Bad typography has ruined more than just the Oscars

[@Vox]

For more videos about how design shapes the world around us, check out Christophe's new series, By Design: bit.ly/2OZTiJ5

[@Bluebirdfalling]

They were given the wrong card.

[@stueygriffith4671]

@@Bluebirdfalling and they're too stupid to READ.... Seriously.... it said BEST ACTRESS IN A LEADING ROLE right on the envelope! cdn.cnn.com/cnnnext/dam/assets/170227092314-oscars-2017-envelope-hp-super-169.jpg but actually paying attention is too difficult for Hollywood royalty!! WORDS ARE HARD!!!!!! 😮

[@PUTZQUELAMIZERIA]

Hey Vox, love your video but, it was mostly bad layout/grid rather than just typography. There's a diference, Typography is more the type of font that you use (in simple terms), and layout is how the text is displayed in the object, like a magazine cover or the card from oscars.

[@onemorechris]

turns out graphic design IS important. Sadly it’s rare that a client is whiling to pay for this kind of thinking. A key thing to understand for designers watching this: the answer, the solution isn’t the whole story. you have to be able to sell that solution (often before you’ve made it) to a client who is very likely more interested in saving money or impressing their boss. Ways to do that is fully understand the clients problem and business (it may have nothing to do with users or the design), get in early, don’t wait to be picked and finally, learn how to be interested and listen *mic drop*

[@nikipound]

Please make this a KZbin domain link. My phone opens it in the browser instead of the KZbin app I'm using to click the link.

[@PhoebeHB]

I actually cannot fathom who thought it was a good idea to have arguably one of the most important pieces of information on that card ('best picture') so impossibly small and right at the bottom. After seeing that, I'm surprised there haven't been more mess-ups like this year.

[@diecar128]

Phoebe HB someone needs to got fired

[@Alive-story]

I know right?

[@nixxipixxi94]

Phoebe HB As a graphic designer​I can almost guarantee that 'oscars' was originally small and/ or at the bottom but when they showed it to the committee they said "you can't even tell this is an Oscars award" then someone else said "yes people keep these cards to preserve the moment, we don't have enough awards for everyone" then they all nodded and said "make the logo bigger, people need to know where it comes from"

[@linhlopbaya]

humans

[@TheOldBearTime]

This is clearly the case of the illuminati killing old folks, switching cards so black people don't win at the Oscars and made sure Al Gores didin't become president. Illuminati confirmed.

[@MoonlightGlimmer]

In short: Make the Design CLEAR. CLARITY over fancy design.

[@laurau4529]

Form follows function.

[@candiidoggii1360]

Clarity can also be better fancy design too, so it's a win-win

[@warrenkeystone5195]

you can also make something clear but also fancy🤷‍♂️

[@eunicevales8415]

Well you still need KNOWLEDGE to make FUNCTIONAL Design

[@delta5-126]

Laura U yeah its like whoever made those prescription bottles must have not heard of this

[@EmyN]

I love when Vox covers these underrated subjects

[@cloud9726]

facts. like it’s kinda irrelevant but it’s rlly interesting 😂

[@IamBrixTM]

Irrelevant but also not irrelevant at the same time

[@8pija22]

@@IamBrixTM it helps introduce a broader, more applicable concept, i.e how important good typography can be

[@RedStallion2000]

I just wish they found better narrators.

[@null_pointer_deref]

@@cloud9726 how come you say it's irrelevant when one of the topics is about serious problems with people on medication?

[@leemercury89]

The orange pill bottle really is odd - in Australia most meds come in unique boxes and sometimes distinct bottles. It must be hard to distinguish between medicines, just asking for trouble.

[@toose8388]

we want red pills only

[@karuzelastudio7858]

Same in Europe, I can hardly believe this idiocy. What a dangerous custom!

[@phee5198]

In the UK they’re in paper bags

[@karuzelastudio7858]

@@phee5198 no way? you're kidding, right? I'm really confused by this subject, I must say.

[@irrelevance3859]

Likewise in the UK. You get a paper bag that comes with the medication plus information. The medication is generally in distinct boxes or bottles depending on what medication it is. The orange bottle thing for all medication surprised me.

[@TEMSproductions]

Bad design always makes the user feel as if it was his fault a misuse, when in reality is the designers fault...

[@Gustavo-hb3mx]

Actually both. I understand it easyly but I totally understand if someone in their 80s doesn't get it. But it is just bc their comprehension have diminished.

[@someonenothere8818]

I work in design, and frankly I wouldn't blame the designers. Often times brands/organizations become so obsessed with emphasizing their brand that they don't consider what they risk. For example, the original Oscar award card had the logo on top, which was obvious because they wanted to emphasize their brand over the actual information necessary. The same is with the original Target Pharmacy bottle. I've dealt with brands who become very touchy about their logos and how they are represented, down to the size and color you can make their logo and where they want it placed. It's really annoying to deal with.

[@altruism2108]

Really wish I could say this to God

[@s_ame1135]

As an architect, this is true.

[@sammylong3704]

Often a deliberate design fault.

[@GlassGhost428]

I don't even understand why W.B. gets the blame for the Oscars mix-up, he's not the one who announced the wrong name and hesitated because he knew something was wrong

[@steph.li3]

GlassGhost428 no one's blaming him

[@phangirlable]

What? Pretty much everyone on twitter during the Oscars was blaming him. No one seemed to know what actually happened, everyone seem to believe that he had the right card but just said the wrong thing. I even read bullshit like it's male privilege to mess up and then get invited again the next year.

[@Lucky8s]

tiffany mayer Literally everyone threw him under the bus after he took the heat and apologized one stage. Faye Dunaway was the on who kept mocking him and announced the wrong name.

[@saltlessbread]

The person who gave that card is the one to blame. Not beatty nor Faye's fault.

[@David-ud9ju]

@@saltlessbread It's also the fault of whoever runs the Oscars. Do they not do a run through the day before or something? I'd at least have a briefing with all the people who are reading out the awards telling them how it works and showing them what the card looks like and I'd make sure they knew which award they were handing out and to check they have the right card. That's just basic management. It's the fault of Warren Beatty, because he knew something was wrong, but was either too old or too drunk to double check the card. It's the fault of Faye Dunaway because, when asked by Beatty to look at it, she just saw La La Land and didn't check the card properly. It's the fault of the producer for not briefing the people giving the awards. It's the fault of the desginer for having terrible typography. It's the fault of the person who gave them the wrong card.

[@cheongziyong8871]

More videos on typography and design in general, please. Good design is always unappreciated, as it's designed to be _easy_, _frictionless_ and _out of mind_. Unsung heroes deserve more.

[@toose8388]

more like more videos on design where they get their terms str8....

[@theEXOaudio]

You perfectly described it. Good design makes people think easy almost out of muscle memory so they think it's easy.

[@acester5]

When I say art is one of the most important things on earth I'm usually talking about small things like this that people really take for granted.

[@umiluv]

Donte DeBose - Yes! Design is art AND function. Some people are insanely close minded and don't understand how important art is to humans. Alongside tools, humans have always been creating art. To deny art is to deny the thoughts and feelings of humans. We need both science and art to thrive as human beings.

[@acester5]

umiluv Absolutely. Couldn't have said better myself!

[@niello5944]

Science student here, but love anything design related to death.

[@acester5]

Niello heyyy! And I love science! I'm an atheist too soo I LOOOVE science! Art and Science the best duo of mankind

[@Variety65]

Donte DeBose Atheist != lover of science

[@lanaistheneworange3013]

Moral of the story: Graphic designer still has one job.

[@Warm_Ice0]

idk if this is helping

[@DoctorOctobussy]

I don’t think they hired one for any of these lol

[@xavandres]

You can tell for example the pharmaceutical industry not hiring graphic designers, just leaving the whatever the outcome to the packaging department/outsource.

[@lanaistheneworange3013]

@@xavandres including "how to keep it away from children" in other 20 languages

[@wittysatan3821]

They are making millions now thanks to NFT( non fungable tokens)

[@martag825]

"Better typography could have changed US history" - let that sink in.

[@tanvikhare9710]

Only in the US😂

[@jecise]

@vawies George bush wouldn’t be president if the typography wasn’t confusing. People thought hey were voting another candidate, but were voting bush instead. Thus making him win the election

[@mentonerodominicano]

lol everyday we learn the many many ways in which that election was messed up.

[@siuuuu5234]

@@jecise they didn't accidentally vote for bush, they accidentally voted for another candidate instead of al gore, and al gore lost by a few hundred seats

[@alZiiHardstylez]

Imagine thinking it'd make any difference, lol.

[@Lerkero]

People are lazy. We need graphic designers to save the world

[@silversmith8]

+emailjwr what you said

[@renzo3939]

and people use their brains so people are lazily efficient

[@bittersweettragityee2743]

It's funny because that's exactly what I'm in college for lmao

[@cdabcdefg12345]

Or we could increase government funding for the military and drastically cut funding for schools, that would probably work too.

[@DefenestrateYourself]

We're already overfunding the military in our country by orders of magnitude and it's hurting our country. Unless you were being sarcastic? Hopefully!

[@fenhen]

“1st Runner up” Jesus, who wrote that? Just awful.

[@joshuapereira109]

fenhen don’t use Jesus’s name in vain man!

[@boldandbrash1990]

@@joshuapereira109 Not everyone is Christian

[@JacobRy]

@@joshuapereira109 bruh

[@JeanPaul-ie4ug]

@@joshuapereira109 His name is actually Jeshua, Jesus is a minstranslarion

[@Royal_P_M]

@@JeanPaul-ie4ug Jeshua is a mistranslation too, it’s actually Yeshua

[@bronwyngreen119]

In Australia, our pills are packaged in boxes/blister packs. It's easy to read the box, and even generic brands use different colours for different drugs. Many boxes even come with braille on the outside.

[@phangirlable]

Same all over Europe and probably the rest of the world. Americans really love to stick to stupid ideas. They are also still using those WWI long crutches you put under the arm pits, bwahahah!

[@toose8388]

in europe our pills are red

[@arjunyeleshwarapu]

phangirlable how do you use crutches? I am quite confused...

[@MrZarewna]

@@toose8388 Depends probably on what pills are you using. I've never seen a red pill myself. It's pretty much always white.

[@duxnihilo]

Arjun Y forearm crutches.

[@iammuzzi]

"As with a lot of design, it's hard to notice things that are done well until they aren't there anymore."

[@Lobstrique]

i love it. love the idea that if the system is faulty it DOES NOT mean that people are idiots for reading the wrong card without realising. it's the system that let them do that stupid things when they are vulnerable/under pressure/doing mundane routine things that do not and should not require consious involvement, like taking pills, which we start doing automatically if it's the same pill for years

[@killlamas57]

Don't people go to school for Typography? Aren't these people trained?? America is constantly giving me a headache.

[@RaymondHng]

Accountants, who counted the ballots and inserted the winning card in the envelopes, do not need to go to school for graphic design and typography.

[@picklerick702]

Shady Tyrell you notice how they emphasize on 'Event Names' and 'Company Names', it is pretty common when you submit the design, the people who has to approve need to show it to bigger people who of course, are businessmen, and wants to put the COMPANY NAME above all else. Advertising stunt.

[@Ash2theB]

So many companies out source but for the most part people just wing it sadly who use the wrong programs: Photoshop for photos, Illustrator for Logos/graphics, Indesign to layout and typography i.e flyers/books. But on the professional front, interns make the mistakes in designing big IPs like this. You have to intern before you can become a professional in the arts and visual communications world.

[@diecar128]

Shady Tyrell why do you have to make things like this about a whole country? what correlation is there? Seems people arbitrarily link things to a whole countries culture when they shouldn't way too often.

[@MrTjthegreat1]

I go to school for architecture in Southern California, luckily my program has emphasized not only architectural history, but that of art, typography, and general furniture/item design. In a first year studio, we were assigned to study and create new typefaces.

[@JL88JL]

Alternative video title: How bad typography got us the Iraq war and killed hundreds of thousands of people

[@kekkocheng]

Elaborate? I think I missed something...

[@opera_gangster]

Since the typography on that ballot led to confusion when Bush was elected. And since Bush won by such a small margin, that ballot sort of split the vote, by not only voting for another candidate, but for an independent party.

[@IrontwistFiM]

JL88JL But that's not what the message of the video is about.

[@iii978]

Million + lives lost

[@RailfanSrikrishna]

same feeling

[@MRDCbeats]

r/CrappyDesigns

[@kereiltutt5769]

MRDCbeats they kinda screwed over that design student tbh

[@toose8388]

ok

[@felixthefox100]

I'm pretty sure these are r/AssholeDesigns , since they're designed with the intent to mislead

[@ye721]

@@felixthefox100 more like it

[@barnacles1352]

MRDCbeats r/ihavereddit

[@IsomerMashups]

Suggestion: MAKE THE CARD A SCRIPT IN LARGE FONT. "The award for best ________ goes to ________ for __________."

[@UnathleticProductions]

EXACTLY

[@princessthyemis]

YEAH!

[@renan8699]

I think that could go even more wrong since it would be just a bunch of words... and if you're nervous that might not work well. The words must be combined with the speech, since the person knows what they're talking about (best picture). It's like one of those presentations in school in which you say out loud one thing then look back at the paper you're holding and repeat the same thing but this time reading lol

[@FuNDe]

For those who are wondering, the outro music is “Spring Days” by Bruno Le Roux

[@XDTuber]

thank you

[@cli260]

Not gonna lie, at first I thought it's some kind of mix of "City of Stars"😬

[@Great.Milenko]

im the kind of person that likes eating dogs and forgetting commas in sentences.

[@hib644]

oxford commas*

[@hunszaszist]

I'm, The, Kind, Of, Person, That, Likes, Eating, Dogs, And, Forgetting, Commas, In, Sentences. It was a list of words all along.

[@ObjectsInMotion]

No, you are absolutely wrong. He is missing a normal comma on top of an oxford comma. The statement without oxford commas would read "likes eating, dogs and forgetting commas", and with the oxford comma, "likes eating, dogs, and forgetting commas". See the difference?

[@randyra88]

Anthony Khodanian what is the difference between your first statement without the Oxford comma and the second with the Oxford comma? I comprehend no difference

[@hunszaszist]

eating dogs and forgetting commas eating dogs, and forgetting commas (

[@fandydiadline]

As graphic designer, I like this video even more.

[@toose8388]

as a graphic designer, I hate this video even less

[@alexreeperbahn5709]

What you design?

[@aaronl9071]

So Bush became President because of crappy ballot design...

[@RammusTheArmordillo]

Aaron L What even is this ballot design? Why is it ordered by something that looks like popularity? Why are candidates not sorted alphabetically for example?

[@Legalmentcesar]

He won cuz the states is not a full democracy, at the end the amount of votes doesnt choose the winner...

[@georgeelsham]

So 9-11 was actually caused by *design,* not Bush?!

[@ErenMortel]

Did you not watch the video? You hav

[@bmteasternmrroute109]

George_E Yup.

[@brainlessteddy]

First thought before finishing the video: Why is the category at the Oscars at the bottom? It's even below a seperating line. I totally missed the category until you highlighted it.

[@CristianMtnz]

“Why do we need graphic designers when I can do that myself on Microsoft Word?” Me:

[@guilerms]

Hi, I would love to have this content captioned in portuguese so I could show it to my students. KZbin has a tool that allows any community member to contribute in such translations and I could do it myself, but you have that feature disabled in this video. I understand that you may have concerns over the quality of such translations, and that's probably the reason why its disabled. But is there any way that we can make that possible? Vox's content is always very well-researched and useful. It's a pity that we don't have this content available for wider audiences, such as non english speakers. There are many cases on youtube of big channels that use this community translation feature with great success. thanks

[@sthngo]

+

[@tank7474]

Ethereal S. Vox should allow us to put them in ourselves

[@lizardbaron3727]

+

[@JayTuberTaken]

Tank I apologise if I am incorrect, but aren't adding subtitles to a video only doable by the creators of said video? We the regular user can only suggest certain things. But again I may be wrong.

[@ChuuCanDoItToo]

Putraenus Alivius The community can create subtitles for the video, as long as the channel approves it.

[@victorenriquerenteriasosa936]

Yeah the deal is you are talking about order of information, and presentation, very importante things in graphic design, not about typography.

[@UtmostXtra]

Victor Enrique Rentería Sosa you should Google typography

[@victorenriquerenteriasosa936]

UtmostXtra I don't need to, im a graphic designer, i understand the terminology, but if you want to know The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing(tracking), and adjusting the space between pairs of letters (kerning[1]). The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. typography has nothing to do with arragement of information (even thought a good typographer has to take it to account), typography has more to do with type arragement, were and how the caracteres are presented, not the information itself, so once again, Vox is not using the terminology correctly, im not saying the video is bad, im saying it has flaws

[@UtmostXtra]

Victor Enrique Rentería Sosa Seems like a pointless flaw to tackle considering it means, in its most primary definition, the same thing.

[@victorenriquerenteriasosa936]

UtmostXtra are you saying that the correct use of terminology is not important?, lets not call it tipography or graphic design, lets call it art, because according yo some definitions typography is an art, the title and the content of the video become leas coherent, i understand that from a mercadological point of view, Vox uses this kind of title yo attrac clics, because it looks like everyone "knows" what typography is right now, with the popularity of lettering, but that title isn't antes accurate descripción of the video, because they really talk about graphic and industrial design, granted, typography plays a rol in the video, but a very small one. if they trying yo really show the importance of typography, this is not really a good example, for the most part they don't talk about type, but If they're trying to show the importance of design, they really do a creat job, so, my question is, why downplay the strenghts of your video? are you trying to misslead people to think that typography is something that it isn't? or what the deal is?, as a designer i value feedback, so i give ir and take it wherever ir seems necesary, to improve myself and to improve others

[@25oddlyenough]

Yup. More aptly named "visual hierarchy"

[@FourEmus]

For all those saying it's not typography, just going to leave this definition here from Wikipedia: "Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning)." Edit - Wikipedia cited it from this source: Bringhurst, Robert. The Elements of Typographic Style, version 3.1. Canada: Hartley & Marks, 2005. p. 32.

[@toose8388]

thats from wikipedia tho......

[@JoHn-gi1lb]

@@toose8388 Change it if you have a better idea what is typography.

[@toose8388]

@@JoHn-gi1lb KZbin's not letting me edit someone else's comment rn but I'll get back to you

[@JoHn-gi1lb]

@@toose8388 I meant Wikipedia...

[@sheppee5608]

A

[@johnholton934]

All of this could be solved by not having the Oscars.

[@tyrkun1624]

yes

[@nekozombie]

@im the only one with this name heh, exactly

[@SumitSingh-iz9pw]

Dude?!! You're genius

[@jewelrunner8618]

Durr hurr you're so funny dude you should be a comedian

[@juice8431]

genius

[@thehorsesnamewasfriday8695]

I can’t believe million dollar companies/Industries can’t hire good designers or think to have good a better design

[@user-uy1rg8td1v]

They are too cheap to spend money on quality/doing a good job. Besides this mixup brought attention to the Oscars and was really the fault of the accounting/audit firm (PwC) who counts the ballots.

[@nadiayusuf6934]

i find it so weird and cool how in america they have orange tubes for literally every medicines or they’re in tubs whilst here in the uk ours are in card boxes on sheets of plastic covered in foil

[@sinjinkincaid]

KZbin: Wanna watch a 2 year old video about badly designed things to read? Me: sure???

[@johbuldmann0206]

the fact that bad design could have been the reason for bush's win against gore gets me so raged up.. can't explain myself. (by the way, one day i will work with you!)

[@MissNayNay]

I know. I'm disgusted, too. That poor butterfly design on the valet could have changed the course of history. How heartbreaking.

[@toose8388]

BUSH WILL ALWAYS BE ON TOPP

[@DrZaius3141]

@@toose8388 In the USA, cheaters will always prosper.

[@dbchoobie1924]

@@DrZaius3141 technically he didn't cheat. He didn't make the voting thingy.

[@rickardkaufman3988]

@@dbchoobie1924 See the film Recount. You see how his brother was involved.

[@Ashxela]

As an MMA student who's still currently learning about graphic design: There's a thing called "Visual Hierarchy" that would've immensely helped. They teach that first year of college where I live, so i dunno why these designers threw that away considering its one of the fundamental elements of design. edit: using "designer" loosely. Who knows if they were even graphic designers or just some dude assigned to type something.

[@DeathnoteBB]

Something you had yet to learn, Graphic Designers can only do what their client wants.

[@Ashxela]

@@DeathnoteBB We were also told that in first year, but they also taught us that it's our job to let clients know what's best. If the clients still refuse then that's where we should care less. Malicious compliance, if you will.

[@panteleymonschekochikhin-k1978]

What does MMA have to do with this. You gonna roundhouse kick bad designers?

[@jj-if6it]

We learn this in marketing too

[@madhavdaga]

"I take thee Rachel.. " EMILY! I MEANT EMILY!

[@Taalaibek]

I like Vox videos. They are informative and well edited.

[@yellowfelloh]

i love how they showcased her designs. it really emphasized how much thought and work she put into it

[@armendsahiti4940]

So good typeography means no 9/11

[@michaelbennett98]

Armend Sahiti- Yes hopefully it'll be 11/9

[@FieryRedmond]

Unfortunately, 9/11 would've happened regardless

[@LlamaKing9000]

Redmond That's what the Reptilians want you to think.

[@NeuroticKnight9]

9/11 was retaliation to american forces being stationed in saudi, also the intelligence commitee warned of major attack and bush had ignored warnings, and before that bin laden was open to discussions which again could have prevented.

[@FluffyCowResp]

Good fonts can't melt steel beams.

[@chowfun1976]

2:15 they could’ve easily connected the arrow and the bubble so they touched. End of confusion.

[@moramento22]

I would imagine there still would be older people finding this confusing. As he said you would have to still go through two paths to find the candidate you want to vote for.

[@yeewengchiang3295]

For information design, there is this thing called “Hierarchy”.

[@poptropicacheats6640]

From Oscars to Target. It went so smoothly that I didn't notice

[@UglyShadowChannel]

Who designed that card? Must be an intern.

[@RaymondHng]

It definitely was not Marc Friedland, the former designer that the Academy used for the previous five years.

[@RaymondHng]

Where did you that it was design by committee? It appears the Academy was cutting costs this year. They nixed the costlier formal press conference and replaced it with an online announcement. Then they discontinued outsourcing the envelope design and did it in-house with a committee where no one on the committee had graphic design experience. Technology is great when it saves time and money if it is in the hands of someone with the proper knowledge and experience. But when it is in the hands of rank amateurs who think they know what they are doing when they really don't, you get atrocious results like this god-awful-looking website. www.faceslappingnatural.com/ Several different fonts, bad grammar, outrageous claims, underlining, out-of-aspect ratio pictures, insulting language ("Warning: Sell to right person only, If you don't have money, don't buy it!! because it is expensive. It is designed with love and understanding.") The webpages just hurt your eyes. This store got news coverage in local and national television. It was permanently closed within months.

[@Notius]

RaymondHng It's a joke. Have you ever heard the phrase "a camel is a horse designed by a committee?" It's alluding to the fact that committee designed things are often more concerned with incorporating everyone's ideas rather than the function of the final object.

[@RaymondHng]

No, I have not heard of that phrase. I've been on a board for a non-profit and served on a committee. It was serious business and we've never produced "camels".

[@stephenwaldron4213]

RaymondHng XD I'm dead

[@bigginsd1]

Design is under appreciated. It makes the world a little bit better when done well. You can always buy something with the same specs cheaper, but the physical effort of simplifying a problem down to it’s most functional form always makes lay people think “what? Someone was paid to do that? It’s so obvious!” When in fact it is only obvious and intuitive because someone spent a lot of time and years of training to produce something that anyone can pick up and use as it was intended. Then others copy the design which bypasses all of the hard work that went into the original.

[@meloniez427]

I remember those old pill bottles from Target. They should bring them back.

[@zeromailss]

This is so painful to watch, great job as always Vox

[@doobick1898]

MeowAlien にゃあエイリアン why is it so painful to watch

[@kayaeki]

@@doobick1898 they mean because of the bad design thing, Vox video is amazing but those bad design incidents is what the person is talking about i guess

[@fqidz]

Winner!!! *3rd place ME* 2nd place me 1st place me

[@krisizcelja]

You are quite an amazing dude

[@CJCS1111]

Thank you for explaining something to me that I needed to know about my short-lived new favorite pill bottles. I was already bummed that my Target Pharmacy was bought by CVS, and then this bottle change happened.

[@abcmsaj]

These Vox videos have been outstanding for as long as I've been subscribed. Fantastic work. The Verge are trying to imitate but can't compete, which is bizarre because they're both owned by Vox Media!

[@Vox]

You should see what they're doing with their new channel Verge Science! kzbin.info

[@toose8388]

the verge only makes documentaries about graphic design, we need documentaries about typography!

[@clarel4449]

This is one of the best short informative videos I've ever seen. Packs heaps of information into a short amount of time, with lots of various examples and doesn't leave you confused or wanting to know more. Brings light to an issue most people aren't aware of. Clear, concise, and linear. If this video was a typography design, people would not get muddled up!

[@GreenEnvy.]

Video pops up like it was just posted today, only to find out it's 3 years old.

[@MrJujubang]

name of ending credits song?

[@chrismaghintay]

Julian Chang Yes please!

[@sounak5883]

darude - sandstrom

[@kohlinoor]

There's a list at the end of the video, guys.

[@jasony7423]

Even the song spring days can't be found on the Internet. Vox pls tell us the song

[@sushmitsinha2955]

someone please to the hard work for all of us

[@aa6aa3a]

as a graphic designer, i’m glad we aren’t overlooking this.

[@AlizonTv]

I Love when you make videos about graphic design !! MAKE MOOOORE

[@abdullaahmed096]

Moooooooooooore

[@Muhammed.Yaseen]

*"Thats a pretty big maybe"* Was the cherry on top! Perfectly done video!

[@jj-if6it]

Also they should write BEST PICTURE on the outside of the envelope as well, so you know you're holding the right one before you've even opened it

[@NoahStolee]

that ending tune is so catchy :D

[@krisizcelja]

In Slovenia, medicines ussually comes in cardboard boxes in blister packets. It's weird how the US doesn't adapt to new things, while we've done it for a long time. I mean, WHY NOT USE BLISTER PACKETS INSTEAD OF BOTTLES? Target's pill bottles looks dope tbh, with coloured rings like the detachable *teethbrush* ones.

[@gutemberg7946]

Dude, they don't even use metric system.

[@krisizcelja]

@@gutemberg7946 Not just the US. Liberia and (to some extent) the UK also uses the imperial system. And in some occasion, they turn their high schools into shooting ranges, which is way out of my mind

[@RaymondHng]

Medications that do not need a doctor's prescription are usually sold in blister packs. However, medications in the United States that require prescription can be expensive such as $15 per pill. Prescriptions can specify amounts that are uneven, for example: 7, 17, or 53. It is economically efficient for pharmacies to purchase medications in large bulk quantities and dispense custom quantities as needed.

[@alexanderchristopher6237]

@@RaymondHng I don't know how they did it in Slovenia, but prescription drugs usually comes in those bottles (if it's a pill) pretty much in most of the world.

[@RaymondHng]

@@alexanderchristopher6237 It may be that medication prices in Slovenia are heavily regulated and kept low so that there is little cost incentive to dispense medications in custom quantities.

[@Peronioz]

Almost three years too late, but here's a piece of information that I wish was presented in this video: the reason he got confused. I had to do a massive search to understand he received the wrong card, and was getting mixed informations between Emma Stone, from La La Land receiving Best Actress and knowing the card should say something else (Moonlight, and the "best picture" at the bottom).

[@wesselpoldervaart4658]

I've never seen those orange containers before. In the Netherlands most things come in boxes and the label is usually in the order that was suggested by that designer.

[@RaymondHng]

Medications can be very expensive in the U.S.. It can cost up to $15 or more per pill. So the physician prescribes only the exact number of pills needed for treatment. Insurance companies will not pay for extra pills that may be discarded. It's more cost effective for pharmacies to acquire medications in bulk and then dispense them in custom amounts to suit the prescription.

[@ForgottenDawn]

As a graphic designer in the making, I would personally say *THANK YOU* for making this video

[@opedromagico]

Simplesmente sensacional 👏🏻👏🏻

[@BruceLeefromthegrave]

Bad topography burned our crops, released a pestilence in our towns, and contaminated our water.

[@MrJustin2105]

Here in Australia, instead of having those fit side by side boxes, it’s one long as hell sheet

[@luispiros]

The 8 bit song a the end of this video was the best part.

[@HughMiller98]

I'd love to see more videos on graphic design. I'm a bit of a logo nerd and I like to point out when companies change their branding, and even see what their old branding looked like

[@DanTheCaptain]

New word of the day! Snafu: NOUN, A confused or chaotic state; a mess Thanks, Vox for giving us new words to use and confuse others.

[@Fortzon]

Warren Beatty wasn't at fault here. The old lady was. He knew something was wrong with the letter and wanted to show it to her but instead the lady probably thought that Beatty wanted her to read it.

[@SayAhh]

It's all Bonnie's fault!

[@tru33st0ry]

For some reason this makes me angry.

[@sarahj6795]

I often have to read expiry dates on food and medicine for my grandparents not just because of the size but also the colours and placements. I’ve corrected things they’ve misread multiple times, and it worries me to think what could happen if they misread something and I’m not there.

[@catherinerobilliard7662]

Design is paramount in reading clearly. Reading clearly gives understanding. Understanding prevents accidents.

[@mrogilvie]

Years later, I finally understand the Pat Buchanan joke from the Future Stock episode of Futurama

[@Path6627]

Wow, this is really simple but very important stuff.

[@cocconoce]

*04:05* Where does that beautiful melody come from?

[@jonathanzea2288]

I also want to know!

[@Falicity345]

Spring Days” by Bruno Le Roux

[@edwindungdung1998]

This video makes me feel tons better for being a Design & graphics student. Also, the outro music is awesome.

[@RaymondHng]

Please save the world from design atrocities such as this: web.archive.org/web/20170914112810/faceslappingnatural.com/

[@michaelfelder6775]

kzbin.info/www/bejne/omqpZGeai5qIe9U

[@lunarscapes6016]

Basically make the most important information the first thing someone will read. There’s a meme that says something like “You read this first. You read this second. You read this third. You read this last.” in different font sizes and weights in different places on the picture, and it actually illustrates what about text catches people’s attention and in what order really well.

[@sfgkate]

This is such a goddamn pretty video. It’s a masterpiece. I love vox.

[@gamerknuckles213]

My mom gets prescriptions fron CVS and weve never gotten a design change :/

[@chetvalmont3983]

I'd love it they made the run time on films more legible, and easier to find. I was trying to coax my friend into watching this really good film, and they only had so much time before they had to be off on an appointment. so they wanted to know the run time. Wasn't on the sleeve, the box, or the DVD itself. We ended up looking the time online, but by then it was to late. I don't care that the film has Japanese subtitles. I just want to know how long the movie's going to be.

[@TheBestDaniels]

Same thing with industrial design, just a quick example…pushing the door to open it when you need to pull the door, is just bad design.

[@SmilingSkyYoutube]

I was reading the Thumbnail and I just read it as “And the best oscar for moonlight goes to Best Picture”

[@Champs-rc5fo]

4:25 reminds me of the time I took my dad's meds instead of my adhd meds

[@william7881]

"this whole *snafu*"

[@thetruthfulchannel6348]

Florida recount. Never forget. :(

[@marinomusico5768]

Awesome video! I'm here from GAVETA, Brasil ❤

[@stayforthepeelpronpls4774]

We don’t have that pill bottle problem as much in the uk. Things are mainly in foil in distinctly designed cardboard cartons.

[@nahbirdie4773]

There is a possibility that the graphic designer suggested exactly what you suggested. But the client (the academy) wanted it all uniformed and the way it ended up lol. 😂 AS CLIENTS ALWAYS DO

[@wopwopkross]

outro song is bae

[@zszhoodedtuba7143]

5:41 nice music there

[@cocootalks]

What is this song? So good!

[@dghfgh155]

Spring by Bruno le roux

[@alessandro.calzavara]

Love this type of videos: bringing to your attention problems you even didn't know existed

[@Dystdotmp4]

honestly, i wouldnt be surprised if this has happened many more times, and this was just the first time they called them out on it.

[@6577442]

yet those “designers” still managed to get a job designing for those companies and awards shows. lol

[@RaymondHng]

The Academy did have a professional designer for five years and his typographer was superior, but they did not renew him for this year and decided to redesign it themselves. That was the mistake.

[@TheBeccabus]

why didn't they print a bigger ballot? (sorry if this is obvious to US citizens)

[@TM-dq5lr]

I would guess budget reasons. Printing on larger paper is astoundingly more expensive.

[@sneg__]

Not true. My father owns a printing business and tends to use A3 and then cuts it in half when customers order large quantities of A4 prints.

[@HeadsFullOfEyeballs]

They use voting machines over there for some reason. So I assume the paper needed to be a specific format to fit in the hole punching device.

[@geocyo8835]

Why do they keep saying Warren Beatty? it was Faye Dunaway who read the wrong name! ... I guess it was because he was the one who was confused by the typography. Answered my own question. Never mind. 😉

[@FindecanorNotGmail]

Indeed. Warren Beatty paused with the card, saw that there was something wrong and was trying to figure out what to do with it when Faye Dunaway jumped in and read the first word she saw.

[@百合仙子]

The biggest issue here is that the designers are usually not the readers. The branding at the top is easy to explain: the company likes it.

[@Ricangelo]

Or they could've just type everything out exactly like the script. Presenter just need to read everything on the card. "The award of Best Picture goes to Moonlight, etc etc".

[@pamponpan3376]

It's just marketing plan! This same thing happened in Miss Universe! It worked! Miss Universe received more attention after that. So Oscar copied this same plan. That's it.

[@miip1688]

2019( CVS STILL HASN'T UPDATED THEM)!!!

[@hariprasadhv.r.5308]

I am in love with Vox videos

[@claudiarosier8951]

Yup, I also told the same to my family, it was a bad bad designed card. There is no much need to have a huge logo of the oscars on top, is like signing a facebook comment with your name, unnecessary. And if you use the seme font, play with the sizes. Great great video!