AWS re:Invent 2020: Working backwards: Amazon’s approach to innovation

“Working backwards” is the peculiar, customer-centric mechanism that lies at the heart of every product and service we develop at Amazon. Join this session to learn more about how we use five customer questions and the press release and FAQ (PR-FAQ) format to think deeply about our customers’ needs, clarify customer benefits, and invent on their behalf.
Learn more about re:Invent 2020 at bit.ly/3c4NSdY
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[@maxinthedam]

This was the most clear elaboration of the working backwards method I’ve been able to find. Good on you guys! Cheers from Amsterdam.

[@9aoyuan]

I totally agree with you

[@anatoliipapenko3918]

Steve Jobs @ 1997 WWDC: "One of the things I've always found is that you've got to start with the customer experience and work backward to the technology"

[@erikb1684]

I keep making my colleagues watch that over and over again...

[@suniltrivedi337]

At 8:05 - In AWS, around 95% of the features we develop come directly from hearing from our customers. The other 10% comes from being close enough to customers that we can invent on their behalf when they don't or can't articulate what they need. 95% + 10% = 105% at Amazon.

[@handsomegod7912]

Thank you for introducing this method clearly to us!!

[@nikitaingratta1119]

Really love the customer-centric approach. Interested to know how this works practically e.g. which dev team members are involved as most of the dev team will not be building anything during this iterative discovery process 🤔 or maybe the entire team is actually involved so they too are fully aware of the end customer? But really fantastic concept.

[@sauntekohler2557]

very helpful, alongside some templates I found! Going through this process for work and the video definitely gives some great background

[@jennifergaspar-santos7827]

Curious of which companies are using Amazon's approach. Team experience and outcomes?

[@nataliamielcarek5624]

Richard speaks like David Williams in some of his roles in "Little Britain"!