'Back To School' 2023 | The Diana Award

10 million children make the return to school this week, new research reveals 65% of them are scared of going back because they have been bullied.
To start a national conversation about this issue and raise awareness of the importance of anti-bullying, we created a #BackToBullying campaign film with a shocking twist to highlight stark reality for millions of children returning for the new school year.
Help us share this message on socials using #BackToBullying and tagging us:
Twitter: @dianaaward @antibullyingpro
Instagram: @dianaaward @antibullyingpro
Facebook: @TheDianaAward @antibullyingpro
Created by advertising agency Revolt, in partnership with Agile Films and directed by Lucy Bridger, the online film mimics the typically bright and happy style of back to school advertising while showing a young boy who gets tormented by bullies on his way into school.