B2B Landing Page: How to Optimize your landing page for new leads

[@RVerma90]

Fantastic thanks for this! Key highlights for building a landing page that convert: 1. Focus on the Ideal Customer Profile (ICP) 2. How do the ICP benefit 3. Include your credibility (number of signups / knowledge acquired over number of years / companies sold) - apply whatever works in your context! Bonus: Colours, prettiness, being on brand do not matter! They will click back if they don’t connect with your content. Content is key!

[@TKKader]

🙌🏼

[@formulaone07]

No one wants to buy a "drill" (i.e. the guide/checklist/other content/feature etc.), they want a "hole" in the wall (i.e. the benefit/outcome/result).

[@chainbreak]

Yes

[@TKKader]

🙏🏼

[@LuisGiraldo-l4b]

yesssss!!

[@TKKader]

🙌🏼

[@jeffheiner]

Also for someone starting out, you might let then run a small amount of free ones and then when you actually have some sales you can pay for it. Maybe its not for startups, but for mature companies willing to take a risk on if it works.

[@TKKader]

Thank you for your advice. But we only want quality customers, so if you're not ready to experiment with $49/mo then we're not a good fit for you.

[@jeffheiner]

the instant landing page looks pretty cool but I can't actually see it run or understand what I am buying because of the pay wall. The 3 step set up screens look nice but without the ability to actually see it run, how can I be sure it even works?

[@TKKader]

Thank you for your advice. But we only want quality customers, so if you're not ready to experiment with $49/mo then we're not a good fit for you.