Beer expert blind tastes Supermarket IPAs | The Craft Beer Channel

In one of the most requested videos ever, we finally do a blind taste test of the UK's supermarket IPAs are are pleasantly surprised and horrified in equal measure. Enjoy, or endure?
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Remember to drink responsibly(ish) and not be that guy...

[@barakomamma]

Love & Hate has got to be one of the most consistently good supermarket beers I've drank, great work from Vocation :)

[@rcollingridge1]

I always appreciate your journalistic integrity on these tests - there are some breweries in there that I’m sure you have relationships with and you’re setting yourself up to possibly absolutely rinse them

[@ronniebrown]

Scroobius Pip approves of your spelling of "Phoenix"

[@DarkDanegan]

Should a beer geek buy beer from the supermarket? Probably not. Should someone who has spent their life drinking Carling, who walks into a supermarket feeling adventurous, be able to get introduced to the world of craft beer? Absolutely. Shame they might get put off if they choose the wrong one, but it could also lead to a bright new future for them!

[@DudesBrews]

Vocation and Northern Monk are solid breweries for knocking out reliable supermarket beers, but I would always prefer to order directly from the brewery for many of the reasons you mentioned but especially to guarantee freshness!

[@JimbobH]

Salt - IKAT is my favourite "supermarket" beer

[@JamesReece271]

Found over the last few years i have really gone off craft beer it just gives me really bad headaches the next day, even just one can. I moved back to cask its cheaper,traditional, and doesn't pretend to be a cheesecake or something it's just good, simple heritage beer to be supped by the fire with a muddy dog

[@magnus.nasmark]

Fun fact: The state operated liquor stores in Sweden don’t allow refrigeration since it promotes drinking.

[@Birchy]

Mate I tell you what, being able to pick up the ale notes from St Austell and Thornbridge is ridiculous, fair play

[@MerseyBeers]

No GK silver prize here? Good...

[@lion9f452]

Glad to see Siren having a good showing. Easily my favourite right now. Lovely stuff.

[@neilbowers6956]

It doesn't surprise me that Greene King East Coast IPA was skunked. For some daft reason they put it in clear bottles and supermarkets don't always store them properly.

[@digestivebiscuit4458]

Nice to see Proper Job in the top 10. Spot on blind tasting notes aswell!

[@daconor91]

So glad you loved the Vocation Love and Hate because it’s been one of my favourites for years now, ever since Tesco started selling it. I often try the other stuff that comes in but am yet to find a supermarket ipa that surpasses it. It’s so good!

[@ethangriffiths7802]

This is a really interesting and relevant one for me. I definitely can’t afford to be spending how much I’d like to at my local craft beer shop, so these supermarket options are my go to for most weeks/months, so great to know which to go for and which to avoid.

[@Pouchey2]

"Look at you, you creamy bad boy" are words I never expected to leave Jonny's mouth 😂

[@charlesjohnson5811]

I've generally avoided supermarket brews for the reasons you gave, but my local Morrisons now has a dedicated refrigerated section with a nice selection of crafties (North, Vocation, Siren to name a few). With their reasonable prices and a 4 for 3 offer, I can no longer resist picking up a few cans with the weekly shop and I expect many others will feel the same - including those that are relatively new to the scene. Great vid, great research - keep it up!

[@mrougelot]

Respect for your honesty. I think you started the video hoping to conclude that irrespectively of the ethic side, the drinking experience of supermarket beers is subpar but when you noticed it wasn’t you admitted it.

[@distlledbrewedreviewed]

You went above and beyond on this video my friend.

[@steventhompson9319]

Interesting vid, as always. I love Vocation Life and Death as well. I had a pint of Road Crew not too long ago (Cameron's = basically Tooth & Claw) which was essentially a pint of Butter Beer.