Georgie Coleridge Cole on Building SheerLuxe: A Leading Lifestyle Brand | Personal Threads

In the latest episode of Personal Threads, Scott Wimsett is joined by Georgie Coleridge Cole, the brilliant entrepreneur and editor behind SheerLuxe, a leading online women's lifestyle magazine. Since its launch in 2007, SheerLuxe has become a go-to source for all things fashion, beauty, wellness, and lifestyle. Under Georgie's visionary leadership, the platform has flourished, gaining a loyal following and a respected name in the digital media space. Join us as we delve into Georgie's journey, exploring her editorial insights, entrepreneurial spirit, and how she continues to navigate and shape the ever-evolving landscape of online media.
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[@emma_manley]

Absolutely love Sheerluxe and especially Georgie! Such an incredible woman and inspiration!❤

[@RockDove5212]

Used to love Sheerluxe youtube channel when it was about the people in the office and their days at home, shopping, laughs etc. Now it's just banal chatter on the sofa 😴 and marketing products. Dull. Miss Georgie.

[@sarrahaltamimi]

The Middle East content has been absolutely thrilling and inspiring I’d love more and other countries luxury fashion scene as well

[@katiethriveshine]

Wonderful to hear Georgie and Sheerluxe getting the praise and recognition they deserve. I’ve been a devoted follower/subscriber since 2016 and open every email, never miss an episode or podcast. Wonderful, warm team, beautifully curated content, incredible style inspiration from the high street, high end and more aspirational luxury brands. The crème de la crème of digital fashion, beauty and lifestyle content. Loved listening to this great interview - thank you.

[@amandahall4992]

I used to really enjoy Sheerluxe but since Georgie stepped away and it’s all advertising or Middle East content. It mainly covers London and if you don’t live there or Dubai it doesn’t cater for you on social or cultural posts. The articles on fashion, beauty etc used to have substance, now it’s a bit of vague text to promote an advert to boost their commissions. I realise things evolve I just think when you are only following $$ it’s easy to lose sight of what made you successful.

[@jasminekelson4990]

Showers at the Sheerluxe office me thinks. It is a game changer at work. I was always grateful for one at work. I must say in the earlier days Sheerluxe was very white washed. It has come leaps and bounds and it is better for it. I think for British media and the west in general, you all have to wake up to the reality that the global majority is NOT a caucasian woman with blonde hair and blue eyes. By 2050 the youngest nation of the world will be Africa followed by India. We look nothing like the so called desired women of today, and we will bring colour and ingenuity as we always have, and it won't all be jeans and a white T I tell you that. We bring warmth and inclusivity which for eons the west has not done, it is trendy now but as in typical English style things have always been exclusive only for a minority and that just is not the way of the global majority. The global majority have imposed our fabulousness. Our attitude has always been inclusivity, and thank goodness for that. The Middle East opening of Sheerluxe has been amazing, Bravo for that.