Why Athletes Are The Biggest Influencers

Thanks a lot to Shopify for sponsoring this series!
www.shopify.com/athleticinterest.
📫 Subscribe to our newsletter: athleticinterest.substack.com/
⏱ Timestamps
00:00 Are Creators The New Athletes?
02:14 The Rise and Fall of Boxing
06:22 Influencers ≠ Athletes
10:33 Business Athletes presented by Shopify
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
✅ Follow
Email list: athleticinterest.substack.com/
Instagram: / athleticinterest
Twitter: / athleticintrst
🍿 Watch more
Most popular: bit.ly/36ZZ3Qe
Latest video: bit.ly/2MpsDW6
#loganpaul #athlete #boxing

[@vatsaldvora]

And then there is Sebastian Vettel who didn’t care about social media and when he finally got on Instagram, it was to announce his retirement!

[@gabrielle.s1896]

absolutely the worst rollercoaster of emotions i've gone through lmaoo i was so excited

[@nikudevin]

Woooohooooo Yesssssss. Ring Ding ding ding...

[@NishManoj]

I like how he's using it now to tell his life story and how he started racing

[@segwhkamaza6447]

@@NishManoj i love how he tags himself in his own accounts story

[@NishManoj]

@@segwhkamaza6447 big dad energy😂🙏🏾

[@SamMartinPeakPerformance]

A big difference is longevity. The very best athletes have a 15-20 yr career at the top. So many top influencers are lucky to get 3 yrs before they become irrelevant or people just get bored of them. (There are of course major exceptions like the Paul brothers, KSI etc)

[@malindu9843]

Exactly!

[@aci6828]

Well average nba player career in the nba is actually 6 years so it’s more so the top longevity athletes like lebron and Brady with careers that long tbh

[@SamMartinPeakPerformance]

@@aci6828 for sure 👍 that's why I said the "very best" athletes. Most are lucky to get 10 years at a push

[@commando1092]

and they are still praised after retirement

[@user-qd3vs6on1f]

american thumbnail. where is virat kohli(200 million just on instagram), messi(375 million just on instagram),neymar(170 million just on instagram). plus these player's whole life dedicated to their sport. Not a 3 year career

[@torachan23]

More people know athletes and KZbinrs than their local politicians, the people who could actually have an impact on your life

[@russell6075]

politicians offer nothing but lies at least athletes can score overhead kicks

[@Sp33dGames]

True but if their (including mine) local polititians would perferm in an equivalent way, this would change really fast.

[@nabilskhirigabbouj7083]

@@Sp33dGames politicians in boxing matches 😅

[@BeansBeansBeans]

When has my local politician ever scored over 100 goals in the Champions League?

[@hugonongbri8100]

"Politicians, the people who could actually have an impact on your life" Don't know where you're from, but in my country this is actually a joke 😂😂

[@numberyi]

Skill in a sport transcends language barriers

[@AthleticInterest]

No doubt about that! 🌎

[@indrashinaga]

People still watch Leo Messi and absolutely fine if the fella never speak any English, even for one sentence in any circumstances.

[@ThatwasAsian]

We all got Rick rolled at 10:22 and didn’t even notice 😂

[@yaserkhalid4867]

Aye yo 😁😄

[@arnold536]

You got.

[@deadboltzz5199]

Nope because I didn't notice it and didn't click your time stamp.

[@Chu_the_Master]

OMG🤣

[@yugam-jain]

Notice how Red Bull is mentioned as a leading sports brand at 9:58, shows how a brand rooted entirely rooted outside of the sports world has now become a strong brand in it. Now, about 90% of my red bull sports hype is being fueled by Athletic Interest alone. Good job guys.

[@sugarkookiewithsometae4245]

Red bulls marketing started with sports though.

[@charlesarg4022]

great content! In my opinion, Cristiano Ronaldo, Michael Jordan and Lionel Messi are amazing influencers who have been around for decades. They were influencers before apps, before mirror selfies. I think with them we got used to the routine of the extraordinary, and we don't realize anymore that they are all the time present in the sports world.

[@thedutchexposer]

To compare, Formula One gets around 70 million views per race. I think people really underestimate the influence athletes like Max Verstappen and Lewis Hamilton have, especially in Europe.

[@segwhkamaza6447]

70 million but nearly half of them watchs f1 like football wherever they go they attract new people and they will remamber the winners name my mother still remembers schumacer button and alonso she watched one race in her life and still talks about how loud car was

[@felipereyna1955]

It si true, but their influnece is not comparable to footballers or another athletes like Usain Bolt, Michael Phelps, Roger Federer. F1 is still a niche sport.

[@manucr9183]

The only one to branch out was Hamilton.

[@justinfoar1562]

They're popular but football has the most famous human beings in the world. Cristiano ronaldo is the most famous man in the 21st century

[@martijnstrobbe9786]

Car branch, oil branch and back in the day tabbaco branch, anyoen loves nascar? that's how america is, WWE AND NASCAR deadbrainstories

[@GianTheDesigner]

the editing and storytelling in this video is top notch, very inspiring and happy i found this channel!

[@AthleticInterest]

We're happy you did too! 😀

[@smalljack5248]

that ishowspeed goal and siuuuuu was legendary😂🤣

[@carlsagan4129]

this video is so professionally prepared i enjoyed every second

[@darian9095]

This was a very well produced and insightful video!

[@AltsekBUL]

Ooo, this channel is going to blow up! What a content, premium stuff!

[@Pluckaiy]

The charity football event is something Sidemen have done for a long time not a once off

[@merial7]

But not every week.

[@Legend-gv2nx]

missing the point

[@d.tcomma]

@@Legend-gv2nx He says in the video that they recently tried their luck in a charity all star match. As if it was the first match they have hosted

[@omzy8700]

@@d.tcomma yes but it is not something that they do every week for a year ,how many people do you think will pay every week to watch them playing football ,do you think they would be able to reach 1 million every week ? ,the reason why the charity Match is successful is because it is only done once a year .

[@d.tcomma]

@@omzy8700 yea but the charity match wasnt to compete with footballers and their influence over the sport, it was for charity.

[@skyfall4452]

Love your channel guys. Sports economy is so interesting with the right channel to watch

[@AthleticInterest]

Thanks so much! 👏

[@emilproducing]

Very good Video! I love your tips how athletes can start a business.

[@TSierra]

Thank you for the content. This is a great video, good job!

[@AthleticInterest]

Really appreciate it! 👊😀

[@Ayusshhh27]

What a well produced video! ❤️

[@AthleticInterest]

Thanks, Ayush!

[@houseofshorts3931]

love ur vids keep it up

[@NihinduAngana]

Awesome video as always mate!!

[@luisayala3451]

Wow, amazing video, it's really outstanding how an athlete can influence the audience around the world

[@cryptobull738]

This is a exceptional video

[@RVZER]

I can't believe this content is free. you did some crazy research. thanks for the video.

[@AthleticInterest]

Wait... we've been giving it out for free?! 😱 (Thank you, we're very glad you enjoy it! 😄)

[@user-do5sw4ju1i]

Incredible video, amazing quality…much respect❤

[@AthleticInterest]

D... you get an A+ from us! 😀

[@theplaylistpsycho]

My mind is blown, the editing, the information, the pacing, that was the easiest subscribe of my life.

[@AthleticInterest]

Delighted to have you with us! 🙂

[@nabhannbn]

Always brings the best content

[@AthleticInterest]

Always deliver 📦 😉

[@futurehofer1564]

Oh my God, the idea of them playing a tennis match makes me die inside 😭

[@robert2690]

If your influence draws in millions of viewers worldwide every week, then you know you are at the top.

[@gigainvestor]

Wow! So entertaining video! Editing on point and great story The algorithm got it right this time! Greetings from 🇧🇷

[@AthleticInterest]

Glad you enjoyed it!

[@NOREALESTATEINVESTORLEFTBEHIND]

Wow, thank you for sharing this great information and knowledge, you were able to articulate it and explain it very well for us to better understand it all. i would love to take this time and openly extend an invitation to have you as a special guest and also an expert on the topic I am sure that our Podcast subscribers' followers would love it. Looking for hearing back from you,

[@rawnanle]

Great video as always

[@ghostgetti4310]

This is a great video, so much I hadn't realized!

[@AthleticInterest]

It's a big subject! 🙂

[@blingblingz_]

+ why athletes are the biggest influencers? - because they have actual skills

[@MuhammadSalarAyub]

Great analysis

[@thecrazymercan]

🎉🎉🎉 great Video. Great content

[@alivirk3074]

Man your voice is amazing

[@recration]

My man nimmt Rafa als Beispiel, du bist ne Legende und a Man of Culture, I see haha

[@maxcoaching4644]

Great that you gave your own opinion on the topic, even if it receives criticism

[@Miguelvillaloboss]

amazing video !

[@glenntaylor9144]

Why has this channel only got 588k followers, this should be a million+ all day long.

[@AthleticInterest]

Thank you!

[@crbsoup6315]

yooo new upload letss goooo

[@kisankumar7408]

Love your video. Make video on qatar worldcup like which team is strong ,probability and tactics. Plssssssssssssssssss

[@AthleticInterest]

World Cup content coming soon :)

[@Ryz414]

1:15 "The more things change the more they stay the same"

[@kaws3076]

Such a good video! Wow

[@uummaaiirr]

He slapped Terrell for calling him by his slave name. His name is Muhammad Ali.

[@Trilogye]

7:30 lmaoo Speed with the goal

[@TheMarslMcFly]

Despite being a wrestling fan, it took me to watch this video to learn that Logan Paul actually did a Frog Splash onto the Announcers table lol

[@dashtoroya2838]

Now Logan Paul is going to face Roman reigns for the world title on November 5th.

[@yugam-jain]

@@dashtoroya2838 WTF?? WWE is a joke man

[@dashtoroya2838]

@@yugam-jain well we can expect a great match from both of them and it's clear WWE won't let Logan Paul win lol

[@sobversion3]

@@dashtoroya2838 David Arquette was WCW champ in its heyday lol; can't rule it out

[@sup9023]

@@dashtoroya2838 That match one of the greatest matches in wwe.

[@pokukusi437]

Best KZbin channel

[@jaingarvit2621]

still can't imagine paying for these events

[@davismotomiya29]

Using KSI and the word "Mural" in a span of few minutes was really nice

[@MrMeMyselfandI]

They’re often the peak of physical fitness and represent the pinnacle of physical accomplishments. Moreover they’re branching out and becoming political which may make them divisive but influential

[@Someone25948]

Babar Azam going to be Pakistani PM in 2042 if he wins cricket world cup final this sunday 😂

[@parryhotter7905]

amazing video

[@the_real_idoit8166]

7:29 they’ve done that for years not the first time a charity match was set up by them

[@feitanthegoat]

well actually, KSI and his Sidemen boys were known for football challenges back in the day and hosted their first charity match years ago and it did pretty well tbh + TOBJZL is having the chance to play in an FA Cup match( a major league cup in england) with a low division team but refused.

[@OmarKhanMOK]

It's pretty simple: Celeb culture isn't as big outside the States. The biggest "stars" would be those ubiquitous across borders. Nothing more universally followed as popular sports.

[@aaronbailey782]

I don't relay comment on your videos, but I have to now, I completely understand what your saying

[@abhinavrawat3223]

your videos always makes me think🤔

[@AthleticInterest]

That’s good! 😉

[@gabrielbritob]

Athletic interest is legit!

[@MusicMeen]

Amazing channel

[@AthleticInterest]

Thank you, Nico! 😀

[@natick2958]

dude i may be high but the way these videos are structured is really good its like im reading a fucking academic paper on a subject

[@AthleticInterest]

😅 We appreciate it either way!

[@Younex]

I don't understand why some people still call Muhammad Ali → cassius Clay!!! he literally was screaming at journalists who called him that 😑

[@1dylanflowang]

difference between influencers and athletes is this, Influencers do it for the views, athletes do it for their country and for themselves. They train and compete even when no one is watching.

[@ernestgega4633]

The football Charity Match was hosted by the Sidemen, a group of youtubers and one of those being KSI!

[@ASK-ce6ps]

Everybody knows sidemen

[@gergoszalanczi179]

7:18 dude the sidemen charity game was going even before the whole boxing shit started XDDDD

[@sirantisocial9681]

We all can agree that half of the audience who watched Sidemen charity match came there to watch speed

[@shimaarnaud1120]

messi and ronaldo iconic picture is the greatest photo taken in history

[@The_G.O.A.T__]

Hi Again Athletic Interest 👋

[@LordWay]

Unless you are Swindon Town FC where they tend to sign a famous person every few seasons 😂

[@salashayder6354]

They need to try car racing from all the influence

[@sameek19]

Athletic Interest: All Hits, No Misses!

[@MrTVintro]

11:25 the Sidemen vs KZbinrs charity soccer match has 15 million views.

[@badgumby9544]

No employee is worth the kind of money they pay these people. They play with balls, drive cars fast or beat each other up for money. Who cares what they think about anything. I sure don't. Don't look up to or use these types of people as role models. Or care what they have to say about anything. They don't live in the same reality you do. And they are not who you think they are out of the spotlight.

[@donut9600]

0:37 lmao rip goatifi

[@itz_yeastic]

2:28 Buddy, his real name is MUHAMMAD ALI, not an AKA, he has said it multiple times, please don't disrespect him like that.

[@Legend-gv2nx]

at the time he was clay

[@ProPlayerTrainingZone]

Now CR7 has 500m ig followers😮

[@albertvillalobos1377]

I haven’t watched this video yet but I am part of the group that wonders why anyone even cares what these people have to say outside of sports.

[@jashansogi2641]

10:32 that could be a shirt

[@Sportshorts77]

Make video on why signing Cristiano will never be loss no matter what he is just incredible in bringing fan to ground

[@abhijeetpatil2794]

Ali would be asking from heaven ' what's my name ' when he used his original name .

[@zacharygoodwin789]

Great video, as always, but I think the bit about the sidemen charity match is a bit misleading. I don’t believe Logan Paul was really part of it and rather than a ‘try their luck’ thing it was an annual event

[@daytonode]

He really tried sneaking in logan paul there as an athlete lmfao

[@ccyclo]

Bro really tried to sneak Logan Paul😭😭

[@danaghasempour580]

8:40 a mindblowing theory.

[@alpavora9430]

King Kohli 🔥🔥

[@dimebang8052]

kin cr7 cristiano ronaldo siiiiiiiiiiiiiiiuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

[@bgb_]

The New Originals 🐐

[@bikershub9680]

Make videos on cricket

[@edwardiris58]

0:28 mayweather vs McGregor did 4.3m ppv buys one of the biggest ppvs of all time

[@birger937]

Fatneek finally got the honor of appearing at Athletic Interest.

[@kingkhaya1115]

I’m so mean I make medicine sic~Ali 😂

[@kylereiter1432]

I see your ad rickroll

[@ole-hermanrudshaug1101]

This guy dont miss

[@AthleticInterest]

🎯 😉

[@-Scrapper-]

Philosophers, mathematicians poets>>> gladiators

[@NihinduAngana]

haha smooth segway to the sponsor!! #SmoothCriminal

[@1dylanflowang]

brands should sponsor those that deliver results, like competing at the Olympics or even at the national level. What sporting achievements do influencers have?

[@senthamizhselven3668]

It is Muhammad Ali, not Cassius Clay AKA Muhammad Ali.

[@jaip7399]

Cassius Clay was better

[@SH1MIL]

10:21 Is that???

[@AETERNVS]

At the same rate, sports creators just like Athletic Interest, and.. we hope us too really soon, are becoming more and more big than normal sports TV and radio. One of our producers (and voice) also works as a play by play commentator: money is less then ever before in traditional media, because creators are taking over. And about Muhammad Ali.. check out our documentary about him! Hopefully we did a great job depicting his tragic decline from boxing.

[@dinisfonseca6305]

Lionel* not Lainl

[@sauravkumar.07]

Are you correct

[@carenthusiast6748]

Athletic Interest wants to be the Nike of sports infotainment