ASH Scotland talks: Prof Charlotta Pisinger

Professor Charlotta Pisinger, talks to us about early days of tobacco control in Denmark, overcoming industry influence in politics and how a joint effort between health associations and experts led to implementation of effective new legislation that has seen the smoking rates improve greatly. She discusses tactics used by the Tobacco Industry to promote new products and frame themselves as part of the solution to the tobacco epidemic.
She also speaks about the harms e-cigarettes and nicotine poses to developing brains and the issues faced by young people who are addicted.