Behind The Brand With Rihanna | FENTY HAIR

Being this iconic isn’t easy & servin’ all these hair looks can take its toll. That’s why #FENTYHAIR is pullin’ up with clinical hair repair for all types, textures + needs, from the mind of the hair OG herself. ⭐️⭐️
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Coming exclusively to fentyhair.com on June 10 to people with early access! 👀 Sign up here: www.fentybeauty...
#rihanna #hair #haircare #hairstyle #fentyhair #haircare #fentybeauty #coomingsoon

[@ruthwells3990]

She is about HER business, no spokesperson needed!!!

[@AfrocentrikQueen]

🙌🏾🙌🏾🙌🏾🙌🏾 she’s very relatable, I rarely watch commercials and I watched this one til the end.

[@Annointed-r5n]

She does it best.

[@missc78]

She really is!!

[@Giselle_Glam594]

With a wig on..but promoting a natural hairline😭😭😭😭

[@ruthwells3990]

@@Giselle_Glam594 she could come bald at this point. She owns 50% of one of the most successful beauty brands in the world, with an annual revenue of over 500 Billion including FENTY Savage. FENTY SELLS!!! And I don’t think she sweating ANYONE😁

[@michaelamail4407]

Everything from Fenty beauty I’ve tired, I’ve loved so this is something I will try!

[@GodsFaveSim]

Did anyone else peep the hot tools being used? Fenty hair is gonna give us some it all (as Fenty in general does)

[@Butterfly9854]

I peeped all the too. Oh she coming

[@ToyaF82]

I can't wait to try it

[@traceycamille]

OK RIH 😍

[@savesoil3133]

Wowww Seems healthy for hair It's also great that she made it with sustainability in mind #SaveSoil

[@cherryldavis239]

Omgggg... The wait is getting to me

[@lookinbad2day64]

Rihanna’s real hair is about an inch long, she had glued extensions to her scalp and wigs. She has no business selling hair products

[@tonycampbell6585]

Exactly!

[@bd3966]

Now THIS is a commercial!!! Can't wait!!

[@tabria]

🙌🏽✨

[@magikatmagikat]

I’ve been influenced

[@forevergenella]

Literally same. She’s so effortlessly. Even the in depth ingredient talking points are so natural like she truly knows and ain’t just reading a script. Ugh! Muva.

[@ujunwa6911]

Me too😅😅

[@grainofsalt2113]

same. i know the products gone hit

[@sherrieberrie8122]

FACTS!

[@JustLetMeDance]

Same unfortunately 😂

[@nathaliethomas9719]

I just love how real and invested Rihanna is in her work. She truly makes you feel like no matter how 'rich" or high profile you are or aren't - she is there with you.

[@LatinaChef1986]

She’s very informative and dedicated to her craft in music,beauty, skin, fashion/lingerie, and now hair.

[@elle8388]

LITERALLY!

[@rockyournaturals]

Yes I really appreciate her work ethic 🎉

[@Divajulie]

Am not surprised that Rihanna loves fragrance so much. I mean a lot of big artist confirmed that she smells good

[@adrihannavy7986]

And that’s how you build an EMPIRE. Congrats💚

[@Dovelunalove]

yes EMPIRE 🙌🏽island girl 🇧🇧turned self made billionaire🤍. and still going strong with her philanthropic foundation as well 🌎 🙏🏽

[@SPARKLESKHOSA]

I know we want music but let us never down play the genius of this lady. Not a lot of celebs have started brands that have made it to this scale and for that I will always love and respect her. Can't wait to try it out.

[@estheromojayogbe6377]

Wow, she’s really sold me

[@diaryofanislandgirl]

Smart move with the sensory touch

[@rucianapollard7098]

I like that too

[@sarahatieno1214]

Hair, make up, skin. This woman’s going to become the first multi billionaire of her generation 😭😭😭

[@angelnumber0723]

She became a billionaire last year.

[@sarahatieno1214]

Im talking MULTI billionaire 😭😭😭

[@tonycampbell6585]

@@angelnumber0723She is NOT a billionaire. Fenty made a billion which has to be shared with all dem w people.

[@maxineramz4464]

​@@tonycampbell6585she's a billionaire! Get it right!

[@carroleemoore8698]

@@tonycampbell6585 She is literally on the Forbes list, credited as a billionaire. She is a billionaire. Do your research.

[@ChiChiBby]

I’m proud of Rihanna man. She’s changed the game with makeup, now a hairline! And her stuff is legit! Go RiRi!!!!

[@AyAReI00]

She was extemelly Smart, she knew there was a ton of poc wanting High end make up, but make up brands were elitist racist 😂 she took all that rich poc money 😊 and then suddendly THIS BRANDS THAT HAVE BEEN FOR DECADES decide they want that money too, they became inclusive, too late, fenty make a name and has a loyal fanbase of costumers since the products are nice.... Very Smart woman, she deserve it

[@DP-oi9nd]

"Let them know its FENTY HAIR" lmao

[@watwat3806]

I was scared lmao

[@Sesi_angel_india1000]

I had to watch that part twice!

[@lujixcjml]

@@watwat3806same lmfao 😭

[@royarezgar3276]

It’s amazing to see how far Fenty has come, from makeup to skincare to HAIR?! I cant wait for this launch!

[@DionLuvsMakeup]

And, lingerie, and fragrance ☺️🙌🏽

[@xyz_KrystalWallace_zyx]

Literally!!! From humble beginnings in Barbados to being in the top 10%. Nothing but an applause to her.

[@Janet67498]

The sensory touch on the bottles in addition to her sales pitch sold me.

[@hi.goodbye2167]

Facts that one little feature is amazing!

[@ayishaeddins8022]

The constant repairing sold me❤

[@limeinoutvision]

Let's all be honest, Rihanna is the Blueprint to being a superwoman, the Blueprint to being a superstar but equally being super grounded & super relatable, the Blueprint to being wealthy and successful but also still being centered, happy and being present, the Blueprint of working hard and playing hard too, the Blueprint of giving her fans the best but also giving herself better without bending to outside pressure and negative headlines or negative influence from dumb fans always talking about where is the music. Let's just celebrate this lady from a small island with very little opportunities dreaming to make a big impact wherever she put her focus and attention.

[@KairoK]

So, she's a Capitalist you think you relate to? Not that deep

[@thelovelylove-sk7oz]

​@@KairoK literally EVERYONE in this country is a capitalist but she's a smart and genuine one. She's made so many foundations to give back. She's not out here charging $2000 for a concert ticket. Let's make this very clear! Thank you

[@vee2841]

@@KairoK We all participate in capitalism. Her relatability is what makes her such a brilliant businesswoman. Stop with the rigid thinking. You can be wealthy, kind, humble and relatable. This woman is self-made; grew up dirt poor and used her gift as a singer to spring board into and disrupt industries that lack inclusivity and high quality products. You can have a stadium of seats, hater.

[@m.hunter2351]

@@thelovelylove-sk7oz Nice, very on point! Rihanna is AMAZING ❤💥

[@m.hunter2351]

@@KairoK Bey is probably the capitalist you can relate to

[@mophillips9358]

She's so real. She makes u feel like she's talking to u as a friend. I'm here for everything Fenty. Her personality is magnetic

[@chondageorge3379]

She will always do well because she is relatable and she includes everyone, every culture, everyone is represented AND THAT IS WHY SHE WILL ALWAYS WIN!

[@thehotness32]

Well I am sold. Don't usually buy hair products when they drop. All of her products are top notch.

[@TheSecretninja2001]

Babe, I've been invested in purchasing Fenty Hair products ever since them nosy people found the patent in 2020! Fenty Skin has worked wonders for me, Fenty Beauty gave me a color match when other makeup brands were always slightly off, and Fenty Perfume always gets me compliments, so I just want to say thank you Rihanna!!

[@darkangel4185]

One of the celebrities that are actually involved in their brand. Not just slapping their name on something mediocre. Love Fenty!

[@domotemujin7780]

I caught the shade 😂😂😂😂😂😂😂❤

[@sinneis]

@@domotemujin7780about who?

[@AfrocentrikQueen]

Say it louder for the folks in the back! 🙌🏾🙌🏾🙌🏾🤣

[@elle8388]

Said well and said RIGHT!

[@tonycampbell6585]

That is exactly what she doesssss

[@fadime0yilmaz]

She really love business. An authentic entrepreneur with a sincere interest and unstoppable drive. She will be rocking this industry and many more.

[@ToniaTutorials]

Rihanna: Markets her own products Talks to her fans Is humble Relatable even though she is in a different tax bracket Makes stuff for everyone (all shapes, skin complexions, hair types, etc) She ‘takes care of us’ by creating stuff that we actually use and love! I definitely will review her hair line on my channel. I know I will LOVE IT! Much love, ❤️ Tonia

[@yasinradee]

There's so much to dissect here. The flip top with the sensory touch, #genius. Cuz you know how ur hands be slippery in the shower. Perfect!!! The detangler comb!!!

[@journalologyandcoofficial]

Innovative AF!

[@chronicles109]

Now this is why we love Rihanna

[@catrenaprescod1272]

Rihanna is a marketing giant. She knows her people. To other celebrities, it is not just investing money into a band but owning that band.

[@rucianapollard7098]

Brand

[@chels1668]

Wow simple and clean commercial for the product, no gimmicks! Just product on hair

[@tonycampbell6585]

Lollll the gimmick is not showing you her hair that never grew.

[@valencia4834]

There goes my paycheck ❤❤❤❤

[@AfrocentrikQueen]

Her personality is so magnetic, relatable and down to earth. When she’s talking it’s engaging and doesn’t feel staged or forced. I like her makeup line so I might give this hair line a shot…one day. Go ahead Riri build that empire 🙌🏾🙌🏾🙌🏾

[@meloi661]

Wow. Hair by Fenty. Strengthen by the style! This woman has created a beauty line that will last generations!!!! Generations!!!!!!!!! She is a living legend. Amazing!

[@jennifashionkilla5981]

She is so well-spoken. I can't wait!

[@thelovelylove-sk7oz]

Very well spoken

[@monilaninetynine3811]

Great marketing

[@adryana90]

I mean.. this was scripted. I wouldn’t call her well spoken in her interviews 😅

[@valentinomiller6251]

Surely this is scripted. What you mean is "well-delivered", and it is.

[@jennifashionkilla5981]

@@adryana90 Clearly, you haven't watched her interviews.

[@luzluz7850]

Yo go Rhi, Rhi. Fenty hair looks like another line of her of your first class product🎉 Rhianna doesn't put out junk.

[@mariefabrich9197]

Rihanna *

[@KaLeaSharron]

I now these products are going to be GOOD because Rihanna be testing her products for years before releasing! That’s what makes her products work to buying-at least for me!

[@KnollyJamesandJoJoOreo]

I’ll say it again: EVERYTHING Rihanna touches turns to gold ✨✨

[@kialew255]

That Rihanna reign dont let uppp!!!!

[@ThatsEunice]

Very professional. Letting people know everything to expect. No mystery. Will definitely try.

[@maryjanesbaby9392]

Rihanna knows how to market her products and I love it.

[@jjasnamakeup]

She even make sure that sensory wise, the packaging is so smooth and comfortable for us people with sensory issues! That's so cute and thoughtful🥺❤️ Love this!

[@ma_86]

Yes! That was really touching and not in a typical celebrity performative way. You actually get the impression she really thinks about making sure her products actually include ALL people, not that her products just looks good but is also functional and helpful.

[@savagerih]

Please please PLEASE don't forget to create some cute brushes!!!!

[@Butterfly9854]

I spy some tool too

[@emmykalanga9746]

I’m sold !! Gosh riri is so authentic . I don’t even care for celebrities but riri has my heart 🥰

[@Butterfly9854]

This!I keep telling people that people are buying from Rihanna the business owner not Rihanna the Musician . Both Fan and non fans buy her product because the know she sells quality products.

[@thelovelylove-sk7oz]

I keep telling y'all, y'all can't fk with riri. This is genius marketing. Y'all already know I'll be buying

[@RENEESKATES]

I love how Rhianna includes everyone, in her make up and her hair line!

[@U11111-u]

You can tell that Rihanna cares about her brand she’s not just doing it to be relevant she’s like any business woman who want their business to flourish No matter how good the marketing is , if the product isn’t good then it won’t make it. So far all of her products are great 👍 Well done sis!

[@MonicaMoore-ju1he]

Rihanna: queen of marketing

[@sharonbutcher3983]

She is one with a difference. Something special about Rihanna. Stay blessed

[@judydolcine2251]

Even wig her wig on you are sold! She can sell contact Lens too with her REAL eyes😅😂❤😅❤

[@subboxjunkie8298]

I want to try because she was very convincing !

[@betterlife1535]

I don't need any persuasion when it comes to a rihanna drop lol. Drop the product I will purchase every item! ❤ I'm excited 😊

[@Ye_wie]

Me too😊

[@nikkiervinmusic]

Yeeeesssss Rihanna! Her, Taraji, and Tracee Ellis Ross do such a great job of promoting and using their own products! It’d be cool if she gets into high fashion as well.

[@mercace156]

She had a fenty high fashion line dk if its still active or what

[@nonapplicable9590]

she had her FENTY line... she had river island as a more affordable line but she also had just "FENTY" not sure if shes still selling it though..

[@nonapplicable9590]

kzbin.info/www/bejne/kIOboX9_rc2dl80

[@PhindileMabuza]

I really love FENTY products with all my heart I wish I get PR stuff 1 day ❤❤❤❤❤❤❤❤❤❤❤❤❤HAIR PRODUCT or MAKEUP, I LOVE YOU SO MUCH RIHANNA❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️AND GOD BLESS YOU WITH MANY MORE BUSINESSES 😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘😘TO BE HONEST HER MAKEUP PRODUCTS IS A BOOOOOOOOOOOOOM I LOVE IT SO MUCH.

[@nafisadodi]

Damn. She GOT me.

[@ChiChiBby]

Yeah, I wanna try this! I’ll try hers over Cecred. I need to see the price points though. 👀👀👀

[@theofficial.t6044]

TAKE ALLL MY MONEY RIRI 😭😭😭😭😭😭😭😭😭😭😭

[@bagloverlux]

😭😭😭😭

[@BellaMecia]

I sware this girl can sell water to a fish, at this point just take all my moneysssss…lol

[@inyour_area444]

Why is she weating a wig if she's selling hair products like leave ins and pomades?

[@earthtomani]

B made her brand about herself, Rihanna cares about her consumers and that’s the difference

[@tonycampbell6585]

Now that’s a lie, stop lying on that woman to big this woman and her blonde wig up

[@Sarah-ve4vk]

Why compare 2 great women

[@j.graham8201]

B made it about herself? She waited months before posting her hair routine and let the products first speak for themselves.

[@valentinomiller6251]

​@@Sarah-ve4vkI think the comparison is in the marketing strategies, which Beyonce didn't hop into when she should have. Having been released so close together, comparisons are unavoidable. One is a successful marketing campaign and the other is iffy. I am a Beyonce fan/not so much a Rihanna fan, but neither has anything to do with calling them how I see them.

[@dezydream6472]

​@@j.graham8201I agree. I love how she did that. Her mother involved as a hair stylist sold me. The products are actually well done for everyone. It wasn't about B. In fact I like B's humble approach as she described her products and journey. That video was everything!

[@DoseofDoriJ]

Oof, she SOLD me on the REPAIR and the scent sounds LIT!!!🔥

[@Motshedisi_Dikhang]

I'm afraid, she's taking it🔥🔥

[@lasvegasbeet]

🖤exciting that it’s vegan🖤

[@paulinaroman6669]

let everybody know it's FENTY👱🏿‍♀️👩🏿‍🦰👩🏿🖤

[@carmensmithaguirre3049]

This woman is a GENIUS. She needs to teach a class on marketing! Love love love her

[@shantesummers5775]

This is why I love me some Riri (bad gyal), because she considers everyone she doesn’t like anyone feeling left out!! Now watch everyone copy what she has done just like they did before with the makeup and including extra shades!! Riri is the trend setter, she always has been and always will be!! The only celebrity selling a hair product that I trust to buy because I actually believe in her products and that they are created to do exactly as Riri stated!!

[@ujunwa6911]

My girl, my FENTY!!!

[@MunnaUnplugged]

You inspire me every day ❤️❤️❤️ can’t wait for them to launch in India ☺️☺️☺️

[@josianeingabire3266]

RIRI USES ALL HER PRODUCTS AND THATS THE BEST MARKETING !! WELLDONE RIRI YOU HAVE COMPLETED NAILED IT, I CANT WAIT TO GET THE PRODUCT

[@lvluxegirl]

Now that makes for some healthy hair ❤🔥

[@enxchante]

Cécred who? 😂 this sounds amazing

[@ScheritaUnique]

Oh wow, hair products must be the new go to for celebrities. Okay, let's be here for it.

[@HavootuMusic]

Now I might consider buying the Shampoo just for the scent 😂😂😂 lol i have locs so i dont need the rest of the stuff. But if that scent hitssss 😩😩😩🙌🏽🙌🏽🙌🏽

[@vee2841]

I have so many Fenty Beauty staples, I'm about to have some Fenty Hair staples too.😍

[@coolcutecool8999]

I AM SOO IMPRESSED BY THE AMOUNT OF WORK RIHANNA HERSELF PUTS IN ANYTHING THAT BEARS HER NAME..SHE IS VERY HANDS ON...IM DEFINITELY TRYING HER HAIR PRODUCTS..I WEAR HER PUMA BRAND AND HER SAVAGE FENTY LINGERIE ALL THE TIME ..NOW I WILL BE USING ALL OF HER HAIR PRODUCTS.. EXCLUSIVELY!!!!

[@JoseAlvarez-do5ow]

We will be buying

[@yewandeyo]

Looking forward to using all of these

[@helenogbonna3361]

Why they / she didn’t launch before cecred uhm what’s the point 😂 their doesn’t have to be line for every idea whateva I don’t hate her but not the biggest supporter but fenty skin is underrated maybe for more growth with customers aka this is just my opinion dont criticize

[@madisonwhyte976]

@@helenogbonna3361to be fair she trademarked fenty hair before Beyonce trademarked Cécred. It just so happens that she released hers after Beyonce.

[@Butterfly9854]

​​@@helenogbonna3361So you're saying that Rihanna shouldn't expand her Fenty Brand in Hair Care because Beyonce has started a hair care line? Because that's just crazy.

[@xoxocaio]

That woman knows how to promote!! Fenty Hair in Brazil!!

[@giselleyvette]

She’s killing the game! Thank Rhianna for creating various solutions us ladies have been needing in hair products for so long. You’ve unified us with this line. I’m so excited to try Fenty Hair products. ❤🙌🏼

[@gktravelers]

Run me dem products!!

[@jetradaniels9528]

Aiiight girl, fine. Imma buy it, ok?! 😤😂

[@jonhamartinez9760]

Does this work on wigs , extensions, tracks?? Cause that ain’t your hair baby ,that’s hair. Give us the details

[@capri102]

RiRi is killn the cosmetic game and is constantly giving her consumers something great. Thank you Rhianna ❤

[@turbochargefitness313]

Damn that was good. She just destroyed the hair industry. Queen 👏🏼

[@PapiShampoooo]

THE NERVE to say all this while wearing a WIG !!!! 😂😂😂😂

[@CYB3R2K]

Why the hell am I watching this, I'm a dude... Oh right, I'm still in love with her since I was 17... Damn. She's amazing 💔

[@santanateex]

Dam looks like I have to buy it😂

[@Uilani-g4m]

She's so beautiful with her natural hair color and curls. I don't know why straight(boring) is so coveted. If I had her curly hair, I'd keep it like that all the time.

[@luizavilladoniga5847]

Sorry, half bald person can not advertise anything for hair... let's speak truth "the king is naked" as per brothers Grimm"

[@divinebeauty2070]

Say less. Imma need a case to the islands RN🤧😭‼️

[@timofaykostenko]

What do you meeeean "our Packaging was created with sustainability in mind" and then showing us a Plastic container... pls explain?

[@dezydream6472]

I would be more impressed if she was doing this ad with her own hair exposed and videos highlighting some of her own hair journey with her products. If you're going to talk the talk...walk the walk!

[@cartomancycarmen]

So she’s selling extensions, wigs, and weaves right? I’ve never known her for having healthy natural hair.

[@smallV1214]

And that’s how you do business Beyonce. 😎 Riri 👑

[@Giselle_Glam594]

She has a wig on tho...but promoting a hair line for natural hair😭😭😭😭Make it make sense PLEEZ

[@Wahed.1668]

‏‪0:59‬‏ سلام.من‌دنبال‌خانم.بودم‌برای‌یک‌دوستی‌سالموخوب ❤❤

[@bobbygilstrap9221]

I Love this Woman 🧚🏻‍♀️💚🧚🏻‍♀️

[@tonycampbell6585]

Girl if you don’t take off that blonde hair hat, stop being scared to flop and release Ya album.

[@PavisGladius]

all other main wig companies waiting to copy off of Rihanna's styles now. i know for a fact they do that