AW-500/AWM-500 Promotional Movie : CASIO G-SHOCK

G-SHOCK: The timepiece that introduced the concept of toughness to watches.
6 years after the first G-SHOCK, the first analog model is launched.
It is AW-500 in 1989. The behind-the-scenes story of the birth of the model and evolution to be full metal is unveiled by Kazuyo Kawashima the designer.
■G-SHOCK Official Site (International - English) world.g-shock.c...
■G-SHOCK公式ブランドサイト (日本語) g-shock.jp/
---
ABSOLUTE TOUGHNESS A 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance. These were the three requirements of the “Triple 10” concept that led to development G-SHOCK's shock-resistant structure. The rugged shape and robust styling originated with an engineer's brief calling for an ""unbreakable watch"". Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure. Today, G-SHOCK continues to take up challenges beyond the limits of time and common sense.
---
強さは、さらなる高みへ。 時計にタフネスという新たな概念を築き上げたG-SHOCK。すべては、落としても壊れない時計をつくるという開発者の熱き信念、当時の常識を覆す、無謀ともいえる挑戦から始まった。 1981年、プロジェクトチーム・タフ結成。200を超える試作が繰り返され、約2年にも及ぶ歳月が費やされた。完成したのが、耐衝撃構造。タフの中核を担うテクノロジーの誕生である。 以来、G-SHOCKは、終わりなき進化を続けてきた。構造、素材、機能。あらゆる面から、さらなるタフを追い求めて。そして今、そのあくなき挑戦、たゆまぬ努力が、3つの重力加速度に耐える強化構造、TRIPLE G RESISTに結実。さらに、あらゆる環境下での使用に応えるオールマイティタフの追求により、軽快かつ確実な操作性を叶えるSMART ACCESSの搭載を実現。 どこまでも強く。その先の強さを目指して。G-SHOCK、その挑戦に終わりはない。

[@superfast30]

I own many high end swiss but absolutely love G-Shocks. I wear my analog Frogman and MRG's more than any other watch I own! Its amazing to hear from the designers themselves. I'm glad Casio decided to do this!

[@sriseth2480]

Which would you suggest me, MRG, Grand Seiko, or Rolex ? Assuming that all of the these are equally accessible to me.

[@wristray8775]

I loved wearing my dad's AW 500. Those legendary hands. Me and my friends were a fan this watch.

[@campkira]

too old... no class...

[@09060688xx]

I have loved CASIO since i was a student at highschool, 1989. At that time, casio was just a dream because watches were expensive for students. But, when I grow up, I own some pieces of G-Shock and protreck. And I wear my G-Shock and Protrek every single day. Both work perfectly, are great and durable timepieces ever. 👍

[@elvinlawcc]

I had the original model back in the good old days. My very first g shock watch. Now I think I want the full metal design. The metal design looks so beautiful.

[@tt9917]

さっきビックカメラで手にしたけどめちゃくちゃかっこよかった、重量感も最高だった!

[@user-jn4yq2oh1s]

何故かこの動画を観て感動しちゃいました！日本が世界に誇る時計ブランド。 G-SHOCK！こんな時代だからこそ、最近元気の無い日本企業の底力を見た思いです！世界よ、これが〝JAPAN PRIDE〟だ！

[@sathishrao7926]

Got the stealth black AW-500 recently. One of the most beautiful G-Shocks in my collection !

[@vikrantmeghlan3627]

If somebody told me , which company Watch will buy , Apple, samsung, Edifice, etc... But I'll buy Only G Shock watche... Biggest Lover ❤️😍.. 🙏🙏 Love From India 🥰❤️

[@user-pr7jn8ng7x]

さすが、G-SHOCK。 G-SHOCKに不可能という言葉はないですね。

[@norikofi7797]

I loved the design and the features of this watch keep going g shock

[@lanthanien]

Love the design work! Learned the “tail” is for visual fill. Very cool.

[@datsumou]

ソーラー電波、アナログ、デイデイト、ってだけで実用性MAX。加えてこの美しいデザイン。そしてG-Shockという安心感。 コレクター以外の層にも幅広く支持される名品になりそう。

[@grimmer2005]

This is the best news in a looong time! I love the AW-500, and have one original 1989 one. Im going to get these new one! Black and steel!

[@pointgetter1]

世界最高にカッコいいGショック!!スゴイ

[@dukelatorre5543]

Great design, functional and stylish.

[@paulnahnah]

Ohayou casio you are the best arigato kasimasu

[@eduardodiaz2435]

I'm very happy to have this watch. Nice and usefull. The metal versión si beautifull too

[@Relumer]

Nice evolution of a legendary watch.

[@isao0088july]

絶対に買います‼️👍

[@MrPleers]

I'm surprised that I never have seen this watch in any watchshop I did visit. And I saw only 1 watch review on youtube. Why is this gem so hidden ?

[@jira__9538]

I agree. First time watch this model 😭 and i gonna get one

[@yu-ki4793]

フルメタル化は嬉しい！

[@grimmer2005]

Hmm! Fun, in this video the hands on the dials are completely centered, that is not the case with the original AW-500. Compare yoursel with the pic on 2:17 and the ones in his hand at 2:26. The analog part on the old model is much higher up on the dial.

[@seikocitizenwatches]

Everyone has a G-Shock. I have several at any given time.

[@jira__9538]

Beautiful story

[@SuleymanBulutistatis]

Beautiful.

[@sjmusicz]

Beautiful beasts 💓🔥

[@georgehiphopforever]

What a great design...i would like more steel models of g shock line,resin is a good material but after some years smells bad,and isnt as much robust as steel.With steel material you feel something luxury plus reliable on the watch.So my opinion at least a steel cover of every g shock would be great,i think is a big upgrade.

[@amirulnafis703]

Would love to see more "reissue" of more retro G Shock model with more advance features

[@rarlosblando9832]

AWESOME!!!!!! I want all!!!!!!!!

[@Yacchannel531]

カシオ さん初代やグラフとかを完全復活させてください！ 世界中でバカ売れすると思います！！！ と思って公式ページ見たら11月発売するんだ！！！

[@elgustodelreloj4513]

Excelente reloj saludos

[@willmcwill9121]

Muito bom

[@davidwestwood2457]

Respect

[@willmcwill9121]

Quero um no Brasil o brigado e muito bom

[@johnmueller3573]

Nice watch I just bought a mud master

[@smithmr1]

Nice!

[@kamenlitchev]

Sigh... There go another few hundred Euros :-D

[@SHINY_STAR73]

Great watch I just gbd 100

[@sallehyusof5966]

g shock is the best

[@shekharnaibagkar8413]

I have one g shoke mudmaster WR20BAR

[@ocb05]

"This is something that our competitors would never make." Wait a sec, is there any competitor for G-Shock? Like any at all?

[@hygog]

yes，casio protrek, casio edifice ... hey wait..

[@si5567]

直線と曲線が織りなす黄金比！

[@takushima1115]

こうくるとは思ってなかった。てっきり６９００のフルメタルだと思ってた

[@sexyojisan]

AW500のUA別注が2型有りましたが購入出来なかった苦い思いでが 有ります。是非購入したい

[@GESGSHOCK]

Señores de Casio, potencien la serie 9400 con protección interior y hembrillas metalicas para los tornillos. Nada de conexiones Bluetooth o GPS en el siguiente 9400 si llega a producirse.

[@RB4SX]

Hey, tus videos son lo mejor. Saludos desde México

[@GESGSHOCK]

@@RB4SX Gracias amigo, un abrazon.

[@UFCPR]

Beautiful! But how much? $1,000? $2,000? That will be the difference.

[@Davyjones5454]

Hmmm...basically the use a common module and put it inside a metal case and call it "new" design ?

[@tsuda-schu-ichi]

ヨドバシカメラにて予約済みです‼️

[@user-ex5nk4kh3k]

うらまやしい🙂

[@rubensanmaurodelbosqur1950]

Casio G shock curioso.

[@itsravt]

Sir, please take my money.

[@user-dc6mv3kx5j]

이 모델도 은근히 한국에선 인기 없는 듯... 내눈엔 볼매인데...

[@yutakamurase7570]

GA2100も、メタル化、電波ソーラー化、して欲しい。

[@eduardohuerta4291]

El Arte Digital de Casio Japanese

[@SACHSENBERG29]

MR-Gのチタンゴールド仕様が欲しかったなぁ😸💦高くて買えなかったけど…🙀💨

[@JogBird]

Dear Santa...

[@allnighterist]

Metal version ain't nothing minimal that's helluva thicc watch

[@jinsangtw]

😎

[@hygog]

the new one is 6x the price of original

[@miguelangeldelafuent]

🤔

[@grimmer2005]

Too bad they make the metal one smaller...

[@enzol2823]

是不是該有創新的產品出現，跳脫G shock 的舊巢。 否則會被年輕人給唾棄。

[@escape_motorcycle]

逆に日常生活でどうやったら壊れるのか

[@simplelil8415]

ポルシェとかなんとかって言ってる人いるけどなんなの？

[@sora2017]

フルメタル微妙…

[@carbide_0101]

нет. либо цифра, либо аналог.

[@user-rx7fi1gq6s]

どれくらいの間、役に立たない同一のモデルを作ることができますか、あなたは本当にアイデアから外れていますか？ gw-9400、gwn-q1000、frogman、gpr-b1000はすべて、最も人気があり、認識できる時計モデルです。 すべての機能を1つの時計に組み合わせて、新しいスーパーヒットを得ることができます

[@user-yy9zt6ww1g]

AW 500私も持ってましたがポルシェのデザインの模倣でしょう