BATTISTA & SERGIO PININFARINA. The elegance of innovation |

A presentation by Luca Cottini, PhD
* How it all started. From a meal in 1952 to the Pininfarina-Ferrari partnership.
* Battista "Pinin" Farina: the art of #coach making, the Futurist influence, & the choice of the #automobile as the ultimate symbol of #modernity
* Sergio Pininfarina: moving the father's legacy forward, the #design of #elegance as synthesis of #beauty and #performance
* From #car designer to a global #design & #architecture firm. Pininfarina as a key Italian #trademark
Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this KZbin channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.
All rights reserved | © Italian Innovators 2020

[@M15Taka]

I would have been very happy to listen to this in Italian while reading subtitles. I think Italian language is one of the most beautiful in the world.

[@ItalianInnovators]

Thanks for the comment. I will publish an Italian version at some point. In the meantime here you can enjoy a playlist of #italianinnovators episodes in Italian bit.ly/innovators-initaliano

[@juventinochavezsoledad6170]

This video really chance my idea to the perception to decide a career in a college, i don’t have idea to the impact than have the brand Pininfarina and j the world, it’s incredible, seriously thanks for this video You have a new subscriber 👍🏻

[@ItalianInnovators]

Thank you very much for your comment. I’m glad the episode had such an impact on you! To many more! Enjoy the channel!

[@M15Taka]

Very interesting documentary. It is difficult to find information like this about Pininfarina. You speak great english and in true Italian fashion, you words are greatly enhanced with your body language, in this case I dont see your hands but your eyebrows enhance the dialogue!!! Thank you.

[@ItalianInnovators]

Grazie! And I'm glad you love the episode!

[@corretormarcelodeoliveira]

Estilo com elegância. Pininfarina é a marca!