How Nike Stole The Olympics

Amazing athletes, golden shoes & the guardians of the Olympics - this is the story of how Nike stole the Olympics.
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⏱ Timestamps
00:00 Atlanta Olympics & Michael Johnson
01:50 Who Owns The Olympics?
04:44 Ambush Marketing
08:05 Nike's Reaction
09:23 Free Speech vs. IP Protection
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#nike #olympics #marketing

[@AthleticInterest]

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[@cromwellrocks4514]

Do a documentary on impact of Nike on Eliud Kipchoge

[@AthleticInterest]

@@cromwellrocks4514 Love that idea!

[@amazinglif.e3790]

I'd love if you posted more frequently By the way how long does it take to make 1 video?

[@baibhavrai2923]

Ok

[@franciscorapp2491]

Hey there! Here some thoughts by a fan of your channel: I do not agree that an event organiser can own only “the right to a name or symbol”. An event organiser can also own venues and decide almost freely what can and cannot be done inside those venues, including what can and cannot be filmed/recorded. Consequently, an event organiser can ensure that it owns all images and videos taken/made inside of those venues (copyrights and trademark protection are not always applicable to those images, but you can create other forms of intellectual property protection). Moreover, the event organiser can decide more or less whatever it wants concerning the criteria that athletes must meet in order to participate in the competitions, and therefore control their behaviour, even their commercial one! A point definitely worthy of analysis is the limit to this power of the event organiser with regards to the commercial freedom of the participants (see the decision by the German Cartel Office on 27.02.2019 granting German athletes further advertising opportunities during the Olympic Games). Side note: I was a bit disappointed that you didn’t mention another gem of ambush marketing: the campaign by Dr Dre to advertise his Beats headphones during the 2012 London Olympics by simply sending to the athletes free headphones with the respective country flag, thus achieving that many athletes were seeing using them before their competitions (e.g. Phelps before winning 6 medals...). Amazing content as always. Cheers!

[@yu6920]

The quality of the videos just goes higher and higher. Absolutely fantastic.

[@harigovind6316]

മലയാളി?

[@sridevr2116]

Enge പത്താലും mallus🤣

[@yu6920]

@@harigovind6316 yes brother

[@yu6920]

@@sridevr2116 we r omnipresent. Haha.

[@dzakiassuhud1825]

"Nike just did it again" I see what you did there athletic interest..... 😏

[@sundalongpatpat]

Damn didn't catch that

[@FifamobileRohit]

What he did there?

[@coachjones6104]

Nike's motto is Just Do It. They Ambushed the Olympics in Atlanta with marketing. I think he's insinuating Nike marketed ambushed the London Olympics. So he said they did it again.

[@FifamobileRohit]

@@coachjones6104 thats hilarious Thanks mate🙏🏼

[@Lotschi]

@@coachjones6104 Thanks! 👍

[@lennard5173]

In a nutshell : Nike is King in marketing

[@supdawgmate5729]

after beats

[@musclecat7910]

@@supdawgmate5729 Maybe he means in the sport wear segment

[@artoutlawphoto]

Apple also.

[@interet-sanginteressant1756]

@@artoutlawphoto american companies in general hahahaahaha

[@bigpooporder3965]

Same with RedBull. How the hell energy drink company could afford to have F1 teams + in 2022 they will made their own engine

[@christopherwaller2798]

It helps that Nike sponsor a lot of the individual teams / athletes. And they do very similar campaigns around the FIFA World Cup, where Adidas are the official sponsors.

[@stranger2871]

Damn no company out there can compete with Nike in terms of marketing Pure genius

[@saynotolgbt6963]

Perhaps Red Bull could😂

[@MarkWTK]

@@saynotolgbt6963 perhaps. I can see them flying a plane during water events.

[@AaryanPrakash]

RedBull says hi

[@bojantenja]

...and Apple

[@bojantenja]

...And Coca Cola

[@entertainmenthd9716]

The quality of this video can rival walt disney. KZbin came a long way

[@theworkethic]

Rival Walt Disney. Seriously? Enjoy the video but don’t be a fanboy to this level

[@DanceySteveYNWA]

@@theworkethic he's clearly stoned

[@someguy9352]

Remember when Michael Jordan covered the Reebok symbol with the U.S flag. Team Nike is no joke.

[@wvu05]

And all of the Dream Team unzipped their jackets in a way that you couldn't see the Reebok logo. Either they really didn't want to get on Jordan's bad side, or they really hoped they could get a Nike deal down the road.

[@Duzz1412]

9:16 "Nike *just did it* again" Quality line 👏

[@robobop3721]

I would also go back to 92 olympics - Michael Jordan. MJ and Nike are synonymous with each other, and Jordan attending the olympics with the Dream Team was huge. Everyone knew he was covering the logo with the flag which ironically made the logo more obvious and bad in a cool way. (Jordan and Nike did this before in the NBA when his shoes were banned and the fine became the cheapest advertising campaign ever!)

[@SIRTACONATOR007]

they banned his shoes? is that what people mean when they say there was a Jordan rule?

[@johnmclane3429]

@@SIRTACONATOR007they didn't ban his shoes, the colourway for them was banned, so he had to pay a fine of 5,000 dollars every time he wore them, which Nike paid each time for him. The Jordan Rules were created by the Bad Boy Detroit Pistons to prevent Jordan from scoring, brutally beating him down every time he entered the paint (the inner circle of the opponent's hoop).

[@brodiefreeman6336]

At 2012 London games, McDonald's rights to sell fries were so exclusive that a diner that served food to contractors during preparations of the opening ceremony was forced to stop selling chips. People got quite upset and after a week they brought the chips back but only allowed with a meal. I confirm.

[@charanth182]

It's stuff like that that makes me glad my city voted against hosting the winter Olympics

[@jamesrustles8670]

Stuff like this is why I support ambush marketing irregardless of the brand, the advertising exclusion areas around olympics sites are a joke

[@wasd____]

This is why cities - and countries - need to just stop welcoming the Olympics. They're a disaster.

[@jammaschan]

The ioc is just corrupt

[@yussef936]

The fact he used Suits for visualization 🤩

[@kanishkraj7136]

Yeahhh

[@shaunportelli6201]

Everything is perfect about this channel. The stories- a lot of them which we don't know. The images The editing And of course, the soothing voiceover which is perfect. Brilliant channel

[@jackwakefield05]

I remember at the 2017 athletics world Championships, there was a huge Puma Billboard with usain Bolt on. I can't remember the actual Sponsor of the Event but i still remember all the Puma/Bolt ads

[@gavalant366]

I know alot of people have said this but c'mon this dude deserves at least 1m subs The quality The writing The research and depth 100%

[@firozchoudhary2439]

Dont cry about deserving more subs its takes time and do your part share the videos with people and on your social media accounts

[@MarkWTK]

at least 5 mil, their quality is on par/exceeds with Vox.

[@chiobiokey]

If this was on Netflix, I'd pay to watch it. If it was on a Sports channel like ESPN, I'd watch it every night. So much effort and care and quality goes into these videos, thank you so much!💛

[@retiksingh9123]

Athletic Interest is redefining KZbin Content. This is legendary stuff.

[@racewiththefalcons1]

Fun fact: business logos used to be prohibited on Olympic uniforms to "preserve the amateur integrity of sport". This was back when professional athletes were also prohibited from participating. That is why Jim Thorpe had his medals taken away - he had allegedly played in a professional football game.

[@wayland8]

The Football Medal Ceremony on Tokyo 2020 was a great example of this. The Brazilian team did not wear the tracksuit by PEAK, and wore the Nike match jersey. The Brazilian comitee went crazy (rightfully) saying it's a disrespectful with the other sports since everyone might lose their sponsorship over a dozen of spoiled players

[@davidswaroop79]

"Essential thing is to have fought well"

[@ttma11]

Love how you had Bruce mcavaney commentating at the beginning, us Aussies are lucky to have him, his passion and knowledge should be appreciated the world over.

[@vex3825]

Aye! Thanks for the callout! Another great video you guys! Glad I can support the channel!

[@Weyloe]

The olympics have been getting worse and worse every year and Nike just proves the corporate side of IOC

[@varunakshar488]

Every year??

[@JesuisParte]

well I loved that they added skateboarding haha

[@eh9296]

They allowed Japan's Olympics held now, when the temperature is 30 degrees at morning............ Athletes are dying

[@Duzz1412]

@@eh9296 well, its called *Summer* Olympic for a reason 😅

[@eh9296]

@@Duzz1412 Yeah, but other Olympics or World Cups, for example Seoul Olympics and Quatar World Cup were postponed because of the heat. Japan and IOC lied about the weather.

[@gab882]

This channel deserves to have millions of subscribers. The editing is BLOODY BRILLIANT. Seriously every time one of your videos ends, i feel like standing up and applauding. But my colleagues will know i am skivving watching KZbin and not working...

[@johnmendez4471]

I love your channel. Quality that every KZbin channel should strive for.

[@UWRZoneTheCurrent]

Love the summary! This is the best sport channel on YT.

[@hugeiftrue4224]

Love hearing the voice of legendary Aussie commentator Bruce McAvaney at the start of the vid 👌👌

[@ricey293]

Just about to say this

[@Anand_KL]

What a great video. So polished, great graphics, great copy, lovely narration. Enjoyed it. Thank you.

[@cc2267]

Absolutely amazing content, I listen to your channel so that I could apply some concepts that the sports industry use in business and marketing. Thank you!!

[@leonardogamboa1901]

Very interesting video, and the quality of the production keeps improving!

[@rahulannedi]

Love your content, the videos keep getting better and better!

[@samuell6022]

It’s really good to see that you are having more and more viewers

[@ashar4121]

I liked the video before even watching it because it's athletic interest, the quality of their videos is just amazing👆👆👆

[@theawesomerb2807]

damn , the quality , the voice , the accent , the content , the informations... this channel is easily one of the best in youtube , in my humble opinion.

[@danieltsuedo334]

great video post.., you can tell you did a great amount of research. just subscribed.., keep it going

[@chikombechela2460]

Wow!!! Absolutely amazing video!!! As always!!! Quality!!!

[@defranciscoramos]

Fantastic video. One of your best!! Congrats!

[@parthpatankar1140]

You guys been killing it! 🔥

[@indyschon9997]

The joy when you guys post is so immense

[@thomasgolds4585]

Holy smokes that was the fastest sub I’ve ever seen. Amazing vid!

[@joostkramers]

I feel I just watched an 11-minute Nike advertisement about Nike advertising

[@chrisd997]

Amazing videos , easily u deserve 1mil. subs. Another interesting story with logo protection is the case of the Olympic Airways owned at the time from Onassis. He used initially the 5 circles and at the end due to IP issues he added a sixth one.

[@analuisa2960]

doubt I'm ever regularly looking forward to anything as much as your videos

[@secondleprechaun]

Love the the channel and how you reveal the merger of sports and business. Thanks for your hard work.

[@timlash]

Great video!! I knew the IOC were IP bullies, but didn't realize the origin of the problem. Thanks!

[@ogedik7422]

Very nice vid man!

[@sohamdoshi]

Mate you are making great videos!

[@paullko4482]

As always an amazing video 🤯

[@CSGray-nf2hx]

I got a rebook ad and I feel like that’s just beautiful 😂

your channel is amazing man

[@thebrotherhood227]

Genuinely the best channel on KZbin

[@niharmehendale3230]

Kudos to this channel always giving something new out of the box

[@kanishk3204]

Please do a video about the business of IPL ( Indian Premeir League ) cricket league in India.

[@funisanartform]

He touches on it in his Virat Kohli video.

[@kanishk3204]

@@funisanartform but not full explaination

[@tcmusicrecords]

Super quality video and very informative. I’m a huge sports fan who studied extensively about many sports like football, cricket, formula 1, tennis, rugby, etc and have so many interesting stories to tell but don’t possess this type of video editing skills. May be one day when you run out of stories, hit me up and I’ll share some of them. Good luck!

[@dakshsakariya2823]

The best channel KZbin recommend me till date!

[@pranitmahadik95]

How do you even get such topics to put into videos? And here I am struggling to make even a PPT! Some serious work behind it!

[@cammy8208]

Mad respect to you Brothers. Love your content

[@TheElectroclassic]

You got me subscribed, man.

[@hmingthantluanga184]

Imagine being a sports fan and not subscribing ATHLETIC INTEREST

[@analuisa2960]

the outro jingle is amazing

[@dugabrdarosuje4056]

Three unskippable ads before the video start, uao you are a champion

[@jeffmtrz]

Love this channel because of the quality of the videos

[@apurvkumar1241]

Amazing work again.........!!!!!!

[@shlokjain4618]

great once again!

[@name8221]

You are not just givivng info, you Made a whole docomentary Good job sir

[@ethanjay7123]

This is literally the best channel on youtube.

[@anmoljosan4703]

Great content keep up the good work

[@ValetteRenoux]

Great article. Enlightening.

[@MrMargioHDTV]

Wow, these videos are something different, quality content.

[@konstantinosspirtos1662]

The Olympics were created in ancient Greece and the were brought back to life in 1894 by coubertin

[@blondedbyme]

and?

[@konstantinosspirtos1662]

@@blondedbyme just a fact. Also I think that the Olympics should be owned by the Greek government and every time some big corporation or company would want to use the logo and something associated with the Olympics for commercial use should pay a fee to the Greek government and not to some big company that collects billions from sponsors. Greece had and still has a big unemployment number and had many economical problems.

[@Bramro12]

@@konstantinosspirtos1662 you know why you think that? Because you’re greek nobody cares about unemployment in greece tell your government to get it together

[@konstantinosspirtos1662]

@@Bramro12 how can you not care about unemployment and so many people and families in the streets. Unemployment and hunger doesn't affect me either but because it doesn't affect me I don't have to be a dick and not care about people. And I don't mean that I care only about Greeks but also for Americans who have the biggest unemployment and hunger issues.

[@juhn9921]

Thank you for your videos. Great quality.

[@davidkwizera9457]

This is one of the few channels that deserve 10's of millions of subscribers. In five years they will 15 mil i swear.

[@chriswesley2989]

Fascinating video, thanks

[@MitchRue]

Awesome video. Thanks a lot. Very interesting

[@zoglasomp4951]

Well done Sir, great story.

[@RicardoDinizPortugal]

This was really good. Thank you and well done.

[@AthleticInterest]

Thanks, Ricardo!

[@harrincourt95]

Holy shit, I have no words and I am in complete awe, so I just have to comment for the algorithm. Excellent work, as always!

[@bleasher]

Sure, exclusive sponsorship opportunities helped LA generate revenue from hosting the Olympics, but it was also the first city that didn't have to build new arenas and facilities in order to host the olympics. That fact was, in part, because hosting the Olympics had become so expensive in the modern age that many other countries removed their bid.

[@emiliestewart2742]

I got a ad for the Nike app during this video 🤣

[@JesuisParte]

How Athletic Interest stole my attention

[@thecreator8780]

The amount of advertising going on in this video 😂😂

[@lewiswalker4163]

I love the Bruce mcavaney commentary in the intro

[@ryanrawlins4759]

I was a games maker for the 2012 Olympics and I was in a role where I may appear on TV from time to time, and we weren't allowed any drinks with clear branding on them........ Including official partner products 🤯

[@rytek4274]

Definitely had a Nike preroll ad on this video

[@chikombechela2460]

Great conclusion too! "It's a circle." 😁😁

[@ADITYA-fc5pm]

Favourite channel🔥

[@Valentine-du8fx]

What an awesome video!

[@afribusiness772]

I'm addicted to your videos

[@martin8123]

I really like the new intro!

[@Rihan-hn6qp]

This guy makes even boring topics interesting 😂

[@yashchikorde]

This is the defination of gold class content

[@nico944]

Love the Suits reference. Nike, just do it anyway.

[@levymusambaki5331]

the best chanel . you should start doing a video atleast twice a week my humble request.

[@AthleticInterest]

We'll try. But always quality > quantity 😊

[@levymusambaki5331]

@@AthleticInterest yeah . it's time we conquer also quantity too. we need both of them .still my humble suggestion

[@bredbardhi3127]

@@AthleticInterest are you Krueger’s voice actor from mw? You sound exactly just like him lol

[@ThompterSHunson]

You gotta give it to them, impeccable marketing department.

[@mulengamwansa339]

For the first time am looking forward to longer videos. 😀

[@jasonm5288]

My Favourite KZbin channel ❤️

[@kulmie2022]

I learn a lot from your videos 💖

[@ntonoliver]

I got a Nike ad on this 😳

[@AmberKingmusic]

Can we agree that this year's ambush marketing was sending swag to Olympians with large social media followings because I legit started to follow some Olympians just for their TikTok content around the games.

[@AthleticInterest]

Nice observation. Can you recommend some athletes on TikTok 😊?

[@AmberKingmusic]

@@AthleticInterest kelseymarierobinson, tillykearns, and codymelphy are just the ones that came up on my for you page and I have enjoyed their videos. They give a look behind the scenes of the Olympics showing their facilities and personal time plus the competition behind the scenes and prep. Most have done hauls of the swag because free stuff is cool and that's why the swag that's being shown on their social media is probably the best marketing and it's not the same all across the Olympics because certain countries teams have particular brands that gave them things. For example Oakley gave US athletes, at least the ones I have seen, like 5 different pairs of sunglasses at least one athlete is doing a giveaway for one pair of sunglasses.

[@theotherside8919]

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