Why is HUBLOT the most hated luxury watch brand?

[@NicoLeonard]

Amen 🙏

[@usmanmalik5860]

Legend himself came to approve the message 😁

[@darienilham]

The prophet himself

[@SeanLouisProductions]

🤣🤣🤣

[@kingsford73]

I wonderd if Nico would chime in 😆

[@noahf3269]

God tier comment from the man himself.

[@Podcastage]

10:04 - Holy s***! The underside of that seconds hand is abysmal and for $10,000 I'd expect a seconds hand that is finished perfectly and then makes me coffee in the morning.

[@rideyalife]

Thats what i thought too 🤦

[@kingsford73]

Glad I'm not the only person to see that lazy finish job.

[@BarkandJack]

It’s crazy isn’t it. People would lose their minds if this was on a £6k Rolex, let alone a £10k watch.

[@kingsford73]

@@BarkandJack yes it's crazy, people would loose there minds if Rolex tried to palm off watches at that price with shoddy workmanship. The sort of people in general who buy Hublot watches are the super rich, they must wake up in the morning and look at there lives and go "there's something missing 🤔 from my everything"....... good sense walks out the door and they go on the hunt for a Hublot, and after that......the collection of Hublot's happen. By that point there's no helping them.

[@kingsford73]

Now I think about it 🤔 it's a sickness to get to that Hubot faze.

[@ravenrecords834]

I used to feel this way, but after adding several luxury watches to my collection I realized that saying, "a watch enthusiast doesn't see price as a feature" is simply a marketing scheme used by the industry to justify inflating watch prices. The Stainless Steel Audemars Piguet was hated for the same reason when it was first released. People were asking, "who would pay so much for a steel watch?"

[@T3rm3nator]

I say the same. RO and nautilus are absolutely not worth thier price, not even a fraction, I mean a ML Aikon is lesser in quality, but for 2000 usd it makes a lot of sense.

[@akbarovi]

You cannot say Royal Oak is overpriced. That watch created an entirely new segment. Nautilus is it’s copycat by its creator. Then Bvlgari edition, etc etc lots of iterations till it finally comes to Hublot 🤢 where you simply wanna vomit

[@waltermeili9952]

The royal oak was never"hated" l was in the business when the royal oak was presented at basel...we thougth: crazy 2980.00 sfr for a steelwatch. To remeber a rolex day date was below 1000.00 sfr.a omega consyation 800.00 But it was an instant hit! We had waitinglistes for over 100 royal oaks within 10 days after basel fair!

[@seinfan9]

Well, the watch prices will continue to skyrocket because it's an effective money laundering vehicle. You can smuggle tons of money globally right on your wrist and nobody even notices.

[@SnabbKassa]

Prices went up because the Swiss Franc has become much much stronger since the 90s

[@nikhilsai9613]

Adrian: I am naturally pushed back from the most popular Also Adrian: Roollllleeexxxxxx! 😑

[@glostergloster6945]

And what other brand (excluding Hublot) can you think of which is all about showing off wealth? :-)

[@PixelPerfect3]

I actually let out a laugh when he said that

[@nikhilsai9613]

@@glostergloster6945 Hah, almost every mainstream watch brand, not just a Rolex to be honest... I have a Moser Pioneer Green Fumé- generally flies under the commercial radar...

[@Robert.Dickson]

Regarding the screws not lining up. Rolex do far more expensive watches and there is no guarantee the crown will line up.

[@drdesign6886]

@@glostergloster6945 exactly!!

[@Tom_H327]

I was on a cruise recently and inside the "time zone" they had about 10 Hublots in a case. I looked and they were all exactly the same. I asked the sale person if they were the same watch just with different dials and bands. He said, each one is a different style. I just laughed. 😂 They were all the same!

[@beck204]

You said there are different dials and bands. They are different.

[@Tom_H327]

@@beck204 you must not have picked up on that I was eluding to the cases were all the same exact case. I was pretty trashed that day. So, its totally possible there was actually only 1 watch in the case. 🤣 Its also possible that he actually said., "These are for a different style of watch wearer."

[@gearreallydoesntmatter]

Where you trashed when typing this? If they where different variations then they where different styles, no?

[@omarbeale1079]

Smh😂

[@drewt6145]

You can actually buy one, walk into a store off the street hand over the recommended retail price and walk out with one.They don't laugh in their customers faces and explain you have to 'be someone' to buy one of these or put-on people on a fictional waitlist. All the marketing aside, that makes them less pretentious to me. People paying 10,000 for a used 5,000 watch because of fake scarcity or swishing their wrists around begging people to enquire so they remark how it was worth the wait and effort shouldn't really critique people who walk around with a hublot with the price tag still on it. They''re both grade A snobs.

[@emu314159]

I agree. For awhile i channeled my ignorant inner watch snob and sneered at these, but then i had to admit i love the bold styling. and the people who choose them are yeah, picking something flashy and expensive to put on their wrist, but for every person that actually has heard of hublot, 20+ or more know rolex, so this is more of a personal choice that shows taste. they could go the easy route and flash a rolex for status, but they like this. And so do i.

[@fgroen1225]

@@emu314159 If you want bold styling there are a lot of microbands out there that do a stellar job for a reasonable price.

[@rfn]

The no attention to details and still adding a 10k pricetag is what makes it rediculous. For example look at the screws on the fusion. There all in different angles. Now compare them to an AP Royal oak, all perfectly in order to form a circle.

[@AbcdEfgh-sq2tf]

What's the more underrated watch brands then?

[@leafmagiic748]

Hublots pretty ass but I don’t really consider that attention to detail thats just a design choice from them, they don’t need to copy a royal oak its not hard to center screws into a circle and most luxury watches details are on a micro scale.

[@ulkigmeme2703]

The reason for that is that they’re real screws whereas in the royal oak they are not screws but nuts.

[@mrartdeco]

@@AbcdEfgh-sq2tf Hublot should be competing on the same level as middle range Seiko tbh…

[@insan3hvhpromotingcheats206]

mate even a pagani wish is like 100$ has the screws all the same way

[@SomeoneSmarter]

10:05 look at the state of the underside of the second hand as it passes over the mirror hour hand. £10k finishing right there!

[@jonhutto580]

"Like Bentley putting out a car powered by a Ford engine" Aston Martin turns and looks away quickly..

[@Jabber-ig3iw]

Erm what AM has a Ford engine?

[@jonhutto580]

@@Jabber-ig3iw When they were owned by Ford, what happened was they started mixing design teams and engineers. Basically, Aston Martin’s V12 is just two Ford Duratec V6s placed end to end. The block, heads and crankshaft are all new, but the bore, stroke and other elements are identical. Also I guess you could say it's not even Ford since it was designed by Mazda.

[@kev8943]

well the bentley W12's and V8's used on there continental GT, Bentayga and flying spur models are from VW, engineered designed and manufactured. the chassis used on there bentayga is shared with multiple VW group SUV's like VW touareg, porsche cayenne and audi Q8.

[@BlokeOnAMotorbike]

@@Jabber-ig3iw any of them that run V8 or V12 engines use Ford blocks built in Germany.

[@sultanr932]

Now Bentley is Audi's dog, but the engine is kinda "unique".yeah,None uses the same engine, but it was based on Audi's. and Aston is completely shit.They just got the V6 from AMG, but they managed to weaken it🤦‍♂️. Even sorta "Sports Car" Aston Martin vantage is losing in race to AMG c63s with the same engine. Aston is shit, Bentley is near

[@GUNpowderBIRD]

Who ever hates Hublot, feel free to give it to me. ❤️

[@jessej9613]

Pause at 10:05 - When the seconds hand passes over the hour hand and you can see the underside of the seconds hand. That's criminal for price, holy moly!

[@simonshepherd5249]

Great video. If watch enthusiasts aren’t keen on flashy and “show off watches” why is there so much hype from everyone on Richard Mille? A watch that looks like a toy but screams I have a $200k+ watch

[@mrd0nerm4n]

Well, they atleast try out new stuff, and their craftsmanship is really good. Of course, still very flashy, but once u are getting used to the looks, u will find pretty awesome things in their lineup. If their are worth the money, well thats another story

[@hodb3906]

@RA CW Riiight...because Rolex their heritage is so rich right. Rolex was definitely pumped with innovation before the 1970. Like the Daytona (does Valjoux ring you any bells because it should) or the pre-1530 calibers. Or before incorporating Aegler to justify "in-house movements". Give it a rest. I hate people bashing on Hublot while parroting the same excuse of a praise about Rolex. Both Rolex and Hublot are on the same page and this star shining sentence of yours: " Hublot is a pretentious brand for pretentious people. " Can exactly be said about Rolex.

[@randomshotz13]

@@hodb3906 Bro Hublot literally have the plan to fake it until they make it. Even from the start of the brand their tactics are: copy a popular trend Use sturdy but cheap materials Use a cheap movement Sell for a bomb For a start Rolex have been innovators in the watch space (albeit a long time ago) and have created many unique timeless pieces. The have earnt their reputation, earnt their prestige and the market has naturally inflated their products over time so that new models can reasonably be priced high... Hublot just decided to stick the watch at 10k and fake the luxury until enough wealthy idiots own one and it pumps their brand...

[@hodb3906]

@@randomshotz13 You are just parroting the same thing everyone has said before. “Copy a popular trend” What trend? Let me guess. “TheY lOoK LiKe THe RoYaL OaK”. What’s next? Are you going to claim that Zenith El Primero chronomaster sport is a trend copy of the daytona? “Sturdy but cheap materials” Like what? “Using cheap movements” Imagine thinking that every movement from ETA is cheap. Just because they’re not in-house doesn’t mean they are cheap. If you can tell me the difference between putting an ETA movement in a Hublot and Rolex having incorporated an entire production site under company ownership to do the exact same thing except claiming now that it’s “in-house”, I’ll give you a point. You tend to forget that Rolex still mass produces certain watch models like the date-just and the submariner(date). Almost everything Rolex claims to be the first, have innovated or achieved were already done by previous watchmakers by sometimes even preceding decades. Or that there is always a caveat. Perfect example is Rolex their claim of the Oyster being the first waterproof wristwatch however that’s bs. The first waterproof wrist watch was the Tavannes submarine wristwatch. There are so many beautiful watchmakers who deserve your praise and Rolex isn’t one of them. You either accept it or you don’t. Neither is Hublot and I’m not trying to make you like Hublot btw but I’m just playing devil’s advocate because there is always a foul stench of hypocrisy when it comes to this.

[@Carpf4n4tic]

@@randomshotz13 most brands copied hublot.. rubber strap..

[@davidwarburton8890]

Hublot isn't the only luxury brand that is playing this game.

[@MagnumBTS]

Coming from a big bang owner, i totally agree with you. Great way of portraying the reality of the brand and it is true, most people that buy this watch is to show off. I recently went back into the hublot showroom in Dubai Mall and you would not believe how customers are treated, i felt i was at a zoo or a vegetable market! Would probably never own a Hublot again putting all these factors into consideration. I do love mine as the strap and the carbon in the dial remind me of cars and i am a car enthusiast. But other than that it should be mostly valued at half correct. Great video!

[@nonchablunt]

Dubai...

[@cajee123ify]

Hv u been at the rolex store its worst

[@harshavardhasatishkumar7145]

@@cajee123ify I’m guessing you are a hublot owner I went to buy a Rolex in Dubai whilst I was there take holiday to buy a Rolex submariner by no means a really expensive Rolex and the they were really nice to me I don’t know what you’re on about

[@satyakammisra]

It’s Dubai - a trash dump wanna be paradise. Not Hublot. Here in US, as owner of over $250k in Hublots, I get invited to events, concerts, parties, and social events. Very nice company and people.

[@Voltanaut]

Can you reveal some deets on how customers were treated by Hublot?

[@EnigmaBox]

At the 10:05 mark, when the second hand goes over the hour hand, you can see the reflection of the underside. Are those tarnish or rust spots???

[@shaverray4462]

Well, you’ve pretty much summed up all the reasons for what seems like a widespread dislike of Hublot and its brand associations amongst many watch collectors, so not much more for me to add. That said, they’re not not the only outfit at which many of the criticisms you’ve voiced could be levelled, not by a long way. Great videography btw.

[@robcarrier1969]

It's overpriced, but so is Rolex. It's just that Rolex holds its value so it doesn't matter. Can you honestly tell me the Submariner is priced fairly relative to it's materials? And what about the Royal Oak? It's the same argument people use to slag TAG Heuer, yes there are watches just as good for half the price, but they don't have the 'brand value', that costs a lot of money to achieve - sponsoring F1 teams, football clubs and leagues... hence 'watch enthusiasts' feel these brands are overpriced and look down on them, whilst ignoring other overpriced brands (Panerai for example).

[@uropy]

Hmm, Hublot targets more niche market (net famer, grey money) than Rolex. So I would say it’s ok if you know your target audience. If you don’t, Rolex makes sure you always get noticed and respected.

[@coqor5]

exactly ture!!

[@navarrolevel7]

Royal oak is stainless steel costs them probably less than 1000$ to produce beginning to end. Hublot probably costs them 500$ to make

[@uropy]

@ navarrolevel7 That’s why design matters. Every time I saw someone trying to showing off his stainless steel black dial sub, I laughed. To an untrained eye (99% of population), a black ss sub never sparkle any reaction, while a green or blue sub does, especially on a yellow gold bracelet. If you have some money to burn and have no idea what to buy, just buy a flashy Rolex with a gold bracelet. Brutal but simply works.

[@navarrolevel7]

@@uropy totally agreed. I got the black sub, nobody cares. I got a two tone bluesy one gets lots of comments and compliments. A blue bezel blue dial Davosa gets lots of compliments. I actually don’t love the black sub, it’s so boring without any color.

[@hannesschwan6284]

The seconds hand is only painted red on the top side 😅 you can see the nasty sprinkled bottom side in the reflections.. great eye for detail on a 10k watch

[@markoon139]

I love Hublot because they are different and unique. If being a "watch enthusiast" means I have to like exactly what everyone else likes, then I never want to be a watch enthusiast.

[@Panthere.vision]

Well said 👏

[@yankeesandgiants1886]

I was in a watch store buying a GO SeaQ and another guy was with his son and they were looking at Hublots to upgrade the one he was wearing. I was thinking why is he even considering this brand when there are "better" watches at lesser price points. He was a tough-looking tattooed dude and the watches seemed to fit his attitude and style. There are people who aspire to Hublot and would laugh at Rolex wearers as mainstream sellouts.

[@Panthere.vision]

@@yankeesandgiants1886 agree..

[@d444]

Watch enthusiasts are dudes who wear boring shirts with jeans everyday

[@yankeesandgiants1886]

@@d444 hahaha

[@docfink]

The watch I regret selling the most is my original 2007 Hublot Ice Bang. That watch was super functional and tough, but was easy to read and didn't have the "too pimpy" look of some Hublot's. I'd consider getting it again.

[@rideyalife]

100% agree with you....Like the guy said "Hublot is the rich man Tag Heuer" 😂😂👍

[@msbrownbeast]

TAG-Heuer quality at Rolex + prices.

[@paulbonaventura4969]

Both brands under LVMH… so the analogy works.

[@AliasEveWatches]

That underside of the seconds hand really is an eyesore

[@richio2525]

10:04

[@BarkandJack]

I couldn’t believe it when I saw that.

[@jacobotto5954]

Haven’t finished watching the video yet but the statement “I’m normally drawn to the underdog” has me chuckling after watching his previous conten

[@1977JohnBoy]

the problem with hublot is they polished their hands so nice that it shows how crap the finishing is in the reflexion of the other hand passing it!

[@1977JohnBoy]

7:19

[@VoodooMike]

The people who were targeted by Hublot are now targeted by Richard Mille. RM makes a much better watch, but not enough to justify the extra zero (and all the extra bullshit).

[@patrickomalley8490]

+1

[@mohammedmustafa7059]

+10000

[@EscapePlan97]

Sorry, but there’s nothing cheaper looking than an rm to me 🤦‍♂️🤮

[@DirtFather407]

@@EscapePlan97 RMs have far more engineering and hand finishing than a mass produced Patek but PP still gets worshipped 🤷🏼‍♂️

[@alfioorlando7559]

@@DirtFather407 pateks are shit nowadays but people are not ready to understand this yet

[@peteranthonywynn7391]

Completely accurate on Hublot, LVH Group is that way ‘lifestyle’ branding…. Spot on …

[@glenne1]

4:35 “How to make Rolex look like a bargain. Compare it to a Hublot”

[@thatmexicanguy2989]

That point about price is a huge part of being a true watch enthusiast!! You always see people bragging on comments about how they have a watch that’s more expensive than somebody who they disagree with 😂 realistically if they actually knew what they were talking about then they wouldn’t brag about it because a cheap watch can be just as good as an expensive watch but just in a different way

[@BarkandJack]

Exactly. 👍🏻

[@riothero313]

I don't really care about price, I've made money at each end of the spectrum. I was literally paid to wear a Rolex for years. HOW? because it sold it for more than I paid for it. These watches are out pacing most investments and crushing inflation. You get your cute .5 percent bank account, I wear a Rolex and make money LOL.

[@thatmexicanguy2989]

@@riothero313 okay? 🤨😂 we are more talking about appreciating lower end watches rather than making money haha

[@riothero313]

@@thatmexicanguy2989 These things should not be mutually exclusive. You can make money off of micro brands.

[@thatmexicanguy2989]

@@riothero313 I don’t understand what you’re talking about 😂 we aren’t talking about making money mate hahaha, we are talking about appreciating lower end watches for how well they’re built and how solid they are. Nobody here cares about how much they cost

[@zckls]

I think all the stuff about "people only own a Hublot because it costs a lot" is not necessarily true. Yes, the objective quality of the watch is absolutely shocking (that second hand!), but it does have a distinctive style, and if that style speaks to you, you will likely overlook the imperfections. The heart wants what the heart wants.

[@atoast9768]

I respect them quite a bit b/c they have some cool materials tech eg Magic Gold (the first scratch-proof gold), coloured sapphire and ceramic, and that they have their own design language (better than yet another dull steel diver)

[@cashflownpv]

Well stated.

[@SarnabDebnath]

"A watch enthusiast doesn't see price as a feature, the price is simply a barrier to entry", truest words ever spoken.

[@ralphus555]

"A real marketing genius..." A dig at TPG. Well played!

[@BarkandJack]

😉

Great episode! (Not just cos Chloé appears in it) 😂

[@BarkandJack]

Haha. Thanks mate. And thanks for letting me use that clip. 🤙🏻

[@szarvadyjazon]

'I'm naturally drawn to the unpopular watch.' Says the guy with an explorer 36, submariner, bb58 and a seamaster :)

[@deckard9756]

Yes because he does not buy into Hublot's story🤦‍♂️🤦‍♂️🤦‍♂️🤦‍♂️Also he talks about Bentley and is seemingly complete unaware that Bentley no longer is a British luxury car maker but part of the Volkswagen group.....Sleepy Adrian with the sheepish look

[@BlokeOnAMotorbike]

@@deckard9756 that might be true but don't let company ownership get in the way of where the cars are still made. Vauxhall has one of the largest manufacturing plants in Europe parked right next to Luton Airport - it's owned by PSA and Fiat since January this year. I rest my case.

[@martinrylands435]

I bought one because I liked it. Funny the watch market and car market are so similar, people hate on car manufactures for the same things, I try and shut out the noise and buy what i like.

[@johnfrei9057]

They’re not my cup of tea but I don’t get the hate design-wise. The pricing is absurd though.

[@armancz]

I never understood the Hublot hate but it's clearer now, I never even remotely had any idea how much they are charging for them - Ł10k for this??? 🤣🤣🤣🤣🤣Thanx Adrian for shedding light on this at least for me.

[@NGMonocrom]

My Citizen has a titanium case. Cost was just over $350.oo a few years ago. I'm wearing it as I type this.

[@usmanmalik5860]

By that logic, RM is a bigger culprit on the whole watchmaking vs. price proportions.

[@davidlag4999]

The difference between RM and Hublot, is that RM invests most of its budget in R&D while Hublot is all about marketing. (Rm watches are still way over priced but can you name another watch manufacturer that makes watches able to resist Bubba’s drive ?)

[@sylinmino]

Nah, see RM watches are actually unbelievable feats of engineering. Flyback chronographs, tourbillons, and annual calendars with the shock resistance of a G-Shock is NUTS. The alternative case materials used actually are fit for purpose. And it's all hand made and hand assembled. It says a lot when RM not only sponsors athletes, but that their athletes actively wear them while winning championships and medals. Hublot is using generic parts, not purpose-built and oftentimes betraying the sporty look, with meh finishing and overcharging for it.

[@usmanmalik5860]

@@sylinmino hublot also sponsor athletes and they wear 'em too. But I get it, RM definitely has the actual watchmaking operations involved but still demanding hundreds of thousands is same as hublot demanding 10k for an ETA movement

[@sylinmino]

@@usmanmalik5860 Hublot pays athletes to wear them but they never do when they're actually competing. RM athletes actually wear them while playing and winning, which they wouldn't do if the watch caused even the slightest bit of interference to their play.

[@sylinmino]

@Nelson Nelson what kind of logic is that? The tourbillon has been around for a while, but is consistently regarded as one of the most fragile watch movements around. Watchmakers usually recommend you don't even CLAP while wearing one. G-Shocks are all digital--the tech needed to keep them stable is far less expensive. A G-Shock-level shock resistant tourbillon is nuts, no matter how you slice it. I mentioned purpose for case materials, not for the tourbillon. The tourbillon is for the engineering flex, the case materials, lightweight nature, and ergonomics are so that someone like Nadal can feel comfortable enough wearing it to not he hindered at all while winning Grand Slams. If you want to keep talking trash about stuff you don't know anything about, when I've actually tried them on extensively in person and study a lot of the engineering, that's fine. But don't call me living in a fantasy land.

[@timetowatch_francois]

Thanks for your insight, sir. I truly hope that one day they realize they are not catering to the “real” watch enthusiast … but yet again, what IS a watch enthusiast. I figure we need to compare, like you just did, to other well established watch makers and THAT is what makes this comparison so … ridiculous on Hublot’s part and difficult to side with them. I don’t want to be a watch “snob” but sometimes, I just don’t understand. Keep on doing what you do Mr. Adrian. Love it.

[@divjan3990]

Average Hublot buyers doesn't care about finishing and movement. Fashion brand for Fashion people.

[@mraidymaddful]

Another thing you didn't mention about the Hublot you showed was the dirt under the second hand. As the hand swept over the hour hand you could see the reflection of the underside of the red hand and it was grotty. For £10,000 that should be squeaky clean............

[@BarkandJack]

Yeah that’s why I recorded it and showed it.

[@jean-christophegoovaerts5277]

The design is not that bad. It reminds me of the Casio G-Shock line. I would be satisfied paying around €350 for this

[@Norman-mn7gp]

Big Bang Unico uses an in-house movement and is an excellent watch. Many KZbinr who sell watches hate Hublot because they only have APs for sale, the competition is lower prices for a product. The hatred towards Hublot is artificial, it is a commercial hatred .....

[@dhuwdhuwdhuw]

Lol I actually dig the classic fusion when you first mentioned it, style is subjective, I dont particularly hate it, it has a nice movement, well-finished, with 90 hrs power reserve, titanium and manual wind? Wow, I thought Hublot has finally come to their senses, this will be a great entry watch to swiss luxury watch, I was picturing about at most 5500 usd, this will put it along the realm of oyster perpetual and aqua terra. Boy, was I wrong on so many levels. It's like they are asking to be hated on. I read some of the comments here, I think overpriced is not the problem, all luxury watches are arguably overpriced, The problem is the flaws, even the fakes are getting very good that the only tell is few tiny little flaws. The real thing should be perfect, evenso if they charge 10 thousand pounds.

[@d.stiefel869]

Hublot is fine. They make some interesting and innovative stuff at times and some other bogus stuff that looks pretty ridiculous and is overpriced at other times. It doesn’t deserve as much hate as it gets and a lot of people who hate it often know absolutely nothing about the brand and have never even seen one in person. Some people’s reasons for hating Hublot are legit and there’s nothing wrong with that, but there are a lot of sheep who hate the brand and they couldn’t even give you a legitimate reason why. Hublot is simply a different type of brand going after a different market of collector. Hublot’s focus is often more on the artistic side of things and the fusion of materials rather than the movement itself. I will be the first to admit that some of their artistic creations look like an abortion though.

[@thehonestman2288]

I’m not gonna lie. I watched the video and hate for Hublot is still not explained probably. Other watches are also overpriced but the hate is still not there.

[@boxisyummy]

Price and it’s influence on image is a phenomenon know as ‘Veblen Goods’ where by the increased cost of something, increase its perceived value. Do Gucci pool slides cost more to make than Nike ones? Maybe, but it’s not proportional to the the sale price.

[@nurizza03]

when a rolex being compared as a cheaper alternative, thats something else

[@chahit107]

Long live nico the legend ❤🙏

[@drright2410]

Hublot is selling 'fashion' Hublot does not have the legacy or heritage of say a Rolex, Omega or Patek etc. so what they do is sell it as a fashion piece like a Gucci handbag, LV luggage, Chanel shoes, Apple computer, etc. - over value on price for projected shallow status. By doing this they don't have to care so much about fit and finish, aesthetics or the bolts.

[@StardustLegacyFighter]

Exactly, and the fact that they're owned by LVMH proves that.

[@cacladla481]

Never knew someone liked Hublot from horological perspective, I have always think of them as fashion pieces. Sure, I'd buy one if I had the money but just to show off at local bar. They are not that bad in design after all.

[@DirtFather407]

Hublot is VERY underrated. While Patek is getting rid of hand finishing and lowering quality Hublot is constantly make new materials and unique designs that no other brand would come up with like the Laferarri and MP-11. They even have a Big Bang with a Tourbillon, Minute Repeater, Chronograph, sapphire case, and all packed into a thin movement for a fraction of the cost of a Patek

[@cashflownpv]

So trie!!!

[@dilofena8560]

Patek makes quality watches, but people don’t know how to take care of luxury items. You don’t swim in the chemical pool with it. You buy cheaper watches for safaris, swimming, tennis, beach, off road adventure, etc. It happens with other luxury brand watches too. Paying more for car doesn’t mean it is ATV and can do anything but fly. You don’t drift with Rolls Royce or off road with Lamborghini Huracan

[@DirtFather407]

@@dilofena8560 Patek uses machines for their Geneva stripes and most of the other finishing, they’ve been watering themselves down for a good minute

[@maximchirosca4788]

7:41 is that rust on the second hand in the reflection????

[@NeoRimeOnline]

I like some of Hublot's designs but their prices are insane. I like the misaligned bolts. I think it lends itself to a more industrial look, which I think is exactly the design language they're going for. I'd still never pay that much for one.

[@officialmichaeljnr]

I love Hublot . No reason for any hate whatsoever.

[@chgofirefighter]

A watch is a statement, those that can afford it buy it, flaunt it and feel good about their timepiece. However, those that cant afford an expensive piece of jewelry are usually the ones that hate those that can...

[@thedaveaftertomorrow]

Hublot isn’t and never was a brand aimed at watch enthusiasts, it’s for kids watching football who might want one in 20 years - any hate from the watch community is pure echo chamber stuff and time will tell if the whole exercise falls on its arse

[@Steaky78]

Actually that’s quite an interesting take.

[@gemasboy]

There’s a lesson in marketing strategy right there .☝🏻

[@LeoInspired]

honestly, i like Hublot. I think most of their watches look great. As far as what you said about watch enthusiasts not caring about the price to be cool? C'mon man... If that's the truth 75% of wealthy people would wear a cheap watch and call it a day, or maybe buy 2 for the hell of it. I think Watches, esp really nice once are a piece of jewelry and the fact that Hublot charges what they charge shouldn't be a reason they are "hated" The market decides price NOT the co. If the market didnt agree with the price point, they simply would go out of biz. Just my 2 censts

[@itoldunot2fuckwithme]

Back in 2002 they weren´t this lousy. The Chrongraph B in a yellow gold case was actually a really nice and elegant looking piece that was offered for around 8,5€. I came close to buying such an expo piece with the dark red/purple dial. Absolut stunner for 7K€. The Classics in steel was around 3,5-4K€ and still kinda okay for it´s price point. However.. The Big Bang changed all of that and none of it was changed for the better, only for the worse. Since the introduction of that line no real enthusiast buys a Hublot. Nowdays it´s pretty much only the "Holiday in Dubai footballer crowd" who likes and wears them. That should tell you something...

[@imunfathomable]

in my opinion Hublot has some of the best designs. and that's why I own 5. Rolex, Patek, are for your 80yr old grandad or the 20yr frat boy that thinks wearing a rolex in Vegas will help him score. I owned 2 rolex and the only comment I've ever gotten about my watch was when I was wearing my hublots.

[@Pezzerd]

You sound like someone with no taste.

[@paulbelford4552]

Adrian, I realise I'm late to the table here. When I started the watching the video I was, fingers on keyboard, ready to have my two cents worth. After watching, I've nothing to add. You've nailed it mate. They can't even bother to line up the screws. These watches wouldn't pass muster at Longines or Tudor.....at a fraction of the price.

[@compl1catedforever]

Idk I bought my hublot recently. It’s a great watch. It’s beautiful and yes mb the heart the mechanism of the watch is not as good as Rolex but who cares ? I did not have a goal to invest money. I wanted a great design watch and got an hublot.

[@TheJiminiflix]

My friend did 3d graphics for Bulova. These watches were around 3grand. After he finished the job he asked why they haven't picked the watches up. They said , oh you keep them they only cost around $20 to make.😶

[@ianrutter9243]

totally agree, I would not swap my beloved Tissot seastar 80 powermatic for that crap, its all about finesse and my watch cost just £675, but i feel rich wearing it because it is beautifully made

[@tom1399]

I used to work 1st/business class on the security lanes at Heathrow, some of the rudest, most arrogant passengers would wear Hublot, and they would always refuse to remove their watches for the archway metal detector, knowing the chunky monstrosity would set it off. Leading to a pat down. I doubt one of them could tell you what Hublot meant in English.

[@RUSTY_RODES]

7.43 the state of the underneath on that second hand would drive me nutz.

[@jordanjoestar8839]

Wow, a Rolex. How bold and unique. Truly inspiring. Rolex sits right next to them for me, especially counting the mass of lousy stories I hear in regards to their dealers.

[@coldworld5]

It’s the most lame thing in the world. People going in to a dealership with a sob story like an Xfactor audition just to buy a watch.

[@pzystembitang2638]

I love the Fusion ,have one ...but This watches is not for a 9-5 working valet so get use to it!! So that's why so many people hate it because they can't afford it!!!!Ohh and mine is limited to 25 pieces!!!

[@dperreno]

Seeing the coarse and pitted backside of the seconds hand reflected in the highly polished hour hand of the Big Bang, I would have to agree that their attention to detail in finishing is lacking.

[@LuisLanza-w4u]

Feels like the screws, are old fashioned ! Thing is dive watches with traditional numeric bezels (christopher ward and hamilton for example) are more appealing! than just an screw diver watch chrono.

[@JerreMuesli]

I purchase a watch if 1) I like the exterior 2) it's a good quality watch brand 3) it costs less than €800 I have a Seiko which I think looks and works amazing.

[@davidb5720]

You could argue that most Rolex’s are” look at me” watches……. There’s still a lot of love for Rolex

[@BoboBloxham]

You're exactly right, I find Rolexes a bit dated myself but I'd still wear one.

[@dingodave3966]

Yeah we can all be a bit flashy at times. I haven’t got a Rolex yet, All I want is an Air King then I’m out. 😉

[@davidb5720]

@@dingodave3966 solid choice! 👍

[@davidb5720]

@@BoboBloxham yeah, me too! Pepsi GMT then I’m happy 😉

[@kostasstratakis2599]

Everything you say is absolutely Right…. But But But … in this way we should discuss about the vulgarity of someone selling a watch with a minimum price at 80000 dollars …. ( someone like Richard Mille ) its only purpose is selling for distinctive reasons … exactly the same as Hublot … but none Discuss about RM …. It s a shame !

[@ZitroEduardo]

I didn’t know they were this hated by “watch enthusiast” or just the crowd. Now I’d for sure buy one lol

[@TheShockwave44]

Because they can't afford it.

[@cashflownpv]

@@TheShockwave44 So true. Hublot has done a lot of great things contrary to what the effete mindless masses say

[@idealist420]

I mean the Bentley uses a Volkswagen group engine, the same engine that does in the Audi RS6 and the Porsche Panamera but more refined so ETA movements used in luxury watches can be tweaked I guess.

[@salty_adventures]

10:06 you can actually see color drops reflecting of the under side of the seconds hand 🥴

[@BojanBojovic]

Great video! The same way I find idiotic to wait for a Submariner for 5 years and pay over 15 000 to get it. Every idiot wants a Rolex or Ferrari, but only those who know what they want buy Maserati or Pagani.

[@davidgutierrez8297]

Personally I only have Citizen watches. The only watch my father gifted my mother was a gold plated Citizen watch when they were dating in the 80's. She still has that watch. She stores it and doesnt wear it. I only found out about it when I was looking for a watch for myself, and my dad recognized the brand Citizen from the catalog. Citizen just feels special to me for that reason.

[@kings3411]

Who cares

[@holeeshi9959]

Honestly, they aren't even among the bottom TEN nowadays..... they are just the first one to the "expensive for expensive sake" game, but honestly, half of the luxury watch brands are playing it harder than Hublot ever did now

[@tallnskinygaming]

Because their movements are engraved hamilton movements, or eta movements, which cost around $300 new, and they still have the nerve to charge people $10k+ for a watch with a rubber strap.

[@obsidiman365]

6:32 I'm pretty sure they have its a common thing in the car industry to borrow engines

[@sebastianmontero5198]

idk if it is just me but the reflection of the seconds dial at 10:04 gives me anxiety. Every part of this watch should be perfect for that price. It seems to me that they are just cutting corners on everything thats not superficial.

[@grateful1]

Literally no one ever... has ever even hinted to me, EVER... that they, or anyone else they know, hated HUBLOT. Not even one person. A group of people, or a movement or trend across the world? I dont think so. To suggest that HUBLOT s the most hated Luxury Brand; is to suggest that people even think about HUBLOT long enough to care who they are or what they do... I don't think anyone even thinks about HUBLOT, other than their customers and employees.... Which means by default, that anyone even thinking about the HUBLOT Corporation at all, doesn't "Hate" them... Who literally has time to even develop a hate for HUBLOT, and make that a thing?

[@thanismurugathas2929]

A lot of people in the watch community or carry an interest for watches dislike Hublot due to the points stated in this video. They see Hublot as somewhat of a scam as they charge you high prices for not great quality.

[@grateful1]

@@thanismurugathas2929 Respectfully... It makes zero sense for folk to complain about being charged too much, for an item they didn't even have to purchase in the first place... It's not groceries that you have to buy to live. It's a Luxury Item. If someone is buying the watch of a Company they supposedly hate, then that person is the problem. Not the Watch maker.

[@xmarksthespot4916]

Ok , you convinced me not to buy an Hublot…I just ordered a Rolex with multicolored bubbles outlined in black🤣(pure sarcasm, by the way)

[@AZPB12]

“When something is popular, I’m naturally pushed away” *wears the overrated Rolexes on wrist.

[@BarkandJack]

Bought before they were over rated. I paid £5k for my Kermit and £3k for my Explorer. They were ignored watched at the time.

[@AZPB12]

@@BarkandJack fair enough Adrian

[@thegraciefighter102]

You’re confusing over priced in market versus overrated

[@adamkornacki606]

who is looking for Nico Leonard comment?

[@Bestruction]

As a CNC machinist, titanium is not a difficult material to machine. It’s actually fairly easy if you know what your doing

[@downdemon2378]

The bolts are torqued to a specific tightness and are not meant to line up.

[@BarkandJack]

It’s a bad design.

[@tonmoykhansrudent1204]

because resellers or premium destributors can't compete with the boutique prices...thats why its the most hated watch..they give you no option for monopolizing the brand...

[@GanzcastGermany]

The Bentley analogy doesn't work all that well considering they have made a few cars with what is basically a VW motor fancied up a little bit.

[@ThrE3-GeS]

It’s because of Nico Leonard. Everybody else is just following his footsteps.

[@chrissy.v]

Honestly, I really like the looks of the classic fusion, and see (except for the pricing) nothing wrong with the watch itself. If it weren't for all the fuss around the brand, I'd actually consider buying the watch at some point. I say this as a massive Grand Seiko, Lange, and Nomos fan and former owner of a D.dornblüth kaliber 99.1.

[@Wolfhound_81]

Certina has a full titanium dive watch for 1000€, don't tell me Ti is expensive :D - oh and it also has the 80h power reserve!

[@FriceRiceGoodness]

That big bang screws on front that are not aligned really bugging me

[@coolpetsportugal947]

People that hate, normally have any issue with themselves. Hate is toxic in the long run. You don't like something, just ignore it. There are 1.000 more important things in life than that.

[@liamcollinson5695]

The 10k one was funny i thought it looked a little boring but at least it is practical until i saw the price

[@torneycarblos9140]

Idk why but my eyes always read hublot as Hue-Bolt, this videa just made me realise I've been reading and seeing it wrong

[@idontcaresapo8233]

As an watch collector i can say that Hublot has personality. I love those watches... Probably they are not perfect but they have their unique style and i get tons of compliments

[@MrBtdesign]

😂😂😂😂😂😂😂

[@dxonoxd]

well nothing wrong with Hublot if you sees it as a fashion watch, people who hated it is really going for the technical, the quality and the build itself. it is everything wrong because Hublot watches is poorly built compared to other brand for similiar price or even far less. IN CONCLUSION as a fashion watch, nothing wrong with it so if people likes it they buy it.

[@gabefore]

"A $10K watch isn't cooler than a $10 watch because it's $10K" -- summed it up perfectly with this statement, and so true for the hobby at large.

[@gabefore]

@@hochspannunglebensgefahr5339 You misunderstood my post entirely.

[@xtremehackeroficial3873]

@@ansubchaudry2975 agree...

[@lachlanbrown409]

Valuable things are built to last and worth servicing and maintaining. Yes the entry.hurts. It is what it is.

[@TheRohnjackson]

_£*_

[@nafeeahnaf6296]

£*