I read somewhere that LVMH poached Hedi is also because they wanted Hedi Slimane to create men's wear and perfume lines at Celine, which has never had men's clothing line. Hedi has a large audience from men, and LVMH thinks that men's wear is growing at a very rapid pace. Arnault also said that he thinks Hedi is a pioneer like no others. (P.S Philo pronunciation: Failoh)