So..the new BMW M2 - I’ve accepted that BMW’s elegance isn’t coming back

[@blameitonthedesign]

Looking at the rear and front, it looks like it comes with one of the body kits you pick out in Forza or NFS

[@levs6170]

You don't pick*

[@blameitonthedesign]

@@levs6170 Very true. Unlock it and never use

[@chop3625]

Glance at the G80-82, this thing looks like a dream.

[@shivamarya5225]

you mean those trash body ones that dont really fit the car but are still available, that's why I like gt7, the body kits always fit

[@durim187]

Early NFS

[@gnerd07]

Bold, brave, brazen...for all the wrong reasons. AND THEY KEEP DOING IT. I honestly can't believe what I'm witnessing.

[@teabaggins3517]

Diversity hiring in design department.

[@dimitrismantzounis4234]

​@@teabaggins3517 What does diversity have to do with this? You either like cars or you don't. People at BMW have forgotten that cars are not just mass consumer products.

[@teabaggins3517]

@@dimitrismantzounis4234 because you hire people based on diversity (gender, race, sexual orientation) not based on skills.

[@fifteen8850]

Nah I think it looks good. Very dtm inspired

[@Nickhill35]

@@dimitrismantzounis4234 diversity in hiring blind people to design cars

[@joshuathomas512]

I honestly thought it was a purposely ugly body kit for the spy cars, oh boy did this hurt to see

[@senoow4215]

Same 💀💀 i couldn't belive my eyes

[@Karisma_tic]

i swear

[@automation7295]

So people can any car design ugly, but never seem to yell "you're ugly" to other drivers?

[@capitanothegreat3994]

Beautiful Design , i love 80's Boxy Design 🔥🔥🔥

[@automation7295]

@Just A Guy In KZbin I bet they random go around and say "your child is ugly" to other people's faces.

[@Xcrafter3000]

I honestly don’t mind the design. To me it’s a clean palette for me to work on. I think what BMW is trying to do is give each of their cars their own personality so they don’t end up like Mercedes where just about all the cars look the same. If it’s anything, this is probably the only decent looking new era BMW.

[@staytoasty7373]

what about the M5?

[@Fanboy1222]

Mid car enthusiast opinion

[@VaunShiz]

This one has the Lego personality

[@DeezeRx]

BMW has lost their signature design. We can cry as much as we want, this won't come back, it is what it is. Feel like some rich kid that didn't bother at school got employed for designing at BMW without any background experiences.

[@saltytuna3812]

almost agree with you untill that last opinion, M5 is still the best looking bmw. imo normal 3 series (not m) is still decent aswell

[@joshuathomas512]

I'm not brave enough to drive current BMW's

[@Niaaal]

You mean you aren't dumb enough

[@np4988]

For me when I first saw the F87 M2 I made my mind up within a few seconds that I had to have it and I did couple years later. With this generation visually it doesn't hit the same. Sure it will be better than the last generation, but feel like I need to have a look in person and let it grow on me to decide to buy it.

[@senoow4215]

Looks much better in black 💯

[@F1ll1nTh3Blanks]

@@senoow4215 Yeah, that's how BMW are doing now. The only way to have their cars are in black, where you see less of the ugly design.

[@MK-bm8yn]

I’ll never forget when I saw an M2 for the first time, my co worker brought there’s and parked it next to my f22 and casted the biggest shadow you could imagine.

[@skfunk4550]

Dude, i saw the M2C and i bought it within 24 hours, no growing on me, no thinking and it works on any colour, The M2 F87 family is just stunning. This, black in a dark room or at night and it's perfect😁

[@MK-bm8yn]

@@skfunk4550 I plan on getting an M2 in Long Beach blue within in the next year hoping car market cools down and my insurance rates drop a little I cannot wait 😄

[@eliotgarcia21]

I don't know I might be the few to say this, but I really like this new design. I am fan of the bulky boxed look. Reminds me of the old cars.

[@ramonhrcj]

Exactly! To me it’s a reminder of the E36, a new take on that. And that makes it really nice actually.

[@TheEpyonz]

I understand this too! I’m one of the few that appreciates the new overall design though some bits could take some getting used to.

[@pshdsss]

Same here but the headlights both front and rear are ugly imo

[@romulus_]

I see that there is some link to the E30 M3's boxy fenders, but that's where the comparison ends. I don't understand what they were thinking in terms of the use of rectangles and squares on the front and rear. Poor lines, bad flow in general. It's not a successful design.

[@aloofbit338]

i like a lot!

[@fetchved]

I like that BMW have different designs for their cars. Far too often carmakers, including BMW for some time, design their cars to look “consistent” with each other that you can’t tell it apart other than size (Kiddy, XS, S, M, L, XL, 2XL, 3XL).

[@kingsamvisuals]

Porsche

[@le-yoshi-o-morii]

Mercedes

[@roboticvenom1935]

yes but all bmw's look the SAME on the inside, it's why their higher end cars are a joke, copy paste interior from a 3 series to a 7 series

[@danielpark7821]

@@roboticvenom1935 disagree. I like the bmw interior for its utility and high build quality. Other manufacturers like Mercedes for example try to be gaudy while suffering from assembly issues in my experience. No need to overcomplicate designs

[@nicholasconnolly4234]

The problem with car design these days is that the designers keep throwing aero, aero and even more aero into the design instead of design

[@daynerampersad8968]

I think they took inspiration for the mew m2 from the styling of E30M3

[@johnshaw359]

I was going to say the same thing, but thought it was just my imagination. Yep, boxy seems to be the theme.

[@groundedgaming]

That’s actually a really good explanation! It is like why the grills became vertical - like the E30!

[@jinxtacy]

Yeah it's definitely riding the '80s into the 90s vibe. Personally I like it but that's the era that I fell in love with cars in. It seems to be the right size and right proportions for someone like me. The issue with the car is that it's an M. I am very attracted to this car though there are some things that I don't know why I don't quite like. I have to go back and revisit the normal 2 series and see if it has slightly less bulgy fenders as I see that's going to be a more viable car. At the end of the day it's an M car so it's not for everybody and will be extraordinary for better or worse. I'm finding a lot of cars grow on me after sometime and aren't nearly as offensive. One thing I don't quite understand is the need to have the entire lineup share so much language. I think Mercedes actually got super annoying when it became kind of hard to distinguish their cars. I like that the a series looks a bit different than the rest of it. I like when models can stand on their own and maybe have a few elements from other things but they don't have to be chained together but I guess that is the European way of tiering cars. You're going to have this $35,000 version or you can have this $70,000 version of the same thing. I mean I guess it's very practical but when I was younger I always thought that was very odd especially the range of the price. Then again you can look at the Renault Megan and see some true insanity.

[@TheCarKrazeOfficial]

Can you please make a redesign?? I’ve tried redesigning it and it’s just impossible lmao.. There’s a lot worse designs in production by bmw but at least it’s not as bad as the iX

[@StrumVogel]

I had an E36 ///M3 in Hellrot red, and the new design reminds me a lot of my old car.

[@zachhansen7966]

I do really like the grille treatment, with the chrome surround replaced by simple chamfers. That seems a much more appropriate way to modernize the kidney grille than by stretching it vertically, as BMW has done with so many other recent models.

[@ramcoyannix8861]

yeah, I'm glad that they didn't overdone the kidney grill though

[@Mixima101]

Yeah, I really like the front grille, and the front in general.

[@Anthony_Agu]

Their elegance left YEARS ago in my opinion. Foreign vehicles no longer carry presence. They’re all copying each other now. Very sad to watch as someone who loved BMW, Benz, Audi, etc as a kid.

[@christianguerrier1887]

Is it only me or every time I look at the new M2, specifically the front bumper I get R34 vibes with all the square elements?

[@zhila5958]

the R34 has proper proportions across the lines. this M2 is weird. however i find it way better looking than the G80/G82 3/4 series just for the smaller grill alone. but this is just me

[@christianguerrier1887]

@@zhila5958 of course the R34 is a better design

[@zhila5958]

@@christianguerrier1887 agreed. it aged like fine wine!

[@kingsamvisuals]

It looks like a dodge

[@marcusmcneal7453]

Nope. BMW has definitely been going for a JDM vibe, which is weird, and their 2 series is giving strong Nissan vibes.

[@POZIMIND7]

I love how The front and the headlights are kind of inspired from the M6 ..

[@stevestogsdill5791]

Been waiting to hear your thoughts on this one. I cannot help but see the 2007 Dodge Calliber and that chunky design language of Dodge back then. Like somebody used a meat cleaver on the clay model and called it good.

[@Karisma_tic]

The front is kinda rough, missing the old smooth design so bad

[@davisdesigns1153]

Looks more like a rally car with all the boxy shapes

[@P_M21]

12:06 100% disagree. The interior on previous M models was dead. It’s like sitting in a regular car. Nothing special about how the interior was. And actually many people did’t get one because the interior was too bland.

[@Alejandro_BoniIIa]

Been waiting for this video. Yet again we’ve been introduced to a polarizing design from BMW

[@karlrushton8514]

It’s retro if your under 40 it’s probably not your thing. My hero car was an e30 m3 so this car appeals to me as it’s a modern nod to that era. Now add some m performance parts and it will be a classic. I bet they do a bigger deck lid spoiler like the e30.

[@roboticvenom1935]

this looks nothing like an e30 m3 you absolute muppet, you say retro but this is so extreme and different, having some "squares" doesn't make it retro, it literally looks nothing like the e30 m3.

[@buckamoona]

i think the abundance of ipad dashboard are a result (at least partly) of supply chain issues, it's way easier to get a rectangular slab of screen and implement a digital display than to create a dash that has many physical buttons and dashes. I hope in the future the ipads will go away, or at least not completely taking up the dash...

[@milomarchiori840]

I hated this car when I first saw it but it’s really grown on me. It’s far more unique looking than anything they’ve released lately. I haven’t liked any of BMW’s recent cars - everything has looked generic and particularly the new, enormous tall kidneys have detracted from any elegance the rest of their designs may have had. This design language might need to toned back to look good on bigger cars, but I would be very happy if BMW moved their entire lineup in this direction. I think the static lines are fantastic and give it a retro future look which most importantly isn’t generic!!

[@carlosandleon]

M4 and XM and the iX are definitely all unique bruh

[@252tward]

@milo No

[@sushiwalrus5333]

i think the "pulling down" look is nice because it looks more planted. the wide body helps give it that glued to the ground look. unFORTUNATELY it doesnt look like it actually 'grips' that well based on how much they drifted it >:)

[@rodriguezahr]

😂

[@CT37BN]

Has Japanese feel about new blocky styling motif. At first it's mixed but certainly grows on you.

[@fifteen8850]

Well I mean the old bmw 3.5 csl was certainly like that

[@Kashim_o]

For sure. I kept thinking to myself while watching this that it had a performance Toyota vibe to it.

[@bella_testastretta]

LOL carbon fiber roof to save 6kg after adding like 200kg

[@acura2171]

Some time later we'd all just say "this design is starting to grow on me" and I wonder if it actually would

[@StrumVogel]

The back looks like a 3G Scion TC.

[@rafaelpinadecastronavarro8670]

If there wasn't already a prettier M2, this new one wouldn't even be that bad. Yes, it's a step back, even if the side profile is better than the old one. Not to mention the iPad interior...

[@roboticvenom1935]

but it is pretty bad.. full stop lmao

[@meezynx]

Yup, the kidneys are fine but not really fan of the box intakes for the front. Same goes for the rear end for the boxy proportions. Gonna miss the analog dash though.

[@The3vilPotato]

I just read about the new m2 and was sure you were going to release a video. I immediately opened youtube and, sure enough, you posted a video 2 minutes ago!

[@thefallenvalley4340]

Remember, BMW’s design is always steps ahead. You will always like their designs 10-20 years after release.

[@buddy1155]

I like all the design when they come out! I really don't understand all the hate. And things I don't like, too much kitch, I can understand. BMW is big in China and Chinese like the bling.

[@gooo1762]

Agreeing with you in every point, except on the interior. I think the new one looks damn beautiful. Thanks so much for the video!

[@thedoomslayer2468]

I like it too

[@beastlaser9611]

New one looks better 🔥🔥🔥🔥

[@b1tter606]

I like the new M2. In my opinion it has some retro styling with the squares

[@roboticvenom1935]

it's overboard

[@natebit7167]

Adding square lines doesn’t make it inherently retro

[@roboticvenom1935]

@@natebit7167 true

[@onuohafamily]

A 2 series with 275 front sheesh car must be heavy if they decided that

[@Lostsage01]

You guessed it, over 3,800lbs!! 🤦‍♂️

[@honza2755]

It is completely same set up as m3/4 pretty weird.

[@3dScience_uk]

i think thay you didn't mention the long overhang at the front- the advantage of rear wheel drive cars in comparison to front wheel drive ones. it is apparent when we are looking at it from an angle at the front. very nice video!

[@codylujan]

I had an F82 M4 and that design was probably the most aggressive style to this day. the subtle running lights just stare at you with this intense look. the front fascia looks like you're prey being hunted. the back gives off this extremely sporty and wide back look that makes it look planted on the ground. the pointed mirrors compliment the aggressive lines on the side. looking at it from the front looks like you're fixing to be attacked. The F82 was probably the sportiest and most aggressive style. they now just look like a sad bovine waiting to get eaten by prey.

[@alpha-cf2oi]

lol sorry but the new M4 looks like it would eat the F82 alive (first I didnt like the looks but now I rly think it looks awesome, but this M2 I am sure I will never like it, looks like a lego car)

[@codylujan]

@@alpha-cf2oi yeah no.

[@alpha-cf2oi]

@@codylujan get glasses

[@micimaco9509]

@@alpha-cf2oi cap

[@fluxcapacitor]

So now what's your take on the new BMW Z4? Not static at all! And another design language again… I think the front headlights are a bit bulgy (Mercedes-like) but at least the kidney grille seems well done.

[@BoschVoyage]

Wow super cool video! Thanks! I like both M2s, I’ll have to drive them both to decide which to buy- either way the M2 is one of the best manual sports cars on the market.

[@SlimothyJimothy621]

I 100% agree with you, the old design was that of a drivers car, the new is just a car.

[@capitanothegreat3994]

Beautiful Design, i love everything about it, the Boxy 80's Design is 🔥🔥🔥🔥

[@lindvi0r]

I'm not a designer and even I can tell the parts just don't add up. There's awkward squares and rectangles and then round parts and there's no flow. BMW's new design direction is straight into a brick wall.. these new designs have literally stopped me from purchasing their current gen M3 and now I'm going to be skipping this M2. If they keep moving in this direction, I don't think I'll be coming back to BMW anytime soon. Hopefully I can get my hands on a "old" M2 CS when the economy is done shitting itself.

[@antiherowolf]

been waiting for this one

[@TheCarKrazeOfficial]

Same I love his commentary and opinions on new cars

[@GudieveNing]

Are they implementing some Polestar design language love? In particular the grill.

[@sebastientumahai9560]

It looks like a modern day version of if BMW made a small muscle car in the 70s

[@RavenValkyrie]

The concept is absolutley stunning, can't say the same about the end product...

[@emmo119]

Hoping you create another video on how'd you'd fix the design!

[@amiller2121]

Yes!!!

[@Tymonisthename]

One of the few that really digs it, especially the baby blue with a cognac interior. Kidneys could be sleeker like the old one but other than that I like the bulk.

[@AK-ZL1]

Same, I kinda like the more visually sporty style to it, I find it goes well with the 2 door coupe vibe. On a 4 door sedan I'd probably find it slightly off putting though.

[@binyaminfredman7673]

Your concepts look so much better. I’d buy yours!!

[@vindevhunta4905]

The round square body panels doesn't work for me...previous gen looks better

[@xSoShi]

can you do the RS3? 8V vs 8Y

[@ianmitchell9102]

I guarantee one day it will look old, different and unique, and everyone will crave one……….. if your watching this in 2035, am I right ?

[@rafaellastracom6411]

Ooh Ian...

[@Leo_Vasileio]

No

[@Taoukiif]

Hell no

[@faridshams458]

"edited" and its ruined there credibility not there anymore delete and post properly and check back in 12 years and 2 months and a half

[@TremayneDouglas]

It's super expensive in 2035 bro... Can hardly get cars with wheels anymore

[@phile3189]

The blue M2 is not the pre facelift car, it’s the not really long built M2 LCI (facelift) but not the Competition, which has the connected black kidney grills. You can see it in the „old“ kidneys, but you can see it on the LED headlights, which the pre LCI doesn’t have.

[@fhmconsulting4982]

You know the old saying..."Give a room full of monkeys a typewriter and eventually one of them will write Shakespeare."

[@ErectkyleDysfunction]

The X5 MSport has the same design identity. It's so nice. I really appreciate this new M2

[@motaz1975]

i wonder if darker colors will help mute some of these design issues.

[@jjjfo1818]

It’s so close, soooo close, someone makes a body kit for the front and back and it’ll look so much better

[@Mangofresh2012]

Sound like another bot that complained about the big grill 4 series when it first came out

[@eastterminal2246]

@@Mangofresh2012 imagine calling people with common sense bots💀💀💀

[@Mangofresh2012]

@@eastterminal2246 you haven’t seen it in person yet have you? Neither have I. But I am certain it will look nice. Just like the M4 everybody was trash talking it until it was seen in person in a show room then their opinion changed.

[@eastterminal2246]

@@Mangofresh2012 it's ironic, that you and hundreds of people are saying the exact same words as you about the m4 and how they like it now.

[@jjjfo1818]

@@Mangofresh2012 key word their is “opinion” you have yours and I have mine, move on.

[@faridshams458]

tbh its just missing the halo lights ..swap those out onto the new ones and its good.

[@MarcusJII]

I like it. People are still gonna buy it. Just like the new m3/4. Stop complaining if you are.

[@brandonperlow9091]

I think right now BMW design is on overtime to make the 2-3 year refresh models. I expect the refreshes to at least get better cohesive design and salvage the car till the next generation where it evolves this design language to look better or throw it out with something better. I think BMW needs to fire its design team and pay what it has to get Kias design team.

[@glackinator_0459]

I think singular bazooka tailpipes, where they’re in the center of the rear diffuser/bumper, work best on high performance super cars. I know most Koenigseggs have only one exhaust pipe, and the McLaren P1 as well. It just makes those cars feel like rocket ships imo

[@dermax_hd]

the boxy and drawn out fenders are quite cool indeed. the rest is pretty katastrophic imo. front looks drawn out in 30 minutes, almost like they just skipped the final rendering to finish the design all up. not a fan

[@imnotusingmyrealname4566]

The interior is almost perfect. They should've put the analog gauges from base model 3 series in it and right next to it the bigger screen. That combo would've been so well integrated and absolutely perfect.🤌

[@roboticvenom1935]

analog gauges don't make any sense, but the bmw style digita, gauges suck with the opposing rev and mph dials

[@imnotusingmyrealname4566]

@@roboticvenom1935 Why do they not make any sense?

[@dud3710]

I recently bought a 2020 5series g30 pre facelift. I don’t like how the new versions look so I got the 2017 exterior with the updated I drive 7 interior with the digital cockpit. Best decision I ever made

[@FutureDeltaPilot747]

While driving my School Bus route today i saw one parked and running and was like what is that until i realized. It didn’t look bad in person just very different and aggressive.

[@KingSobieski]

Someone at BMW changed the imaging setting to low poly count.

[@KAMI_24]

Comparing this to the new M4, i really like the Huge vertical intakes all of a sudden...

[@Karisma_tic]

This car can only look kinda OK in full black, which is sad

[@747simmer4]

this has the exact same engine and transmission as the m4. so what bmw said about the m4 and how the grill was made like that for cooling is bs. because this looks a bit better and achieves the same amount of cooling

[@tarquin161234]

I think the old M2s look better unfortunately and I don't like that this one is bigger and heavier. Agree the side does look good but the bonnet is too big. The back, I think that new line could actually be a very good addition, but I think they've done the bit below wrong- it should tuck in more.

[@jamesbang7912]

For the m 3 touring works well with the grill this m2 design will take a while getting use to

[@patchouli9]

Honestly looks the best out of the new BMWs. I hate the huge grill designs. The straight lines looks like a nod to the 80s and I can appreciate the industrial look over elegance.

[@athyderboss]

I worked as a cleaner at a BMW dealership. When they placed the new 2 series in the hall I personally thought and still think it looks beautiful. Maybe it is as most of the time a question of taste

[@paulocosta447]

I actually think this is one of the best design BMW made it for years I absolutely love the car.

[@steve_the_designer]

I know you've reviewed a couple of Audis, but I'd like to see your take on the most beautiful one: The TT RS

[@JROGERS1432]

The only opinion I care about 🤣 I’ve been waitinggg

[@787blah]

Someone should photoshop/edit a e36 m3 wing onto this car. I think it would fit since it has more boxier lines in the front back and rear fenders.

[@CryptoJoeTrading]

Great video Bembli!

[@philippmayenburg7282]

tbh its the headlights that annoy me the most. Old one looked so determined and cool with the two rings. this one looks distracted, unfocused, dumb. Hate the rearlights as well. They should be more horizontal but this is just meh.

[@mikediazArtist]

Car design is about design language and how it evolves. Customers become emotionally involved with a design language, especially because the experience it provides is much more than just enjoyment, it becomes and extension of one’s own personality. Product design is approached in the same way, but for car design there’s a lot more emotional attachment. Shoe design comes to mind with how much emotional attachment and personality extension is involved. BMW’s approach to design pushes and evolves the entire design language when a new gen comes out. I think once you understand BMW’s design principles and approach to BMW design language evolution over time, you will understand a lot of the design decisions that are taken. If you want a revamped gen that’s why they have the LCI program. But when a new gen comes out it’s pushed beyond. Also BMW internally is a generation ahead, meaning they already know what the new gen of this looks like and are refining it. They are way ahead of us in terms of understanding design decisions and I guarantee they already know the reactions that are coming. And this is what they want. BMW likes to push the design language as part of its ethos. I’d prefer this over Audi, AMG, Maserati and even dare I say it, Porsche

[@einautofan6685]

Eh? No! BMW tries to stand out with ugly Design! It's like the loud and weird People that shout LOOK AT ME! LOOK AT ME!😜

[@The.Fake.Adam.Lulich]

@@einautofan6685 It's more there trying to attract a new Clientele. Most people who like their current lineup Hated previous models.

[@delanomuzik]

I refuse to buy the newer BMWs. Enthusiast driving is emotional, and these cars lack that in the look department. The car can be amazing on the road, but if it doesn’t look good, I don’t want anything to do with it.

[@wyattcoe8825]

Industrial designers bristling as Bembli says lamps can’t be emotional 🫥

[@gerbel01]

It's funny because people have been saying this forever. Everyone made fun of the E90 but now it's a classic shape

[@peacem8574]

I however do like that the models look different from each other. I would absolutely hate to see a Passat being just a prolongated Golf.

[@thesolidsnek8096]

People dont see that its supposed to look like a futuristic version of the boxy bmws from the 80s or early 90s. I like this design more than the old generation.

[@shakedlevi5686]

It’s way better designed than the previous model.more focused & straightforward.exudes power & technology

[@v.s.727]

This grill looks so much bether than the ones on the m3/m4. It really is a new style of the classic BMW grills.

[@pigeonpoo1823]

I like how Lego were the consultancy firm involved with the M2

[@StefanHotya]

I prefer the new design over the previous .

[@patrickkcirtap4916]

You were looking at the LCI M2. You meant the M2 competition when referring to the connected kidney grills ;)

[@MegaFregel]

People complain about every model looking the same, now they complain about every model looking different...smh

[@TremayneDouglas]

Coming to the streets of Toronto!

[@yazdanajd6213]

I think it kinda looks like a lego speed champions model you know how lego cars become kinda boxier and more angled because they're mostly 90 degree pieces?

[@AnonymousGuy05]

I'm waiting for them to ruin the 8 series to confirm the hope of not coming back

[@ii_dynasty]

We already have a new 8 series, the 5 series is last be reviled.

[@AnonymousGuy05]

@@ii_dynasty New 8 series? With the upgraded looks ? Can you share the source pls

[@ii_dynasty]

@@AnonymousGuy05 I meant 7

[@AnonymousGuy05]

@@ii_dynasty bruh 🗿

[@ii_dynasty]

@@AnonymousGuy05 my bad

[@javimad]

The in the middle of nowhere hood shut line completely ruins any front end design! When you do the redesign, please place it correctly (just above the kidneys). Also…BMW should stop putting horizontal (which belongs to Audi) slats inside the kidneys, instead of typical vertical ones (double vertical on the M cars).

[@Chuck2Up]

Designed with a permanent marker and a ruler, this first sketch is the final car

[@innerpeacesoundscape]

It's like the design engineers only had a straight ruler to work with.

[@datemike7706]

I am so glad that i ve decided 1.5 yrs ago to get an F87 M2C instead of waiting for the new one … best decision ever 💫