Back to Business: Marketing That Drives Revenue - Webinar Replay

Welcome to the replay of the Atlanta Black Chambers' Marketing Communications Advertising and Technology Committee (MCAT) Branditize Webinar series. This session, titled "Back to Business: Marketing That Drives Revenue," features Ceci Robinson, Founder and lead Creative of Robinson Productions. Robinson brings her extensive marketing expertise to help businesses refocus and realign their marketing efforts for the latter half of the year.
In this engaging session, Ceci covers critical marketing strategies designed to drive revenue and ensure that your business is set up for success as we enter the final quarter of the year. From understanding your marketing budget to leveraging customer relationship management tools, Ceci provides actionable insights that you can implement right away.
Key Highlights and Takeaways:
Marketing Budgets: Learn how to determine the right marketing budget based on your business's age and revenue.
Customer Relationship Management (CRM): Discover the importance of CRM systems in managing customer data, automating processes, and streamlining communications.
Planning Your Quarter: Get tips on creating effective marketing plans for Q4, including setting clear goals, defining key performance indicators (KPIs), and using data to refine your strategy.
Sales and Marketing Alignment: Understand how marketing and sales work together to attract, acquire, and retain clients.
Event and Networking Strategies: Explore both free and paid strategies for leveraging events to connect with potential clients and partners.
Effective Follow-Up: Learn practical follow-up techniques that ensure your networking efforts translate into meaningful business connections.
This webinar is packed with valuable tips to help you optimize your marketing efforts, enhance customer engagement, and drive more revenue for your business.
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