Are You Benchmarking Your Bank's Website Against the Best?

An inspiring experience from working with a forward-thinking group on a competitive benchmarking study. Before launching the study, the VP of Marketing expressed a bold and fearless attitude: she wanted to benchmark their site against the biggest and best competitors, fully embracing the challenge.
This mindset-seeking to test and elevate against top contenders-demonstrates a growth-oriented approach. It’s not about avoiding tough competition but about learning and growing from it.
🔗 Link to the full video: • Tackling Common User E...
👋 Connect with James Robert Lay: bit.ly/4eFeoZ5
📆 Book James Robert Lay for your next event: www.jamesrober...
👋 Connect with Audrey Cannata: bit.ly/3Vs5TYD
📖 Learn more: www.bankingonc...
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