because I was just frustrated. Surprisingly didn’t make much of a difference for my reels. I was just thinking this morning that I should look into whether or not I was even using them correctly. 🤣

[@MillieAdrian]

They don't make too much of a difference for me either 🙈

[@jackiemorrison2706]

For me, I noticed that in choosing music to go with my Reels - I ended up playing a few of those posts to see/hear the content and I am pretty sure the music choice does lead to other people looking at other posts with that same music - so the music has grouped the posts together on Reels in a way that hashtags do in posts? Maybe that's too simplistic a way to think of it but I think that's what led to me getting thousands of views on my first couple of Reels. I had more views across those Reels than I had over all of my Posts put together. So for Reels it is possible that hashtags really don't do it the same - the music and title does?

[@angrylittledumpling]

@@jackiemorrison2706 I definitely agree. I usually play my fosforiate songs for reels but the past 3-4 I have used music from reels I see repeatedly suggested to me. It made a HUGE difference! (Though I am still going to occasionally use the music I prefer as well lol)

[@krishicareer1221]

You are very cute ❤️❤️

[@mindewers]

Girl, I know you've been killing it for a while. But I found you like a year ago and seeing they ways you've optimized your channel, and the way you display/distribute your content just keeps getting better and better! & I think that's what it's all about! Just being ok with where you are, while allowing room for continuous growth. It's really inspiring Millie, and I can't wait to put some money in your pockets by joining your course when I can. Thank you for believing in yourself and helping us to do the same!

[@MillieAdrian]

Simone!! I wasn't planning on crying today and yet here I am🥲😭 Thank you so much for taking the time to leave this comment...I'm so grateful for you and for the observation you made. I can't wait to work with you in my course 🤗🤗

[@jenniferrcarrter]

Great video! Your explanation of the different types of hashtags and how they work is really helpful. I also think using tools like Boost App Social can be a great way to generate relevant hashtags and optimize your profile for growth. Have you tried it yet?

[@angelinnaross]

Jumping in to say, I've been using boost app social for captions and bio crafting. It's quite the toolkit!

[@ivywiliams]

Been loving that tool too. Makes content crafting feel like a breeze!

[@MarketingHarry]

Hashtags aren't dead, just need to be used the right way! As you said, they can help your content to be categorised better. Great tips to rule hashtags, Millie 👍

[@visceral-home]

Thank you for actually TEACHING and giving us real tips on this channel without giving us little bits of info then pushing a $200 master class on you to learn more. You are amazing and helping me so much thank you so much.

[@visceral-home]

I want to take your class so badly, when these free tips help me grow and sell some paintings then I’m hoping on your course girlllll!!! I can see the passion in your eyes to actually help people. Thank you thank you.

[@pankiesperception]

This comment right here!

[@usalinksystem5312]

Relevant topic, thank you. Hashtags are still an essential part of a content strategy. Used correctly, they are still good to organize content and boost engagement. High-quality content + Hashtags is a working formula!

[@MillieAdrian]

THIS!!👆🏽👆🏽👆🏽 nailed it on the head!!!

[@ghpierce1]

I come to learn but leave feeling peaceful and feel like I had a good time while watching your videos. Like you said, It’s your Netflix show. Thanks!

[@MillieAdrian]

Best comment ever 🥇🥇🥇😭🧡

[@ghpierce1]

@@MillieAdrian I am in charge of the Digital Client Advisors for the Neiman Marcus Atlanta store and use your videos to help my team to grow their businesses. Thanks for the help.

[@jackiemorrison2706]

Thanks Millie - and to every generous person on your feed here who shares what works for them. Lovely community!

[@krishicareer1221]

You are very cute 💘💘 and beautiful girl

[@filip5154]

You seem honest, idk why but you are the only one I trust on this topic. Thank you!

[@theprinceeats]

Great stuff! I wouldn't say they're dead however users just have to be more cognizant of not overusing multiple, different AND unrelated hashtags. It's all about proper categorization of your content. Some people are haphazardly throwing off the algorithm with using 30 hashtags and many of which are not appropriate or relative to their content.

[@kaytarracorrea25]

I just found you, and im so thankful! Im an esthetician and have owned my own business for almost 2 mo ths and i have no idea how to post or make reels or do anything but now i do thanks to you! I would also like to note i have adhd and your videos are easy to follow and understand so again thank you!

[@lilshamelessplug]

Hey, Millie! Thank you for this well researched video! We've been testing out the 3 to 5 hashtags with our clients and using more and haven't found a difference. Totally agree with you about the spirit of the 3 to 5 recommendation. #hashhole

[@cahunger]

This is the first video I've watched that actually explained how the new hashtag system works, and I just want to thank you for making content like this!! I feel a whole lot better and more knowledgable about how to use them more effectively! #hashhole

[@christinagracewhite]

Seriously need this. Gone from 30,000 reach just on hashtags to about 1000 total reach 😩

[@MillieAdrian]

They work completely different now 😫

[@paigeeboston]

I was just about to post - I'm so glad I watched this first!

[@MillieAdrian]

Perfect timing 🥰

[@Ununpentius]

Love the smooth chill jam at the end of this vid.

[@nikkisingh479]

i'm really new here, and my brother suggested me to watch your videos! and i got to say this millie this is my third video and you're killing it!!!! Hope to keep learning some great tips from you!!!!! Love from India ❤❤

[@J1hunnitL4E]

Maaan it be so many changes thank god for people like you Kus I swear I thought it was 30 hashtags now it’s 3-5 lol thank god for people like you to give us the info 💯

[@Draeca]

Hi, I am Shadowban for no reason because of faulty algorithm. Welcome to this video doesn't unfortunately matter! That said, you give great tips, it just seems logical mostly. Up until you stop appearing in #. With small following, your channel is basically dead. I am not influencer just a small artist, not spamming and not using only the same hashtags which is hard if you post work in progress posts.

[@ellen_yzone14]

helpful content for a social media manager and VA like me

[@themysticphoenix6583]

This is great...I don't understand hashtags at all...now I do. Thanks!!

[@JessieMillerUnboxingsandMore]

Thank you for the great information. I never understood why people put their hashtags in the comment section. #hashhole

[@handznet]

Sorry but I have to disagree. You said that quality content will get show more no matter hashtags etc. but this is exactly opposite of what is current IG about. Especially since May. Me and most of people I know who produces great quality content were completely hidden by the algorithm. Our top quality content that was getting 5-10k likes is suddenly getting 150-300 lieks. They literally hiding peoples content. No matter how good it is. Same time many mediocre accounts. Small or new got ridiculous boost around the same time. From their for years 200-400 posts they suddenly have 2-5k posts. And they did absolutely nothing for it.

[@landoftheculture2145]

Nothing but facts

[@tachiane]

@MillieAdrian I felt very lost when it came to Instagram posts, especially as a beginner artist. Your videos have helped me a lot, thank you for your amazing work. 🥰

[@niteshpariharr]

I was thinking about this topic and as soon as I opened KZbin, the first video came is this one 😅

[@burstfitnessnutrition2576]

Love your videos Millie! Thanks for all the amazing tips! 🙏🏼

[@lmnoprs]

You're quickly becoming my favorite KZbinr. Amazing Millie 🙌🏾 Love from Nigeria 🇳🇬

[@MillieAdrian]

Oh my gosh Jessie you’re too sweet! Thank you🥹🥹

[@nika_newcity_socialmedia]

Such a good explanation of how to use hashtags. Love it!

[@johnnypotenza7466]

Thank you for the info!

[@juliosouz23]

Loved the video!😊

[@betsygreenteam]

I want to click the link or copy as instructed but it didn't copy. What is the "description" to click? That is not working either. I'm a loyal subscriber and really WANT to learn this whole new world in which I and my career find ourselves! Thanks in advance Millie!

[@Garrin1977]

15 minute video to tell people the absolute basics. ‘Use hashtags that describe the photo’. Wow. Hashtags don’t matter much but let me talk about them for 10 minutes. Oh yeah and remember to create good content. Wow 🤦🏻😂. So many very poor videos

[@betsygreenteam]

OK, I didn't find the 5 steps (very impressive by the way!) but I did find a selection and chose bonus tips.

[@asadullahkhan3797]

Hashtag girl is cool. But more important your content is awesome. Keep inspiring us.

[@lolatriple7]

Thank you for sharing! ❤

[@yalajujosephine9710]

#hashhole You give so much value mille thank you I have learnt so much and I'm still learning 😩 Thank youuuu

[@johnstagl5651]

Great video, Millie. I had no clue about hastags so you are opening a #hashhole new world for me. LOL

[@ambie-we2fw]

Thanks for the help! Recovering #hashhole here 🙋🏼‍♀️

[@christophefrommelt4715]

So funny intertaining video, positive person

[@clairehelenswain]

Thank you for your advice

[@HeatherMelcer]

The title of this is 2024 - but in the video you say it's 2022? Much has changed since 2022 do you think things are still working the same?

[@escapethematrixneo7]

Use smaller and more niched down hashtags instead of the most popular ones. Less is more sometimes

[@Harleycactor]

Maybe I am here for funny stories 😒… just want to say your awesome!

[@MillieAdrian]

I always feel bad for going off topic on Wednesday video because I feel like new people will be like "you're wasting my time"🙈 I gotta get over that because it seems like a lot of people wanted to hear this story 😂😭

[@haidykamal1010]

Hashhole thank you millie 🇪🇬

[@ActionPills]

💊 Hashtags do not help in views or distribution anymore. 💊 Hashtags don't significantly improve engagement and reach. 💊 Focus on creating great content, not just using hashtags 💊 Using hashtag slayer can help find the best hashtags for your industry 💊 Number of hashtags doesn't impact post distribution 💊 Use relevant and strategic hashtags 💊 Using overly generic or unrelated hashtags can hurt your reach

[@kristiyannikolov8473]

I am start up accountant who need to safe money for expensive software but social media is so expensive for me. I am really left with no option how to advertise with $100 😞 I’m trying to learn but so many of the stuff you are teaching us are hard to digest and apply. There are people to hire who doesn’t charge much (around 100) but they are asking for minimum of 300 to be spent on the actual advertising. I am so so lost and feel extremely alone there

[@RomonaFoster]

Hey Millie, I just looked at some of your posts. I don't see any that you've used hashtags in the captions or comments. Is that because you're already an influencer and you don't really need to use them?

[@MillieAdrian]

Recently I've only been adding them to my Reels because I post my reels. Compared to my carousel posts, those are posted by my Community Manager and I'd rather her spend time on engaging with my community, as opposed to trying to come up with hashtags for each post 🤗

[@RomonaFoster]

@@MillieAdrian great. Thanks for responding.

[@mirinewcome3000]

#hashhole ? I'm almost afraid to ask why. Thanks for consistently sensible & actionable content - as usual.

[@MillieAdrian]

I did a Clubhouse chat one day where I was giving Instagram advice, and this guy called me a hashhole for using more than 3 hashtags on my posts 😂

[@HeyScarlettTV]

Thx you so much for this vid, I've always thought you have to make 30 hashtags to categorize the post well, I'll definitely make sure to only use good hashtags know and much less🤗👍🏼

[@faizankhalid8092]

Amazing video, Great hashtags strategy 🙌🔥

[@therobertdeleonshow]

Palm Springs!!!

[@KarlaZamudio]

Hi Millie, I have a quick question: I've been following your 30-day strategy for posting reels. Today when I posted one of my reels the bonus pay reel button looked a little different, I went ahead and posted it, but it has not received bonus plays, and the bonus play reel button is not showing up when I wanted to post a second reel. Would you know how to fix this or what I did wrong?

[@unknown11215]

Hopefully this works,as i'm trying to help get more people supporting me Grandads family bussiness in the building trade,as the past few months they have not been busy with customers. But they have been running for years

[@oumaymarose]

#hashhole.. sounds like a wild story. Thank you for the consistency in your content. Always learn something from your videos ☺️

[@elisayazidi6600]

Hi Millie! Thanks for sharing such great content! Just a quick heads up: the links to your resources are not working. I've just clicked and I'm left with a 404 page. Keep up the great work! ❤️

[@nikkireeves1549]

#hashhole loving your channel! Thanks for all the good tips. I have been trying a lot of your strategy out but it’s very slow process. I will keep watching your video to learn more. 😊👏

[@steviefraser5240]

I used to get 500+ likes per post consistently ..as an artist.. then all of a sudden this year im down to 50 consistently.. all my friends have experienced the same.. honestly its stopped me caring about insta anymore.. so incredibly demotivating.. #hashhole

[@Sharon-oo9ov]

Absolutely love your videos! I learn so much from you..I have a small question please 🙏🏼 Does sharing my reels on my story harms the views?

[@Myluxury1stHair]

#hashhole - There's a lot of content that is not great. For example; someone just showing a door slamming and it's about 7 seconds long... not sure why a post like that or Reel gets 55000 views; it's definitely not the content the person posted.

[@Chlorunsalot]

Hi Millie, I’m trying to follow the link for the free 5 step IG growth strategy but it comes to an error page. Is there any other way I can access it?! Thank you for this video!

[@MillieAdrian]

Ahh shoot! I pasted it wrong 😭 Just fixed it! event.webinarjam.com/channel/Influencer-Blueprint

[@Soulmateswithl]

Make a video on how to become affiliate marketer and get to earn commission

[@Shiva-my3mq]

I put at least 20 # on my post and they work better than when i put no #

[@s.c.g.]

Thanks for this video! Such great tips :)

[@MillieAdrian]

You're welcome Sandra 🤗

[@GrowingGreenNZ]

Amazing as always! thank you 🥰

[@solstriked]

Do creator accounts affect reach or should we stick to personal ones

[@MillieAdrian]

The type of account you have doesn't affect reach. If you want to be a creator, I'd have a creator account because you get access to a lot more! (Insights, monetization, etc.)

[@solstriked]

@@MillieAdrian thanks for the info

[@always.inspire1940]

Engaging and useful info. Thank you!!

[@SuperhumanUnchained]

Great video Great vlog Great personality Great channel content entertainment and amusement keep doing what your doing and I Will always support you and your channel and thanks for the upload much respect and love for your channel

[@nikkioverkamp]

Thanks for the video, Millie! Can we chat more about banned hashtags? I used one and my engagement tanked because my posts weren't being shown in ANY hashtags. Any way to correct this? I removed the hashtag, stopped posting for awhile, etc. But my reel engagement hasn't been the same.

[@fromlevi]

Thank you! Awesome video :)

[@_abbadoo_]

Thanks for these tips! If i understand the message correctly, I don’t need different versions of the same hashtag concept (e.g. #digitalplanning and #digitalplanner). Is that correct?

[@lenny_skywalker]

I appreciate this video so much. Thank you 😁✌🏽

[@ActiveMuse]

Amazing information! Thank you 😘

[@MillieAdrian]

You're welcome 🤗

[@wedopetwinz]

Oh Millie you were sent from heaven🥺✅

[@MillieAdrian]

Raphael! Making me blush over here 😭🧡

[@MistyMess]

Hi Millie! Thanks for a great video. Just a quick question: is it a good idea to seperate your text and your hashtags using a series of returns and fullstops to create space? I've seen others doing this.

[@oldmaine4314]

I type my hashtags a few returns under my comment to separate the comment text block clearly for my visitors.

[@MillieAdrian]

Hi Misty! I do the same thing as OldMaine! I separate them just for personal preference of making my caption more clean looking 😁 doesn't affect the performance of the hashtags, just what I like to do!

[@MysticThrive]

Thank you for this jam packed info:) But who determines your post is “good Quality content”?! I feel my content Is great quality. What’s running the show here lol?

[@TheChaoticConch]

Your video makes so much sense. Thank you 😁

[@TM-wp8mr]

Some of the biggest still use them

[@gotasdelimon5302]

Love you here and love your IG! Thanks for all the help

[@grandmauti]

Thanks for useful hashtag information, sending big hug from indonesia

[@cheyannesutton1925]

Hi Millie! How would you see the hashtags that a brand is following? In regards to strategically getting in front of a brands eyes.

[@marisolmeza3407]

Thanks for your content. Great explanation and love how you don't speak like your on espresso.

[@matthewjforreal]

this was so great, thank you!

[@airimcahuana6512]

Thank you for your great advice on #hastags #hashhole.! (Btw, that man of your story was pretty rude and you are so kind!)

[@pl1532]

If I create hashtags for an older post, will that potentially give it some "renewed" exposure. Or, once a post is created without hashtags, is it no longer viable to add them later? Thank you!

[@gabrielleelisha4719]

wow, this is so informative and helpful!

[@joeyreups11]

Tell me you’re useless to society without saying you’re useless to society Her: I’m an influencer coach

[@MillieAdrian]

Over 180k people would disagree with you since they're following me 🤷🏽‍♀️ The Influencer Marketing Industry was $13B last year and is projected to reach $16.4B this year. I'm simply helping people slice themselves a piece of that $16B pie 🤗 and doing it successfully I might add 😉

[@aggiebattery8354]

#hashhole I learned things - as I do from all your videos! Thanks, Millie!

[@reflectandshare]

Thanks for the tips and information about hashtags. It's good to have a better understanding of how to use them correctly so I can better categorize my content for others to find - even though this does not actually improve or affect content distribution - at least I can help the algorithm to better figure out what my content is about . Will give some of these tips a go and will continue to try to focus on creating quality content as that seems to be the biggest factor as to reach and distribution which is really good to know. #hashhole

[@fancproleek]

Nice

[@jez-bird]

Thanks this is helpful! Question: How do hashtags combine to have an effect on narrowing down the reach to a more targeted audience? Like if I want to target surrealist lovers, if I use #art and #surrealism, does this increase my reach to surrealist art lovers, or will I also reach general art lovers (which I don't want).

[@LooseJointhiphopdance]

#hashhole very helpful video. I will check out the SEO video. I get to use that strategy once I learn something. Thanks

[@thebeardbeastx]

Big reason I focus on tiktok. I'm pass 11k fans a growing well my ig used to be 5k and slipping and not growing. Unused to enjoy ig and don't find it enjoy able anymore

[@the_gabinas]

Hashhole, thank you, QUEEN 🙏🏻✨

[@MillieAdrian]

You're welcome 😁

[@aubreyfolck2664]

Hashhole ✌thank you for the lesson!!

[@JoelYoungMarketingOnline]

Are these strategies actually forward thinking to 2024? I mean, the video was made in early 2022....

[@asfm6518]

Good 👏👏👏👏👏 Love from India

[@PlainMariah]

#Hashhole Great video! I just started my business about a month ago. I will def take use of these tips👍🏾

[@lifesab470]

That was really good! Thank you for your content. #hashhole