Being Black and Betty Crocker: Making Black History at General Mills

Barbara Jo Davis made Black history when she was hired by General Mills in 1968 to work as Betty Crocker. Davis had a hand in developing Hamburger Helper, welcomed tours to the test kitchens, and worked in publishing. She even traveled the nation to work with homemakers in their kitchens to refine recipes and products.
00:00 Hello, I'm Betty Crocker!
00:13 Meet Barbara Jo Davis, a trailblazer at General Mills
00:46 Dreaming of being the Black Betty Crocker
01:41 Working in the General Test Kitchens
02:49 Creating the package directions for Betty Crocker's products
03:54 Meeting Ken Davis and making his BBQ sauce recipe
05:35 Who do you think Betty Crocker is?
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#bettycrocker #BlackHistory #minnesotahistory

[@lockergr]

Love it! All I know is that Betty Crocker couldn't be that lady on the cookbook. So here I am baking a pie at 10 p.m. and researching Betty Crocker while I do so! Haha!

[@sparklefairymanagement]

The real barb and ken ❤

[@modernskyn]

Good for Barbara Jo. Talking about someone with a calling and her personality is wonderful!

[@edwconr]

Betty Crocker is a Concept; Ms. Barbara Jo Davis says she got her first 'Betty Crocker' book at age 14, then became a 'Betty Crocker' in their test kitchen.

[@maritucci4054]

I love this...my Betty Crocker Cookbook was my first cookbook ... it taught me how to cook !!!

[@mjohnson4568]

Thank you for the history lesson.

[@JustMyExpressions]

Nice the first black betty Crocker. Thanks

[@kshinokevin]

Wow !

[@lindakayeholmes3841]

Who knew that Betty Crocker was more than one woman.

[@heheheiamasuperstarwarrior9281]

Homestuck readers

[@GeoHoleNoNe]

Beautiful story!

[@JESUSISLORDforever888]

2/21/2022: Thank you for sharing. Aloha from Hawaii.

[@calvinemijah8763]

Beautiful

[@SewardWriter]

Oh, I like her.

[@jillcaldwell4519]

I love this.

[@johndaniels2817]

Very cool to persue your dream and follow what your parents told you to get there.

[@patmelton43]

When I feel a bit down baking makes me happy. I learned that when I bake something delicious for others, it feeds my own soul.

[@bwcarter921]

Good stuff!

[@tspot2000]

and here we are and ive had that same betty crocker cookbook sense i was 16 passed down from my grandmother 😊

[@curryjerk7-116]

I used to live very close to the Kellog plant in Michigan. Sunny side up.

[@lockergr]

I'm from anticlimactic Climax. So the Betty Crocker Kitchen was where, in Kzoo?

[@chainsawteddybear]

sweet soul

[@daphnerodriguez9980]

AMAZING BLACK BETTY CROCKER 🌟🌟🌟❤️🖤💚🤎 FAMILY DAPHNE COTTON ALWAYS 💜 AWESOME BEAUTIFUL ✨,

[@noahholtkamp3412]

Yes Lord & we will praise you in the sanctuary & we will praise you for the rest of our days. COFFEE

[@sparklefairymanagement]

❤️

[@chardelraconner2166]

FACT : "Times 1/2 Adjusted Signs Batter" ©

[@tequilyps]

It's really crazy how racist people are when they hire u because u did the work too acquire the skills to get hired ON THE SPOT! I LOOOOOVE u, ma'am!!! "Prick" on a pie crust! Im dead🤪

[@v.a.993]

This is rich, especially for Minnesota.

[@educationcentral_]

Hope that they didn't win the lawsuit

[@quietyoutrash8150]

She ain't betty crocka

[@missscarlett8117]

She Betty Crockas maid

[@brandonsukdeo6201]

I taught it was a white woman 😴

[@kshinokevin]

Yes, me too. a European / Caucasian woman..

[@bigol9223]

.... she's not the original ...

[@delanypena5878]

@@bigol9223 she's the ll

[@jenn8494]

Betty Crocker isn’t a real woman. It’s just a character that the company made up. She was part of the test kitchen home economics so I imagine she did contribute a lot to the company.

[@dripdibi3000]

They used her cookbook she is the original Betty Crocker black betty