atmos USA: New Balance is DC

Shot by House Of OPA
New Balance has transcended being just a brand and has become an integral part of the cultural fabric of DC. Collaborating with the creative minds at @houseofOPA, we delved into the heart of the city to uncover the deep-rooted connection between New Balance and its loyal fan base in DC. Our mission was to shed light on the profound impact that this innovative footwear has had on the city and its people.
Through our conversations with key figures in the DC community, we discovered a remarkable story of how New Balance has become a symbol of the city's spirit and resilience. For more than a century, the brand has been dedicated to creating footwear with proper foot support, dating back to its founder, William J. Riley. Since the 1980s, DC has embraced New Balance as a local hero, synonymous with the city's diverse and dynamic population.
From the very first running shoe in 1938 to the present-day streets of DC, New Balance has been a constant companion for everyday runners and DC natives alike. Its enduring legacy has made it a cultural staple that represents the spirit of the city. Follow the link in our bio to learn more about the incredible film crew @houseofOPA who helped bring this story to life

[@bornuhuru]

I been listening to GoGo, Wearing NB and Goadomes since I moved to the area in 2009. I live in the Houston area now and they out here wearing NB like it started with them. DC got it right.

[@blackwes5071]

Nah fr im going get me a fresh pair 4 da summer kill…like dat commercial 💪🏾💪🏾💪🏾💪🏾

[@michaelaleo2552]

this is sick, amazing storytelling

[@ericmcduffie6689]

I started buying NB in 2020 the 327 caught my eye. Than I started looking at the history and got into 990, 991, 993 and others!❤

[@ValleyGreenSE]

Valley Green Raised Me!!!

[@arress2052]

Yes!

[@Artislife1992]

🔥🔥🔥

[@302cho7]

This all facts back in 06 my cousin from DC put me on to the 990s & dopes(foamposites) and I haven’t look back since…and I’m from Delaware 🫡✊🏾

[@beachcity562]

🫡dc for holding new balance down