How to Execute a Go-To-Market Strategy? | SaaS Basics Ep. 5

[@SandeepSingh-fb4ex]

wow. Very deep. I'm on the path I can feel what is said truly.

[@ckcariappa]

Thanks, Sandeep! Glad you liked it. :)

[@shopminia]

Creating video on GTM strategy for B2C

[@parasxgupta]

Varun interviewed Jen.... It was great )

[@ckcariappa]

Jen is awesome! I've had her on The Startup Operator podcast a few times - kzbin.info/www/bejne/Z2q8dIiHr9OknbM

[@GirishKumar-jm5gi]

What is SaaS expansion?

[@ckcariappa]

Generally, expansion happens a few different ways with a customer - A) They decide to add more seats or licenses B) They decide to upgrade to a different plan C) Another business line or channel within the same business adopts your product. I would also add customer referrals in the expansion bucket.