Bad typography has ruined more than just the Oscars

How bad graphic design changed award shows, elections, and your medicine cabinet.
The 2017 Oscars ended with a pretty shocking mix-up. Announcer Warren Beatty incorrectly named La La Land as the Best Picture winner, and the mistake wasn't revealed until crew members had already started giving their acceptance speeches. A lot of things went wrong for the snafu to happen the way it did. But what if typography was one of them? A better announcement card design could have made for a very different Academy Awards show - not to mention a much less embarrassing Miss Universe show for Steve Harvey back in 2015. But the implications of bad typography don't end there: poorly designed ballots in the 2000 presidential election arguably could have swayed the outcome, and illegible type on medicine bottles could be causing nearly 500,000 cases of drug misuse per year in the U.S.
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[@Vox]

For more videos about how design shapes the world around us, check out Christophe's new series, By Design: bit.ly/2OZTiJ5

[@Bluebirdfalling]

They were given the wrong card.

[@stueygriffith4671]

@@Bluebirdfalling and they're too stupid to READ.... Seriously.... it said BEST ACTRESS IN A LEADING ROLE right on the envelope! cdn.cnn.com/cnnnext/dam/assets/170227092314-oscars-2017-envelope-hp-super-169.jpg but actually paying attention is too difficult for Hollywood royalty!! WORDS ARE HARD!!!!!! 😮

[@PUTZQUELAMIZERIA]

Hey Vox, love your video but, it was mostly bad layout/grid rather than just typography. There's a diference, Typography is more the type of font that you use (in simple terms), and layout is how the text is displayed in the object, like a magazine cover or the card from oscars.

[@onemorechris]

turns out graphic design IS important. Sadly it’s rare that a client is whiling to pay for this kind of thinking. A key thing to understand for designers watching this: the answer, the solution isn’t the whole story. you have to be able to sell that solution (often before you’ve made it) to a client who is very likely more interested in saving money or impressing their boss. Ways to do that is fully understand the clients problem and business (it may have nothing to do with users or the design), get in early, don’t wait to be picked and finally, learn how to be interested and listen *mic drop*

[@nikipound]

Please make this a KZbin domain link. My phone opens it in the browser instead of the KZbin app I'm using to click the link.

[@MoonlightGlimmer]

In short: Make the Design CLEAR. CLARITY over fancy design.

[@laurau4529]

Form follows function.

[@candiidoggii1360]

Clarity can also be better fancy design too, so it's a win-win

[@warrenkeystone5195]

you can also make something clear but also fancy🤷‍♂️

[@eunicevales8415]

Well you still need KNOWLEDGE to make FUNCTIONAL Design

[@delta5-126]

Laura U yeah its like whoever made those prescription bottles must have not heard of this

[@cheongziyong8871]

More videos on typography and design in general, please. Good design is always unappreciated, as it's designed to be _easy_, _frictionless_ and _out of mind_. Unsung heroes deserve more.

[@toose8388]

more like more videos on design where they get their terms str8....

[@theEXOaudio]

You perfectly described it. Good design makes people think easy almost out of muscle memory so they think it's easy.

[@TEMSproductions]

Bad design always makes the user feel as if it was his fault a misuse, when in reality is the designers fault...

[@Gustavo-hb3mx]

Actually both. I understand it easyly but I totally understand if someone in their 80s doesn't get it. But it is just bc their comprehension have diminished.

[@someonenothere8818]

I work in design, and frankly I wouldn't blame the designers. Often times brands/organizations become so obsessed with emphasizing their brand that they don't consider what they risk. For example, the original Oscar award card had the logo on top, which was obvious because they wanted to emphasize their brand over the actual information necessary. The same is with the original Target Pharmacy bottle. I've dealt with brands who become very touchy about their logos and how they are represented, down to the size and color you can make their logo and where they want it placed. It's really annoying to deal with.

[@altruism2108]

Really wish I could say this to God

[@s_ame1135]

As an architect, this is true.

[@sammylong3704]

Often a deliberate design fault.

[@martag825]

"Better typography could have changed US history" - let that sink in.

[@tanvikhare9710]

Only in the US😂

[@jecise]

@vawies George bush wouldn’t be president if the typography wasn’t confusing. People thought hey were voting another candidate, but were voting bush instead. Thus making him win the election

[@mentonerodominicano]

lol everyday we learn the many many ways in which that election was messed up.

[@siuuuu5234]

@@jecise they didn't accidentally vote for bush, they accidentally voted for another candidate instead of al gore, and al gore lost by a few hundred seats

[@alZiiHardstylez]

Imagine thinking it'd make any difference, lol.

[@acester5]

When I say art is one of the most important things on earth I'm usually talking about small things like this that people really take for granted.

[@umiluv]

Donte DeBose - Yes! Design is art AND function. Some people are insanely close minded and don't understand how important art is to humans. Alongside tools, humans have always been creating art. To deny art is to deny the thoughts and feelings of humans. We need both science and art to thrive as human beings.

[@acester5]

umiluv Absolutely. Couldn't have said better myself!

[@niello5944]

Science student here, but love anything design related to death.

[@acester5]

Niello heyyy! And I love science! I'm an atheist too soo I LOOOVE science! Art and Science the best duo of mankind

[@Variety65]

Donte DeBose Atheist != lover of science

[@Lerkero]

People are lazy. We need graphic designers to save the world

[@silversmith8]

+emailjwr what you said

[@renzo3939]

and people use their brains so people are lazily efficient

[@bittersweettragityee2743]

It's funny because that's exactly what I'm in college for lmao

[@cdabcdefg12345]

Or we could increase government funding for the military and drastically cut funding for schools, that would probably work too.

[@DefenestrateYourself]

We're already overfunding the military in our country by orders of magnitude and it's hurting our country. Unless you were being sarcastic? Hopefully!

[@killlamas57]

Don't people go to school for Typography? Aren't these people trained?? America is constantly giving me a headache.

[@RaymondHng]

Accountants, who counted the ballots and inserted the winning card in the envelopes, do not need to go to school for graphic design and typography.

[@picklerick702]

Shady Tyrell you notice how they emphasize on 'Event Names' and 'Company Names', it is pretty common when you submit the design, the people who has to approve need to show it to bigger people who of course, are businessmen, and wants to put the COMPANY NAME above all else. Advertising stunt.

[@Ash2theB]

So many companies out source but for the most part people just wing it sadly who use the wrong programs: Photoshop for photos, Illustrator for Logos/graphics, Indesign to layout and typography i.e flyers/books. But on the professional front, interns make the mistakes in designing big IPs like this. You have to intern before you can become a professional in the arts and visual communications world.

[@diecar128]

Shady Tyrell why do you have to make things like this about a whole country? what correlation is there? Seems people arbitrarily link things to a whole countries culture when they shouldn't way too often.

[@MrTjthegreat1]

I go to school for architecture in Southern California, luckily my program has emphasized not only architectural history, but that of art, typography, and general furniture/item design. In a first year studio, we were assigned to study and create new typefaces.

[@EmyN]

I love when Vox covers these underrated subjects

[@cloud9726]

facts. like it’s kinda irrelevant but it’s rlly interesting 😂

[@IamBrixTM]

Irrelevant but also not irrelevant at the same time

[@8pija22]

@@IamBrixTM it helps introduce a broader, more applicable concept, i.e how important good typography can be

[@RedStallion2000]

I just wish they found better narrators.

[@null_pointer_deref]

@@cloud9726 how come you say it's irrelevant when one of the topics is about serious problems with people on medication?

[@Lobstrique]

i love it. love the idea that if the system is faulty it DOES NOT mean that people are idiots for reading the wrong card without realising. it's the system that let them do that stupid things when they are vulnerable/under pressure/doing mundane routine things that do not and should not require consious involvement, like taking pills, which we start doing automatically if it's the same pill for years

[@MRDCbeats]

r/CrappyDesigns

[@kereiltutt5769]

MRDCbeats they kinda screwed over that design student tbh

[@toose8388]

ok

[@felixthefox100]

I'm pretty sure these are r/AssholeDesigns , since they're designed with the intent to mislead

[@ye721]

@@felixthefox100 more like it

[@barnacles1352]

MRDCbeats r/ihavereddit

[@guilerms]

Hi, I would love to have this content captioned in portuguese so I could show it to my students. KZbin has a tool that allows any community member to contribute in such translations and I could do it myself, but you have that feature disabled in this video. I understand that you may have concerns over the quality of such translations, and that's probably the reason why its disabled. But is there any way that we can make that possible? Vox's content is always very well-researched and useful. It's a pity that we don't have this content available for wider audiences, such as non english speakers. There are many cases on youtube of big channels that use this community translation feature with great success. thanks

[@sthngo]

+

[@tank7474]

Ethereal S. Vox should allow us to put them in ourselves

[@lizardbaron3727]

+

[@JayTuberTaken]

Tank I apologise if I am incorrect, but aren't adding subtitles to a video only doable by the creators of said video? We the regular user can only suggest certain things. But again I may be wrong.

[@ChuuCanDoItToo]

Putraenus Alivius The community can create subtitles for the video, as long as the channel approves it.

[@IsomerMashups]

Suggestion: MAKE THE CARD A SCRIPT IN LARGE FONT. "The award for best ________ goes to ________ for __________."

[@UnathleticProductions]

EXACTLY

[@princessthyemis]

YEAH!

[@renan8699]

I think that could go even more wrong since it would be just a bunch of words... and if you're nervous that might not work well. The words must be combined with the speech, since the person knows what they're talking about (best picture). It's like one of those presentations in school in which you say out loud one thing then look back at the paper you're holding and repeat the same thing but this time reading lol

[@madhavdaga]

"I take thee Rachel.. " EMILY! I MEANT EMILY!

[@yellowfelloh]

i love how they showcased her designs. it really emphasized how much thought and work she put into it

[@UglyShadowChannel]

Who designed that card? Must be an intern.

[@RaymondHng]

It definitely was not Marc Friedland, the former designer that the Academy used for the previous five years.

[@RaymondHng]

Where did you that it was design by committee? It appears the Academy was cutting costs this year. They nixed the costlier formal press conference and replaced it with an online announcement. Then they discontinued outsourcing the envelope design and did it in-house with a committee where no one on the committee had graphic design experience. Technology is great when it saves time and money if it is in the hands of someone with the proper knowledge and experience. But when it is in the hands of rank amateurs who think they know what they are doing when they really don't, you get atrocious results like this god-awful-looking website. www.faceslappingnatural.com/ Several different fonts, bad grammar, outrageous claims, underlining, out-of-aspect ratio pictures, insulting language ("Warning: Sell to right person only, If you don't have money, don't buy it!! because it is expensive. It is designed with love and understanding.") The webpages just hurt your eyes. This store got news coverage in local and national television. It was permanently closed within months.

[@Notius]

RaymondHng It's a joke. Have you ever heard the phrase "a camel is a horse designed by a committee?" It's alluding to the fact that committee designed things are often more concerned with incorporating everyone's ideas rather than the function of the final object.

[@RaymondHng]

No, I have not heard of that phrase. I've been on a board for a non-profit and served on a committee. It was serious business and we've never produced "camels".

[@stephenwaldron4213]

RaymondHng XD I'm dead

[@sinjinkincaid]

KZbin: Wanna watch a 2 year old video about badly designed things to read? Me: sure???

[@johbuldmann0206]

the fact that bad design could have been the reason for bush's win against gore gets me so raged up.. can't explain myself. (by the way, one day i will work with you!)

[@MissNayNay]

I know. I'm disgusted, too. That poor butterfly design on the valet could have changed the course of history. How heartbreaking.

[@toose8388]

BUSH WILL ALWAYS BE ON TOPP

[@DrZaius3141]

@@toose8388 In the USA, cheaters will always prosper.

[@dbchoobie1924]

@@DrZaius3141 technically he didn't cheat. He didn't make the voting thingy.

[@rickardkaufman3988]

@@dbchoobie1924 See the film Recount. You see how his brother was involved.

[@armendsahiti4940]

So good typeography means no 9/11

[@michaelbennett98]

Armend Sahiti- Yes hopefully it'll be 11/9

[@FieryRedmond]

Unfortunately, 9/11 would've happened regardless

[@LlamaKing9000]

Redmond That's what the Reptilians want you to think.

[@NeuroticKnight9]

9/11 was retaliation to american forces being stationed in saudi, also the intelligence commitee warned of major attack and bush had ignored warnings, and before that bin laden was open to discussions which again could have prevented.

[@FluffyCowResp]

Good fonts can't melt steel beams.

[@Taalaibek]

I like Vox videos. They are informative and well edited.

[@abcmsaj]

These Vox videos have been outstanding for as long as I've been subscribed. Fantastic work. The Verge are trying to imitate but can't compete, which is bizarre because they're both owned by Vox Media!

[@Vox]

You should see what they're doing with their new channel Verge Science! kzbin.info

[@toose8388]

the verge only makes documentaries about graphic design, we need documentaries about typography!

[@zeromailss]

This is so painful to watch, great job as always Vox

[@doobick1898]

MeowAlien にゃあエイリアン why is it so painful to watch

[@kayaeki]

@@doobick1898 they mean because of the bad design thing, Vox video is amazing but those bad design incidents is what the person is talking about i guess

[@GreenEnvy.]

Video pops up like it was just posted today, only to find out it's 3 years old.

[@fqidz]

Winner!!! *3rd place ME* 2nd place me 1st place me

[@krisizcelja]

You are quite an amazing dude

[@wesselpoldervaart4658]

I've never seen those orange containers before. In the Netherlands most things come in boxes and the label is usually in the order that was suggested by that designer.

[@RaymondHng]

Medications can be very expensive in the U.S.. It can cost up to $15 or more per pill. So the physician prescribes only the exact number of pills needed for treatment. Insurance companies will not pay for extra pills that may be discarded. It's more cost effective for pharmacies to acquire medications in bulk and then dispense them in custom amounts to suit the prescription.

[@aa6aa3a]

as a graphic designer, i’m glad we aren’t overlooking this.

[@DanTheCaptain]

New word of the day! Snafu: NOUN, A confused or chaotic state; a mess Thanks, Vox for giving us new words to use and confuse others.

[@SmilingSkyYoutube]

I was reading the Thumbnail and I just read it as “And the best oscar for moonlight goes to Best Picture”

[@sarahj6795]

I often have to read expiry dates on food and medicine for my grandparents not just because of the size but also the colours and placements. I’ve corrected things they’ve misread multiple times, and it worries me to think what could happen if they misread something and I’m not there.

[@AlizonTv]

I Love when you make videos about graphic design !! MAKE MOOOORE

[@abdullaahmed096]

Moooooooooooore

[@Peronioz]

Almost three years too late, but here's a piece of information that I wish was presented in this video: the reason he got confused. I had to do a massive search to understand he received the wrong card, and was getting mixed informations between Emma Stone, from La La Land receiving Best Actress and knowing the card should say something else (Moonlight, and the "best picture" at the bottom).

[@zszhoodedtuba7143]

5:41 nice music there

[@imhamzawy]

What is this song? So good!

[@dghfgh155]

Spring by Bruno le roux

[@Muhammed.Yaseen]

*"Thats a pretty big maybe"* Was the cherry on top! Perfectly done video!

[@MrJustin2105]

Here in Australia, instead of having those fit side by side boxes, it’s one long as hell sheet

[@Fortzon]

Warren Beatty wasn't at fault here. The old lady was. He knew something was wrong with the letter and wanted to show it to her but instead the lady probably thought that Beatty wanted her to read it.

[@SayAhh]

It's all Bonnie's fault!

[@HughMiller98]

I'd love to see more videos on graphic design. I'm a bit of a logo nerd and I like to point out when companies change their branding, and even see what their old branding looked like

[@cocconoce]

*04:05* Where does that beautiful melody come from?

[@jonathanzea2288]

I also want to know!

[@Falicity345]

Spring Days” by Bruno Le Roux

[@BruceLeefromthegrave]

Bad topography burned our crops, released a pestilence in our towns, and contaminated our water.

[@gamerknuckles213]

My mom gets prescriptions fron CVS and weve never gotten a design change :/

[@marinomusico5768]

Awesome video! I'm here from GAVETA, Brasil ❤

[@catherinerobilliard7662]

Design is paramount in reading clearly. Reading clearly gives understanding. Understanding prevents accidents.

[@sfgkate]

This is such a goddamn pretty video. It’s a masterpiece. I love vox.

[@tru33st0ry]

For some reason this makes me angry.

[@sammylong3704]

I'm still confused about how they got it wrong at the Oscars. The card clearly said Moonlight in bold letters and didn't say La La Land anywhere, so what was the confusion exactly?

[@vi950]

That was not the one they received. They were given the "best actress" card which had emma stone and la la land written on it.

[@markly5460]

As the comment on top says, the "moonlight" card wasn't the one they gave to the announcer, that card was the one he was supposed to read, they gave him the wrong card

[@RaymondHng]

Warren Beatty was given the wrong envelope. He was mistakenly given the Best Actress envelope with Emma Stone in _La La Land_ on the card. There are two sets of envelopes for each category. One set is positioned backstage at the left. The second set is positioned backstage at the right. Presenters can enter the stage either on the left or the right. One copy of the envelope is given to the presenter and the second copy on the opposite side of the stage is supposed to be immediately destroyed. The accountant was distracted and forgot to destroy the second copy. It was then mistakenly given to Beatty and he was confused after he pulled out the card and tried to read it. Faye Dunaway just looked at the movie title and read that out loud.

[@stayforthepeelpronpls4774]

We don’t have that pill bottle problem as much in the uk. Things are mainly in foil in distinctly designed cardboard cartons.

[@Dystdotmp4]

honestly, i wouldnt be surprised if this has happened many more times, and this was just the first time they called them out on it.

[@chetvalmont3983]

I'd love it they made the run time on films more legible, and easier to find. I was trying to coax my friend into watching this really good film, and they only had so much time before they had to be off on an appointment. so they wanted to know the run time. Wasn't on the sleeve, the box, or the DVD itself. We ended up looking the time online, but by then it was to late. I don't care that the film has Japanese subtitles. I just want to know how long the movie's going to be.

[@indraw8516]

2:55 as a non US resident, I'm quite amazed at the number parties they have on 2000 😀

[@maggieburkart907]

As a US resident, I’m also surprised, because it’s easy to forget that parties other than the two main ones exist. They don’t do much except maybe local level.

[@benjaminjohannessanchez3310]

I may not be what society asks for... (doctors, chemists, physicians, lawyers...) ... yet what society needs! (Philosophers, writers, artists...)

[@wurttmapper2200]

Society needs and wants both

[@kekets24]

society doesn't need doctors apparently

[@Champs-rc5fo]

4:25 reminds me of the time I took my dad's meds instead of my adhd meds

[@jennyhughes4474]

It's been known for decades that lower case (not capital letters) is easier to read - that's in english - I don't know for other languages/scripts! When I was training to be a graphic designer we were taught to make it look nice (and often used too-small text because it looked good) but we were never taught about readability (which is very odd because graphic design is to communicate - often vital information) - I hope this has changed, but according to the samples shown here: whole words in capital letters are still being used where it'd be far more readable in large upper & lower case = capital letters where needed (ever? But our habit is to use them for names and the start of a new sentence = a signal) and the rest in lower case.

[@RaymondHng]

There is no case in logographic scripts such as those used in East Asian languages.

[@afx1200]

"All this information" Literally just two words

[@geocyo8835]

Why do they keep saying Warren Beatty? it was Faye Dunaway who read the wrong name! ... I guess it was because he was the one who was confused by the typography. Answered my own question. Never mind. 😉

[@FindecanorNotGmail]

Indeed. Warren Beatty paused with the card, saw that there was something wrong and was trying to figure out what to do with it when Faye Dunaway jumped in and read the first word she saw.

[@DaedalusYoung]

Dear 2017, I am from the future. If you think reading out the wrong name during the Oscars is bad, just wait until 2022. Also, not Oscar-related, look out for 2020. You might as well just stay at home the entire year. Chances are... you will.

[@kndy2785]

This video should win a national award or something.

[@pamponpan3376]

It's just marketing plan! This same thing happened in Miss Universe! It worked! Miss Universe received more attention after that. So Oscar copied this same plan. That's it.

[@harmolivier4544]

Title of the outro song?

[@shamsartem]

In the end of the video music is listed, but I still can't find this one online. Shazam and soundhound don't help

[@xaaan]

Bruno Le Roux - Spring Days (from Whistle album)

[@shamsartem]

thanks man you saved me. frickin' earworm that song is!

[@Skywalker-zu7od]

"You all everybody" Driveshaft

[@LostSwiftpaw]

Darude-Sandstorm

[@crixxxxxxxxx]

The user of a prescription bottle certainly DOES need the Rx number if they reorder the prescription over the phone. The pharmacy will ask the user for the number when someone calls in a renewal.

[@arianatorpocobaltazar6054]

how can they fail in such important little things? just embarrassing...

[@platinumare]

I'm pretty sure these flaws are deliberate. When you want to manipulate the masses, difficult typography is the best place to start.

[@alessandro.calzavara]

Love this type of videos: bringing to your attention problems you even didn't know existed

[@umuahjokuamadi-obi7452]

Snaffu?

[@AlexAre0]

Umuahjoku Amadi-Obi best word ever! it means mess.

[@IsYitzach]

Should be SNAFU = situation normal: all f***ed up.

[@hijack69]

Alex Ruangnapaporn Jeb is Snafu

[@jebbush8491]

+Hi Jack Indeed I am.

[@Gorbypass]

I like the outro song :)

[@Falicity345]

Spring Days” by Bruno Le Roux

[@yosoyringodesanantonio8405]

Looking Back at The 2017 Oscars it was a Hot MESS!

[@dalv_alucard]

I have never seen or used the yellow medicine bottle

[@abecallard442]

1:57 make it a meme

[@justas423]

This is why graphic design should be taken seriously.

[@TinLeadHammer]

The prescription bottle piece completely avoids the possibility of a pharmacy mistake, when they put a different drug in a bottle. Other countries do not have this problem because meds are sold in their original packaging, be it blisters or bottles or even ampoules. In the U.S. you can only buy non-prescription meds in the manufacturer's packaging.

[@nathanielmontebon1798]

I feel like any one with a brain would read the original Oscar card correctly.

[@artistaroundtheblock2047]

The alternate card design at 1:42 is still not okay I read the 1st runner up instead of the actual winner first so...yeah there’s that. I think they should have put the winner first and in larger writing ✍️.

[@Wired4Life2]

But the host still has to eliminate contestants, i.e., 2nd runner up, then 1st runner up, then the winner. Adjusting it so that all the information runs downward ensures that the host knows there's still information to give out, i.e., who to crown Miss Universe 2015.

[@cluckeregg4216]

Spotlight uh,

[@osmolillie2279]

Moonlight uh

[@A-Viking]

Monumental Mistakes sure beat Conventional Advertaising.

[@claudiarosier8951]

Yup, I also told the same to my family, it was a bad bad designed card. There is no much need to have a huge logo of the oscars on top, is like signing a facebook comment with your name, unnecessary. And if you use the seme font, play with the sizes. Great great video!

[@hairyputter5363]

5:18 Elon Musk left the chat with his cyber truck

[@AbbieM82]

People try to be different. To put their mark on things. Which is not usually ideal in moments like this when being able to glean information quickly matters most. I can't tell you how many times I see business signs or adverts that have tiny text, fancy fonts that are unreadable, or concentrate on a selling gimmick without plainly conveying what they're selling. And trying to figure all of this out as I'm driving down the road? Don't companies want business?

[@emmaemma100500]

wow man this information is really important! My precious granny has a problem with her pills from time to time because of bad typography on her medicines and i always worry how she's dealing with that when i'm not there(( (also please don't blame Warren. I can see clear that he was confused and Faye was like "mehh whatever". And of course it's organiser's blame in general).

[@hemipemi]

"The consequences of bad graphic design extend far beyond award shows" NO! You don't say!

[@Wired4Life2]

Yeah...that's why it's an introduction. Broad to specific and back again.

[@o_o1317]

uh huh that’s what he said, no need to be obnoxious about it :’)

[@BellaLouisaatje]

I work as a nurse in the Netherlands and here we don't use bottles for pills but the box it comes in. Much easier to read and most have a different design. Also there is now a system in which the patient gets prepackaged bags with all the pills included per day and hour via a machine. They are little bags containing every pill per intake in one roll so there will no more be a mixup that way.

[@Yatsura2]

aka _"Ignoring common Illiteracy has ruined more than just the Oscars."_

[@DeathnoteBB]

2:31 To be fair that makes sense if you, you know, actually read what you’re voting for. There’s literally an arrow for each option pointing at the bubble to fill in…

[@haniyahlei7520]

the fact this video was made 6 years ago and still nothing has happened

[@rhyswelding3657]

2:01 it is absolutely ridiculous that people got this wrong. There's literally an arrow pointing at the dot for each candidate! Sure, it may not be the best design but if you can't figure out who you're voting for then maybe you shouldn't be allowed to vote at all...

[@desertrose0601]

Rhys welding I don't know what the actual ballot looked like, but the one they showed here had 10 holes and 20 candidates, so it's entirely unclear how that is actually supposed to function.

[@rhyswelding3657]

desertrose0601 it isn't at all, if you look at the form at 2:10 there is literally a arrow pointing to the circle. There aren't 20 candidates there's ten tickets each ticket has two people but there's only ten candidates for president. The other ten are VP. It says that on he form. I stand by my comment. If you can't work out how this form works you shouldn't be allowed to vote on something so serious

[@jainilajmera9997]

To be fair, the dots were slightly misaligned.

[@dadanardi5541]

well for people like us it might be easy to understand, but there are hundreds of people's personality, and don't forget the older/elderly which have worse congnitive than us.

[@MrDannyDetail]

I was going to say a similar thing, for the average user the ballot paper seems obvious enough. For those with say a visual impairment, or other possible considerations, there ought to alternatives to voting at the ballot station anyway (postal ballot, proxy voting, perhaps online voting). The only thing I didn't understand is that each possible choice of vote gives a vote each to two separate candidates? What if you like one but not the other? I just assumed though that this was a weird quirk of United Statesian elections and that a US voter would understand this aspect.

[@chuck0y]

It was at this moment designers knew, they f***Ed up.

[@syedasrarahmedthebrandsaa]

Vox - improving design by starting little! ❤️

[@hahaha7834]

NOTIFICATION

[@LLAmozi]

100 percent that voting sheet was DESIGNED to be confusing.

[@KhuramMalikme]

What about the guy that redesigned the airline boarding pass? As far as i know they never took him up on it.

[@SouravBagchigoogleplus]

In India, medicines are not sold in the bottle. They are blister packed and we called them a tablet. And they are different in shapes. So without reading the labels, you can easily distinguish them.

[@grandexandi]

THANK YOU for informing people about the practical importance of Design, and that it's not just about beauty.

[@soham7510]

Me: hey Vox's new video is on KZbin Friend: whats it about Me who forgot title: *bush, granny who forgot her medicine, moonlight and miss universe*

[@gobzanuff5078]

Sometimes, when I really picky for little details... not because Im OCD... but this:

[@TheDude4077]

One of those extremely important jobs that goes mostly thankless because people will only really notice it if you screw it up.

[@tb6444]

i’m surprised how they mess up

[@simranjeetsinghmatharoo3877]

As they say Good Design is invisible bad design is everywhere

[@onnapnewo]

The card they withdrew said “Emma Stone” - not sure how different typography would have made it more obvious “Emma Stone” wasn’t the title of a Best Picture nominee.

[@existentialreader5323]

For a high pressure event it would probably make you really confused and just blurt out what was given to you. Writing the winner in larger text would make this mistake more obvious and immediately says "you got the wrong card". (If my grammar is messed up, sorry English isn't my first language)

[@Sarah-re7cg]

Why in the world would they ever make it like that in the first place

[@Zero-Zero-Zero-Zero]

Seriously vibing to the outro music

[@oscarmosh]

Beautiful piece of video.

[@bordeauxcolor]

Fortunately, I live in Brazil, where we do not vote on paper.

[@crazydonut8599]

I love this channel, keep it up :)