Behind the Scenes of Derek Halpern's Mastermind

[@peternyiri8586]

This is crazy truth that you don't find anywhere else... And you are giving it away for free! Thanks for sharing!

[@jonphillips1043]

“The goal of the sales page is really to get people to believe THEY can achieve your promise”. I don’t know if I’ve ever heard a more concise definition of a sales page. Love this!

[@CathySirvatka]

Outstanding!! A great point about telling the story by the headlines! Makes perfect sense, because we’ve all heard people scan the page first.

[@ReissHinds]

Derek! We need more of these kind of videos, got a lot of great value from it

[@michaelyoung6211]

Great post. This hits to the heart of how so many of us blow at copy. We try to write about us, about what we sell, about how cool it is, instead of solving the prospects problem. Show me the money indeed. I appreciate the point of making the headlines continuous story beats.

[@speakingeffortlessly1137]

No wonder I see a lot of online guides nowadays that have a sort of "table of contents" where you can skip ahead to a specific section. And the good ones have very enticing, benefit-driven "chapters"/"subchapters".

[@NatalieHjelsvold]

Fantastic! I love the "headline" idea and that is totally going on my next page

[@jbrisland]

That is a great tip regarding the headlines! Will keep that in mind :-)

[@dynamicdavid]

@Derek I respect and appreciate you and your fantastic content! As a video marketer focused on interactive and top ranking videos on my channels + for my customers, I require insights and you deliver. How do I engage with your mastermind ?

[@austinreedgillis]

Show me the money! Great video