Argos Christmas advert 2019 - The Book of Dreams (Extended Version)

Argos renames the catalogue ‘The Book of Dreams’ as a dad’s childhood dreams are awoken when he sees the drumkit his daughter has circled.
You can shop your own dream gifts: www.argos.co.uk/events/christmas

[@Nandi_Bushell]

I am Nandi Bushell the drummer girl in this advert. Making this advert with Argos was AMAZING!!! I had so much fun and made some awesome friends! Argos and The&Partners thank you for casting me. This is the best advert ever!

[@argos]

Good Morning Nandi. It was a pleasure working with you and we are delighted you are in our Advertisement. It is the best advert ever and you rock. Lillian

[@naviatior5713]

this one will be hard to beat!

[@lanehogger1532]

Great job 🥁

[@blackbembel7794]

I seen in your expression how much fun you and the other actor had. You lighted it up, beautiful Video to this great Song !!

[@chasmontgomery-larson476]

Nandi you were superb. I hope this turns you into a Simple Minds fan as they are the greatest band ever!

[@frenchlad9441]

the fact the directors of this ad actually respected the drumming community by hiring actual drummers to mime on the toy drumsets to make it as legit as possible is honestly impressive of course the toy drumsets don't make that sound but with how well it's mimed, you could almost believe it

[@natashaegan4592]

I absolutely love this little girl and Argos made the right decision casting this amazing little talent.

[@charlessant5028]

I never get tired of watching this ad. Perfect casting and great music of Simple Minds.

[@joburbidge1168]

No advert I have ever seen has moved me like this one has. The energy, sense of fun and joyful ness shines throughout. Enough for me to seek out this longer version, can't believe I've done this. Awesome!

[@koivdz]

And let the war of Christmas adverts begin

[@fandomeditor8449]

XD have you seen the John Lewis one? Eeeekkkk

[@guilhermeuc]

well... that hit me right in the feels.

[@malcspring448]

Brilliant ad. Absolutely love this song too. The great Mel Gaynor played drums on this track. A little snippet of trivia is my dad taught him how to play when he was younger.

[@tijay67]

He is a brilliant drummer and plays with Leee John of Imagination and has a new band himself too.. Plus he is a really lovely man x

[@malcspring448]

@@tijay67 I met him in person at a drum clinic in Leeds several years ago. Lovely man.

[@fredvegerano9607]

Great song from the 80s...great Argos Christmas advert...great little drummer girl...great man in the drums...in all...I will never forget this Argos video...never...amazing!!!!

[@p4vlost4nk63]

Great Music Great Band, Great Commercial.... Congratulations Argos

[@3forparker]

I'm in the US, and have never heard of Argos until now - but as a drummer and a father, this is the coolest thing ever! LOVE IT! Wish you were here - I'd shop!

[@footballnotsoccermrn1186]

3forparker I think it’s good but it’s the drum kit itself that bothers me and the song they chose. You can’t play don’t you ( forget about me) on a 3 piece drumset.

[@philmcguinness669]

Greatest. Advert. Ever

[@rick13372]

My favourite advert of all time !,

[@HIPCPETER]

this has to be up there as a classic ad

[@davenourse7688]

This is unreal. I have only "felt" something when I've watched ads maybe 2-3 times in my life. I've never felt so emotional (yeah, I'm a dad) on so many levels after watching this. This is not just my favourite commercial of all time, it's my favourite thing to watch of all time. Period.

[@argos]

Many of us feel the way you do Dave. Thank you. Lillian

[@Nandi_Bushell]

Wow! 🤩 ❤️❤️❤️

[@JT-ec5be]

Snap

[@perhyberg388]

I totally agree! Amazing to still feel goosebumps the 57th time you watch it. Absolutely fantastic!

[@TheDrummer51]

Me too Dave, as a dad, as a grandpa, as a drummer, I was defenseless. I've gone through some tissues watching this.

[@bentley85]

Absolutely love this advert! The actors are great and look like they are having such fun. The Simple Minds sound track is amazing. I get quite emotional and nostalgic when i watch this.

[@bentley85]

What a strange comment! The two actors in this are both professional drummers and the little girl is actually well known, I believe she recently played with Lenny Kravitz. I come from a family of actors and musicians. You seem to know little about either. I simply like the advert end of!!

[@rhyfelwrDuw]

@@bentley85 I love it too! Don't worry about Pyro Boost - there are always those who want to be miserable! It was a fun advert!

[@phyllisschudde6243]

Absolutely AWESOME! Well done Argos.

[@jnicholls21]

'You know why it's laminated, don't you? To catch the tears of joy!' - Bill Bailey

[@argos]

Laminated Book of Dreams, Laminated to catch the tears of joy! 😂 - Charlotte

[@MattF340]

This is the winner for me so far.

[@davidgee0774]

Being a drummer for years, I think this advert is absolutely fantastic!! First time I watched it I had the biggest smile on my face.... great song choice, great band, and all very tastefully put together.... wow a double bass drum child’s drum set... fantastic!! Well done Argos and well done to the actors playing the drums in the add.... this is one Christmas ad I WILL remember

[@brucel8891]

Both a real drummers the guys name is Omar abidi from fightstar not sure on the girls name though

[@cliftony77]

@@brucel8891 She is Nandi Bushell

[@DarthGold]

The best xmas ad by far with a classic tune

[@Ikaraii]

The laminated book of dreams! You know why it’s laminated? To catch the tears of joy! So many beautiful things yet I cannot possess them all!

[@ronnynause6310]

Congrats on setting the bar unreasonably high for this year's holiday ads. This is amazing and definitely didn't make me cry at work.

[@timlucas2843]

Best Christmas advert ever !! Blew John Lewis out the water

[@christinepower7973]

Ahh Tim! A dragon? 80s ballad? It's class.. Merry Christmas!!

[@misscorner1406]

only true fans will reconise the drummer straight away

[@christopherhann6725]

By far the best Christmas advert brilliant

[@kerroncadden3929]

Can't believe I was showing my daughter drum covers of the minds song don't you forget about me just last week and to my surprise I see this advert how cool. Hopefully this will get simple minds a new younger audience 👍

[@gertrudehumpadink1405]

Something different that captures the excitement and spirit of Christmas and I love the fact that people still use the Book of Dreams to create their present lists! Finally an advert to match John Lewis!

[@argos]

Thank you for your feedback, I agree John Lewis has some competition this year 😏 - Charlotte

[@gertrudehumpadink1405]

Anglus Patria The concept of Christmas yes, but the spirit Of Christmas is whatever the heck I choose it to be.

[@carlosteixeira9548]

CHOREI. Não consegui fazer com que as lágrimas parassem de rolar. É a terceira vez que vejo este filme e a terceira vez que choro. Tenho uma gravação em k-7 de 1992 (não tenho certeza), onde depois de ficar desempregado e tentar montar uma rádio rock fm pirata (totalmente sem sucesso, pois era clandestina), no último dia de vida dessa rádio, minha filha que tinha por volta de 3 anos de idade, sentou na cadeira do locutor. Coloquei uma fita de cantos infantis no ar e abri o microfone para ela. Tenho isso guardado até hoje. É uma preciosidade. Minha filha falando o nome da rádio: "PRISMA FM, 98,5". Choro ao ver esse filme e choro ao escutar a fita. É UM COMERCIAL MUITO BONITO. NEM SEI COMO ALGUÉM PODE CRIAR ESSE ENREDO, SEM TER PASSADO POR ALGO SIMILAR. PARABÉNS !!! *** CRY. I couldn't stop the tears from flowing. This is the third time I see this movie and the third time I cry. I have a 1992 recording on k-7 (not sure) where after getting unemployed and trying to set up a pirate rock fm radio (totally unsuccessful as it was clandestine), on the last day of that radio's life, my daughter who had At about 3 years of age, sat in the speaker's chair. I put a tape of children's songs in the air and opened the microphone for her. I have it stored up to this day. It is a gem. My daughter speaking the name of the radio: "PRISMA FM, 98.5". I cry watching this movie and I cry listening to the tape. IT'S A VERY CUTE COMMERCIAL. I DON'T KNOW HOW SOMEONE CAN CREATE THIS ENTRANCE WITHOUT GOING FOR SOMETHING. CONGRATULATIONS !!! Google translator

[@nige99]

Tears of joy ....Now that is a class advert !

[@plechem]

Argos and Nandi - I believe you just won Christmas. Congratulations! This is EPIC. 😎

[@claudiopizarro6483]

Este comercial lo he visto ya, con esta vez: 112...no me canzo y me sigue emocionando ❤

[@richardperera9043]

Absolutely amazing ad. Always looked forward to the Coco Cola Christmas ad but this is simply the best. Maybe because I am a dad and adore my son. Always feel emotional watching and rewind it. Omar and Nandi are Simply Mind blowing. Well done guys and Argos, you will have a tough job to match this next year. Well done Argos.

[@Ristopistox]

One of the best ads I have ever seen!!

[@carlosteixeira9548]

CRY. I couldn't stop the tears from flowing. This is the third time I see this movie and the third time I cry. I have a 1992 recording on k-7 (not sure) where after getting unemployed and trying to set up a pirate rock fm radio (totally unsuccessful as it was clandestine), on the last day of that radio's life, my daughter who had At about 3 years of age, sat in the speaker's chair. I put a tape of children's songs in the air and opened the microphone for her. I have it stored up to this day. It is a gem. My daughter speaking the name of the radio: "PRISMA FM, 98.5". I cry watching this movie and I cry listening to the tape. IT'S A VERY CUTE COMMERCIAL. I DON'T KNOW HOW SOMEONE CAN CREATE THIS ENTRANCE WITHOUT GOING FOR SOMETHING. CONGRATULATIONS !!! Google translator 88 É a terceira vez que vejo este filme e a terceira vez que choro. Tenho uma gravação em k-7 de 1992 (não tenho certeza), onde depois de ficar desempregado e tentar montar uma rádio rock fm pirata (totalmente sem sucesso, pois era clandestina), no último dia de vida dessa rádio, minha filha que tinha por volta de 3 anos de idade, sentou na cadeira do locutor. Coloquei uma fita de cantos infantis no ar e abri o microfone para ela. Tenho isso guardado até hoje. É uma preciosidade. Minha filha falando o nome da rádio: "PRISMA FM, 98,5". Choro ao ver esse filme e choro ao escutar a fita. É UM COMERCIAL MUITO BONITO. NEM SEI COMO ALGUÉM PODE CRIAR ESSE ENREDO, SEM TER PASSADO POR ALGO SIMILAR. PARABÉNS !!! Tradutor Google

[@glendawithers3688]

What nasty remarks there are on here, shame on you. If you don't like it. move on. Personally, I think this is one of the best Christmas adverts I've ever seen, it NEVER fails to make me smile. I don't give a damn what colour they are, single parent, frizzy hair (that wee girl is gorgeous!) or the like, they are thoroughly enjoying themselves and it shows. Well done Argos, that kicked the lorry into touch lol!!! A very Happy Christmas to you all :)

[@glendawithers3688]

@Alice Rabbit Grow up love

[@glendawithers3688]

@Alice Rabbit Why so racist Alice??? The advert is good honest fun regardless of the colour of the people in it. Sometimes you just have to enjoy the message instead of concentrating so hard on trying to make a futile point. Also, I am not 'sick' thank you, I obviously have a far higher level of tolerance than you. Now please go away and find something else to whine about.

[@FreshMemes]

Glenda Withers Think you need to stop lying to yourself Glenda hahaha

[@fredcrump8804]

@Glenda "kicked the lorry into touch" i never heard this phrase before - lorry of diversity ? Like one that ran over 12 at a Berlin Christmas market or 86 in Nice, 5 Stockholm, 8 London or 14 Barcelona

[@glendawithers3688]

@@fredcrump8804 The Coca Cola lorry you twit. Strewth.

[@PalaceofPlacentia]

The Book Of Brilliant Things

[@brucel8891]

Omar abidi certified bad ass drummer from fightstar 🤘

[@James-gp9ip]

This is one of the best holiday ads ever. We needed this right now! Sweet!

[@argos]

Thank you for your feedback! - Charlotte

[@leebedford5236]

Best xmas advert ever👍

[@CeruleanStallion]

Using Simple Minds was a really unexpected and nice touch, thank you

[@lawsonmarch9782]

This is better than anything else on Television and that is beyond contestation!!

[@davidsamuelcraig]

Love it! Simple Minds are the greatest band on the planet! Well done Argos!

[@likipeegogot]

Legends

[@Hurbman28]

I couldn’t agree more mate. There amazing live

[@danwilliams9140]

This is my favourite advert ever. Honestly a masterpiece. I get bored of the John Lewis/Coke adverts every year but honestly it's only 6th November and I can see myself listening and watching every time this advert comes on. Don't think it'll ever bore me. Well played Argos, well played.

[@argos]

Thank you for your feedback, I personally agree its definitely not forgettable 😏 - Charlotte

[@69voxbeetle]

You know when a commercial makes you cry, you really have something good. And this is that good.

[@lindafraser855]

My favourite advert of all time! BRILLIANT!

[@elitwinks5822]

AMAZING!!!!!! Nandi you are a superstar! and Omar - what can i say - you made me BEAM!!!!! LOVE IT!!!

[@Ramoanz]

Fantastic advert gives me goosebumps every time I watch it

[@MickeyRI]

I LOVE this advert !!! and Nandi Bushnell is awesome !!! Your star will shine bright for sure ...

[@ihiegm6950]

By far, the best ad ever. Greetings from MX. : )

[@richardbroome6077]

Now that was refreshing for for once. I love it 😍😍

[@albertocamillo2060]

Probably the most amusing ad i have ever seen!

[@KW-ro5ow]

We can see how much fun you were having and that's why your Christmas ad is the best by far. Happy Christmas Nandi you cheer us up every time we see you on telly.

[@argos]

Glad to hear you enjoying our ad

[@pauld2440]

Brilliant advert right up their with Sky using Alive and Kicking for the start of the EPL. Superb.

[@surfmarko]

They definitely got everything right in this advert

[@jeffmcquistan9221]

The only thing that stuck out to me was where that teddy bear came from. They might have had her carry it down the steps with her. Otherwise, perfect!

[@rebeccateece9292]

Very good 🙂👍

[@martinidry6300]

Have a Kalergi Christmas.

[@rebeccateece9292]

@@martinidry6300 🙂👍

[@martinidry6300]

@@rebeccateece9292 What eloquence. Truly stunning. Truly a testament to the vaulting levels of effort and articulation produced by our education system.

[@ceciliarodrigues4859]

OMG that is so perfect, so beautiful......

[@DeanoEssex]

YAY... Argos managed to get something right 👍👍 Best Christmas ad on TV for years. Well done the Argos team 👍👍

[@Sasjazz]

Love it... best by far! the only advert i dont want shortened this year.

[@ChibiNinjaVT]

Good acting, camerawork and on top of it all, it was FUN. Too many heartfelt adverts nowadays which might not be bad but Christmas is also about having FUN. Definitely a contender for ad of the year

[@threecats8219]

Nov 2020 - still getting mass goose-bumps.

[@highentropy2468]

The drummer in this video is Omar from Fightstar. An accomplished real life drummer.

[@iKaGe01]

Definitely my favourite ad this year. Tops even John Lewis

[@sf5912]

Being a drummer I love it! esp the drum battle...Phil Colins and Chester Thomson would have been proud of it! You captured the fun you can have playing drums! Lets hope it inspires a new generation of players.

[@fredmorton4291]

What a great commercial. Well worth sitting through the almost 3 minutes that it runs. Too bad it's not on in the States. The ad agency that did this should win a bunch of rewards for their concept and execution.

[@dcullen62]

we have a winner for Christmas add of the year absolutely loved it.

[@argos]

We love it too! :) - Cindy

[@gakaface]

Absolutely fantastic advert from the best high street retailer in the country. Wishing Argos a prosperous Christmas.

[@wHiPpEdFoRJeOnJuNgKoOk]

Great song

[@marianSflores]

OH YEAH!! The greats kids x- mas commercial I’ve ever seen!! Thank you for sharing !!

[@stevehassell1870]

Great ad. Fun to watch, feel good factor. Many years ago got my son Xbox and guitar hero from Argos for Christmas. He got into music so well he now plays guitar beautifully. Well done... great drumming Nandi.

[@SeattleHoarse]

Wow, this ad is incredible. It was SO unique to have never first seen the ad, and watched only the behind-the-scenes views on Nandi's personal channel... and wondered all along HOW it could become (a completely-appealing picture SURROUNDING Nandi)... but it was a touching sentiment, a familiar and popular song, and the mere 'sum of its parts' I first (admittedly only got 'snippets' of) was greatly exceeded by the complete product. Whoever first conceived this ad (has probably done hundreds more just like it in terms of detail and sentiment, but I still think it merits mention that he or she) is brilliant... and "resourceful" (in the way of Nandi, too). Well done!

[@jillwilson8925]

This commercial is absolutely amazing!!! I've watched it so many times. Besides the great music, it brings up so many emotions - Father and daughter having fun together living out a drummer's fantasy and reliving my youth of the 1980's when I was young and healthy. This ad really pushed all the right buttons in my life!!! Kudos to the advertising team that put this together. You are a genius!

[@argos]

We love it too! thank you for your feed back, it`s great to hear! :) - Cindy

[@redd605]

In one of the best American teen films of the 80s the breakfast club.the best advert of Christmas 2019. Brilliant.

[@argos]

Thank you for your lovely comment Anfeild8 😎 - Charlotte

[@jaycobbina9529]

Simple minds..... still sound incredible

[@anthonymondoux7804]

Incroyable !

[@charlisays]

My favourite so far- kudos to the marketing team on this one :)

[@wjlintz]

This young lady has the skill, charm, and charisma to be a SUPERstar.

[@martinburkitt]

and now she is - Nandi Bushell - she's played several times with Foo Fighters in the UK and abroad.

[@iainwallington474]

Really good saw it last night Mel you are simply one of the best.

[@anyarussellfitness]

Nandi you are incredible!!!

[@robertedmead3684]

Stunning classic ad this is going to go viral well done Argos and well done NANDI BUSHELL GREAT PERFORMANCE BY YOU AND THE GUY IN THE AD

[@EdisondeBismarck]

Robert Edmead The guy is Omar, from the band Fightstar. 🥁

[@robertedmead3684]

@@EdisondeBismarck Thanks for this information

[@lyndseycohen6224]

Awesome advert !!! Great song choice !!!!

[@lone8869]

Makes me smile every time I watch it. Love it. I want a drum kit now. 😅

[@alexcoutts3421]

Love this, absolutely superb!

[@Hurbman28]

Amazing band love the simple minds

[@jokinventura1966]

Espectacular anucio. Felicitaciones a Jugetes Argos y a los creativos del anuncio.

[@cherrylane6751]

Saw this advert yesterday wen. It came. Out and loving it so far!!!! Xxmy fave advert of 2019!!! And love the song of the ""80s"" ❤xxx and the awesome drumming skills amazing!!!!!! Wowxx👍😆😁✌✌🎵🎶🎵🎵🎛 looks so much fun to. Make and do!!!! Xx love it!!

[@argos]

My fave advert and song too. Absolutely Love it. Lillian

[@cherrylane6751]

@@argos I keep watching. It love ❤️ and the awesome drumming. X

[@anthonymondoux7804]

J'adore, sa me fait oublier tous mes soucis

[@thebrummieyorky]

Great advert so much fun.

[@alm5966]

Parents all over the land will be wishing they hadn't bought these drums by Boxing Day. Great advert.

[@TheAntHar1]

If the child gets as good as Nandi they'd be proud!

[@loup4199]

Your comment reminded me of when my son was about 3 and my sister bought him a drum for Christmas. The noise drove me up the wall all day. After he'd gone to bed I hid it in a cupboard. I got my own back the following year when I bought her daughter a harmonica.

[@steveshadforth]

Sadly so will the poor kids.

[@edmoorhouse273]

The Laminated Book of Dreams - Bill Bailey. Props.

[@LadyGlenmore86]

Yesssss someone said it!! Why is it laminated? To catch the tears of joy!!! 😂😂😂😂

[@greghilliard7641]

All the dad is pretty cool too you know 😀

[@waldomart2908]

Difficult to explain or put into words that childhood feeling of picking up an instrument and having a bedroom concert to yourself. But this add does it perfectly. Awesome.

[@zatoichi101]

BEST COMMERCIAL EVER!!!!!!! LOVE IT!!!!

[@paulostaubli4113]

Thank you so much !! excellent !! , I got goosebumps !!

[@ZupaDub]

...great to have firsts 1st time I've ever looked for an ad on you tube... utterly brilliant , fed up with the reduced tv ones....came to pc to look for the extended version.... and oOooOooooo so enjoyed the Teddy in the crowd now! ! wonderful ad xxx the little girl; the drummer; the Simple Minds song, well done and thanks to all involved, so enjoyable xxx

[@johnanderson2112]

This was brilliantly done

[@mrjoes]

Yo this is fire!

[@mitchellmdl7278]

This is one of the best Christmas adverts of this year!!

[@argos]

Thank you for the lovely feedback! -Jessica 😀

[@williamhigham6230]

Really enjoyed this one of the best Christmas ads and no carrots

[@ellenflavin8779]

Love it .!!!

[@ellenflavin8779]

you were amazing