[ASMR] IU's Secret Store 'THE WINNING SHOP' Open!

[@Daisies113]

At first i was like 'she looks like IU' and then i was like 'oh it is IU' and clicked immediately

[@k.charitachowdary1130]

Haha same

[@beverlysopacua6240]

Hahha same here

[@VKChin-eh2pl]

How you read my mind ☹️

[@im_latte-s]

Same 🤭

[@maicassiopeiaxiahtic9137]

Same here😂

[@svnoow]

i was so shock when i found this asmr i tough someone really look like iu doing asmr but turns out its really iu 😂

[@darckangel2728]

fr

[@neuviethye]

the exact same reaction for me too 😂

[@Armyyeonjikim008]

I was taken aback for a moment when I saw that it was iu 😅

[@k.charitachowdary1130]

Haha 😅... I'm about to comment the same

[@leaguesoccerdream53]

Me too😂

[@aurore7665]

Legit thought this was a fanmade video with multiple idols since the video is so long, then realized this is ALL IU .. queen behavior

[@RC-px6by]

I gotta say, a lot of Kpop artists do ASMR videos as a gimmick, but this is actually really good ASMR!

[@sherinfernanda.6504]

Maybe you can see asmr by ni-ki enhypen! He made one and his asmr really made me sleep since he also needed to watch asmr first before sleep! ❤

[@SweetforS]

Seowon of unis is rlly good at asmr too. They started a series for her on their KZbin channel

[@deinnameyt]

​@@SweetforS Thanks for the info! I love her asmr

[@D3L3T3]

Karina from Aespa is one of the best kpop asmrtist out there.

[@sherinfernanda.6504]

You can try asmr by ni-ki enhypen too! He made one for sleep in the enhypen's channel since he always needed to watch asmr before sleep and his asmr was so good!

[@wsol80]

This is why everybody loves this woman. She is an absolute Treasure!

[@marinacandelaria9748]

talented AND thoughtful with her fans? there's no one like her really

[@흑점줄전갱이]

시험 끝나고 또 보러 왔답니당 ㅎㅎㅎㅎㅎㅎㅎ 얼굴보면서 또 들으니까 다르네 .... 항상 화이팅팅팅 넘 힐링 되요 ㅠ (중1)

[@agustthv]

IU's letter to UAENAs having a hard time this year is so sweet 🫶🏼 it feels like a hug 🫂

[@MoroMoro1]

It was really touching seriously

[@Zeezee-q6u]

IU should do more ASMR videos in the future when she has free time. She does ASMR like a professional

[@qorryaina5544]

After The Light Shop, we got The Winning Shop Girl is just having fun with her subtle ASMR obsession 😂

[@aclow.7360]

⏰ *TimeLine* 【0:00】 Preview 프리뷰 プレビュー 【0:38】 Greeting 인사 挨拶 　《0:41 》Nail tapping 【2:10】 🥤Drink trigger 음료수 飲み物 　《2:21》 Ice rolling 　《6:53》 　《2:53》Bottle tapping 　《4:14》 　《4:30》 　《5:17》 　《6:13》 　《8:41》 　《3:25》Lid opening 　《4:18》 　《4:37》 　《5:27》 　《6:24》 　《4:07》Pouring 　《5:00》 　《5:43》 　《6:37》 　《7:10》Drinking 【9:25】 🧼Soap trigger 비누 石鹸 　《9:38》Nail tapping 　《10:12》 Nail tips peeling 　《11:15》 Soap curving 　《12:39》 Soap squeezing 【17:48】 🎂Shoes cake trigger 케이크 ケーキ 　《17:50》 Scratching cake by knife 　《18:19》Cutting 　《19:39》 Eating 　《19:59》 　《20:19》 【22:08】 🍪Snacks trigger 과자 菓子 　《22:08》 Bottle tapping 　《22:32》 　《23:28》 　《24:48》 　《27:26》 　《22:37》 Plastic squeezing 　《23:09》 Snacks eating 　　　　　(Candy) 　《24:09》 (Merengue cookie) 　《25:10》 (Marshmallow) 　《26:18》 　《26:59》 　《28:00》 (Cotton candy) 　《23:44》 Snack bottle shaking 　《24:05》 Mic scratching 　《24:54》Marshmallow scratching 　《26:04》 　《27:38》 Cotton candy sound 　《28:48》 【29:38】 👅Tongue twister reading 빨른 말(？) 早口言葉 　《31:12》 Nail tapping 【33:20】 ⌨️Keyboard trigger 키보드 キーボード 　《33:51》 Typing 　《35:13》 　《37:18》 　《34:22》 Rubbing 　《37:05》 　《37:30》 　《34:37》 Clicking 【38:22】 📄Wax paper trigger 왁스 페이퍼(？) ワックスペーパー 　《38:22》 Peeling 　《38:52》 　《39:32》 　《38:31》Scratching&Tapping 　《39:23》 　《41:20》 　《44:46》 　《40:27》 Scissors sound 　《40:38》 Cutting paper 　《41:37》 Letter for UAENA 　《45:14》 　《43:25》 Writing 　《48:51》 　《44:11》 Folding 　《47:20》 Roller 　《48:25》 　《49:25》 Crayons sound 【49:55】 🏷Wax seal stamps trigger 왁스 실링(?) シーリングスタンプ 　《49:55》 Wax mixing 　《55:00》 　《51:32》 Fire sound 　《51:53》 Spoon sound 　《54:03》 Tapping(metal) 　《55:13》 (paper) 　《54:12》 Peeling 　《54:39》 【55:27】 Closing 인사 挨拶 　《55:29》 Paper tapping 　《56:25》 Good night 😴

[@Stt_55]

arigato ❤

[@user-rb5oi1cc2i]

Wow

[@kungkungttali]

감사합니다.

[@PowerRangerDuelist]

Thank you so much!

[@서울행-n7v]

그나저나 예쁘시네요

[@DamiSiu-ro1mc]

Our queen of ASMR is back

[@Hello_.j-e3v]

Never in my life I thought I would see iu doing ASMR 😭 thank you ❤

[@amaryIIis]

she already made a couple others :)

[@alzami8874]

and now we have seen many ASMR techniques by IU herself for 1 whole hour 🥰

[@ccusto1914]

Only IU can manage to touch our hearts even through ASMR. Such sweet letters to UAENA.❤

[@nuthalia]

I thought this was a fake channel for IU… clicked so fast and checked the account, got so surprised this is really IU XD

[@orcapuff]

"5 7 8?" 😂 Got me bursting into laughter during asmr. Thank you for the great Christmas video ❤

[@aylin_dragon]

She's so sweet

[@JIMMYZRivz]

I've been watching this for a few days already I enjoy looking at her I guess it's just a way for her to release stress and then she puts me to sleep🌲🌹🌲❤️

[@seonghwaflexx]

OMG I miss Lee Jidong so much. Thanks for keeping the promise

[@TheFirstSnow06]

I am not an UAENA but I teared up at the letter part 🥺 And I wanted the marshmallows the most, they looked so delicious....

[@arcnyx]

This is the best asmr video of all time.

[@paulina.7601]

love when she does asmr, i still watch the last one over and over again

[@yatogamirui2243]

Already saw a lot of kpop asmrs but so far is this the best

[@fairyleica]

Me fighting for being sleepy because of IU's Asmr, at the same time want to watch her beauty 😭🔥

[@pildnwm]

14:45 역시 다미원출신답게 경력직 모먼트를 보여주는 해상궁

[@taeyeonkim2556]

Iu is the best at Asmr among kpop idols Sweetheart thanks for this video I like the winning shop Idea and the beauty you added to it I want to see more

[@오해원하실래요]

왜 점점 갈수록 고퀄이냐곸ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

[@Bubblebble]

43:09 지니가 고맙다는 말만 하면 눈물이 자동으로 나...

[@xiawinda1812]

I feel like my childhood is being repeated again, and it's so much fun, IU's sister really makes us nostalgic.

[@텐시-o7w]

아이유님 4년전 간호사들을 위해 기부해주셨던 것 너무 감사드립니다.. 그때 정말 끝나지 않는 구렁텅이에 있는 기분이였는데, 아이유님께서 주신 선물이 큰 힘이 되었습니다 감사함과 사랑은 항상 표현해야 한다고 생각하여 늦었지만 댓글 달아요 앞으로도 무슨 일을 하시든 모두 응원할게요 항상 건강하세요

[@millalamilla]

As a fan of ASMR and IU, i’m beyond excited seeing this video! Hopefully IU will make more ASMR videos after this

[@E__H-ti3gy]

I don't know if I should pay attention to IU's beauty or listen to her asmr 🙂❤

[@susususupernova.c0m]

41:25 진짜 너무 힘들었던 올해.. 아무생각 없이 잠들려고 영상 틀었는데 울고 있네요ㅋㅋㅜㅜ 아이유님에게도 더 빛나고 행복한 일들이 가득할 거예요 감사해요 위로 받고 갑니다

[@rbsvt]

저도 올해 너무 힘들었는대 듣고 있다가 울컥했네요 ㅠ 우리 다음해엔 올해가 너무 좋앗던 애나 하자구 요 !! 올해 고생 많았어요 ㅎㅌ

[@user-ut2kn5iw1c]

인생 살면서 제일 힘든 한 해였는데 인생 전체의 액땜이라는 표현에 정말 마음에 위로가 되는..😢

[@ferdaousslee3432]

I feel like I know you

[@infj.girls2]

헐 아이유 asmr 맨날 똑같은 것만 돌려봤었는데 새로운거당!!!! 이 언니 천사아니야?? ㅠㅠㅠㅠㅠ

[@배시-r7l]

천사맞으세요

[@vidthreenorth4007]

I'm amazed at how hard she works for her fans!

[@iuEnglishLyrics]

The IU world is a strange but beautiful place

[@dualipa4106]

omg I love this comment so much

[@axeltml]

Omg and i first thought it was IU lookalike. It's actually IU 😍

[@julietrecamara8314]

gosh IU I'll add this to my watchlist before going to sleep

[@Gkwa6]

Even after 10 years, IU still amazes me with what she does. ❤

[@sarac9652]

Wow that was really comfortable to listen to 🤭 The bottle cap noises were amazing…

[@mikosae]

Omg i thought it was just a random KZbinr doing makeup as IU and it's really her!!!!!???

[@nataliew.6429]

cried from the letter...this is so good I love you so much IU! wish you have an amazing year

[@mitchirada1664]

The items are so good!!! I hope they really sell it for real. The stamp items are the best 😍😍 More ASMR IU. We like hearing your voice whether it's singing or for sleeping! 😊

[@아아-o3t3g]

당연하지 않습니까? ㅠㅠ

[@bboojjangssi]

Timestamps ♡ 0:01 0:01 Preview 0:38 0:38 Introduction 1st Item - Potions 🍷👩‍🔬 2:21 2:21 Ice on the glass 2:54 2:54 Bottle Tapping 3:25 3:25 Lid opening (IU's Favorite Sound~) 4:07 4:07 putting Potion on the Glass 🍷 4:31 4:31 2nd Bottle Tapping 4:37 4:37 Lid opening 5:00 5:00 putting 2nd potion on the glass 5:17 5:17 3rd Bottle Tapping 5:27 5:27 Lid opening 5:42 5:42 putting 3rd potion on the glass 6:12 6:12 4th Bottle Tapping 6:22 6:22 playing with the lid 6:52 6:52 Mixing the potions / Ice & Water sounds 8:40 8:40 Tapping on the bottle and lid 2nd Item - Germless Soap 🧼 9:26 9:26 Tapping / hitting the soap together 10:16 10:16 removing her Nails for safety 11:32 11:32 peeling the soap 12:39 12:39 (peeled) Soap sounds 13:07 13:07 switching the peeled soap to the bowl 14:02 14:02 making shape / sticking the soap together / bubble sounds 3rd Item - Red Shoes (Cake) 👠 17:30 17:30 Tapping the plate 17:48 17:48 sound of the cake 18:19 18:19 cutting the cake 19:41 19:41 sound of eating 4th Item - Candies/Jellies 🍬 22:31 22:31 Tapping the bottle glass of candies 22:41 22:41 Plastic sounds 23:10 23:10 eating candy 23:28 23:28 Tapping the bottle glass of Meringue 23:44 23:44 sounds of Meringue 24:00 24:00 meringue sounds + on the mic 24:08 24:08 eating sounds 24:48 24:48 Tapping the Bottle of Banana Marshmallows 24:53 24:53 Rubbing the marshmallows 25:15 25:15 eating sounds 26:05 26:05 Rubbing strawberry marshmallows 26:17 26:17 eating sounds 27:36 27:36 sounds of Cotton candy 28:03 28:03 eating sounds 29:49 29:49 Talking sounds (30:00 30:00 best sound) 31:12 31:12 Nail Tapping 5th Item - Magic Keyboard 33:51 33:51 Keyboard sounds 34:37 34:37 Tapping 35:13 35:13 Keyboard Typing (real asmr/no talking) 6th Item - Beeswax Letter Paper 38:21 38:21 sticky sounds + tapping + scratching 40:26 40:26 scissors ✂️ 40:40 40:40 Cutting sounds 43:24 43:24 Drawing Heart ❤️ 47:20 47:20 Sealing the letter 49:25 49:25 Chalk sounds 7th Item - Stamp melted with memories 50:33 50:33 Wax seal stamp sounds 51:30 Melting the stamp + candle sounds 55:02 55:02 Random sounds from the stamps (tapping) 55:27 55:27 Outro~ Merry Christmas 🎄

[@cr-fq6tz]

Thank you ❤

[@TooCoolToSpeakLess]

Tysm,angel!!!May this year get your kindness in back and you would get the all of best,as it possible to be!!❤

[@fallingbyjin]

Jieun thank u for this 😭😭😭💗💗💗 merry christmas

[@LukmanChandra-x8r]

She is my favourite artist, the one and only.. Beautiful, sweet, cute, kindness, smart, multitalent❤❤❤

[@epicironoflegend2044]

Roleplay as the characters such as Haesoo, Jian, Manwol, Aesoon and Heejoo having a conversation together please 🙏

[@dualipa4106]

🤯 wow that’d be awesome actually

[@esterbarbosa1025]

This video showed up when I was looking for an asmr video and later on I realized that this is IU, like IU... it really seems like she is an asmr artist, just perfect

[@sojuchampagne]

please do more ASMR for the bottle lid 🥺

[@ShaDwbUrn]

IU has some of the best asmr videos out of all kpop idols. This is a great Christmas present. Thank you!

[@Noriii_12]

I thought it was someone who looked like IU, but it turned out to be IU.

[@뀨-h2t3f]

뭐야 아이유 asmr 처음 보는데 개잘해서 당황스럽다

[@dhawl6624]

Это единственный длинный асмр который я посмотрела полностью,не проматывая и это было невероятно приятно и залипательно. IU просто волшебница

[@penny6451]

Omg IU! When u uploaded a Asmr slime video few years ago in Instagram, I was loving it! You are so good at it! I’m so happy after a long time you are still interested in making a full video for us! 🥹 It was so soothing and relaxing just listening to it 🔮😌 Our Best Xmas Gift from you ! 🎄💝 Thank you and we love it ! 🥰 🫶 Love from Singapore Fans 🇸🇬

[@marianlolaa]

Right?! Omg I've saved all her asmr videos, she's so passionate in everything she does ❤ merry Christmas fellow uaena

[@ValBrindilles]

Uaena from France 🌲☃️🌲🤗

[@rashinqad477]

I shocked when this video appears on my tl. I thought it was a bait but it's IU real account lol. As asmr enjoyers for years I really enjoy IU's ASMR ❤

[@jaenamariegambito7062]

So satisfying to the ears. More content like this please

[@blueskyn0ise]

this is an amazing christmas gift 😭 from someone who uses ASMR to fall asleep thank you so much 🥹🫶🏻

[@billygajilly6366]

Her face when she realized she counted wrong. So cute. 😂 ❤️

[@keksthewolke103]

Now I am really curious when Hanteo will stub his toe on the desk corner 😂 Those stamps are so cute 💜💜🫶🏻 And I love all the little chuckles in between. As well as 5,7,8, holding the knife the wrong way, that cute little sneeze of the staff member and of course everything else. Thank you this wonderful year, the amazing album you giftet us with, that outstanding tour, your encouragement, your love, your support. You are a winner and thanks to you, we won as well 💜 진심으로 감사합니다~

[@juanita.banana]

She's a pro at ASMR to no one's surprise 😌✨

[@Conht-1]

The bottle lid sound is crazy 🤯🤯🤯 I like it

[@ec4350]

She's so perfect in every way. I'm not even a fan of ASMR but I watched the entire thing word for word.

[@rodolfosoto2960]

Indeed, I can not care less about ASMR, but this is charming.

[@DuniaNahlus]

❤❤❤ True we love you IU

[@gand83]

happy new year 🎉 wish you all the best for 2025

[@fajdlwl6658]

I like the keyboard sound the most! and then the soap one🤤

[@robtucker6303]

Thank you for the wonderful year IU! Merry Christmas everyone!

[@bonnieeee_]

IU ASMR is the BEST!!!

[@Bigb00bs_umchileanywaysso]

“Omg she looks so much like IU… OH WAIT-“

[@frostyantiromantic7910]

This was so well done it actually put me to sleep so fast. This is what being an entertainer/singer is, using their talents to hype people up but also to give them a good nights sleep. SO SO GOOD!

[@btsforeverxoxo]

IU is an all rounder now...ASMR Queen ❤❤

[@chorong_iu]

편지 너무 좋았어요!❤ 사랑가득한 유애나 인장이 탐나네용❤😊❤ 고마워요

[@sluncevotsvete8918]

For the first time i thought like "Hah who's this girl? she looks like IU" after i read the title i realized that she's real IU😂

[@ggonzal6911]

Just when you thought she couldn’t possibly be anymore talented, she comes up with ASMR…. She’s amazing! 🤩 ❤

[@julrmyana]

She has another 2 amazing ASMR guys, if you want to check it out

[@UWU-su9zg]

I was like oh wow she looks like IU but then I read the channel's name and was like OH THIS IS IUU?!!😭😭

[@rlani2290]

Uwahhhhh I repeat her last asmr often and now she got new asmr content😢❤ please do more eonni

[@BANGTAN7LEGENDS]

I'm not a fan of ASMR but from now on thanks to iu ❤

[@kylewongky]

So lucky being Uaena with IU putting fans at #1🥺😭

[@maylee5569]

Wow! IU ASMR is the best, what a nice surprise 🎉

[@janvier119]

I only watch ASMR from IU☺️. Your two letters surprisingly, both touched my heart. 2024 brought good and definitely bad days too. Despite of everything, more beautiful moments were added to my memories, thanks to you IU. Watching you and being with you during your journey to your Uaena like me, in different parts of the world will always be a treasured memory in my heart. Happy Christmas our dear Jieuna💜 thank you for making me see life in a better and happier way. Proud to be your Uaena. 💜forever

[@ohya5640]

열심히 하는 모습 진지해서 좋음

[@sharonchen1569]

IU ASMR is the best💜

[@Aa-v8n]

보통 걍 태핑이나 롤플 정도로 끝인데 이렇게 진짜 제대로 에셈알 해서 키보드까지 두드리고 비누 써는 연옌 처음 봄 큐ㅠㅜㅜㅋㅋㅋㅋㅋㅋㅋ 게다가 카메라도 좋고 마이크에도 소리 잘 담겨서 유명한 에셈알 유튜버 같음

[@bluesummer1365]

This was adorable and thoughtful ✨ the stamp part was my favorite

[@yamgang1016]

41:25 나이 31살에 갑자기 찾아온 암이란 녀석때문에 올해 유난히도 너무 힘들었는데 바이썸머도 그렇고 asmr편지도 그렇고 언니 덕분에 훌훌 털어버리고 이제 나에게 다가올 좋은날들을 기대하게돼요. 고맙습니다! 😊

[@blackjob]

꼭 치유되시고 좋은일들만 가득했으면 좋겠습니다!

[@cheshirecatu]

wishing healing to you 🤍

[@꾹꾹토끼]

저도 중학생 어린나이에 암 판정받고 수술과 항함치료 병행 5년하고 완치판정받은지 벌써 20년차에요! 너무 우울해하지마시고 치료 잘받고 저처럼 완치되시길 기도하겠습니다🙏🏻

[@viniana__]

앞으로는 좋은 날들만 가득하실 거예요! ❤️‍🔥

[@유니-m2m6i]

저도 23살에 암 생겨서 너무 힘들었는데 올해 수술받고 항암받고 버텨내고 막 완치 받았어요 잘 이겨내실거에요 저도 응원할게요!!

[@Ryujin_0417]

Omgggg IU finally doing a ASMR video!!

[@julietrecamara8314]

the keyboard is so cutee

[@Evelynki999]

she is perfect at everything. she put her heart whatever she does ❤ she is perfection

[@현-s7q5s]

5억기부 기사봤어요 근데또 asmr까지!!ㅠㅠ 감동감동

[@Biazistz]

I saw the video cover and thought "Wow, this girl looks like IU" and when I clicked it I was like "That's really her Lol"

[@nidaelizay]

IU ASMR IS ALL I WANT

[@idlehann]

와미친 ㅠㅠㅠㅠㅠ진짜 이거만 존버탔는데 ㅠㅜㅜ그 이지동씨 asmr이랑 무슨 병뚜껑이랑 잼 가지고 하는거 두개 완전 많이 돌려봤는데 ㅠㅜㅜ삶의낙이생겨버림

[@lize7764]

From slime queen to asmr queen😂

[@kotorihernz5020]

Lovin' it IU unnie can pass as a professional asmr artist

[@DamiSiu-ro1mc]

you are so beautiful and your hands are so pretty and cute i love your nails with the UAENA logo 🤭🥺💞

[@999th_piiiixss]

모야 진짜 옴총나게 잘하시네요…………… 끝까지 다 봐야하는데 졸뻔했자나요😮😮

[@cherryjunghaneul]

Finally new asmr video from IU ❤❤

[@김경아-o6d]

이 샵은 문닫지 않아 늘 영원히❤

[@MoroMoro1]

the different tinted waters were hilarious that she gave them super powers. Nice looking potion design they had

[@Peaceela]

I never thought I'd say this but IU managed to put me to sleep with her ASMR!

[@bettafishes913]

She’s honestly a natural at this

[@z.amanda]

i literally thought "wow she looks a lot like iu.. IT IS IU" thank you ❤❤ so much for this :,))

[@qwer-ih7ll]

하 토킹의 권위자 asmr의 신 개좋다......