Bankrupt - Kodak

Thanks to Raycon for their support on this episode. Go to BuyRaycon.com/bsf for 15% off your order!
Objectively back in the 1900's, when you thought about taking pictures, you thought Kodak. They were once the worlds most iconic photography brand making popular cameras and film, innovating at every step. They generated tens of billions of dollars and secured themselves as one of the symbols of pop culture. However, in just a few short years, their photography empire came crumbling down in 2012 when they filed for chapter 11 bankruptcy.
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BrightSunFilms 2020

[@BrightSunFilms]

Hey everyone, I hope all of you are staying safe! I just wanted to say thanks so much for supporting my content through this weird time in our world and especially thanks for watching this video. July is going to be a big month as I have two more major videos coming out, both Abandoned episodes. Stay tuned!

[@QuietJ0Y]

Thanks for what you do. I support a different KZbin content producer a month. I will see you on patreon soon. Still want a BSF PIN!

[@justinflanders7754]

stay safe and healthy, Also excited for your other projects to

[@BrightSunFilms]

@@QuietJ0Y Thank you! I'm working on those pins!

[@callumneil258]

Will we be getting anohter abbonded episode soon?

[@MTARaylz]

Thanks Jake for everything

[@jobic4207]

I wrote a case study about Kodak’s issues and downfall at university which made watching this video twice as enjoyable

[@HoursFreeAOLsp]

Did you learn anything this second time around? lol 😂

[@CanadianB.O.W]

Isn't it just great when that happens

[@mockingspongebob773]

same

[@venomousnate7263]

Pretty cool to hear that

[@andwhoareyou2892]

So you're a socialist?

[@matthewbanta3240]

I think it's important to remember what Kodak did. Before Kodak, no one smiled in photographs. Partly this was due to long shutter speeds and the difficulty of holding a smile for several minutes, but mostly this was because photographs were serious. Your picture was expensive and your image was being saved for posterity. So no one would do anything as whimsical as to smile in a photograph. But after Kodak, everyone had a camera and could take a picture at any time. People wanted to remember happy times of the past. So Kodak produced a world in which everyone wants to smile while being photographed.

[@_s-p-e-c-t-r-a_music_]

Poetic.

[@haydentravis3348]

Now we all hide the pain on reflex.

[@user-ss1ok1nr6l]

I saw research which suggested that people who smiled in early photographs were clinically insane. (Watch A Million Ways to Die in the West.)

[@user-ss1ok1nr6l]

Eastman, not like “East Man Kodak.”

[@x808drifter]

It's because smiles aren't natural most of the time. It is a vastly learned response. Not all smiles are fake, there are legit happiness caused smiles. But not of them are just that 100% fake.

[@BrandanTheBroker]

I was always surprised Kodak didn't strike a deal with Apple or Samsung to become their camera makers for the phones

[@pierluigimaienza4170]

Rumors said that It was close to make something with Motorola ...but nothing of real happened.

[@cbly]

Kodak didn't even make their own digital cameras. Most were rebranded Chinon products.

[@chrisgraham2904]

Most Kodak camera manufacture was moved to China years ago.

[@faizalf119]

Because kodak never make their own camera. Camera enthusiasts will always point at brands like nikon, Canon, leica, zeiss, and more for better camera.

[@chrisgraham2904]

@@faizalf119 Your totally wrong about that. Kodak manufactured all their still cameras, movie cameras and projectors for about 80 years until competition grew from Japan and China. The Rochester (U.S.A.) manufacturing facility, the Kodak Toronto facility, where I worked for 29 years, and several other facilities around the world manufactured and assembled cameras. The need for competitive global manufacturing did occur around the time that digital photography exploded, so Kodak digital apparatus were manufactured by other camera manufacturers or dedicated Asian Kodak manufacturers. Kodak followed the vision of George Eastman to produce economical photographic equipment to make photography simple, affordable and available to the general public. Kodak never saw themselves in the high-end camera market, but was happy to provide the film products for those cameras you mentioned. People are rarely aware of the scope of products that Kodak and The Eastman Chemical Company produced. Cameras and photographic apparatus contributed less than 5 percent to Kodak's total sales.

[@TheRedRaven_]

The #1 rule of business should be “adapt or die”.

[@dervvy]

@Michael Zootlegger I think he meant that the company will die in relevance.

[@dervvy]

@Michael Zootlegger ok.

[@LOLLYPOPPE]

Do you feel smart when you come up with empty phrases like that?

[@TheRedRaven_]

Michael Bootlegger Yeah, Kodak adapted. Those 2015 contracts is what saved their company. What’s the confusion?

[@TheRedRaven_]

Michael Bootlegger Lol ok captain obvious, are you stupid? If they didn’t reach those agreements and pursue other ventures, they would be liquidated. Leveraging Hollywood to continue to use film instead of RED cameras is adapting to change. What part of that do you not understand? Had they not reached agreements in film production, they would be finished. “The agreements make it possible for Kodak to continue to manufacture motion picture film while also pursuing new opportunities to leverage film production technologies in growth applications, such as touchscreens for smartphones and tablet computers. Kodak also went on to state that “this also positions the company to remain the premier supplier of camera negative, intermediate stock for post production, and archival and print film.”

[@RolandSergal]

"To my friends, my work is done, why wait?" Jesus christ, didn't expect that emotional dropkick

[@ferociousgumby]

I'll remember that one.

[@aoikemono6414]

Plot twist. Killed for inheritance.

[@abbycollins]

My gut sank.

[@kyleaugustine6886]

That was unexpected and heavy.

[@tomoluis_01]

I’m at a feeling of disbelief.

[@michaelmccarthy4615]

When you start selling retro T shirts to relive the past.... It's acknowledgement the past will never return.

[@luisishere987]

this is deep

[@BuschWhackerReviews]

Those T-shirt’s are pretty fire though

[@beefpatty1800]

BuschWhacker Reviews facts them shits hard

[@JohnSmith-mk5jt]

@@BuschWhackerReviews Almost as fire as your KZbin channel. All of my excitement to see one of my favorite NASCAR KZbinrs aside, it really is sad what happened to Kodak. They were so iconic, important, and provided some nice NASCAR liveries. We still have a Kodak camera circa 1960s down in our basement somewhere. I don't think it works, but I remember finding it while searching for some lightbulbs.

[@BilisNegra]

The Coca-Cola Company not only licenses a lot of their retro imagery but also uses it for their promotional gifts consistently, year after year, just saying... What you say does hold true in many other cases, though.

[@samhass1879]

I think Netflix needs to sign BSF to a streaming service. Just imagine what he could do with a big budget. Such great content.

[@AramiMedia]

I guess it’s the same situation as LEMMiNO: if they get signed they will lose their freedom of creativity, plus it will be behind a paywall meaning they may lose fans who watch here on KZbin.

[@samhass1879]

@@imblack011 chill out lmao. You’re not entitled to anything he’s gotta make money too. I’m not in charge anyways so calm down.

[@shexi455]

Later video bright sun films file for bankruptcy protection

[@KDill29]

Then someone will end up doing video documentary about him......

[@jyzo]

Cases of binge-watching would skyrocket

[@austrone8586]

In the Philippines Kodak is synonymous with "take a picture of me" in the Visayan region we usually say "Kodaki ko bi" which means take a picture of me, so Kodak was a huge part of history

[@unemilifleur]

1st mistake: not jumping in to digital cameras 2nd mistake: not investing enough on the high end of digital cameras. If they had, they would have kept a good name.

[@JKSSubstandard]

Imagine if they had leveraged the patent on the digital camera in the 80s when it became viable. They could have ridden the wave into the early 2000s and a smart CEO could have leveraged it into making cell phone sensors. The very technology that put them under, replacing the likes of Toshiba and Sony who make many of them now. Or an even savvier CEO would have invested in the storage cards for those digital cameras/phones. That would have positioned Kodak to be a potential player in the Flash/nand storage boom of recent computing. Turning SD cards buisness into SSDs.

[@JKSSubstandard]

@SteelRodent Thats the point. THEY INVENTED THE TECHNOLOGY. They COULD have pushed it. They had the patents. They had the research. They could have controlled the digital camera and optics industry, or at least a large market share of it, right up until the cell phone camera killed it. They CHOSE not to

[@TwoDollarGararge]

Which is a shame because I'm one of those weird people that really enjoys film photography and then all honesty we don't need another company making the same generic digital camera

[@brandonj.harris]

@@TwoDollarGararge I'm right there with you. I do photography on the side and there is a big trend im seeing in people go back to film. I even see people manipulating digital pictures to have that old asthetic

[@TwoDollarGararge]

@@brandonj.harris yeah humans have that tendency they have a process that is imperfect then they find a better process that's more perfect but then they enjoy the imperfect process after

[@originalbluebuddha]

Kodak's biggest mistake (besides suppressing the digital photography they invented) was panic-selling all those patents. Every camera, printer, and photocopier you touch today, has original Kodak patents in it. They lost a lot of guaranteed revenue they could've used while they transitioned. They were so used to winning that they didn't realize the severity of their wound.

[@IO-zz2xy]

Kodak turned down the inventor of the photocopier, see my comment above.

[@johnwattdotca]

As a Canadian, I see the downfall of Kodak starting when Fuji Film started to built parking lot film booths, where you could leave your film and get it back the same day. Kodak made you mail in your film or leave it at a store to come back two weeks later. Fuji film cost a lot less and was just as good.

[@johnwattdotca]

@@IO-zz2xy: As a mayoral candidate in Welland, Ontario, I used a photocopier to make campaign statements. The federal government removed a defamatory libel law used to arrest me and the Province of Ontario created two new laws based on my political experience. You really can't buy a photocopier any more. I see that technology as being suppressed because it's too easy for the public to use. They are now being built for a cost over $5,000 and you have to have the maintenance man come over every time you use it. Retailers don't stock them.

[@jpslayermayor9293]

My Dad was a lead Engineer at Kodak in Rochester NY, he told me that on.a regular basis Fuji technology thieves/spys were encountered walking around with cameras taking pics of the huge multi story fully automated building sized machines for making color photography film . They usually would not get away but im sure a lot of IP was stolen over the years

[@johnwattdotca]

@@jpslayermayor9293: Here in Ontario, Ontario Hydro was run by a man from the United States. He set up a deal for Ontario Hydro to buy an electricity provider in the States. An American judge stopped the deal, saying Ontario politics could influence the deal in the long term, and fined Ontario Hydro $124,000,000, American. The executive quit and became the new executive officer of The Tennessee Valley Association, the most historic hydro company in America. The new Ontario Hydro head said you won't see this fine in your bills. You might think this is irrelevant, but I got tired of typing about Donald Trumps real estate project in Toronto.

[@sjnavaid]

As a Rochesterarian I can’t tell you how much of an impact this and Xerox’s bankruptcy affected the city

[@AJayAnswersYou]

I buy their paper. Interesting to know.

[@evanredacted7977]

The fact Kodak even exists anymore is remarkable. Even if they had successfully made the jump to digital cameras, smartphones would have killed that industry anyways. Being able to change to focus on printing and still survive proves that they are still a great company, at least in creativity and spirit. Respect.

[@staringcorgi6475]

Now the only people who care about digital cameras are photographers,film makers, and vlogger not something the normal citizen would use over a smartphone

[@Shyvorix]

​@staringcorgi6475 Yep. Not to mention how a lot of new modern phones absolutely dumpster even relatively newer cheaper dedicated cameras. To actually have a camera be better than the average phone, you'll be spending into the thousands.....which automatically pushes out the average consumer.

[@joshuaayres8932]

To me, Kodak dying was like Sears closing alot of stores and Kmart going away. They were places and things that were big parts of my childhood that I always thought would be there. Kind of a comfort as I aged. Then they started going away and my nostalgia kicked in

[@WickedPhase]

I remember when I was a kid going to walmart and seeing the shelves by the registers full of disposable kodak cameras and film the nostalgia definitely kicks in

[@pinakinkale]

HeyItsMeDaisy I haven’t seen those in years, Times sure do change

[@sanfrancisco9661]

@@WickedPhase I remember as a grammar school kid how everywhere you went in tourist Southern California, Kodak was king and there was a smaller competitor named Fuji Film that was trying hard. Kodak even had a blimp although it was smaller than Goodyear.

[@CommodoreFan64]

@@WickedPhase Same here, and every gas station had them as well at 3 times the markup. Another company that was not mentioned here is Polaroid, my family used their instant cameras a lot back in the 80's. My Grandfather even had the first commercial model B/W Polaroid instant camera.

[@LaSombraa]

So i should expect Walmart and Amazon to be gone in the next 20 years? Sounds great.

[@NerdismOfficial]

“My work is done. Why wait?” Chilling.

[@thomasmaughan4798]

I thought it was brilliant.

[@ContactDeadAhead]

I believe it to be morbidly poetic.

[@trinitytest5986]

He went out rhe way he wanted to. I can respect that.

[@pierluigimaienza4170]

He has been a benefactor....

[@stoutlager6325]

Kodak summer 2020: We make pharmaceuticals now?

[@ibm_businessman6033]

No, Greedy CEO's with inside trading just fucked it up.

[@faseiolasec9770]

"To my friends, my work is done, why wait?" Jesus christ, didn't expect that emotional dropkick

[@Itsaboutthewaterlife]

@@ibm_businessman6033 Yeah. You would've thought that the CEO would've tried to play it smart.

[@UsurperKINGx13]

Something very similar happened to Polaroid. They were bought and sold many times over and eventually stopped making cameras and film and purged all the factories. A very small group of employees banded together, calling themselves the Impossible Project, and saved the last factory before it was destroyed and worked for years to remake instant film. Now this year that same group of people got so popular they bought back the Polaroid corporation.

[@TheJttv]

Ooof. My dad spent 28 years with Kodak before splitting off with Carestream Health (the medical and dental xray and now digital xray department). I was born and raised in Rochester NY. This one hits close to home.

[@eaganwoodward]

What's up man, I'm a chili native. My grandad moved up here from Pennsylvania to work at Kodak. He worked there for probably 30 years

[@adamolupin]

My mom worked for Fuji Film for 32 years so she was there when Kodak went under. There was some surprise but mostly empathy at Fuji when Kodak declared bankruptcy. No one cheered, no one was glad because they all knew if it could happen to Kodak, it could happen to them.

[@lindsaynic]

Oh hey! Also a Rochester native here!

[@salty-9]

Garbage plates ftw

[@shaneurban2564]

Heyyyyyy what’s up guys! I am also from Rochester (specifically victor) but I’m guessing y’all were also just as excited as I was when this vid poped up in my feed😂

[@thegaminglottle]

9:00 Jim halpert makes an appearance when he's not selling paper he's selling Kodak

[@Stubby7923]

came here to comment the same thing, lol

[@strongereveryday2302]

I saw it too! hahaha

[@TheEDFLegacy]

I thought Kodak was gone! Happy to hear that they're still kicking! Focusing on the film industry is likely the smartest move they could have done.

[@DeadUnicornClub]

Landmarks Kodak missed: Introduction of filetypes for pictures: .jpg .gif .png These should have been .kdk Introduction of photo manipulation software: It should have been Kodak Photoshop. Even if they couldn't invent it, they should have bought it, they had the money back then. Introduction of face cam/web cam: Mine says logitech. Why doesn't it say Kodak? All reasons Kodak isn't around much anymore.

[@DeerKoden]

Pretty much correct, aside of filetypes...

[@AshrakAhmed]

@@DeerKoden Nope filetype makes sense if Kodak was making Photoshop software, so insted of ".psd" it would be ".kdk".

[@DeerKoden]

@@AshrakAhmed that's more like it. Although Photoshop was first released back in 1990, so Kodak should have started switching to digital way earlier than it actually did (at least a decade earlier).

[@AndyHappyGuy]

Kodak phones, Kodak computers... Instead of those, it's now kodak printer.

[@mart0681]

And don't forget Kodak Gallery after they acquired Ofoto. 3-million subscribers at one point. This was prior to Instagram, and when Instagram came along a primary feature everyone liked was the ability to mimic the look of film. The other of course being the social aspect. Kodak could have done both of those, but Kodak was a lot more close-minded about it, wanting to perfect the color, not make it look vintage, and to them the social aspect was sharing digital photo albums with family. They were not thinking big enough, and were playing it safe.

[@NGMonocrom]

I'll never forget reading Bram Stoker's "Dracula," and in the novel; Kodak was mentioned. Had no idea the company was that old until then.

[@qazmko22]

Or that Bram Stoker's Dracula is that new.. both of those things aren't really that old.

[@sanfrancisco9661]

​@@qazmko22 ".. those things aren't really that old..." = your one opinion vs many other opinions, dude. Get that into your head. Whats old to one person is not old to another. How do you define an "antique?"

[@scotlawrence]

@@sanfrancisco9661 your one opinion vs. many other opinions, dude. Get that into your head. Whats old to one person is not old to another.

[@eechauch5522]

San Francisco sure, something being old is relative. But I just looked it up, it’s a movie from 1993. Kodak was founded over 100 years earlier, simply in relation to Kodak it’s not old at all. Kodak was founded 3 years before the brothers Lumière even invented the cinema. A 30 year old movie doesn’t qualify as old in that regard at all.

[@NGMonocrom]

Honestly, your attempt at trolling is absolutely pathetic. There's not a single person alive today in 2020 who can say "Dracula" the novel isn't old. I mean is this really what you do with your spare time? Seriously? You can't even be bothered to look for at least a mildly controversial comment to disagree with, in the hopes that some random person on the internet will get upset and start arguing so you can intentionally try to get them to lose their cool online. Really? You're THAT lazy that you can't even put in a tiny bit of effort into your trolling? Honestly, that's the saddest part. This is the only reply you'll get from me. Go use someone else to stroke your sad ego to make you feel better about yourself. Or, crazy idea, actually go out and maybe do something genuinely productive with your time that'll actually make you feel good.

[@Red_John.]

Imagine if Kodak CEO didn't have the "Michael Scott The Office" mindset, they would have their own Smartphone by now with great cameras challenging Samsung, Sony and Huawei.

[@deanwalker3956]

@@eastindies2937 Unwillingness to adopt new technologies and advancements.

[@jemoederiseenperzik]

funny how you mention the office when jim is this video at 9:02

[@paigeconnelly4244]

@@jemoederiseenperzik Andy samberg is next to him

[@jaketzou]

And they'd still be relevant in the camera industry i think it's kind of funny how they were out competed by their own invention. Imagine if kodak released a digital camera in the 70s.

[@DeerKoden]

the huge issue with kodak was legacy...they still used to make and develop kodachrome up until the end i think

[@hobokenjoe30]

I'm originally from Rochester and all my neighbors and most of my family worked for Kodak. One of the biggest downfalls they had was not listening to their engineers. When my dad was working for their space division he knew a guy who invented a photo sensing sunscreen and they turned him away. He also knew someone that helped created the first disposable camera and originally management shelved it until they thought it was worth while to bring it up. Kodak's biggest issue was that they never really looked to the future and were contempt with where they were. And that saddens me because I grew up around their industrial parks in Rochester and remember going to Red Wings games in the summer and seeing the famous Kodak sign on top of their building as a glorious beacon. Now just like the rest of rochester, it's just a shell of what it used to be.

[@mikeall7012]

I drive past the old facility in Rochester when I go to my college buddies house. It is super depressing to see such a massive factory sit mostly abandoned. Part of it still runs though as it is leased by some electronics company.

[@chrisgraham2904]

I know a former Kodak employee that still works out of a Kodak Rochester factory. His company makes spaghetti sauce.

[@chrisgraham2904]

@David Wang Obsolescence of products and technologies have been happening since the beginning of civilizations. AI is in our near future and is likely to render more technologies and products obsolete that we have ever seen in history.

[@FrederickGFX]

I live in Rochester, and Kodak was such an important part of our economy. When they (and Xerox) went down it almost took the whole city with it.

[@ShadowWolf-wy4nj]

Yup it sure did, I remember the panic it caused hearing these companies were laying people off and everything

[@johndrews206]

and Bausch and Lomb, Champions, French's mustard, Ragu. All Rochester products that left

[@frenchyalicea649]

Hopefully with its now rebirth, itll bring some zeal back to Rochester and provide employment growth as well!!

[@markcantemail8018]

Frederick It Looks like Kodak is Back in the News .

[@markcantemail8018]

@@johndrews206 Ha ha you live here you know how it was . When the English men who purchased French,s took the company apart it left an impact . French,'s Potato Pancake Mix was the Best . I still cannot find a substitute for it . Thank you for your memories .

[@zrftv8240]

Reminds me of Blockbuster above all other corporations. Blockbuster leaned to the idea that digital video and streaming platforms/companies such as Amazon would never overtake the physicality of video and people would rather come to brick and mortar stores rather than shop online, refusing to accommodate their customers with a high quality rental website. Unfortunately, the times change so fast in the 21st century that companies holding onto older ideals are almost sure to perish with the times they hold onto so dearly.

[@AaronOfMpls]

@SteelRodent Plus Blockbuster _did_ try to get into streaming. It was just a.) very early (c. 2000), when Internet access was less common, bandwidth was a lot more limited, and they were still inventing some of the tech needed, and b.) they partnered with Enron to develop that tech, meaning it crashed and burned when Enron did.

[@lordheydrichslove]

I’m not the only one that thought of Blockbuster. Companies that refuse to change with the times tend to hit a brick wall later on. People quickly adapt to the latest in technology as it becomes more and more convenient. Less maintenance, less hassle, time saving.

[@davidm3maniac201]

Just said the same thing then i found your post. Good minds think alike

[@lovelydolltime8006]

What Blockbuster should've done was purchase Netflix to then squash them like a bug and carry on with their physical media rentals.

[@maxsmodels]

They had a great advertising campaign "It's a Kodak moment". I had a Brownie 8mm movie camera and countless instamatics. Great memories.

[@megamuffin15]

Kodak's impact on Rochester can't be understated. It's been so critical to the city's entire economy for decades.

[@chrisgraham2904]

Many other companies established themselves in Rochester because Kodak was there.

[@tafinzer]

And now Rochester is considered In the top tier of impoverished and dangerous cities in the US. I'm glad my parents didn't live to see what happened to our city.

[@Hopeguz3]

That’s so sad, but it’s amazing how Kodak opened the door to film.

[@NVintage]

You should’ve mentioned the directors that endorsed Kodak by buying out their 35mm motion picture film for movies created by Christopher Nolan and Quentin Tarantino. This made Kodak generate profit.

[@TheUltimateBlooper]

Yeah, that move was a saving grace for Kodak!

[@HighSpeedNoDrag]

Amen Bro.

[@andrewsmithphoto]

I am kind of torn on this one, I often use Kodak film to this day and love the colors it produces, which to me feel more vibrant than the results from many digital cameras ... but I know charging nearly $10 for one roll of film is not a sustainable business model. On top of that playing off on nostalgia does not win new customers and will not retain current customers a few years down the road. I wish Kodack would succeed... but it also does not seem very likely given the volatility of trends and the cost and inconvenience of using film in this age. To me it really feels like Kodak has not learned a thing since the late 1990's.

[@jenimbusy6765]

No movie holds my unabated attention like an old Kodak reel & projector. I love the skips, random fuzz, the odd colors of fading...... There is nothing like them. ❤️🥰😍

[@kuceracm]

Imagine if Kodak had realised the lightning they caught in the bottle in inventing the first digital camera in the 1970's, and had actually invested the time and money into perfecting the technology THEN, instead of running away in fear of the technology and having to then play catch-up in the early 2000's when other brands had already surpassed them in the technology. Perhaps the digital age would have arrived a decade earlier. They only have themselves to blame.

[@jameshartley95]

so true. i think sadly kodak got the point of been run by the investors. lets milk the cow dry f*ck everyone else

[@sanfrancisco9661]

A very successful company and smart leaders evaluated by Cryssa Rosa in 20/20 hindsight. LOL. What is CR successful in ? Anything? Or just opinions?

[@kcgunesq]

No, that would not have happened. At best, they could have been a few years ahead of the market. Because even if they developed a great camera, it wouldn't have had the batteries, storage media and computers capable of supporting and utilizing the data. How would you have viewed or shared the pictures?

[@detroitcoffeeartdetroit6502]

@@kcgunesq - AA batteries ran most cameras until the late 2000s/early 2010s (P&S or many DSLR). Photoshop initial release was 1990, Storage media could have been created by Kodka instead of Sandisk/Intel/Toshiba - CompactFlash/Miniature Card/SmartMedia. To view and share maybe invest in a dominant Operating System at the time or a simple solution, purchase Commodore Computer which would have gained their multimedia Amiga computer... But Kodak poured billions into Advanced Photo System that launched in 1996

[@kcgunesq]

@@detroitcoffeeartdetroit6502 Actually, my recollection of cameras through the mid-aughts was that while AA's were common, they were far from universal. I know we owned a couple of Panasonic and Sony P&S's that used proprietary batteries. My older manual cameras used button cells. My D300 could use AA's with an expensive adapter, but shipped with a proprietary battery. But the main point is that without the processors and memory that didn't exist, it would have remained a niche even if they somehow developed sensors that were several generations better than what we had in 2000 (e.g., the sensor in the D300), as very few people would have been willing to wait minutes for each photo to process or display.

[@jacksonmoore26]

Does anybody remember the Pitbull song (Give Me Everything) that began with “Picture that with a Kodak, or better yet go to Time Square take a picture of me with a Kodak”?

[@ohnoitschris]

Oh yeah, from that Internet Historian video

[@RandomPerson-oz9ck]

ohnoitschris oh my god that was the first thing that came to mind too

[@detroitcoffeeartdetroit6502]

Kodak was a sponsor, there are kodak cameras in the video

[@KaitlinGaspar]

also the fact that the next line is a pun "took my life from negative to positive"

[@ghostinempathy]

meaturama a rapper😭😭😭

[@EvaristeWK]

You should do an episode for WE charity, they shut down Canadian operations today

[@NeutralGenericUser]

Yes, Their lifelong journey of theft disguised as charity is finally over. Thanks to the Prime Minister's cronyism (finance minister's involvement), and outright corruption. All at the expense of the taxpayer who unknowingly/unwillingly funds this abuse of power. Absolutely disgusting.

[@michaelrmurphy2734]

HAHAHA!!!! Just money spinning for the KBR brothers. No different than Trump.

[@chibimaho273]

but in reality that saying "You should do an episode for WE charity" is not a option anymore. M&H Racing

[@behrensf84]

It’s why Apple, Facebook, google and amazon, say, “we have to keep innovating, or we will be eaten...” no one wants to be the next Kodak...

[@MrJoeytony]

I remember when Kodak was part of every Disneyland Map.

[@mightypupsfanboy]

True I remember that

[@phdep1]

Walkin' through the city, lookin' oh so pretty...I've just got to find my way.

[@ryandoles425]

Since I live in Rochester NY, this is familiar to me

[@chrislongbeard]

I need to get up there see friends and get a plate from Nick Tahous. Great city.

[@JKSSubstandard]

yo

[@ryandoles425]

Chris Longbeard never been 😆

[@Thejwill24]

One of their current factories is behind where I used to live here in Rochester, so this is familiar territory for me. Not to mention that my senior paper in college was Kodak's effects on Rochester.

[@LeoKatzman]

Same

[@airborneace]

I still shoot 35mm and there's nothing like a roll of color Kodak film. It just has a quality all its own that digital hasn't fully captured yet

[@kylebittman6924]

Long time fan, first time caller. I really love that you film your own ads for your sponsors. I can’t tell you how cool that it is and how much better it is for your sponsors as well given that I’m more inclined to keep watching.

[@lucasrem1870]

50 off Kodak ads, this is crap, he talks bullshit, and then ad, or is it content????? MAD COMMUNITY IT IS!!!!! Kodak chrome killed them, 1990 was digital! Fuji was 1970!

[@SupremeLeaderKimJong-un]

Hope you eventually talk about the Hotel Haegumgang in your Abandoned series. It was the world’s first floating hotel. It was a Four Seasons floating above the Great Barrier Reef. Currently sitting abandoned in my country

[@cookieshousecannabisco6963]

can i play you my accordion?

[@wyatt-mv6pd]

He already did. Edit: nvm

[@nobleactual7616]

Supreme Leader!

[@id10cyy]

who’d you execute this time for watching a bollywood movie?

[@DVincentW]

@@wyatt-mv6pd Youre thinking of the floating McDonalds barge.

[@SudokuBro]

"Mama don't take my Kodachrome away!" -Paul Simon

[@user-mc5qd6hc7n]

I was actually thinking of that song when the Kodachrome label came on! lol

[@Ron4885]

I remember :-)

[@HighSpeedNoDrag]

Better Days.

[@user-ui5ey7be4z]

Kodak Black one of Kodaks best innovations to the market. Thank you 🙏

[@seanleeper9250]

2 things. 1. Keep up the phenomenal work. You do an amazing job with each video and I genuinely enjoy them. 2. This series has really made me sit back and think about how much things have changed. There use to be thousands of brands but a good 80-85% of those companies have folded.

[@philfortner1805]

America sent them overseas and sat idle while the digital revolution consolidated them. Voters didn't demand government do they're supposed to and prevent monopoly.

[@scotchhockey2020]

“To my friends, my work is done. Why wait?” I don’t relate to this from experience but imagining being in his shoes, this makes total sense. He knew that he had made all of his historical accomplishments and that he would make no more, so why wait to be old and break down physically? What was the point? That hits hard, understanding what he was thinking, he was kind of right. And how he was able to explain that in just 9 words is incredibly impactful.

[@MarlonBitoy]

He also had a severe spinal affliction which limited his ability to move and caused him immense pain.

[@thenewmisterwehrmacht893]

MarlonBitoy And his decreasing mental stability too.

[@9hundred67]

He was drunk.

[@markcantemail8018]

Scotch , He was Sick and in Pain . I am not Happy about it but I was not in his Shoes . The Luger was . 30 Cal He is Buried off Lake ave Right next to the Park .

[@SaturnCanuck]

Dude, I could not say this any better than you did. As someone in the film industry in the 1980s and 1990s, Kodak's demise can be summed up with one word -- COMPLACENCY.

[@chrisblake4198]

I went to college in Rochester in 1991, and I can't really convey just how much of the city was dominated by Kodak. It was wild. The city was lucky to have spawned so many other tech companies around Kodak, otherwise losing them would have killed it.

[@chrisblake4198]

As to their collapse, I think it's too simplistic to say they were delusional or blind. When it comes to photography, they were the 800lb gorilla, and while the market was changing, they still felt like anything they did would be a massive force in changing it. It was quite literally killing the goose that laid the golden egg, and they weren't prepared for that kind of risk. They were looking at their peers like IBM and Xerox and their struggles, and couldn't see how to handle big transitions better. They unfortunately delayed big decisions until they were taken out of their hands.

[@ConnorMartin-uk1oe]

did you go to UR or RIT?

[@inkaststudio]

Film has seen a huge growth in the last few years. I think we’ll see a second chapter added to the story of Kodak film.

[@brianball6670]

Don't get your hopes up. It's called a fad.

[@michaelrmurphy2734]

Of course! You can't keep film down!

[@inkaststudio]

@@michaelrmurphy2734 🙌🏾🙌🏾🙌🏾

[@jasonhaynes2952]

Yes. But it's still just a novelty. Record players have made a comeback too. But it's for nostalgia, not an industry changing shift. It's just a botique business that will never be selling to the masses.

[@AverytheCubanAmerican]

Kodak, the reason Journey Into Imagination took a nosedive and the reason a Mt Fuji coaster isn’t a thing. Seriously, I wish the Japan pavilion had that coaster

[@kbhasi]

Great, more proof that the original "Journey into Imagination" was the attraction that creeped me out as a baby when my parents pushed me in with them.

[@otakubullfrog1665]

It's weird to think back on the days when you'd go on a trip or to an event and had a limited number of photos you could take and you wouldn't know how they came out until you got home and had them developed. It's also weird to see that some parking lots still have a structure that was obviously one of those standalone one hour photo places.

[@chrisgraham2904]

George Eastman didn't invent the first camera or the first film, but he did move the marvel of photography from the hands of the professional to average Joe public. George once stated that he envisioned a time in the future when every person would carry a camera, just as they carry a fountain pen now. His vision came true, but he didn't see the camera being integrated into every cell phone.

[@andrewsepulveda2075]

I remember in the 90s. Something happened with the quality of their film. I thought it was me, but then I heard newspaper photographers said the same thing and they started to use Fuji film.

[@patcurrie9888]

The film was fine up to 2010 when it began to get scarce. It was a sad day when Kodak paper wasn't used for processing after that.

[@AshrakAhmed]

I think Kodak's ISO400 films were too grainy compared to Fuji around that time. I remember the place I use to get my films processed, told me to use Fuji or Agfa around that time.

[@sad_cruton5002]

@@AshrakAhmed lol and now Kodak is the favorite color film again

[@jmwadding]

I always preferred the colour reproduction of Fuji over Kodak. Started on Kodak. Moved to Fuji and stayed there until moving to digital. Work brought me to Rochester on and off over a 20 year period. It was sad to see the giant that was Kodak die a slow death.

[@2061526]

without Kodak, my parents wouldn't have captured my childhood days.

[@ganglians]

This hit me hard man

[@100SteveB]

Here in the UK about the only time i see the Kodak name now, is on packs of cheap AA batteries in the pound shops (Dollar stores). But i remember family holidays back in the 70's where at the end of the holiday we would send our rolls of Kodak film in for processing, eagerly awaiting the photos to arrive. Things are very different now, back then we would end up with cupboard draws full of old photos, now we just have them all on a hard drive.

[@mc3lizard]

interesting: NO mention of Polaroid, which was always a thorn in their side, especially when Polaroid sued them successfully for infringing on the instant self developing film and camera patents.

[@mc3lizard]

@meaturama That's what Kodak said, until Polaroid won in court.

[@PokemanOkie]

I work at Target electronics during the digital camera age and you are spot on about Kodak and it's competitor. You've really done your research!

[@liamwatson5125]

I used to go to the Kodak plant in Toronto to have my grandfather’s film developed. It’s been gone since 2006 and is now becoming a transit hub.

[@facebookcom-ej7dm]

I lived at Weston Rd and Eglinton Ave and passed that building twice a day for work. I’m so glad they kept and moved the building instead of demolishing it.

[@user-od9iz9cv1w]

I worked there as a high tech exec from 1998 to 2000. Since software was not a core business we were in a corner of building #5 where the movie film guys were. It was fascinating to see Hollywood directors coming in to see demos of new film product. They sold $100m worth of movie film per year in Toronto. The manufacturing plants were also interesting. Imagine a 96 acre parcel of land in the middle of Toronto still dedicated to photo film/paper manufacturing in 2000. But before condos could go up they had to clean up the hazardous waste areas. In the 1900s they just dumped the chemicals into Black Creek.

[@firedflesh5427]

Living in Rochester it’s weird driving by Kodak and seeing 4 cars in a parking lot for thousands

[@Snake-ms7sj]

I remember back in the 1970's, those parking lots were filled.

[@boobgoogler]

Must be great for drifting

[@Fullthrottle440Garage]

Yeah I plowed snow at kodak in those parking lots. Very dead. Just like a ghost town

[@singletruckshaystudios6828]

I only really care about the tower since it’s next to the mainline, so whenever I look at the track I usually look at the building too

[@ShawnMeira]

Yoo y'all live in Rochester too? :D neat

[@aydenspy8900]

Hey, I live in Rochester! I love driving by the Kodak Center, its so cool to see it, and plays now and events are held at it instead of the main building collapsing!

[@jameswright8948]

As a lifelong resident of Rochester, NY, I have had the strange and unfortunate privilege of witnessing the demise of Kodak. I remember the 1,600-acre Kodak Park manufacturing complex at its peak in the 80s/early 90s. I have also been present at the demolition of many of its giant manufacturing buildings in the 2000s. The complex now sits as a shell of its former self, though in recent times it has seen new life serving other purposes. I will say that Kodak Park is (was) an absolute marvel, a self-contained city with its own power plants (it had 2), its own railroad system, its own sewer system, its own fire/police force, etc... Each time I drive through the enormous complex I still cannot believe a place like this ever existed. Something truly mind-blowing and mysterious about it. Thank you for this documentary. Very well done...

[@MrK3vinR]

Grew up in Rochester. My parents met at Kodak! Great video!

[@chattychucke5535]

I actually just found a Kodak printer in my house as well as an old Kodak camera at my great grandmother’s house from the 80’s.

[@dx.feelgood5825]

I have an old ass underwater camera sitting in my room lmao

[@chattychucke5535]

Beuler lol same but it isn’t a Kodak one

[@computerman9971]

Funny I saw this brand yesterday in a store and wondered because I never have heard of it lol

[@JamesLawner]

I think I have a Kodak digital printer from like 2004-2005

[@ClubAmerica92]

2050: Bankrupt: Amazon

[@chrisyanover1777]

Keep in mind, Amazon just started out selling books. You either innovate or you die!

[@MagmaTrevor]

I remember using those little printers as a kid waiting for each color to be processed. We were a very Kodak driven family so it’s crazy to just see them wiped out now.

[@skiller189x4]

Definitely a classic example of a company outpaced by technology...same as the typewriter companies. BUT, I can say that my parent’s old Kodachrome slides from the 1950’s have the most vibrant and captivating colors that can never be captured with digital photography. I’m in the process of trying to preserve them now...

[@ShatteredRoom]

It's wild, and depressing, to see how much has happened since their heyday, especially as someone who lives in Rochester. My first cameras were film. If people are in Rochester, definitely recommend checking out the Eastman house, it's a great local museum on Eastman Kodak Company's history, as well as Eastman's personal history. Gorgeous architecture, cool organs, camera history, art museum, the Eastman house has it all.

[@d8alus]

Great video -- thank you! My dad moved to Rochester for a job at Kodak, and worked there for years, so this hits home for me (literally). My take on it -- Kodak missed the boat when they said "we're a camera company" or "we're a film company", instead of saying "we're a chemical company whose largest product is film". You have thousands of the smartest chemists in the world, all in the same town, and you can't make something new with that? Instead, they spun off the chemical company! What a management disaster.

[@kevinschneider1707]

My dad was a VP at Kodak, 30 years with the company, imagine how we feel. My dad got the last executive comp package when he quit shortly before the bankruptcy.

[@acharletta]

Another Kodak moment is when they invented the OLED tv and again could not see the forest through the trees and sold the technology to LG.

[@taroman7100]

Not cool!

[@cwosbyjones1550]

i still argue that them being around period is a miracle. i give them credit for that at least.

[@matthewmspace]

I'm pretty sure Kodak would still be a decent market player in the digital camera market if it weren't for smartphones. Once smartphones came around and finally got decent cameras around 2012 or so, that pretty much killed the consumer market for separate cameras. Even my mom, who wanted to use her separate digital camera when she got an iPhone 4 because it was better, eventually stopped using the camera because it was easier to just use her phone. As soon as I got my first iPod touch in 2014, I've never looked back at digital cameras.

[@thenewmisterwehrmacht893]

Matthew Miller along with Kodak’s leadership itself.

[@JamesLawner]

I've been using digital cameras from 2012-2017 before I got my first iPhone and started to use it as a camera because it was more convenient than having to wait for my camera to open when I wanted to take a photo.

[@gx4274]

I love this channel, the editing and facts are just amazing. Such great content.

[@BrightSunFilms]

Thank you so much!

[@faizalf119]

As a photography enthusiast who use both film and digital even with kodak and fuji stopping making films it gave rise to "indie" film roll makers who made film rolls for enthusiasts. Of course I still mourn the loss of the kodachrome and fujichrome line.

[@eaganwoodward]

Yo if you ever do a follow up o can get you an interview with my grandfather. He was pretty high up in the company

[@BrightSunFilms]

Shoot me an email, I’d love to! [e-mail]

[@marianamtzpichardo812]

WhereTab _ Great idea!! Interviews w/ exworkers to now their experiencies 🤩

[@PumaM90]

Oh this sounds interesting!

[@Bbuffalofan1]

My hometown, it has been nice to see the company rebound somewhat the past couple years.

[@nobleactual7616]

They came back?

[@brandonj.harris]

@@nobleactual7616 they still sell for film photography and it's very expensive

[@bryanotero123]

@@brandonj.harris yeep.

[@theawesomer]

I sure wish I had bought some Kodak stock after watching this.

[@BrightSunFilms]

Me too...

[@pablocous1312]

Kodak took another big hit recently, their stock went down hellaaa

[@nicholasdean3467]

Could have bought any stock this year and made massive profit

[@Eltonmorris]

nicholas dean not 3000%

[@joshuajoe1419]

Why did the stock go up 700%?

[@soju69jinro]

kodak just became a pharmaceutical company recently, making hydroxychloroquine and selling it to Brazil, making billions of dollars.Happened when Trump kept defending hydroxychloroquine. Kodak's stocks soared when hydroxychloroquine was announced to be defended by Trump, the stock increase and his public announcement is just perfect timing.

[@RabbitsInBlack]

KODAK is in Trouble. Because it's all BS.

[@DeerKoden]

that sounds so bad, and on so many levels.

[@Thesupremeone34]

​@@RabbitsInBlacknah bro. US Govt gave Kodak $1.1Billion to make the covid vaccines a couple weeks ago. if they make the vaccine they're going to be saved.

[@pierluigimaienza4170]

Is It true? I've heard some former collegues from EK and they said no!

[@mart0681]

@@pierluigimaienza4170 Kodak is definitely not making any drugs. They are interested, and have made some ingredients that go into drugs because of their vast chemical experience, but the gov't did not give Kodak any money. Instead they approved them to apply for a 750 million dollar loan. But then Kodak management ruined it by doing a bunch of insider trading, got caught, and the Fed gov't stopped everything. Kodak is now under investigation by the SEC and Congress for insider trading, self-dealing and who knows whatever else.

[@Waffle.Ranger]

9:01 I can’t believe none of you noticed John Krasinski

[@thedealermusic]

Was literally just about to post this, too!

[@ballabogan]

Big Tuna!

[@rocketdude111]

The guy that plays David Wallace is at 14:19 as well.

[@romanbaranovichi5375]

After seeing Kodak in the intro for so many years it’s cool to see the actual story

[@kirkturkey6278]

I’m from Rochester and growing up it’s so sad to see how Kodak leaving has destroyed the city.

[@jasonhaynes2952]

Yea. Now we're famous for our murder rate, sadly.

[@allysonmongeon636]

Ahhh I have so many fond memories of going to a Rochester Red Wings game and then seeing the Kodak building in the distance

[@Clay3613]

Film is coming back in popularity thankfully.

[@RealSergiob466]

Yup because of us. And it shouldn't be a trend either

[@peytonflowers4921]

I would really enjoy a “bankrupt” about Atari! I really enjoyed this video! Keep up the amazing work!

[@davidm3maniac201]

Yes so would i. Good call

[@emmaceleste_]

It would be fun to see a revisit of this brand. Kodak has recently reintroduced previously discontinued films

[@blue39503]

I still have my Nikon SLR. It may be obsolete now, but it helped me make memories for 20 years.

[@miss.apprehended]

May *Kodak Moments* live on ♾📸🙏

[@nolongerusing7430]

Nowdays, a bunch of old companies we loved are going bankrupt.

[@JKSSubstandard]

Like Kodak, many of them failed to see the changing times and ultimately did it to themselves

[@pancake5707]

If this doesn’t become a show on Netflix, I’m cancelling my subscription.

[@jessthehotmess5044]

rochesterian here, this video is super informative and interesting! so cool to think my city played such a huge role in photography advancement!

[@dyveira]

There's a reason the term "Kodak moment" was invented back in the day.

[@sr71sr71]

As a photographer, and a child of the late 80s/early 90s this hit me in a weird way. I remember taking so many rolls of film to get developed from vacations, sharing them in class days when returning to school, and yet a company that was so pivotal to capturing much of my childhood has been resigned to a fallen icon. Perhaps this will spur me on, to repair and get my grandmorhers 1920s/1930s era Kodak running again. Theres a bit of nostalgia that I do long for.

[@SpaceGhost999]

I've been following you for quite a few years now, and your videos are always very well done. They're very informative, without dragging on and wasting my time. You're one of very few that make consistently good content.

[@lucasrem1870]

50% off Kodak? Mad community! ads!

[@d9918]

I am amazed that Kodak went metric so early with their film sizes.

[@omgubler]

I'm a total camera and photography nerd and absolutely loved this. I own more Kodaks than I can count. I'm always so weirded out when I see some low budget random Kodak electronic device in a resale or outlet store. It's almost like an identity crises. I'm glad that they at least still make some film products, it makes one less (film) thing for people to hoard and resale for 10x more. (But of course even now there are other and often more affordable options than Kodak for film 😅)

[@GARRISON1]

U GOTTA START MAKING A BANKRUPT ON CHUCK E CHEESE!

[@AlexPerrine]

Agree.

[@Heisenkirk2000]

It will be an Abandoned vid, not a Bankrupt vid

[@sanfrancisco9661]

I had a lab partner in 1983 who was an organist for Chuck E Cheese when it started.... way , way back. He was hired as probably one of their first employees in San Jose.

[@lisalove991]

Hey now, let us not forget Polaroid! Whenever I think of the 90s and taking photos, I think of not only Kodak, but Polaroid. The terms “that’s a Kodak moment” and “take a Polaroid of us!” Are encompassed into my mind forever 📸🎞⭐️

[@joeycao4419]

A family member of mine used to work in Kodak.. Always heard stories of Kodak, but never dive into it. Thank you for another great video!

[@goalhorncrazy9779]

That intro was 100% nostalgic for 80s and 90s kids

[@andyinmichigan9058]

great vid Jake AND BSF!! quite interesting. I was born in 80 so i feel like I was on the tail end of one tech culture to another I kind of got to see stuff as it was , like cassettes , corded phones, CRT tvs, PC's weren't really a thing, Atari was was big, then eventually NES.....etc, etc.... then through the 80's and 90's all of that slowly went away or transformed to what we have today. I feel like a lot of people probably 5-10 years younger than me just wouldn't know even half of it. Pretty Crazy I think there's definitely still a place for film photography/video. Kodak was pretty slow to realizing that. sure they tried with digital but were slow to respond but maybe they just never were going to be a digital giant regardless. looks like they're doing pretty well with that they're doing now , but for the most part i think in a lot of people's minds they'll always be a film company

[@caitlinpatterson8879]

Haven’t even watched the video yet but I LOVE BSF!! Can’t wait for more content! Also, love that you are Canadian 🇨🇦

[@samuelvelasquez4833]

I was literally at the Part about The Suicide, And then I get an Ad on the “Mistakes all Film Makers Make” Yep