Autumn Winter 2024-2025

Roger Vivier presents the Icons Campaign for Autumn Winter 2024-2025, continuing a House tradition of portraiture celebrating mothers and daughters of the world. Casting the spotlight upon Anna Cleveland and her eminent mother, the iconic supermodel Pat Cleveland, a visual portfolio creatively directed by Gherardo Felloni sets a sleek and graphical scene inspired by the 60s’ Parisian avant-garde.
Nods to Monsieur Vivier’s fascination for optical art at that period abound, with iconic designs such as the Viv’ Choc bags revisited in radial motifs, zebra patterns, retro-tinged floral embroideries, or bicolored effects, and of course the Belle Vivier pumps twisted with chequered patterns and subtle stripes.
Creative Director: Gherardo Felloni
Art Director: Arthur Davison-Sharp
Director & Photographer: Marcin Kempski
Talents: Anna Cleveland & Pat Cleveland
Stylist: Mariaelena Morelli
Set Designer: Victoria Salomoni
Movement Director: Eric Christion
Hair Stylist: Patti Bussa
Make Up Artist: Arianna Cattarin
Production: Collateral Films
#RogerVivier #GherardoFelloni