Bend-Ems: The Complete History of Just Toys and Bend Ems Figures!

With virtually everything being licensed into toy & figure form in the 1990's, one toy company would offer an enormous selection of bendable characters known as Bend-Ems! Just Toys! Today, most collectors remember them for the Star Wars and WWF assortments, but there were also Bend-Ems of Disney, Marvel, WCW, Lassie, The Jetsons, The Wizard of Oz, The Animaniacs, and many more cartoons and movies. You wouldn't be wrong if you called Just Toys the Funko of the 1990's! With this video we take a look back at the Bend-Ems company's origin story, what the Bend-Ems were initially called, the rise and fall of Just Toys, and HUNDREDs of Bend-Ems released from 1989-2001!
-Written and produced by Jack Slime of Figure Collections.
-Retro retail shelves images from 0:14-0:19 provided by Mark Bushey.