Are your Kajabi lead generation tools failing you?

[@rebeccaaustin]

What changes are you planning to make in your lead magnet programs?

[@HealthyHealingTV]

So excited to go throug this. I have personally worked with Rebecca for the last 2 years. She's been onsite working with me 3x. Incredible experiene. Transformative. I love this stuff and more importantly i love that Rebecca walks the talk. Dr Jason West

[@rebeccaaustin]

Thanks Dr. J! Always a pleasure working with you!

[@ntaa7614]

Thanks! This was very helpful! I have a question. If I have a workshop that I offer as a lead magnet, what should the pipeline look like? Should I have an opt-in then it goes to a page with workshop then button at the bottom that take them to sales page and at the same time subscribe them to email sequence? Or should the opt-in take to the workshop page and subscribe to email sequence but not take them to sales page? Please help, really appreciate your time in advance!

[@rebeccaaustin]

What does your workshop look like? Is it a live workshop, pre-recorded on a page, or set up as a product? This will help me better answer your question. Generally speaking, I like to remove as many clicks as possible to make the journey seamless. In cases like this, I clone the sales page, so you have all the sales page information, then add the workshop to the top of this cloned page for where the optin directs them. Then, make sure you have a robust nurture email sequence that builds value and sends them back to the original sales page.

[@ntaa7614]

Thanks so much for your response!!!y workshop is a prerecorded video.

[@rebeccaaustin]

@@ntaa7614 Excellent. Thanks for clarifying. For pre-recorded video, I would recommend cloning your sales page and adding the workshop video to the top with any other copy that builds value for the workshop and gives them clear direction whether they take the next step or not. Ideally, in the video, at the end, is your invitation to buy and prompt them to scroll further down for more information. The secret sauce is then in the follow up email nurture sequence. Continue to build value and direct them back to your website for more... and to purchase.

[@gussiekaty6079]

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