Introducing the new Arsenal x adidas 23/24 Men's Team away kit

From our fictional transmission station set deep within Emirates Stadium, Arsenal FC broadcast the spirit of Islington to Gooners across the world.
Taking over the airwaves with the help of an ensemble of courageous local creatives we travel far beyond our borough’s boundaries, following the radio-waves of Islington FM as they connect our global Arsenal Family together as one.
The track for this piece will be ‘Number One Candidate’ by long-term Arsenal supporter and Tiktok breakthrough artist Antslive.
#arsenal
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Arsenal Football Club were formed in 1886 and amassed 13 League titles, 14 FA Cups. Some of their greatest players include: Thierry Henry, Dennis Bergkamp, Tony Adams, Ian Wright, Robert Pires, Liam Brady, Patrick Vieira, Cliff Bastin and Charlie George.

[@myview2543]

no excuses to not find a teammate in that kit

[@mangolunatic6021]

😂😂😂

[@alekseifedorov949]

Was it the case with Pink kit?)

[@Rk-xx1sg]

@@alekseifedorov949 Yeah look at some of goals we scored in the pink kit

[@MrAce832]

Blend in with the grass

[@alekseifedorov949]

@@Rk-xx1sg famous 2 goals?)

[@potpieceoftime]

I’m just happy that this kit was released after Declan joined. Could have impacted his decision to join Arsenal.

[@izzojunior]

😅

[@carlogada940]

😂😂😂

[@gordonfreeman9733]

LMAO 🤣

[@markx7139]

Good One! 😂😂😂

[@tris87don16]

🤣🤣COYG

[@brownmoney27]

It's so awful that i was convinced it was a fake when it was leaked. After last seasons amazing black away kit i had expected something equally classy

[@AFC.1886]

At least the third kit won’t be as bad

[@brucemsidimsoni6156]

Is it forbidden to repeat a kit from a season past ?

[@AFC.1886]

@@brucemsidimsoni6156 Brentford do the same with their home kits, they keep it for two seasons

[@Robbie.L.44]

Haha my god I thought the exact same thing. Never once thought this could be our away kit. It's so bad

[@olumidejoseph2898]

​@@AFC.18860 to😂😮

[@JosephTurner-n5n]

Arsenal are making all the right moves at the moment, this kit aint one of them

[@brandonwallace543]

Lol😂😂😂😂

[@briangama6057]

Bro😭

[@yaredtsegaye5775]

But this video is

[@michaelwalsh8053]

I might be the only one but I rate the new kit! Haha

[@sarbarthagoswami]

😁

[@hitohitoLuffy]

Respect to whoever buys this kit

[@yxngahmed3]

@@BlackEdgedKatana be honest this kit is gonna get the lowest kit sales ever

[@ShaneAllenTV]

Nah I can’t respect someone being pressured into buying this. There’s no way anyone buys this because they actually want it. Just peer pressure or just wanting the latest at this point.

[@akmal94ibrahim]

​@@BlackEdgedKatanaWhy? What are the details?

[@gunnersforever6030]

If we win the league this kit is going to be legendary 😅

[@Jgarcia05]

​@@gunnersforever6030the only way I would even consider buying it tbh

[@iykeharrison9161]

I can't believe that we went from that beautiful and gorgeous away kit of last season to this. What the heck Arsenal

[@rahmath.5629]

Too much weeds

[@Discordisnotagoodthing]

I like it

[@nepsdaz236]

More like What the heck adidas

[@dizzy.m]

bought it 💀

[@feverpitch87]

This must be a legendary kit at the end of the season.😛

[@henrylouis8601]

I don’t understand why everyone hates the kit. I think the design is fantastic and has meaning behind it. Also I don’t see a problem with the neon yellow. Solid kit imo

[@aidenmackintosh473]

same i got rice on the back its cool

[@Thomas-eg5mj]

I got it as well in person it looks 10 times better. It is actually a really nice kit.

[@HuyenNguyen-ug6rk]

Arsenal just wanna prove life can't be perfect: We have a great manager, our squad will be excited to watch, our home kit is marvelous. And then we get this thing.

[@AFC.1886]

The away kit isn’t too bad at least Edit: *the third isn’t too bad at least

[@ianotieno5476]

The home kit is trash, too, mate

[@ianotieno5476]

The home kit is trash, too, mate

[@Telci21]

@@AFC.1886 it is very bad

[@AFC.1886]

@@Telci21 sorry I meant third kit

[@FaxonRX]

Looks better after a 6 nil thrashing Edit: even better with 2 thrashings back to back Edit to the edit: 3 thrashings

[@bouncer786]

Looking like a Tennis Ball 🎾🥎

[@AA11AA11AA]

Lolly pop man

[@elephantello1518]

Don't go bear Alcatraz wearing that kit

[@markx7139]

Said the same thing.

[@yxngahmed3]

This kit is now iconic 🙌🏽

[@princewillmbabie8815]

We're undefeated in this kit 🙌

[@vintagejords]

just coming back to this, we've been killing it with this kit

[@Rizzardkelly]

Why does everyone hate it so much? I get the Gunners are Red always 🔴 But this is a fire switchup🔥

[@johnadejuwon4718]

The video made up for the kit to be fair 🔥

[@dontchatbreeze]

idk man would you rather see this kit half the year or watch one 2 minute video

[@johnadejuwon4718]

@@dontchatbreeze I’ll be honest with you, if we win in it I couldn’t care less how it looks 🤣 we’ve had plenty of nice kits throughout the years and won nothing

[@widy1994]

​@@dontchatbreezewell, last year pink just wore 2 times, we'll be fine 😂

[@gunnersforever6030]

If we win the league this kit is going to be legendary 😅

[@jud2064]

Hahahah imagine

[@dominicthelordkabinga]

If we win the UCL with this kit I would buy it and frame it in my living room.

[@kaamilpathan473]

​@dominicthelordkabinga unfortunately you will be buying this then 😢

[@LockheartTifa]

But arsenal have won the league with yellow shirt even at anfield..on the last match league and they won againts liverpool..

[@Lovehandle365]

I mean we top of the league 7 games to go we might just win it

[@dust_zj]

wow, this video changed my whole perspective of the kit to be honest, it's crazy what Arsenal can do to you, someone has the magic wand 🤣👍🏾

[@mr__OK]

The kit designers clearly ain’t one of those with magic wand

[@sirprintalot]

Arteta convinces Rice to join, Balogun to stay, the fans to buy the away kit

[@robinlek7579]

That magic wand is called marketing bro

[@NateNakao]

​@@mr__OKIt's certainly a magic wound. Not sure about that magic wand though.

[@tris87don16]

@@mr__OK 🤣🤣🤣

[@Poookoook]

Nobody is mentioning how hard this vid is. Hits so hard. COYG

[@SierraCharlie9]

I don’t mind the kit as long as my team keeps making the right moves! Delighted to feel the positive energies coming from North London!!! ❤❤❤❤❤🎉🎉🎉

[@po4188]

You have a point,but the kits are also part of the family and it has to be out done

[@SierraCharlie9]

@@po4188 I understand. You have a point as well.

[@tris87don16]

Nah kits atrocious

[@SierraCharlie9]

@@tris87don16 Thankfully, it’s all subjective mate!

[@folukara1130]

Word

[@RemusTg17Juve]

Why is Arsenal so good in Kit Presentations

[@isaacnewton3514]

The promo video is good but that kit is ugly

[@handelsavary8082]

Back to this iconic video ❤🎉 one more game to win the league 23/24 is ours!

[@isaacmuriithi6825]

Arsenal are literally evolving and improving in every aspect, even social media..Love this for us

[@gazathegaza]

You said my brother.... Kwanza vizuri.. kula pongezi kwa bill yangu🎉🎉

[@isaacmuriithi6825]

@@gazathegaza ungeseme chupa mbili kwa bill yako

[@gazathegaza]

Hio Sasa inafaa physically ndio imake sense... Lakini pata chupa utat kwa bill yamine

[@isaacmuriithi6825]

@@gazathegaza nitume till

[@techdung5207]

I love this kit, not boring and instant classic

[@apollodeancampbell4272]

This is maybe the best launch video they've ever done

[@blackmagic6]

Agreed. By the time it was over I’d made an online purchase for the kit. 😊

[@LwaloOkeyo]

Am I the only one who noticed that 188.6 aka 1886 was the year Arsenal was founded??

[@Kangoso1708]

You know what, it’s starting to grow on me.

[@junxiphuah1953]

This jersey has gotten arsenal 11 goals in 2 games - West Han and Burnley. Looks like phantom assassin on the run.

[@omarkhanday3956]

This kit is growing on me. ❤

[@aemiir7075]

Respect to those who don't like this kit..But there are those who likes this kit too...I personally like the kit too..Who knows this kit will give us a golden trophy this time. 🤞

[@nicklikethesoup]

Last year was class. This year is brash, youthfulness. It's not everyone's cup of tea, but it's bold and suits the personality of this team under Arteta. Based on some of the comments, many people may not like it, but there are plenty of people who do. Because there's nothing else like it in the EPL this season (that we've seen so far). This is one of the first times I saw a kit that made me smile like that child who first fell in love with the Arsenal kits from my youth. Arsenal always has the classiest kit with our traditional red & white. We always have a bold kit, like the bruised banana, that become treasures in time despite being considered tacky or atrocious at the time. This one definitely is a bold take. I like it.

[@totsh2056]

Yea, people forget that bruised banana wasn't that popular at first and now it's a classic. This one isn't gorgeous, but it's not grotesque either. It's ok.

[@BigmanDogs]

Looks like the tacky kind of kit that you'd see in the bundensliga. And now this is definitely not trendy. They could have made the color look awesome if it had a pattern that didn't look straight out of 2009.

[@nicklikethesoup]

@@BigmanDogs Seeing the color on TV, it's not the same color we see in this ad. It's definitely more in line with the yellow and black of the bruised banana.

[@ektkd6823]

How can the video be so cold but the kit be so dead

[@peeper2070]

Who’s here after we’ve won every game without conceding a goal while wearing this kit and it’s October 😂

[@genekellystappingboots]

Only if the kit was as lit as this advert 😅

[@sk07coast]

Admit it, the kit looks great with those yellow base layer long sleeves. And woth a loosee fit. Last minute winners in the tropical fish help too! It's grown on me. We're winning the league

[@sabaly7720]

Things were going too well, something had to go wrong. Well done to Antslive for getting his song in the ad tbf

[@seagull8415]

Its growing on me, i think they will win a trophy in this kit and it will become a festival classic.

[@Lamonte8]

It's Green, just like our Win Keep Winning Gunners

[@voltage6790]

Whoever directed this video! Has a great mind for details and visuals 💯💯💯💯👌🏿👌🏿👌🏿👌🏿transitions and scene changes all on beat

[@leroybanging2687]

Respect to the guy. His song made rounds on twitter with some fan edited vidoes. Respect man

[@dynamikshotz9307]

SICK!!! ARSENAL are officially moving different 👊🏽😎

[@MDARSENALTV]

The kit has grown on me. 😊

[@a.ramsey8412]

last seasons away kit still the hottest❤

[@CoconutsWithDrag]

FIRE SONG 🔥 🔥

[@saunakpodder10]

Arsenal is the team to be at, Class, groove, vibes everything is there! Josh you said “be excited” Guess what, we are very very “Excited”!

[@kadisonkiemo5990]

AntsLive was fire though. This verssion of #1 Candidate was gas. It slaps... Might even say it Slaps Gas 👀

[@sowaveysuyat]

this kit is fire... all the complainers go that way

[@CoconutsWithDrag]

Bro if we win the league, this kit would become a icon. Take it like the banana kit, this is the tennis ball kit

[@ossnips9329]

Not bad kit but last season's away kit was absolutely incredible

[@isodin5415]

No one’s beating that sadly 😅

[@bobbywonder4574]

for sure

[@TwistedSoul2002]

No- it’s bad.

[@tobsgaming393]

This should be on Spotify

[@klenamglover2057]

Now I have to wait for the 3rd kit

[@sundriedchill5518]

Ngl this kit is growing on me. Looks really good on TV as well

[@jobe1k153]

This kit is making is loud and bold. It is how we as Arsenal should be feeling, as fans as players too. We have come a long way and we shouldn’t be afraid now to step out with chest. We are going places, we should stand out from the crowd. I do understand it’s not to everyone’s taste and that’s fair. I for one love the statement behind it and thinks 🔥 1:57

[@abubakarhharry3380]

This is Arsenal GOOD OR BAD❤❤❤❤❤❤

[@danzai666]

This is fireeeeee🔥🔥🔥💯

[@kreativeyousername]

not an arsenal fan, but i saw this commercial during their game against united and i loved the song

[@LucidGunner]

This kit is absolutely horrendous ngl. Even the players cant save this . I would rather keep the black one from last season

[@LucidGunner]

The more I think about it the more it makes sense to keep the black one as it was the best selling kit

[@mutebivation]

I love the music, the video ..great work .

[@wanda9812]

Beautiful advert! The kit will grow on us

[@red92diaz]

This is going to be the new “Bruised Banana” kit. In a decade or two everyone else is going to be rocking it

[@vimald4846]

Brilliant launch video by Arsenal. Getting cooler and slick.

[@Rurgie]

It aint about how the kit looks its the backstory behind it

[@effayeyeayzed]

I think its for the best if we treat this like the third kit last year. Third kit this year is classy.

[@brownmoney27]

I'm glad that this kit is the only thing we have to complain about with arsenal this year

[@Emzovey]

7 months down the line and nobody’s complaining about this kit again 😂😂

[@jasonk1889]

This kit is growing on me. If we win the league, this will go down in history. Sick advert aswell tbf.

[@patmyaz3240]

Going from last seasons to this is like replacing Henry with Aliadiere

[@Mohagnito94]

Some "fans" won't know who La Jeremie Aliadiare is 😂😂

[@JayAllenftw]

What I got from this video is that even if you close your eyes, you’ll be able to HEAR this kit.

[@steeljosh36]

It's incredible seeing the amount of backlash the kit is getting on all platforms. Really wanting to be a fly on the wall over at Adidas and at the Brand Lead's desks within the club. It's unfortunate because the reveal video itself was crazy good.

[@surabaya5927]

The video is good but it would be good in any kit of the last 50 years.

[@steeljosh36]

@@surabaya5927 I agree. The production was sick

[@jakubcygan8265]

all the haters are old geezers confirmed

[@McYates24]

this kit's fire imo

[@ELCNUmorFnaMehT]

This kit is going to be a future classic, just wait and see, especially when we lift the Premier Leagie trophy wearing it.

[@BeatRoot14]

only way to rescue this kit haha the boys need to deliver haha

[@akmal94ibrahim]

If we win this season, this kit will be a collector's item because only 3 people will buy it

[@soursop1972]

I like it. Makene because I am American and we are known to be loud and flashy. I suspect that most English fans will hate it because they are more quiet and reserved.

[@Kyle-ev4cx]

Forget the kit, that is one of the coldest kit launch videos ever 🧊

[@ripmi499]

this kit is good as a collections. Would be very rare next 10 years + unique design

[@editbyheaf]

Big up AntsLive!! and big up the Arsenal for getting him involved. COYG ♥️

[@prestoplay1508]

Best thing about that release is the track... Anyone got a name? COYG!

[@kano-owoblow]

When Dushane approves of the kit you know it's top. boiiiiiiiii!!!!!!

[@reececoetzer6690]

Conceptually this is fantastic

[@Neyney_97]

Thanks for memories.

[@SuperSuperscope]

Great video the kit is a bit of an acquired taste. Looks better on the players than on a hanger tbf

[@RDR262]

the song 🔥🔥🔥, but, the yellow zebra kit 😂😂😂

[@kickisonfire5593]

Whoever buys this kit needs to get priority access to tickets !

[@delboygunnertv]

Love the video. Well done all

[@shh-fu6us]

i get why people hate this kit after the black kit (best kit wee ever had) but this one is growing on me

[@chiefalfredbiggie3253]

Everything about this vid (the song, the visuals, the players), YES. The kit, NO, NO, NO. Someone from Arsenal needs to have a serious conversation with Addias.

[@anjolaadewale1153]

Why everyone disliking this away jersey? It is super cool. I luv it and I'm getting one for my self.

[@gordonfreeman9733]

With all the resent transfers and decisions Arsenal have made I don’t even care that this kit is garbage ❤

[@billionheirs_know]

We Lead ...Thank you for the new Spirit. ...we are winning My Arsenal brother's..Its through the spirit you brought last season that makes me believe You are winning this season.The G.O.A.Ts .

[@betafish7-rb6oy]

As someone who was born in north London next to Islington and has supported London for their whole life it makes me happy to see Arsenal embrace the north of London. I’m going to buy this kit for sure

[@omarsimpson1483]

Felt the song more than the kit

[@jasonfreshwater6138]

It's tactical, no opposition player will want 2 get near us in this kit!

[@yamiali1783]

If this is the only negative this season, I'll take it

[@kanne9506]

Yessir, Cant wait till next year!!!!🔥 🔥 🔥

[@smithsRus83]

Could turn into a iconic kit in years to come like the 1991/1993 banana shirt did everyone hated that at the time

[@subashchandran7737]

I love this will always 🎉🎉🎉

[@BHKG8818]

No amount of advertising can make this kit look good. I don’t know which is worst of recent, this or the Man Utd zebra kit😂

[@RHBG]

chelsea's 20/21 third kit has tobe in the debate!

[@BHKG8818]

@@RHBG yooo you’re right! Add spurs away kit 22/23 into the mix too. I feel better now, thanks!

[@jameshurrelltv]

I actually really love this kit. I’m a Gunner and live in Islington, so will definitely be buying it. Better than being boring! Anyway, the third kit will be more classy, a retro inspired deep green, to keep people happy.

[@Drowsyturtlle]

This is fire 🔥🔥🔥

[@ryrilo5078]

it just goes to show the psychology in fashion. Its a unattractive kit but it won't look so bad if the team perform well in it, eventually people will love it because it'll represent winning.