AWS re:Invent 2022 - Ad technology innovation with NBCUniversal and FreeWheel (ADM201)

In this session, intended for ad technology, product, and engineering leaders, hear how one of the largest media companies in the world used AWS to reinvent their TV and video advertising workloads. Learn how NBCUniversal built a first-party data platform in the AWS Cloud to create unique audiences and expand addressability and developed privacy-enhanced solutions to collaborate with partners more effectively. Then see how FreeWheel, a Comcast company, improved performance for data and analytics workloads running at massive scale using AWS Graviton-based instances and other cloud capabilities. Learn about best practices, architectures, and lessons learned building scaled publisher-side ad technology workloads.
Learn more about AWS re:Invent at go.aws/3ikK4dD.
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