ATINATI FASHION: MUZARADI / KETEVAN KHERKHEULIDZE

Muzaradi means “protective headgear” in Georgian. Inspired by ancient Greek and Roman helmets, worn by warriors during combat. The twenty-first-century Muzaradi headpiece has become a staple fashion accessory both for men and women around the world.
With its elegant mix of traditional and contemporary, the brand upholds its founder's core values: family, freedom, love, respect, vitality, and hope. Its quirky trademark logo, inspired by the Kherkheulidze family crest, is a seal of approval-a symbolic endorsement of our ancestors' veneration and commitment to staying true to our past, which lets the audience know that history matters.
Naturally, the story of the inception of Muzaradi is bound to take us back to Keti’s childhood, who feels lucky to have been raised in a family where art, music, film, and literature have always been imperative.
The brand was founded back in 2017. Its first accessory, the fabulous hood/vest, which gained immense popularity among customers right away, paved the way towards the chic new range of up to ten unexampled products, such as rain capes, t-shirts, headbands, and more.
Muzaradi is unisex. Worn and admired by men and women alike, each accessory is a statement, an expression of the individual style and intelligence of the wearer, who takes pride in unique pursuits and lives a life of purpose.
ATINATI
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ATINATI is a new media platform created to produce and curate high-quality digital content about Georgian art and culture. Considering the significant scarcity of information about the country and the simultaneous interest it has sparked among global audiences over the course of the past years, the platform aspires to bring Georgian culture into focus.
Literally meaning “the first ray of light that permeates darkness” or, figuratively speaking, “the first piece of knowledge, clarity” in Georgian, ATINATI is an unprecedented project that promises to manifest local art, fashion, architecture, literature, theater, film, and a variety of cultural realms.
The greatest asset of ATINATI is a sizeable group of its contributors, who are essentially the movers and shakers behind modern-day cultural transformations in Georgia. Through such superior curated content, ATINATI envisions providing readers around the globe with fascinating stories, features, and up-to-date news from the East and West's very crossroads.