Bala To The Rescue: An Interview with Dr. Farnoush Fadavi

Dr. Farnoush Fadavi is the co-founder of Bala Enzyme, a brand of plant-based drink mixes formulated with a proprietary blend of turmeric, bromelain, and papain that contain no sugar. When taken regularly, the products are said to help regulate the body’s inflammatory response and improve circulation to accelerate recovery and natural healing.
Dr. Farnoush and her husband and co-founder Dr. Arash Aftabi are both dental surgeons whose research helped develop Bala’s formulation. Bala launched in 2019 and has since picked up distribution in over 2,000 retail locations, including nationwide at Sprouts and is also sold DTC via its website and on Amazon.
In this interview, Dr. Farnoush talks about how a confluence of her education, career and an unfortunate accident spurred the creation of Bala, why the company is emphasizing brick-and-mortar retail as much as e-commerce, its package size and pricing strategy and the key terms that help drive trial.