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1. (a) How do the changes in food retailing affect food prices?
(b) How performance appraisal is conducted in retail? What are its salient
features?
2. (a) What is the significance of depreciation on assets?
(b) What is the relationship between marketing and design?
3. (a) What is the strategy behind the stores? Explain with the help of a
suitable example
(b) Promotion is a form of corporate communication that uses various
methods to reach a targeted audience with a certain message in order to
achieve specific organizational objectives”. Explain.
4. (a) How do customers evaluate customer service quality?
(b) What are the advantages and disadvantages of having a centralized
warehouse?
5. (a) Explain the challenges of space management and how you will
maximize the profitability of your space.
(b) Explain the steps involved in Manpower Planning.
6. (a) The longer you can keep your customer in the store, the more they will
buy”. Explain in the light of the customer’s perspective.
(b) Distinguish between Strategic and Resultant Drivers.
7. (a) What do you mean by Systems Frauds? explain.
(b) Explain the purpose and benefits of Standard Operating Procedures.
(B) Essay Type Questions
8. Which are the major sources of goods shrinkage in a store? Explain them
briefly.
(15)
9. In how many groups the assets can be categorized based on usage. Also,
explain each of the usage categories from a retail perspective.
(A) Short Type Questions
1. What is the importance of Human Resource Management in Retail
organization? Explain.
(10)
2. What is job analysis? Explain the methods of job analysis. (10)
3. What is meant by manpower planning? Explain the major objectives. (10)
4. Define recruitment? Discuss the marks demerits. (10)
5. What is meant by selection? Explain various steps in section process. (10)
6. What is the training? Explain the various methods in training. (10)
7. Define communication? Why is communication in the plays key role in the
management.
(10)
(B) Essay Type Questions
8. Explain what is meant by hierarchical nature of needs. Is this hierarchy
rigid? Discuss with suitable examples.
(15)
9. What is performance appraisal? Explain various performance appraisal
methods.
(15)
1. What are the essential features of business? List different objectives of business.
2. What is capital structure? Describe factors that determine the capital structure.
3. Discuss various arguments in support of and against advertising. (20)
4. Discuss the pervasiveness of risk in business. Describe briefly the management of
business risks.
5. Comment briefly on the following statements:
(a) An entrepreneur is a good judge of which products will sell.
(b) Stock exchange plays a very important role in the economic development of a
country.
(c) There are various reasons of the government participating in business.
(d) The government company form of organization suffers from certain
1. Discuss the significance of written communication for any
organization. What are its advantages and limitations?
2. "The best way of identifying the business choice is to go for a SWOT
analysis". Explain this statement and make SWOT analysis of any
business plan you propose to work upon.
3. (a) List out the steps required in setting up a small enterprise.
(b) "Entrepreneurs are dreamers as well as risk bearers". Comment.
4. (a)What is partnership? State its merits and demerits.
(b) What factors would you consider before you start Editing and
Proofreading?
5. Write short notes on the following:
(a) Source of finance
(b) Business opportunity
6. Differentiate between the following:
(a) Financial appraisal and Marketing appraisal
(b) Writing about facts and writing about opinions
1. What do you mean by market segmentation? Explain the importance of market
segmentation.
2. What is product life cycle? Discuss the various stages in the life cycle of a
product.
3. Write short notes on the following:
(a) Consumer Behavior
(b) Trade Promotion
(c) Ware housing
(d) Services
4. Differentiate between the following:
(a) Publicity and Advertisement
(b) Selective Distribution and exclusive distribution
(c) Broker and Commission agent
(d) Retailer and Wholesaler
Comment briefly on the following statement:
(a) Marketing is the most important activity of any business.
(b) An effective system of physical distribution greatly helps a firm in achieving
its marketing objectives.
(c) Finding an appropriate brand name for a new product is a tricky job.
(d) When a new product is launched in the market, the manufacturer enjoys
flexibility in the matter of prise setting.

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