The Masterplan Behind The Messi Transfer

The first 1,000 people to use this link will get a 1 month free trial of Skillshare: skl.sh/MKR691
In this video we look into the rise of Paris Saint Germain and how their strategy, the failed Super League and the greatest transfer saga of all time shake up the balance of European football.
🔔 Subscribe for more: bit.ly/2ya7wUi
🧡 Support Athletic Interest videos: / athleticinterest
⏱ Timestamps
0:00 Signing Messi
1:20 PSG's Strategy: Collaborate & Disrupt
3:50 How Messi fits in
6:20 The Bigger Plan & The Super League
8:20 The Future?
8:55 Learn Editing with Skillshare*
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
✅ Follow
Patreon: / athleticinterest
Email list: athleticinterest.substack.com
Instagram: / athleticinterest
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#psg #messi #football
*This video containts paid promotion.

[@AthleticInterest]

Thanks to Skillshare for sponsoring this video! The first 1,000 people to use this link will get a 1 month free trial of Skillshare: skl.sh/MKR691.

[@spark556]

Corruption and bribery with UEFA is how P$G became popular. They broke FFP 4 times by now but it will never go public thanks to ties with UEFA committee. Biggest disgrace in club football.

[@noone-df1jx]

Do something on recent ipl growth

[@VishalSharma-gj3wo]

Yes please make a video about the scandals of the Indian Premier League. Another request for the Indian Super League.

[@VishalSharma-gj3wo]

@@noone-df1jx yes plz

[@jonnovember2136]

Terrorist bought the teamed I loved as a child! That is the reason I did not look back after leaving...

[@LightningBS]

That Zlatan joke was delicious

[@14thghost2]

What joke? Isn't that the truth?

[@mohammadaffan1433]

@@14thghost2 Can you please explain why he mentioned Ibrahimovic ?? 🙂😅😅

[@saltyinc.912]

I came to comment the same.... Pure gold

[@wheretoeat2375]

where is the zlatan joke, i missed it in the video

[@AthleticInterest]

And a bit sneaky 😅

[@pat17681]

"Zlatan Ibrahimovic invented the sport" HAHAHAHAHA ICONIC

[@selenophile410]

I didnt get the joke ? What did zlatan did ?

[@pablo4709]

@@selenophile410 Zlatan is God

[@pat17681]

@@selenophile410 it's a joke, like being bossy / swaggy and stuff, like "Zlatan doesn't play football, football plays Zlatan" or "When Zlatan was born, his father called him dad" etc It has a reason behind it, as he was bullied as a young kid idr the exact story tho

[@selenophile410]

@@pablo4709 ya ik that joke but why is he called that

[@davidswaroop79]

@@selenophile410 He himself revealed to the world that he has invented football.

[@medilyesoudhini7411]

This channel is hidden gem in terms of topics, insights,video production, animations and scripting. Really glad I stumbled upon it

[@AthleticInterest]

Thanks!

[@lumozade2182]

@@AthleticInterest we thank you

[@RandyMarshForChange]

And he‘s german 😛😍

[@abdihakimabdullahi1286]

@@RandyMarshForChange germans are known to be efficient.

[@nilsstauffer3025]

@@abdihakimabdullahi1286 Ty im German and i think im efficcient as well

[@JimTheFly]

"...since Zlatan Ibrahimovic invented the sport" Zlatan is undoubtedly pleased that you properly credited Zlatan with his accomplishment. 🤣🤣

[@AthleticInterest]

Credit where it's due 😉

[@subsonicpufferfish5505]

I don't even watch football but I love this channel.

[@nilsstauffer3025]

Same, i normally hatte Football but i Love thus Kind of documentation, there ist a German Channel called Simplicissimus ist the Same Stile of Videos but obviusly in German and about every topic, Not only Football,

[@benntabo2472]

Now imagine if you watched it

[@julrudbor]

🤔

[@bartrosss]

U should watch real foot ball and not hand egg

[@makchot3263]

@@bartrosss "u should watch real football and not handegg" 🤓

[@sprinklepancake]

10:10 lenght of the vid idk if that was meant to resemble messi’s number or by mistake but that’s nice

[@ZK1NG1]

It definitely was intentional! Besides Messi's shirt number, I also see it as a "subliminal" way to say that PSG's strategy is perfect - 10 out of 10...

[@fadilsp3]

I discovered this channel at 10k and now it's nearing 500k. Their videos keep getting better and better!

[@AthleticInterest]

Thanks for supporting us from 10k :)

[@trevorsam2647]

@@AthleticInterest you germans do everything better !

[@trustnugget280]

@@trevorsam2647 Except fighting wars..

[@hughlevantjames905]

@@AthleticInterest Same here, been here since 20k i think

[@AthleticInterest]

@@trustnugget280 reminds me of this: kzbin.info/www/bejne/q4nHpZScfMl8jK8

[@hugonongbri8100]

It's crazy how one player can elevate not only a single club, but the whole league

[@LevisH21]

La Liga was incredible because of Messi vs Ronaldo and Barcelona vs Real Madrid rivalry. but these days, not so much. they are both gone. Ronaldo is now at Man United which won't really win something with him there. btw Ronaldo's dedication and love for Man United is obvious whenever he gets to play each week. and Messi at PSG? Messi is mostly there because of money which isn't something wrong. but I think the most important thing Messi has in his mind might be his last World Cup in 2022 and maybe the last Copa America in 2024 with Argentina? but still, I wish I would have seen Messi play in the Premier League for clubs like Man City or Chelsea tbh.

[@ebinehitaehis-udegbe3074]

Yh I hoped to see him at Man City

[@navist5177]

@@LevisH21 Barcelona vs Real madrid rivalry started from Figo. Not from Messi vs Ronaldo.

[@doggerlander]

@@navist5177 you're a kid my dude. the clasico rivalry goes way back to the civil war. di stefano and kubala talked about it and said that the rivalry has always been as intense. and btw, clasicos were fun because of pep and mourinho, not because of messi and ronaldo. zidane ruined clasicos with his boring football

[@navist5177]

@@doggerlander Barça vs real madrid real big rivalry started from Figo,. When Figo went to Real Madrid and Camp Nou boo him. From that time barcelona and real madrid never sell player to each other. For example luis Enrique played for real madrid béfore the Figo incident. Im from Spain, Barcelona and my father watched that match in Camp Nou. Are u from Alfredo di Stéfano era old Abuelo?

[@brajeshwarthakur9001]

Hosting the world cup , being on the board of uefa , making new associations/deals there's a log going on. Qatar wants to turn psg into a footballing giant that will not only clean their image but also pay off in the future by bringing in huge financial amounts.

[@ananina9554]

your forgot the real interests: 1) clean the dirty money 2) use football as part of their jihad against europe

[@saraelmi875]

@@ananina9554 lol how will they use football against Europe!?

[@saraelmi875]

@@ananina9554 and do you evn know what jihad is lol

[@saraelmi875]

@@sasmitvaidya3594 each country has violeted human rights.

[@roronoazoro6183]

@@sasmitvaidya3594 every middle eastern country is better than football than India. Sunil Chettri can’t start in the MLS, 0 games played. Hardly got to play a few games for Sporting CP’s reserve team.

[@RedTsarOldChannel-INACTIVE]

"The Master Plan" I knew Ferrari and 🅱️inotto were behind it. It was all a part of the *Great* *Ferrari™* *Master* *🅱️lan*

[@marihove]

You’re getting so close to 500k! Though it doesn’t feel like that long ago you hit 15k! So excited for you

[@AthleticInterest]

Thank you... enjoying the progress and grateful to all of you 🙌

[@mananbarwal5191]

Great video, from Script to Visuals. Everything was just perfect! You deserve a lot more than 500K subs

[@AthleticInterest]

We appreciate it! 💙

[@Zelli0n_]

This felt like a proper Netflix episode. Good stuff 👏Keep it up!

[@abiramithevar1685]

Messi , The name itself is a brand .

[@pat17681]

Agreed

[@aliabass1551]

👍👍

[@danielobiagbaoso7676]

Truth

[@raymondqiu8202]

For every football or athlete, the name is the brand. You new to sports?

[@qqqwww6888]

Yes

[@mxyznk]

4:30 since Ibrahimovic invented the sport XD Wonderful video!

[@inigojuancarlos]

With a huge backing of Qatar, Ronaldo could be their next eye candy that could bring huge revenue stream from selling PSG merchandise and collaboration contracts. The star power if Ronaldo sign for the team (with Messi already in Paris) could bring an unparalleled asset

[@NafisIntesar]

Video Editor is on the highest level of creativity and visual jokes. 😂

[@alejandrolicona6172]

Amazing video, i had never thought of all the depth of the PSG recent movements. Thank you for another amazing video :)

[@whobark]

Masterful storytelling once again. Pure quality and value. Thanks!!!

[@harshvardhanparmar2000]

This has to be one of the best sport channels on youtube. I never knew business could be so interesting.

[@Zinitruz]

Editing is sublime! 👏👏👏

[@lemagnifique1573]

Messi is a big investment for every clubs, Barça has lost almost more than 80% of their revenues after Messi is gone. Anyway, it's a good and educated content!

[@vbz0762]

Barcelona revenue 2021- 792 million dollars....They definitely lost money but not 80%😂 more like 20%....

[@indronilganguly9715]

Lol they are still generating huge revenue only thing they have lost is a few sponsors

[@mrrubikguy4424]

@@vbz0762 how do you even got that number when 2021 isn't over yet😬

[@vbz0762]

@@mrrubikguy4424 cause every team can present a budget for the coming season...Barcelona laid the budget for 2021/2022 season...Definitely if the pandemic persists and stadiums are empty then their will be losses...

[@lemagnifique1573]

@Eren Jaeger you didn't knew that was metaphorical, right? 😏

[@vistasiniestra]

Your videos keep getting better and better keep up

[@syafiqsuhaimi9785]

Been following this channel since last year, I've always like your content. Keep up the good work. One of the most underrated channel & hidden gem in KZbin.

[@sofiajusto9843]

The content you make is amazing, I’m glad I saw your comment in one of Vox’s videos and decided to check out this channel

[@amsterdam7956]

This aged wonderfully. Another year, still no CL for Paris. Eventhough you add players like Donnarumma, Messi, Wijnaldum, Hakimi, etc, to the squad. LOVE TO SEE IT

[@sibahlesibz8411]

HATER!

[@basedpenaldo1530]

@@sibahlesibz8411 there is nothing to like about clubs built by slavery oil regimes

[@georginakonadu4475]

@@basedpenaldo1530 wasn't half of Europe built on slavery

[@luisdavasconcellos2914]

​@@sibahlesibz8411 Messi without penalties is finished

[@mihaiionita5648]

This aged even better considering Messi is now playing in the US.

[@MultiDevvrat]

PSG's involvement in e-sports leagues could also be covered. Great content!

[@AliKhan.1247]

You are so underrated. This is an extremely well-made video, and I’m sure with this quality you will grow big. Good luck.

[@AthleticInterest]

Thank you... it means a lot that you enjoy it 🙌

[@Stopandgo32]

Liebe deinen Kanal, viel Erfolg!!

[@ahmadshnewer1992]

You forgot to mention a very important thing, how Real Madrid still a desirable destination even one of the best players in PSG which is Kylian Mbappe wants to go there

[@smharyanto4660]

Because at the end of the day, PSG still a small club in europe compare the giants like madrid, barca, bayern, mu, liverpool, chelsea, juve etc

[@maz8491]

@@smharyanto4660 psg are bigger than Chelsea and juve

[@nigelsmeets963]

@@maz8491 How many CL titles?

[@aarishansari454]

@@nigelsmeets963 I think that dude misunderstood that being popular doesn't mean being better everytime PSG are more popular because of their variety of sponsor deals but Juve and Chelsea are bigger clubs

[@JayTechZM]

@@maz8491 bigger than Chelsea? 🤣🤣Not even bigger than Marseille sit down chief

[@vyshnavvishnu8572]

Your videos keeps on getting better and better

[@kripeshpoudel4588]

Don’t know why this channel is so underrated 😯….uh deserves million subscribers ❣️not even a football but I really loved your videos

[@samuelschonenberger]

4:37 The conviction in this statement truly sells its truthfulness

[@laktatspeicher]

4:35 HILARIOUS i was in a puplic transport as i watched the video and died in my seat. I was Zlatanized

[@nico17rma]

Your videos are just outstandingly great

[@AthleticInterest]

That's the level we'll keep aiming for 😉

[@re-unbox896]

Insightful and informative as always. A club with such vast resources look like they can afford to play this kind of game as you have suggested. A bit alarming really.

[@mariojcollado1384]

Excellent insight into the all prevailing business motivation behind football. Congratulations!

[@ahmadshnewer1992]

Branding is killing real football, its becoming following a trend, not the love of the game

[@PSGINT_UltraExtremeHater]

Ha, you saying this because you hate psg🤣🤣

[@noahsavage9886]

I hate it when I’m doing something important and I get a notification telling me Athletic Interest has uploaded a new video, subsequently making me re-arrange my priorities to AFTER I watch the vid. Damn you AI, damn you all to a Tubie…or whatever it is they call the award they offer to top content creators who have outshone others in the same field. I am forever a dedicated fan 🥲

[@254Kenya]

Amazing editing

[@TheWakerX]

We are so lucky to have Ibrahimovic, without him we wouldn't have had Maradona or Ronaldo or anyone for that matter

[@thegurusguru1563]

You do realise Maradona came before Ibrahimovic? what a stupid statement😂

[@jaisonnoronha2179]

You make awesome vedios bro thanks for information

[@slowmo8561]

Could you do one on how football clubs were first created and how it developed into a pro business? Would be greatly appreciated!

[@Carneillon]

God tier editing and script. Really good points and explanations about the PSG project. Keep it up.

[@AthleticInterest]

Will do! 😉 (And thanks!)

[@fedesxxxxxx]

Love your videos man!

[@angolano16]

Good one waiting for the Newcastle vídeo.

[@auramediaas]

Nice edit!

[@cameron3550]

The new logo animation is AMAZING!

[@S-SATYAPRATAPSINGH]

I start to love your channel and your creativity, thanks for posting new content

[@AthleticInterest]

Thank you! 🙌

[@funisanartform]

We've been waiting for this boys!

[@nazrin-7515]

cant wait to see your insight on Newcastle United's new owner

[@rijilvinod6130]

Best channel ever for these kinda topic...❤️

[@agustin__]

I was expecting a video on Messi joining Paris, your video on Jordan partnership with PSG was great, and I was wondering how did Messi benefited himself or his own Adidas/Messi Brand by joining them

[@allemon93]

I don't think Al khelaifi thought all of this to sign Messi. Rather he thought all of this to harm competitors and found himself lucky-ish to get Messi in consequence. Also he has been brilliant to create a club that is not that dependant on his money, he is making PSG "sustainable" so the day he decides to leave the club doesn't feel that much the departure of his money

[@footballinshorts2711]

How exactly is this "sustainable" ? They have the biggest wage bill in the world by a huge margin and it's like they don't give a damn about FFP.

[@samtorr3947]

@@footballinshorts2711 having a huge wage bill doesn't matter when you have a whole state desperate for you to succeed

[@svibhavm]

Great video 👍

[@cmweber1999]

It seem PSG and Bayern are going to be the new Titans of football for many years to come. It's amazing what great business acumen, and a dedication to your clubs culture can do. I've been binging all of your videos while at work and I gotta say; this is some quality content. Keep it up!

[@mastershifu9149]

Bayern has always been a footballing superpower lmao

[@comentaristax9804]

Clubs culture? PSG?

[@luisdavasconcellos2914]

PSG? 🤣🤣🤣

[@RubenTheCartographer]

Love the videos, always! However the music starting at around 3:00 to 4:00 really seems off somehow

[@antoniobauman7954]

who's here after they choked ucl again lol

[@AthleticInterest]

The plan didn't work on the pitch!

[@shyamchalamala8842]

Superb content and The last background music is awesome where can I get that?

[@vuyilemagwaza3236]

I love the work you do and yes you got another Subscriber, Love from South Africa

[@devavratsinghparmar5544]

I request you guys to make documentaries on football clubs and player in the same way I absolutely adore your content Love you guys❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️🤩🤩🤩🤩🥰🥰🥰🥰😍😍😍😍😍😍😍

[@Lotschi]

4:35 You do not just know hot economy and sport comes together, you also know how the internet culture works. 😂 good one! 👏

[@totmorgen9054]

This videos are so captivating. It’s like I get hypnotized.

[@nezne2947]

I was here before it becomes the channel with highest number of followers. What a video! Bravo!!

[@AthleticInterest]

Thanks for being with us! 😁

[@wernichnagel1289]

This channel is brilliant and simply amazing!

[@AthleticInterest]

What a great review! 😁

[@wernichnagel1289]

@@AthleticInterest Keep on doing the fantastic work.🙌 I know it's hard making these but you sure as sauce have an audience.😀

[@AthleticInterest]

Thank you. No stopping now! 😉

[@bijibijian9740]

can you discuss about how PSG’s business approach affects their real “footballing efforts” on Europe’s most prestigious competition, The UEFA Champions League? like prize money, marketing, etc. because somehow they seem to not be able to compete with other Europe’s big teams albeit having supercars in their garage.

[@abishekkc5755]

awesome vid

[@brandonvallejo905]

Your videos are a masterpiece

[@roycevdsilva]

UNDERATED CHANNEL UNDERATED ASF

[@nitinmanchala4152]

Top class as usual 💯

[@judithlobo9038]

It’s great that the advert is at the end and not I the beginning

[@besforthaxhinikaj2738]

amazing channel 👏

[@himanshuop8]

Can we appreciate the amount of quality and inspiration from a comparatively smaller channel.

[@BMbucky1]

AMAZING channel, please do a story on Newcastle.

[@filipbujaroski9221]

Great stuff as always, thanks

[@AthleticInterest]

Thanks, Filip!

[@gabriel-un9qw]

Is it me or you are doing the voice of a German ad for backmarket? I just had the ad before the video and now can't unhear it

[@gauravoswal]

Loved it

[@movzfast]

I have Learned more from this video than any other video ever in my life. Incredible

[@AthleticInterest]

Glad it was informative! 🙌

[@damianstefanescu1190]

PSG had also a collaboration with Supercell (very successful game developing company)

[@saadkhilji3999]

This channel is world class!

[@ramitchatterjee9626]

athletic interest is on their way to disrupting the sports youtube space. Go on vroom vroom ! really insightful video. thanks a lot.

[@LNLBD]

Great vid! Btw what is the name of the track in the outro?

[@lightout8863]

Nice presentation

[@griesemaster]

Very surprised not to see the PSG league of legends eSports team mentioned as part of their brand growth strategy. They are by far the most successful football club operated eSports team and have gone to international tournaments several times in a row (compared to S04 who just had to liquidate their team for financial reasons)

[@monablues5816]

This channel is best news provider

[@animexcomics9384]

Not gonna lie all rivalry aside PSG tshirts are damn good.. I

[@RealThatGuy]

More people should watch this channel it’s great

[@karansharma5998]

I love your videos But you take a lot of time we can't wait for it

[@aintthatweird]

I love how you put the soundtrack it almost sounds like we're watching a movie 😂😂👏👏

[@clipped6963]

Got to respect PSG brand strategic ppl, from 500k to 80m in 10 years is insane and making them the "coolest club in the world" is insane. Another GEM from Athletic Interest, now the undisputed GOATS of Football KZbin 🙏

[@muhammedgamal5871]

Your content is the unique one

[@AthleticInterest]

👊😉

[@erenjaeger3132]

hey i love your videos

[@Ktk0627]

1:04 YES

[@TejasKhandekar]

Wow I've come across this video thrice since it was uploaded and the title and thumbnail have changed every single time 😂

[@AJ_25]

bruh, you deserve double the current subs. Eventually, you'll get to the magic million pretty soon. :)

[@stantokay4214]

I watch this high quality content without any transfer fees. Well, that and data for the google algorithms. Thanks! Vielen dank. Gracias. Спасубо Merci

[@datboii_sean5586]

I see what u did with Zlatan

[@hsavov]

You forgot to mention their deal with LGD (the strongest Chinese Dota 2 team in the past 3 years who have only narrowly lost 2 of the last 3 Dota 2 International Finals). Now the team is called PSG LGD, which brings great exposure to the club in Asia and other parts of the world.

[@lintanghutama]

savory topic!