Auction Insights Report for Google Ads Competitor Analysis

[@darrentaylordigital]

QUESTION OF THE DAY: DO you currently use this report for competitor analysis and if not, will you start making this report one of your weekly tasks?

[@waseembabar9361]

I wanted to understand what exactly does Impression share, outranking share and other things mean

[@BEHALFOTB]

I am just starting it. One question. How do I make it so when I put in the new week's data, it will be reflected in the pivot? thanks?

[@strange-universe]

no, but we will be instituting a report as the occasional checking in on Auction Insights is not enough.

[@leonhenry6156]

Yes

[@George-ls8ms]

Thanks, this is very helpful. Tip: you can use the segment option in the top right of the auction insights page to show the data by day/week/etc and download the data with dates already included.

[@RoryLees]

Thank you for another great video Darren 👍🏼 I’ve been in my first PPC job for about 6 weeks now, however, I’ve been struggling to juggle learning Excel, GA, Data Studio and Google Ads. Your videos have been helping me out a lot! Thanks again

[@darrentaylordigital]

Thanks buddy, happy to help!

[@שאוליוסף-פ7ז]

I wanted to understand what exactly does Impression share, outranking share and other things mean But I'm so glad I came across your video. I learned a very important tool for life from you. Thank you very much!

[@saurabhahirekar]

Thanks a lot for sharing this valuable video sir❤ Pls keep on sharing more of sucj videos

[@darrentaylordigital]

Thanks for watching!

[@mateusduarte]

Hi Darren, I'm from Brazil, I really enjoy your videos, congratulations. I found a way to export with the dates: go to download -> more options, you can choose to download with the data of the day or the week.

[@alfiasou5161]

Finally something is applicable, thank you so much.

[@aluscout6441]

Thank you very much! Helpful & clearly explained by someone who knows what hes talking about.

[@larsbutenschon9747]

Ha... smooth workaround with the pivot table... I always thought I just overlooked the feature within google ads that can show the bidding behavior over time... Silly me xD. Very helpful video, thx a lot!

[@darrentaylordigital]

Thanks! Glad you found it useful

[@fitnessvibez9507]

Tutorial on the report starts at 5:55

[@ProgrammingNewbie]

Always good to understand "why" you're doing something instead of just making a report to make a report. Maybe you are an advanced user, I certainly think it would be a good idea to have KZbin create an index of the video and advertisers can build that table of contents. Neverthless, he raise a lot of awareness about how to use the report either respond to a competitor and knowing you'll need to look at your competitor (either new or existing) before reacting. Reacting period would not be 100% decide just in the report. In the effort of trying to "convert" your traffic, if your competitor (esp existing ones) is experimenting with a call-to-action or promotion, they need the traffic to test ad copy and or promotion. So in that scenario, you don't want to just increase your bids and over pay for traffic that you'd get normally. It might even be better to spend even cheaper with adjusting target impression share. If there's a scenario where click-thru-traffic gets frustrated, you'd potentially pick up high quality and motivated traffic that would convert and covert at a reasonable cost.

[@muftauola]

Your tutorial is awesome

[@TheKyliesKorner]

Is it possible to see what geo locations a competitor is targeting in their campaigns? Thank you for all this information

[@ProgrammingNewbie]

I'll look at a search results page to gather promotional data that's happening and adjust quite frequently. Also might learn ad copy to adjust or even compete with!

[@darrentaylordigital]

That's a good way to stay ahead of your competitors!

[@thomask8884]

Good video . If you could pls elaborate how to ad data to the framework you created so far to account for subsequent weeks without recreating the whole thing it would be useful ,

[@elensyme2014]

Thanks so much it’s very helpful. I do have two questions: 1. Why did you not change the first two columns (around 18 minute mark - bulb and businesscomparison) into percentages? 2. My Display URL section on my chart does not have the drop down filtering box where I can just see a specific company compared to mine for an example- I can only see the full data with all the companies - how come?

[@williamli3643]

Great video Darren, in my campaign I can't see any of my competitors, what should I do?

[@himthakur619]

for women clothing, should i run shopping ads? It is costing 5$ cpc. Or i should go for text ads for it?

[@PietraFarratch0]

Thank you so much! It's very helpful! (:

[@darrentaylordigital]

You're welcome! Thanks for watching

[@thisisroomi]

This is incredible. Thanks!

[@anatoly.sb.]

Awesome value!

[@patzy190588]

starting a PPC business, focuse on google ads, and love your videos. do help! Just starting out but im

[@darrentaylordigital]

Thanks, glad you've found them useful!

[@NeerajLalu]

why do you do the coming up part in your video what the purpose? with all the ads now on youtube , other than that good info

[@antoinemuskat5557]

Brilliant video, thank you

[@darrentaylordigital]

Thanks!

[@siham.salleh]

Ammmazing 🤩 thank you so much

[@Charlotte2894]

Hi, Just wondering. Within the Google Ads platform, you can also segment based on date, so you can see your monthly results within the platform. Why download them per month? And not segment them based on the month..

[@AndrewScarella]

I just checked my Auction Insights for a competitor campaign that I run. There was no info, no one else was bidding on any of those keywords. So I changed the campaign from maximize conversions to manual cpc and dropped my bid to $.50. Is this the right thing to do? If no one else is bidding on the keywords, couldn't I bid $.01 and still have my ad show?

[@metrixoverthematter471]

I always analyze the data

[@southwesth4506]

Amazing Content!

[@gehany1038]

Great, Thank you I like it

[@geodigitalmarketing9747]

thank you

[@DanNguyen-pu5fk]

Hi Darren, i noticed in the video at 1:56 that your (overlap rate) and (out ranking share) are blanked. Mine does not show up as well, what does this mean?? These two collums has been blanked for me for over a year now, does that mean that i am overwhelming my competitors ???

[@rashknavaid7891]

Hi Darren, great value man! Have you used Google optimize in your agency? I've niched my ad groups but I have to create several landing pages just create relevancy. I was wondering if I could use Google Optimize as a shortcut. Will that hurt my quality score?

[@darrentaylordigital]

I have used Google Optimize and have a course coming out on it in the next week. Use Google Optimize for sure as a quick way, but the benefit of creating each page means the URL is also more relevant, every little helps. Use Optimize to learn and test, but I would manually create new niche pages.

[@rashknavaid7891]

​ The Big Marketer - PPC & SEO Thank you! Great stuff. Do include Google Tag manager in your course to truly show the power of CRO

[@sergeydimitrov9578]

GOOD Stuff man!

[@darrentaylordigital]

Thanks buddy!

[@1987luisj]

Does your PPC accelerator course get someone prepared enough to become Google ads certified? I saw your video on the actual certification and I agree but like you said, something to do to check off the box. I was starting g over the Google provided materials but they are sooo dry I cant focus.

[@darrentaylordigital]

Haha that's a common complaint. It won't necessarily answer some of the questions, as some of what I teach goes against Google (Google thinks they are always right). But you'll definitely learn how to run successful campaigns

[@siham.salleh]

Could you please explain every column in the Auction Insights Report 🙏🏻

[@viduravishmitha1964]

Good content. keep it up senpai :D

[@harikrishnanm51]

Select the 7 week of data range then Segment->Week why can I do this?

[@janetntumba2024]

Hi bro can can you help to set my google ads how Much?

[@gokulsselvam5356]

Talkless, show more - Bit Irritating to see your explanation

[@darrentaylordigital]

Thanks for the feedback. The explanation is useful to most who are watching. Skip to the parts you need

[@gokulsselvam5356]

@@darrentaylordigital Most of your Videos seems to have more Theories, rather Practical explanations. Short and Crispy