The big problem with BMW

[@somguy5035]

If BMW made re-issue models of the golden era cars with updated tech and interiors, they would be shocked by the sales figures relative to their regular lineup

[@V59971]

Last year I sent them an email stating what you've just mentioned

[@BumpTune8462]

maDeiNtHe80s and they’re never going to respond because it’s an insane idea. I’m all for the older models, but this is something no car manufacturer could ever do, or will ever do. They don’t make parts for any of the older cars anymore. They would need to get outdated machinery, and tools, just to build these older cars into resto-modded modern ones. It’s an insane idea. It doesn’t happen. And it won’t happen.

[@V59971]

@@BumpTune8462 we can only wish and dream

[@pdcichosz]

@@BumpTune8462 you clearly have no idea. They do make part for old cars, brands taking special care of their image all do. It's not ideal in case of BMW but they still do. The retro design influence is also a big thing today. They could not produce a straight recreation of a 90s car, but for entirely different reason: compliance with modern rules and regulations.

[@pdcichosz]

You're looking at it from your perspective. BMW's management is looking at it from the global perspective. And globally, you are not the focal point for them any more. They cater to the Asian (i.e. Chinese) market today. That's why all 3 German premium brands have huge grilles and over the top features, Asians like that.

[@TobyCreates]

The M5 is beautiful, hard to believe it’s related to the iX

[@anoopmathew82]

it is definitely the best looking of the current BMW lineup (especially that gorgeous M5 CS)

[@alpinab14]

that green m5 cs is trulling stunning , it has to have been designed by another group or department from the ones that are designing the grills sorry i ment cars they are coming up with

[@alonsocordaro4880]

Totally agree. M5 is the best of all Bmw models imo.

[@yes8032]

Agreed the only good bmw left together with the M8 X5M m340i and X3 X7

[@lesbray3504]

Agreed the 2017 on, M5 always stunning to look at. Other 5 series can look awkward from certain angles but the m5 always stunning. Amazing how it is so similar but so different to other 5 series

[@soundseeker63]

The really weird thing is, whenever BMW is asked about it's design direction, they always seem to imply that the designs were customer lead, and the new cars reflect what people want. But then with every new BMW launched over the last 5 years or so, it seems like 80% of the feedback is very negative. There is clearly some strange disconnect happening there.

[@nightdriver7216]

Disconnect between the opinions on the internet and the people who actually buy them. Internet community has zero impact on automaker's decision. BMW has continued to sell well everywhere, which proves their actual paying customers don't care about the design.

[@ratamahatta5306]

It's the Chinese Market, they have really Tacky sense of taste, and Automotive Company caters to them because they're the biggest market, it also applied to everything else you literally can blame the chinese for everything

[@soundseeker63]

@@ratamahatta5306 I have heard that BMW reference the Chinese marked, specifically with the 7-Series facelift which was the first one with the ugly oversize grilles. You might be right, they have probably influenced the styling of the other models too. It's just a pity BMW couldn't design an elegant face for their cars elsewhere in the world. The Chinese Market is big enough to justiful unique styling for it's own models.

[@ModMINI]

@@nightdriver7216 I have bought like 3 BMWs, and as a buyer with a fist full of money, I'm not alone in thinking the G series and later are hideous. I'm done with them. I'll just buy and repair old ones.

[@almcdaniel1035]

Some people appreciate the brand of the car instead of putting so much much energy in the way it looks , it’s Subjective opinion

[@timewilltella39]

The grill turned from kidneys to lungs 😂😂

[@cosmic_gate476]

Someone said the new bmw grills look like asscheek imprints and now I can't unsee it.

[@penelopeboivin3191]

why... why must you spread the image? i can't unsee it as well now...

[@robertdevald]

God damnit dude....

[@olegnacim]

Lmfao

[@lordmaziofficial2438]

dam lol

[@drillingig2368]

🤦🏾‍♂️ you killed it for us

[@FacuGonz3]

The irony is that the 5 Series, the 7 Series and the 8 Series, are the only ones that still have a lot of BMW DNA on them. But, if you want something "cheaper" there you go, no BMW DNA lol

[@kobbetop]

Just wait until they fu*k up the next generation. I think they lack a real Design chief who has one vision only but now there is a lot of different people designing cars and the line up doesn’t make any sense. The regular G20 3-series looks still like a BMW because it doesn’t have that huge trout open mouth…

[@theamalgamut8871]

The 8 is a fat crap. That shitty air duct behind the front wheel looks like a band-aid.

[@fiercedevil6955]

Just look at the spy shots of the redesigned 7 series, and facelifted X7 that will come soon. U can see how messed up the designs are EVEN with the camo.

[@pa2219]

@@theamalgamut8871 nah bro the 8 series looks great

[@anoopmathew82]

@@pa2219 The Gran Coupe isn't bad, it's striking on the road. The 2 door is kinda meh to me, especially compared to it's rivals, but it is much better in person than in pics. In profile in pictures it just looks like a current mustang.

[@dietrich123123]

The problem started when they started designing their cars having in mind overseas markets. They lost contact with the Germanic sense of aesthetics that combines functionality.

[@MybeautifulandamazingPrincess]

Americans are Germans too genius, many people in the colonies are Germans

[@dontbeasadsoulja]

I think they were not thinking about Americas, but about Asia.

[@robertwillis4061]

​@@dontbeasadsouljaBuilt to suit the Chinese. Last year I was at a EV multi manufacturer convention. Some were fine and looked worth the money. The BMW i3 was there, with the big black kidney grill. Except it was just a sheet of black plastic with silver stars in the back. Cheap looking.

[@tomjones2056]

@@MybeautifulandamazingPrincessyou are a dunce

[@juansalas5871]

@@robertwillis4061 Yeah, Dieter Rams doesn't play well in China. As fugly as I think they are the grille has a vague sense or heritage, if you count the Garmisch, and they certainly make a statement, just not sure which.

[@frankgile1996]

Back around 10 years ago, across my family's place, lived a female classmate of mine (shy, gorgreous girl, but not a romantic interest or anything). I was in year 10 at the time. Her dad had a silver E39 M5, with those iconic alloy wheels, leather interior with (im guessing fake? But quite quality looking?) wood panels. Anyhow, I would hear that car every morning he started it up, especially since their apartment block had an underground carpark, and the exhaust noise echoed slightly inside there... I ended straight up asking her dad if i could rideshare with them to school and he said yes... The conversations with the girl were a little awkward, but oh my god, her dad drove the wheels off the car between our places on the way to the school... That only lasted a little less than the school year (i think maybe 6-7 months total?), but it was absolutely awesome!!! Suffice to say, I've had a soft spot for E39 M5s ever since.

[@XVXC-M8]

It’s a shame many of them were driving hard and the value of them are really going up. Beautiful car but the value now is not worth it.

[@nvrndingsmmr]

I'm so confused. When the BMW i3 and i8 came out, I was blown away. They looked shockingly futuristic and made everything around them look tame and outdated in comparison. It felt like BMW was two steps ahead of every other company with its exciting, unique new design language and I was excited to see how the rest of the automotive industry would react. I was convinced that I would start seeing bold, futuristic new designs everywhere as companies tried their best not to get left behind while BMW updated their lineup to look 10 years ahead of everything else and then... none of that happened? BMW did nothing with this incredible new look instead of carrying it over to the rest of their lineup, and the rest of the automotive world basically stayed exactly the same. Instead of embracing the interesting use of gloss black paint to create beautiful two tone looks, smooth flowing curves and bold strokes of color to accentuate body lines, we got the two giant holes and all sorts of sharp, jagged creases thrown onto the faces of otherwise curvaceous bodies. Makes no sense. What a wasted opportunity.

[@henrids]

Fully agreed. The i3 and i8 showed us what BMW *could have been*, before they threw design out the window.

[@michael4383]

the i3 is a joke.

[@AapVanDieKaap]

There's really no such thing as futuristic design. Futuristic just means crass, science-fiction inspired designs. It's juvenile and lacks class which turns of the kinds of people who buy luxury German sedans.

[@nvrndingsmmr]

@DefenderPuma This is the worst opinion I've ever read.

[@k0zzu21]

The reason is because those models had very poor sales.

[@KayJblue]

The F- Generations are definitely going to be known as the last good looking BMWs for a long time.

[@j.t1682]

I am keeping my F 10 for sure.

[@justanotherfluteguy]

I agree...keeping my F22 M240i coupe for a while

[@satsumagt5284]

G30 5 series still counts though

[@volf4o]

Keeping my "bad ass looking" F30 for sure!

[@justanotherfluteguy]

@@volf4o noiiice 340i?

[@dylanw890]

I have never seen someone make such a passionate video about BMW design and explain from an enthusiast perspective why BMWs design is going in the completely wrong direction. With that being said, it’s a shame that BMW lost that sporty elegance that made them such an iconic brand in the first place. Their 5 series is their last true BMW

[@alovelettertoyou2346]

I don’t think bmw is going in the wrong direction. They’ve never been afraid of doing something bold. There are still enthusiast cars. People are just stuck in the past and don’t want to look to the future. Another thing to think about is the e38 7 series going onto the e65. The e38 in my opinion and I think most, was the best looking 7 series. The e65 that came after actually looked like a nightmare, but it still sold more than the e38. BMW is just trying to appeal to their majority customers. Like it or not the direction they’re going in they’re still stronger than ever.

[@Babun448]

I am a graphic designer and mural painter, I have never designed cars, but when I see new BMW models, I am 100% sure that I would design these cars better and this is the most important problem. I don't know what happened to this company, but its new design looks like it was designed by a teenage amateur.

[@brandonng1660]

As I an Artist and a car lover, these days I just kept saying the same thing to many of my friends that modern BMW design is just depressing.

[@nkydn]

@gerhard goedhart what have you been snorting? The new “design” looks like a handicapped toddler took some crayons and scribbled on a page. Zero identity left and the M badge is extremely diluted now.

[@Legend57.]

@gerhardgoedhart2107 Being bold doesn't change the fact that it's f**king ugly...

[@robertcamble3543]

​@gerhardgoedhart2107 It was last night ,I was discussing this . Older bummers looks more appealing than newer ones .

[@Gopferteckel]

@@robertcamble3543Hell yeah, and prices of older ones reflect this

[@Philoreason]

I already put down my deposit for a new M3, but couldn't get over its "look", so instead I got a Alfa Giulia quadrifoglio at the end. 100x times better looking car imo

[@soretuber847]

Great catch. I bet it sounds better too.

[@michaelryoko9395]

Completely agree with you, great decision! This is an example of BMW just lost their customer one by one. At the end they also will loss their loyal fans

[@guylambrechts2303]

@@michaelryoko9395 Still think they don't care. They will outsell the Alfa's by large numbers. Upside: Giulia quadrifoglio will always be more exclusive.

[@ro952]

Several people i know had planned to get new M3 or 4, but changed to M2's solely because the new grille...

[@L7Fx]

Eh…. M5 looks better

[@midgetsun4026]

The homogenization of design language of all car makers is what gets me. Used to be, you could glimpse a BMW, Honda or Buick in your peripheral vision and know what it was. Nowadays, a Lexus, Kia, Mercedes-Benz, they all look the same.

[@admiralbeez8143]

2021 was a record sales year for BMW. Can’t argue with that.

[@mute1259]

the new BMWs aren't just ugly, they're a damn nightmare

[@Stierenkloot]

People like to say design is subjective but it really isn’t. The new bmws are objectively worse. I don’t want to say horrible, but definitely worse. Something just isn’t right. It’s not right. It’s wrong. What a shame. Their m4, the first, is one of the best looking man made items of all time

[@jensonwilliams9404]

Youve never driven one then my g 🤝

[@mklaver31]

@@jensonwilliams9404 This is not at all about driving. This is about car design. You know, the outside of the car that you have to look at when you’re not driving it.

[@thaiylooze8217]

I like the design

[@19jacobob93]

@@Stierenkloot So true. I remember seeing E36s and E39s as a kid and I would still be excited to see a surviving E30 or something. I remember how desirable they were, EVERYONE wanted one. I've never given it much thought until I watched this video but for the past 5+ years now when I see a new BMW I feel nothing, as though I'm looking at the latest Hyundai (or even less so, I was actually really impressed when I saw a new Sonata in person recently!) The X7 hasn't had a mention and I think it works quite well, however everything that sits below the 5 Series I'd say is borderline disgusting.

[@menbal81]

Spot on! BMW lacks foundation in their design language. Each car is a mess and their whole portfolio is a mess

[@mtbridingog9083]

I agree to disagree..

[@MH-im4oh]

EACH car? Yeah, like you know anything about design… Don’t buy it if you don’t like it.

[@harold6863]

I have worked for BMW for 46 years. I despair nowadays. In the UK we have front number plates. They look ugly with a plate across the grille.

[@catriona_drummond]

Old BMWs were understated yet still dominant. Modern BMWs are just Gangsta Rappers, shoving their bling in our face. It's not BMW though, times have changed. Showing off, downright bragging, is no longer immodest. it's cool.

[@winhtin3420]

When your largest customer base has a fixation for in your face designs, that is what you get. Elegance is an alien idea for the nouveau-riche.

[@therealforeignwolf]

Sad.. But true

[@VladRadu-tq1pg]

well saied sir

[@mklaver31]

It’s such a shame..

[@pocketaces777]

China? Even Polo had to change their insignia to a massive bloated sign to appease their biggest consumer.

[@fyshlearnstoskate]

Arabs

[@SiRSteel69]

IMO the 2018 BMW M2 and the 2020+ M2CS are the best looking modern BMWs right now.

[@747simmer4]

the previous gen m4 m3, m2, m6, m5, and the 2014 z4 are beauuuuuutiful!!! same they let that go

[@juni_2452]

The m8 f92 is also a beautiful beast

[@jochen__]

The current M5 is also good looking

[@gabrielmuller943]

@@jochen__ I have to disagree. It really is a bling bling version of the previous F10 generation.

[@sinenomine4540]

2016-2017 M2 with black trim is the best BMW design ever imo. didn't the 2018 bring ugly grills and baggy ass? I dislike those on the comp.

[@MarkizVonSchnitzel]

As a layperson, I could not care less about the identity of a company. I also like the look of the new ones. And appparently buyers do to, as the sales are rising. So there's that.

[@misterchieftain3863]

They changed the classical kidneys to t-bones. It's an absolutely mess. I'm from Germany and I had a lot of BMWs. I drive actually an E46 330ci. And for my opinion it's the last real 3-series BMW.

[@herdarkshadow834]

Currently drive an E46 coupe and previously owned the E31 and E39. Have driven BMW’s for the last 20 years and the only car I’d consider adding to the list is the ageing E92 coupe. Wandering the showroom during a service visit (or airbag recall) is just a depressing experience. Nothing there inspires or captures my eye more than when my E46 freshly valeted drives past the window and waits for me to drive away. It looks like the only ‘proper’ BMW in the whole place. Sad days.

[@johnpearson492]

Indeed. When ever I take my e36 coupe in for service, it gets compliments from everyone in the service department. Occasionally the service advisor informs me that a customer would ask if it is for sale.

Just go and buy an Alfa Romeo Giulia Quadrifoglio.

[@lexden1]

More of a Beaver than a Beemer these days!

[@South_China_Sea_Yacht_Club]

Bruh those two grilles do look like two huge Beaver teeth

[@zolanidingaan2511]

😂😂

[@LRM12o8]

Or like two footscrapers for a giant's pair of rubber boots 😂

[@thaiylooze8217]

Ill take mine. The car still looks cool imo🤷‍♂️

[@go4384]

No one looks at my 2024 m440i convertible and says "I am so glad I don't own that" - only people looking twice and making positive comments. Got to spec it right with a good color (mine is brooklyn grey) with the shadowline package, red interior. It's a very attractive car. It can also be spec'd to look pretty ugly too. I'd avoid arctic race blue, red, black, green. White and brooklyn grey are the safest bets, shadowline is a must, black wheels to bring the design together.

[@73rmin8r]

They're just too polite to tell you to your face that your car looks like a cat angry about having just sucked on a lemon.

BIC pens will rule the world forever. Now that's a good design

[@anhondacivic6541]

you should have mentioned the e31 850csi, it had a completely different stance compared to the rest of the line up but in my opinion, it is the best looking bmw

[@Neddy540]

100% agree

[@JeZZGro]

Yea but when i see that car, i know somehow that is BMW.

[@outdoorolli5754]

I hated the 850 - it looked like a Ferrari with too much weight and had by far not the performance it was styled for.

[@person.w9780]

I never really got what was so special about the old 8. It never looked that interesting to me.

[@anhondacivic6541]

@@person.w9780 probably because it's v12 was the basis for the mclaren f1's engine

[@N1mble]

i love it how Bembli just explains so well and puts into words some of the things i feel when i look at these cars. now i can explain to other people why i like the older bmw models more than the new ones.

[@andrejspirkovski567]

The problem is that they get you used to these new designs, so when you see a brand new m5 it looks like it is older than the other models, regardless of the design quality...

[@brucesmith6942]

I am a proud owner of an E46. Will never sell her. Best car, ever.

[@samikulmala288]

Me too i have E46 2002 facelift 330i touring. Lov it

[@tealover70]

Me and you the same

[@jamescox1806]

I had an e36 and e38 BMW's and loved to just look at them both! Now I almost can't stand to look at a BMW without thinking........MMM a Genisis looks better!

[@gockartzz8272]

Yeah

[@cosmic_gate476]

Listen up you KDM fanboy...you're absolutely right 😆

[@gockartzz8272]

KDM what. u meent JDM there is no JDM here

[@787blah]

@@gockartzz8272 Korean domestic market. He meant what he said.

[@heartolearn9413]

Its sad. Hopefully stuff gets better in the future. I dont see it.

[@Robwilli]

I'm a BMW owner and fan, and I totally agree with everything you've said and pointed. New designs and generations on the majority of models is terrible. Very sad and unfortunate.

[@petrudanmandru9583]

I agree!

[@MummaBear]

Same.

[@raiyanchowdhury9331]

Different designs for different audiences. Not ever model has to look the same and just be bigger versions of each other. BMW has hundreds of designers, engineers, and people deciding what bmws should look like. Trust me they know what they’re doing. If BMW releases a car…that’s what it’s supposed to look like. You’re not smarter than them. This happens for every generation when cars come out. The old “enthusiasts” want every car to look like how it was “back in the day”. The older BMW you love got hate from people older than you too. It’s a cycle. Car companies have to push out designs that don’t age with time. As an aerospace engineer. The people engineers hate most are the people with a pad and pen dreaming about a design that is impossible to engineer due to regulations, patent copyright, and even drag coefficients (caused by body lines). But nobody knows this stuff

[@bluethingy120]

I heard somewhere that this new design language of huge grills is to please the chinese market. So… And we can see the battle between creativity and financial motives…

[@kerripendragon4888]

To hell with the Chinese market. Please the whole world and keep true bmw culture

[@nightdriver7216]

Well apparently it's pleasing everyone, since BMW continues to sell well everywhere.

[@dgurevich1]

Since one Russian reviewer nicknamed the new grille 'Fuhrer's mustache' I can't help myself but think that.

[@SS-yw7vo]

Another example of people not saying no in meetings

[@georgevprochazka5316]

You're right, but unfortunately it's not only BMW. It's hard to find a well designed car these days.

[@bossit5754]

I can't believe, that you have put everything into words and sentences and explained every single detail that I wasn't able to even describe to myself for a long time now. I am a huge BMW fan for years, and the feeling of BMW loosing its charisma, is keeping me sad every time I see their recent models. The Strong Character was the KEY element that they used to have. Some sort of minimal "BOLD" ness that fascinated me from the times of my first acquaintance with this brand. And of course their history. So sad to see temporary bad times of such a great car brand and hope for the better days. Big thanks to your video, this is the first video that I saw on your channel and now I just can't stop watching them.

[@BadThrusher]

It's sad to see things turn this way. I am qn E generation owner, the last most beautiful generation ever. The F generation is a bit okay but anything after that is shockingly ugly and I will never buy. The brand and feel they worked hard to get is now making every enthusiast nauseated

[@wdiv]

Thank you for putting into objective words what the rest of us can only look at in disgust and confusion 😂

[@dazeen9591]

Saw BMW with those huge fake grills and almost laughed at it

[@AndyC3.0]

I've always had a soft spot for the E34, and with a turbo it's like a build a beast ! Not to mention they're quite a bit lighter than most of the newer BMWs on the road today.

[@DimitarDobrinov]

Yes, the E34 and E38 are the definitive BMWs to me. The E38 and e34 had masculine features, the E39 is too sensible, too soft and rounded from all angles. I am not a BMW guy, I am an Alfa guy and I like a bit crazier design (like the Italians do). I kind off like new BMWs

[@greebj]

I agree, but I may be a little biased being a daily thrasher of an E34 540i The V8 is a cracker and while a 6 speed manual is the best non-M M-ish car model can buy, the autobox too is sublime, it is so predictable and easy to control, goes from a wafty snooze to screaming banshee mode just by how I use the go pedal, no need for buttons or menus (or disclaimers)

[@ghostshadow6628]

I’ll stay with my 2006 E46 330 cic with ZHP and proper 6-speed manual transmission. A perfect daily driver.

[@douglasjames4905]

Likewise I have invested heavily 'correcting the chassis engineering ' on my NA 1series. The boffins in government mandated fuel consumption specs which, on a compact platform means run-flats. BMW left to the 10% enthusiast market to fix this. Every bushing, mount, suspension component and more gets binned. $$$$$ later...I have got the CSL circa 2009. Last hydraulic steering model by BMW.

[@Plutoflight]

@@douglasjames4905 Hydraulic steering from BMW was (is) a pleasure.

[@travisc7506]

Perfect might be an understatement lol. I own the essentially the same car 2005 330ci ZHP 6-speed. I love my car but as a daily driver not really. My 2012 135i I wouldn't say that about either. When it comes down to it both my cars are BMW's out of warranty. Reliability is well. It's there in a sense. When I semi retired my 3 series after buying the 1 series it was costing me roughly $1500 a year in repairs and maintenance. Now I have owned my 1 series long enough that it too is out of warranty and once again I find myself in the $1500 - 2000 range in repairs in maintenance. In fact I just spent $2000 on a suspension refresh of the 1 series 2 months ago. Last year it was the cooling system. Year before that was the VCG. All on a car with under 60k. The problem isn't so much mileage as age. The 1 series is a 9 year old car now. Now drivability, yes perfect. Maintenance and reliability takes away from "the perfect daily driver" for me personally. Now if BMW made a car with the reliability of a Toyota then that would be the perfect daily driver lol. To own a BMW is to know that expensive maintenance and questionable reliability just come with the territory. I've owned Audi's and Mercedes in the past but I just keep going back to BMW. Sorry Audi and Mercedes fanboys there just isn't really anything exciting about those cars. In fact I bought a new Mercedes C Class in 2016 drove it for 6 months then traded it in for a used 1 series.

[@jre617]

"You did the right thing; you moved over." - referring to driving in the left lane on a freeway, of course. For the record, NO ONE should cruise in the left lane of a limited access highway, ever, regardless of speed. ALWAYS move right when possible. Traffic would move a lot better if everyone drove like that. This seems obvious to me.

[@alexcornofficial]

If BMW see this, please remake the e46 one more time! Most sold chassi of all bmws! Still strong today!

[@JaspreetSinghArtist]

i don't really understand why many car manufacturers started putting very large grill designs specially BMW, when automotive is switching to EV and Hybrid. decades ago it was undersatable that those old engines need big air grills for cooling but now its not the case.

[@STKSOUND]

they pander to the soulless chinese market

[@jackmagnium6115]

its to cool the electric motors idiot. also to helpwith airflow cause no one wants to smell ozone in the cabbin especially when EV'sare under load.

[@fenwa592]

@@jackmagnium6115 They don't need grills this big

[@markruane7089]

It's not for cooling. It's because the manufacturers think the large grills impart brand identity when the rest of the shape looks increasingly similar among brands. All they can think to do is to blow up the grills to cartoonish proportions.

[@jackmagnium6115]

@@markruane7089 although the huge grills on a BMW dont look cartoonish to me. in fact i think its very unique in terms of style. we just got to get used to it. i wouldnt mind driving this in forza or heck. even remake the NFS most wanted BMW M3 GTR using a 2021 M3. plus the older bmw's i do respect. i prefer the newer ones cause they are far more capable then they were 30 years ago. and better handling too

[@OlliesTreasures]

The E39 was a brilliant car and the best looking BMW ever. Had several 540 M sports and M5…..👍

[@grahamnewton4381]

I think many manufacturers have lost sight of what most cars are for. They are intended to get people from a to b safely and reliably. Changing the time on the clock and programming the radio are now a challenge and there are so many warning lights and so called safety features that they are too confusing to be easy to use.

[@TomTom-gn9mp]

Most of the 2022 models look just fine. It's just some of the Electric models that have lost it's way on design.

[@trygverisa7013]

I really hope BMW is just putting out different ideas to see What we want them to do. And that they will use our feedback to create some beautifull bmws in the future

[@grantvergottini5612]

The problem with that theory is that if enough people don’t want any of them, they won’t be able to afford to make what we do want. I’m ready to replace my 2015 M4 and have nowhere to go - it’s feeling more and more like an Audi is in my future.

[@yomansam4689]

I feel like 2012-2016 BMW was some of their last best designs. I LOVE the look of F30s and F32s, I LOVE the look of my F10, the X series' of the period look emaculate and symmetrical. After that, downhill, there are exceptions, but for the most part, they're starting to look meh

[@satsumagt5284]

I think it went downhill after the F40 1 series and G06 X6

[@yomansam4689]

@@satsumagt5284 Thosr G30s are still pretty nice though

[@satsumagt5284]

@@yomansam4689 G30 looked even more BMW pre-LCI. I liked the Touring (G31) more as a LCI though. X3 (G03) was really fine pre LCI, although the X4 was a little strange already. G11 7 looked much better pre LCI as well.

[@rayhanrizvi334]

Literally went downhill in 2020 with the rest of the industry

[@camposjesus3725]

E90 and F30 gen were the best last designs

[@hori83]

The old BMW are beautiful E24, E30, E32, E34, E36, E38, E39....and then there came the rabbit teeth.

[@dsmhiggins67]

“I’ll get you there - as long as the multitude of plastic parts in the engine bay don’t finally give way to the thousands of heat cycles you’ve put them through”

[@XVXC-M8]

Mmmm… 2000s plastic in my luxury car

[@FastDriver318]

I am a massive BMW fan, the E46 M3, the M140I, the original M2, the E60 M5 and the 3.0 CSL are some of my favourite cars ever! I agree, the newer BMWs are mostly terribly designed and ugly, but like you stated, they are just going through a phase of trying to work out what they want to be in the future, so I will give them the benefit of the doubt. What I don't understand is they must have some decent designers left (the people that do the 3 series, 5 Series/M5, and the 7 series) so why don't they just use those people on all the cars? The difference in design over the range shows they can make a great looking car, but just aren't all the time.

[@Pringlepeak]

BMWs has become one of my least desired car brand mainly due to the design. Especially their electric cars, I'd take pretty much any other EV besides a Chevy bolt and that's not saying much.

[@jackmagnium6115]

BMW is still good. its just evolving. in this case for BMW its for function. from what i know when an electric motor gets under load. it produces ozone which not only poisonous, but also a byproduct of the electric motors power. got to get rid of it somehow and thats by allowing airflow.

[@penelopeboivin3191]

somehow a Chevy bolt is a sexier car than the iX and a better car than the i3 and a better deal than both of them, even tho it's literally just a mediocre noiseless econonox. that really shows that bmw is starting to get way behind in the design department

[@jackmagnium6115]

@@penelopeboivin3191 hmmm. im not 100% sure about that. i do respect BMW and i see nothing wrong with it. its the fact we all have to get used to it wether we like it or now. as for the chevy bolt and chevy spark, i wouldnt mind my daily being a chevy spark. they are cute but they are NOT a joke when you push em.

[@yes8032]

@@penelopeboivin3191 better get Audi e tron

[@MH-im4oh]

It’s ok if you can’t afford them; nobody cares about your preferences.

[@user-lk3pb9pe9z]

I go back ...even farther back...to the late 60's thru the late 80's for what solidified what made BMW design what it was...my faves were the 2002, Bavaria and the 5 series of the 70s and 80s.😍

[@bunsenn5064]

I feel like BMW was really in their element when they made very parallel line-based designs. The Bangle era was BMW experimenting with curves and rounded edges, and they weren’t necessarily bad. But I feel like the current designers took one look at the Bangle cars and thought “guess we don’t need the old design language anymore, time to throw that all out the window”.

[@greebj]

New BMWs make the Bangle era look good. My missus has her heart set on an E63 coupe at the moment, I'm trying to find one with a straight 6. I fear it will end in constant fighting over the keys It was the start of the downfall of styling though, the look front on is not my favourite, but the rear end looks absolutely gorgeous. In case you're reading this my dear, I'm talking about the car not you 😅

[@carlosandleon]

Actually, I prefer if manufacturers have diffedent styling languages for different models. Making all the cars look the same is a mistake

[@adrielklein189]

They can be different from each other, but they still need to have a similar design language. That's how you build a brand's identity.

[@carlosandleon]

@@adrielklein189 Fuck the brand identity, they gotta unleash their creativity

[@RDSyafriyar]

That's where I heard about the "Russian doll syndrome" term for a while. These days, it's getting more and more difficult to determine which is a C-Class and which was the S-Class in the model lineup of Mercedes.

[@carlosandleon]

@@RDSyafriyar I think having a cheaper model look like the premium offering just cheapens then premium product. I think Hyundai is making a step in the right direction with differentiating their models while still being recognizable as the brand.

[@adrielklein189]

@@carlosandleon There's a place for that, it's called concepts. But from a business perspective, a brand needs an identity, something that defines what they are and distinguishes them from the competition. But if the model linup is all over the place, and cars look completely different every model year, then the brand is not going to be remembered or recognized by the consumer. Let's take for example the Coke bottle, it changed a lot since the start, but always keeping its essence, and that's why is so iconic.

[@user-wx4ob5og4p]

they just don’t care about your opinion, because all these details will be appreciated only by people with taste, and there are very few of them. Artificial intelligence will draw clumsy designs, but people en masse will not notice the substitution and will continue to buy.

[@Number6_]

The oringinal E39 face is clasic. It is not going to get any better .

[@skaiblu_official]

If it wasn't for this grills today's BMW would be the best cars in my opinion

[@MarphyW]

Did you even listen

[@vx7130]

The grills are by far not the biggest problem with their design

[@skaiblu_official]

@@MarphyW thats just my opinion besides the video

[@Mgn-1]

I’ve been saying, BMW needs another Chris Bangle era, yes to explore new lines, have fun and yet be totally recognizable without forcing you to like it just as it happens today.

[@imakro69]

They do

[@jackmagnium6115]

like i always say. deal with it kid

[@yes8032]

Yeah but now it’s worse

[@hideomituns2184]

Theory 1: BMW designers: let's design the new gen. Sales: male it stand out at all costs. Put your design next to current gen cars and make sure it stands out. BMW designers: ok boss! Theory 2: Designers: ok let's figure out the next gen design. BMW sales: forget it. Just, make it as confusing and different as possible we can sell anything to the public. 90 percent of them have no clue about what they want their car to look like, they just want to show off to their neighbors and colleagues. Just make it extra alienish, I'll prove my point. BMW designers: no! We take our jobs seriously. BMW sales: no! We mean it, we can sell them anything. Here let me prove the point, make it ugly and we will show you they will buy anything to post it on instagram

[@Tomcat115]

It seems like modern BMW designers are just throwing things at a wall to see what sticks. There is no flow or consistency anymore! It’s hard to believe that this is the same company that made beautiful cars like the E38, E39, E46, and anything before them.

[@Bojackal]

Agreed BMWs design is evolving the problem is that's in the wrong direction, hard time to be a bimmer fanboy nowadays

[@sharkflower123]

Please redesign the whole BMW line up in the language of the 5-Series 😁🙏

[@ro952]

And bring back the M6!

[@yes8032]

@@ro952 facts

[@Vito_Caligiuri]

@a pimp named Mdot no. The M6 looked way better

[@aknaz47]

I was Leasing f82 m4 white/red/manual had the car for 3 years, as my lease was coming to the end of my contract I saw the new concept for the M4 that’s when I realized that my old M4 is actually better than the new one so I went to the dealer and bought my old car. I have my 2017 M4 for 5 years now and I’m glad I made the decision to keep it.

[@tonamiplayman4305]

The current Volvo S90 the the modern vehicle that captures that E39 BMW 5 series solid simplicity the most for me. Too bad BMW design is so confused nowadays.

[@daikucoffee5316]

Thanks for making this. It’s incomprehensible to me how a design can take a step backwards. I blame the SUV buyers.

[@jupatj24]

It is, nowadays everything has to look a little like an SUV so buyers will pay any attention to it. It's repulsive.

[@TheChill001]

one thing I notice is , especially with the 3 series (I refuse to call any of it 4 series, that was a bad thing on BMW's part) is how during the bangle era the front looked nice, but the back looked wrong. Now the front looks wrong, but the back looks right.

[@nealandkriz5078]

Especially the bangle 7series looked strange from behind if I recall correctly

[@spinnetti]

early 2000's was peak BMW... gotten less desirable every year since.

[@Roman-wv4rd]

Agree , that’s why I kept my e46 manual , and re build entire car like new

[@iammrgeekboy]

this man single-handedly just roasted the entire BMW design manufacturer department lol

[@haze1123]

Agree with you 100%. They've thrown all of their design language out the window.

[@theotad933]

And I thought the worst was over when Chris Bangle left... Now I'm actually missing him ...

[@symphantic4552]

License plates hanging over the kidneys is a design deal breaker 💀

[@cb8143]

Couldn't agree with you more. As much I would like to have an open mind to new car design, BMW has totally missed the mark for quite a while now. I can't even fathom buying a new BMW.

[@crujones5319]

I feel your pain, Sketch Monkey. 'Weird triangles' perfectly describes BMW's design approach these days. It's awful. I've been a BMW guy since 1995 but I'm now looking at getting into a Porsche.

[@andybennett3736]

An electric Porsche

[@crujones5319]

@@andybennett3736 Nope. Tho I've been in a Taycan and they're pretty damn awesome, my girlfriend has a 991.2 GT3 and it's brilliance has kinda ruined every other car for me!

[@SpontaneityJD]

Well if you're talking Porsche, then you have the money. And if you have the money, then your immune to this problem because you can simply get the M550i or better.

[@franadia5508]

3:22 I didn't realize how many different front ends bmw has nowadays 😮 😐

[@eshsun6359]

The new front grilles are a complete disaster

[@bjornmayerbrugger767]

The E39 M5 facelift is the one of the most beautiful cars ever made, in terms of exterior and interrior, in my opinion. I'm in love with my 99' 528i.

[@lilvinrock]

I wish you talked about the f06 body style for the 6 series its one of my favs

[@borinvlogs]

chinese markets love the big grills "look at me" styles.

[@markw9512]

BMW obviously followed these steps: 1. Secretly rehire Chris Bangle as design chief. 2. Dose him up with a mixture of Hallucinogenics, pharmaceuticals, and booze that makes “fear and loathing in Las Vegas” look like a cocktail party. 3. Give him a set of drafting materials and ask him to design the next gen BMW’s.

[@R1carib]

This is exactly what Elon Musk spoke about how vehicle still look exactly the same and people are afraid of change. I think that the vehicles are going in the right direction, especially with the electric vehicles they have that small signature that allows the future image but that’s just my opinion I really like the BMW i4 m50, think it’s beautiful. Nice, looking car same with the I5

[@markpowell7470]

I disagree....everytime I see a BMW it catches stares... they have a dominant road presence. In todays market all auto makers are investing heavily in designs as a result the market place is more competitive design wise

[@jasonlazaro2769]

12:51 "Automotive design is a SCULPTURE. It's a FEELING. You need to be STRUCK by an EMOTION when you see an automotive design, because it has to have this HUMAN touch to it..." Exactly my thoughts when I saw the all-new Nissan Z. It feels nostalgic, but at the same time, it's very modern, almost screaming "turn the page! Let's start a new chapter". The exterior and interior bits, they are reminders of how Nissan used to make the Z, and how it SHOULD look like...but the twin turbo V6 is a big step forward.

[@mongobertproductions-mp87]

lol that thing looks so garbage

[@deus_ex_machina_]

The new Z looks decent, except for the grill. It looks like the designer made most of it but couldn't decide on a grill so put in a rectangle as a placeholder and went home for the day. His boss came in and saw it on his screen and decided to push it to the marketing department, assuming it was finished. By the time the designer came in to work the next day, the placeholder grill was plastered in all the ads, so they couldn't change it once it's out. They'll probably do a facelift (literally) and finish the grill.

[@nightdriver7216]

That car struck me by emotion, yes. It made me sad when I saw Nissan's laziness.

[@robertljazz2796]

I own a BMW e92 335i M-Sport it is a beautiful designed car!!!! My 2012 BMW still gets a lot of looks and it stiill is a blast to drive !

[@snakebutts2000]

I worked for BMW for 13 years(2010-2023) and to be honest I've seen these BMW's break down soo quickly under 10k miles it's sad. OMG the amount of recalls is not a joke. I'm at Tesla now so far no issues.

[@DanteHaroun]

he's holding a pen so he MUST know what he's talking about

[@haimzackay7946]

Always believed it was only me... The old 90's early 2000's design was so elegant and clean, so inspiring and balanced. They just went full on Pontiac badge design and they had to compensate for parts in that design in lego style... I really loved that old elegant design as a kid, that it was supposed to be my future car when I grow up. Then I grew up, went back to look at bmw, and well, wtf is this abomination what happened and why? In two words I expressed my frustration calling these "New" Designs as, very special. Don't know man, it's like they are actively working to sabotage themselves for some reason. One thing I know though, that's no longer a bmw. And I don't even want to start talking about the "Suspension" On the new models. That grill design looks like the teeth of a bunny.

[@DriverAnonim]

The same situation happened with the Jaguar XJ. For many years it was like a 4-door Porsche 911 (shape without radical changes), then suddenly they changed the design of the whole car and sales collapsed. 🤷🏻‍♂️

[@jackmagnium6115]

not exactly true. jaguar is still going strong today. sometimes the new things we try are either a success or a flop

[@DriverAnonim]

@@jackmagnium6115 yes, that's ture but you can check sales figure. They sold less XJ x351 than x350/x358 (I think because x351 looks like Infiniti or Lexus product not like real jaaaaag 😎) or sold less XE's than x-type's (even Alfa Romeo sold more giullia's). Only XF's beat s-type's. 🤷🏻‍♂️

[@jackmagnium6115]

@@DriverAnonim still the point is they tried something and it didnt work in their favor. like i said before. some thing s either are a success or a flop

[@DriverAnonim]

@@jackmagnium6115 Just as in the history of this brand they often had financial problems. They should know that they cannot change a formula that works. Take a look at BMW as in this video. In the past everyone's dream, today it's just a bag full off shit that can't go back to proven methods because they screwed up too much... 🤷🏻‍♂️ (Sorry if I write something wrong. I'm Polish and I better speak english than write)

[@jackmagnium6115]

@@DriverAnonim thats the problem of not changing anything. it gets old like really old and boring. take the camaro for example. its production ends in 2023. following the same formula as it has been for 50+ years. its the fact its soold it needs replacement

[@oo.8330]

BMW IX: i am the ugliest bmw BMW XM: exists

[@woooster17]

I have an E63 that always seems to be ignored.. Admittedly, the ‘Bangle butt’ was somewhat controversial when it was released.. but, today I think the design has matured well. I just love the coupe shape! I had an E39 previous which imo is one of the best looking BMW’s ever.. especially the M5

[@thunderbug8640]

Is the E63 the one with the strange boot lines? Because that was awful lol. Good looking car for the front 70% and then awful for the last 30%.

[@gavinwoods5045]

My experience over the last few decades is that most of the BMWs I have liked most have been seen as somewhat avant garde when they were released. It’s not clear to me the current ones are any different. The real test is in a years time to see if the design has grown on us all. I suspect it will. It’s already growing on me.

[@ricardocabral4082]

You are totally right Gavin! The automotive industry are losing magic, but I bet that in the future this actual BMW's models will be loved like the old ones!

[@73rmin8r]

2 years later, still looks awful.

[@ADUSN]

I think you might just have strange taste. Not a bad thing, but you probably won't find much agreement.

[@sunnyc8900]

The designer received his termination notice via email. He left his mark before leaving. Hidden message. Management are clueless :)

[@aliruz4800]

It really hurts to see the designs what BMW is coming out with recently… but I still hope for better days…

[@ulhaqanwaar1]

Need the 2005 BMWs back they were so ahead in terms of design back then

[@jrh80]

These are great. Totally agree. The current 5 and 8 Series are the best looking in today’s car lineup. The X5 and X7 are good looking even though they look different than the cars. What about Jaguar? What are your thoughts? You rarely mention that brand. Would love to hear your thoughts!

[@yes8032]

Agreed the only good looking models left