Best Free Email Marketing Software - MailChimp vs ConvertKit vs MailerLite vs SendInBlue Review

In this video, I'm going to compare the best free email marketing software for you can use to build your email list.
I'll also go through an email marketing software review, more specifically, the "free plans" offered by popular and best email marketing platforms - MailChimp, MailerLite, ConvertKit, and SendInBlue.
When it comes to email marketing for beginners, this review and comparison video shares free email marketing platforms you can use to start building an email list.
CORRECTION: As much research as I tried to do, there were some minute details that I have missed. ConvertKit's "Acceptable Use Policy" can be found on their help desk doc:
help.convertki...
To correct the affiliate marketing comments I made from 21:26, under the "affiliate marketing section" of its Acceptable Use Policy, here's what they state:
"Affiliate Marketing: We do not restrict the use of affiliate links in emails as long as they are properly marked and used responsibly. However, we do not allow content that is 100% affiliate based, including selling other tools, software, ‘business in a box’, etc. "
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▼ ▽ LINKS & RESOURCES
MailChimp:
www.mailchimp.com
ConvertKit:
aurelius.link/...
MailerLite:
www.mailerlite...
SendInBlue:
www.sendinblue...
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[@AureliusTjin]

Thanks so much for watching! I am overwhelmed by your feedback! Which email marketing platform are you signing up to or which one are you using? Let me know in the comments. More tips on my socials: ▶️ Instagram: instagram.com/aureliustjin ▶️ Facebook: facebook.com/aureliustjin ❤️ ​Support this channel and get 5 bonuses: koji.to/4Rzz

[@endomorphfitness2420]

I probably watched over 20 videos about this topic and this one is by far the best which helped me to finally make my final decision.Thank You for That! P.S. I am going with Mailer Lite and yes, I subscribed!

[@AureliusTjin]

Thanks Kosta 😀 I'm glad to hear that! That was my hope when creating this video. MailerLite's a good, affordable choice.

[@jlelodelarrea]

Very useful and descriptive, it would be nice to have a table or checklist in the end comparing all 4 services because with so many features I am a bti confused.

[@AureliusTjin]

Thanks for your suggestion. I think a blog article with a table would be ideal.

[@PhontaineJudd]

Great review. I used to be with Mailchimp, but the price kept going up and up. I wanted to use automations, and Mailchimp wanted $50 a month for a mere 2000 subscribers. Wow. Too much money. I maybe use 10% of all their features, but I'm getting charged for all of them. I did a lot of research and finally settled on Sendinblue. The pricing makes sense for me. I only pay for the number of emails I send, not the number of contacts I have. They have all the automations I had with Mailchimp but at a fraction of the cost. I really like how I can have unlimited contacts. I agree that their interface is quite clunky, but I found Mailchimp to also be very difficult to navigate and not very intuitive. So for me, there was no real tradeoff. I've only been with Sendinblue for a short while, but so far it does what I want at a price I can afford. Thanks again for your great reviews.

[@mgtowacademy8433]

+Phontaine Judd thanks for sharing your info. I’m looking into starting my first ever email list with Sendinblue so I’m hoping it goes well... Also, for the free plan, is the limit for 300 emails sent out by me in my end? Or is it like if I have 300 subscribers, then I can only send one email out per day?

[@GS-sx1vw]

@@mgtowacademy8433 The daily limit of emails includes every individual to whom you send the email. (For a list of 300 subscribers, you could only send 1 email to all of them in one day.) So, if you have a large subscriber list, you'd have to break up sending the email over multiple days under the free plan.

[@AureliusTjin]

Thanks for sharing your thoughts and feedback. Great perspective of both Mailchimp and SendInBlue. This is why I do comparisons and why I’m not biased towards a particular service. Everyone has different goals and purposes of email marketing. Some , like yourself, want the best value, which is where SendInBlue comes in. Mailchimp may be difficult to navigate because of its extensive features. It has more built-in features than any other platform in my opinion (social media integrations, domains, website, shoppable landing pages, and more). Thanks again. I appreciate you sharing your thoughts in our community.

[@AureliusTjin]

Looks like G S had answered your question! Simply put, it is 300 subscribers.

[@AureliusTjin]

Thanks for your explanation and assisting MGTOW Academy.

[@ArmandGirard]

Aurelius, thanks for a very informative and detailed video. I realize this video was focused on email service providers that provide a free plan. Please consider doing a similar video of providers that are mainstream but don't offer a free plan (like AWeber, GetResponse, Drip, etc). Keep up the awesome work. I look forward to watching your future videos.

[@AureliusTjin]

Armand Girard thank you! I already have gone through some paid platforms in a previous video: kzbin.info/www/bejne/hWe0k3t9mbmoaK8 😀

[@antoinettedavis115]

Your videos are easy to follow and understand. You're graced to teach with much simplicity. Seeing this has helped me to make a wise decision. Thank you!

[@RaoShravani]

This is all I needed for now. Thank you so so much.

[@arjunkudva8817]

Great content! I was confused about which platform to use for my affiliate marketing website and you threw light on that exact query👍

[@rejoice.greatgracetv.7500]

GREAT VIDEO. You sure are such a great teacher; so thorough and simplified. THANKS

[@AureliusTjin]

Glad it was helpful! Thanks for your comment.

[@KatherineOrho]

I agree! Aurelius did a superb job of teaching this material. He spoke clearly, he was thorough, and his report was not biased. This was an excellent video.

[@blissfully_mimi428]

I love your videos. I think 🤔 you gave me an understanding of what I need which is mailerlite.

[@RitesshShah]

Dear Brother, I have my reputed training business. I was wondering what to use for my email marketing. The first time, I watch your video and I love it. Thank you for sharing your perfect review and suggestion with us. Love from India.

[@AureliusTjin]

Thank you first of all. If you're a personal brand, creator, or solopreneur, ConvertKit is a good choice. For more advanced features such as SMS marketing and lead scoring, ActiveCampaign is good. Either way, all platforms should do what you need, especially if you're just starting out. So it comes down to specific needs, your industry, business model, and budget.

[@sarrahathome]

This was a really thorough review of these email marketing sw services. thanks!

[@srtamccully]

Thanks for this thorough and easy-to-follow guidance. I've chosen ConvertKit for now!

[@adrij1640]

Solid review! Exactly the sort of details I was looking for. Thank you!

[@AureliusTjin]

Good to hear!

[@anowarmia2851]

@@AureliusTjin I'm u so an ad h I'll e we as d see

[@felicitymaddisonbooks4323]

Great review. I am currently with Mailchimp but I really don't need all the tools they offer and was looking for a simpler platform, and trying to decide between MailerLite and ConvertKit - after your review, I'm going with the latter. Thank you.

[@archiesshedge6971]

So, what did you choose? And how's the experience?

[@abeeraashfaq198]

Wow Aurelius, you deserve millions of subscribers 🙌🎉👏

[@rameshrawat96]

I am currently using convert kit.

[@AureliusTjin]

Good to know! I may be moving over to them soon!

[@davidolayeri5804]

How many subscribers for the free plan ?

[@GavinSeim]

The huge thing is that MailChimp charges for unsubscribed contacts which is ridicluious. That abuse alone from them is the reason I'm looking to switch,.

[@BlackGirlLovesAnime6]

Oh really? I was just looking at them and they looked like they perfect platform for free marketing and to build a free website.

[@fatiraziz5763]

Man, this is what I was looking for. I don't know anything about email marketing. What a great In depth comparison video. Subscribed to your Channel 😁 keep up the work 😎

[@AureliusTjin]

Thanks Fatir! Highly appreciate your feedback. And thanks for subscribing!

[@Materialprince]

I just love the unlimited contacts for Sendinblue free plan.

[@mysticalsouls]

#replay. Hey Aurelius, I switched from Convertkit to Mailerlite last year because it has more functionality on the free plan as my list size is still under 1000 right now. I found convertkit easier to use in terms of terminology but Mailerlite doesn't take long to get used to

[@AureliusTjin]

Thanks for sharing your input on MailerLite vs Convertkit. That is very helpful.

[@diankarey554]

Very good analyses and info, perfect work bro! Thanks for your time and effort, keep the good work :)

[@AureliusTjin]

Thank you! Appreciate you watching

[@tildemogensen2837]

Love the comparison video! Would you mind doing one more comparison video with MailEngine? I have been using it recently & getting great results so far. No more worrying about spam folder either as it makes every content unique & has a spam filter too.

[@SriRam-fp1kt]

EngineMailer is a killer underdog. 10k free emails per month.

[@Mara-mp8ld]

Brilliant video. Thank you for taking the time to make an informative video on email marketing platforms.

[@leticiacampbell9786]

I am going with Convert Kit

[@AureliusTjin]

Great choice!

[@Ari-zp4dd]

Why did you decide that?

[@deliciouseatsandsweets1031]

Definitely a good way to draw more traffic by using these various types of email marketing platforms 👍

[@AureliusTjin]

Absolutely! I would recommend building an email list as the primary channel then you have your socials.

[@TestAccountForStuff]

Great job Sir! Thumbs up & Subscribed! Thank you!!! - [And I'm going with Convert Kit.] - Keep Having FUN!

[@fanakiosmarketopolous5351]

Thank you, Aurelius, you have the talent to explain and compare multi criterial entities:)I am your fun now, wanna see more videos on your channel:)

[@AureliusTjin]

There was a ton of research needed for this video 😁 this was probably the most difficult yet most rewarding video to do

[@fanakiosmarketopolous5351]

@@AureliusTjin Then what are we going to do, Aurelius?Jump to Konvertkit?I l like Mailerlite but I do not know why they hate affiliates.

[@OneCreator87]

Really useful, thank you! (choosing ConvertKit)

[@AureliusTjin]

Great choice!

[@heysimmone]

Very comprehensive!

[@ericae9476]

Very helpful. I would suggest Udimi for website traffic.

[@AureliusTjin]

Thanks for your suggestion. I have tried Udimi in the past. It's not for everyone and I've found subscribers unsubscribe at a higher rate than building a list using other methods. But certainly worth a try, especially if you're in any business or self-help related niche. Have you found success using it?

[@rajbhilawekar9320]

I want to give my blog readers the option to choose from which category post they want to receive the mail for by adding options in the form. Which one of these will let me do that?

[@davidgraney8000]

Outstanding work young man.

[@AureliusTjin]

Thank you, David.

[@jhoimartinez1953]

Thanks for the video! The explanations were all very clear and precise, very helpful for beginners like me to understand and get into an informed decision. :)

[@AureliusTjin]

Thanks Jhoi!

[@jhoimartinez1953]

No worries@@AureliusTjin...keep safe! :-)

[@jennyvillaluna3914]

Thank you for sharing. This enlightened me about email marketing platforms.

[@cabanilef]

Thank you for the clarification.

[@tomroberts3851]

Awesome video, thanks so much! I just had a quick question, to install a plugin to my Wordpress website, do I need to have signed up to a Wordpress business plan? I currently have a free plan and it's not allowing me to install plugins. Thanks!

[@Virtasiatv]

You do not cover which services are least affected by google blocking newsletters to gmail accounts

[@AureliusTjin]

That is an interesting topic but deserves its own video as there are many factors that come into play when it comes to email deliverability.

[@mycompletebs]

Thanks for making this! It was really useful.

[@concordroofer1073]

Great video thanks for all the contact I appreciate I am curious though what happens when you click on that button it said import you know your list I don’t have one either and wondering thanks again

[@UnsureComics]

This was soooooo helpful. Saved a ton of my time. Thank you so very much.

[@AureliusTjin]

Glad it was helpful! Thanks for watching.

[@davidcavanaghcoaching]

Long time no see *Aurelius* ... think way back to the World Internet Summit days :-)

[@AureliusTjin]

Hey David! How could I forget! Hope you've been well!

[@davidcavanaghcoaching]

@@AureliusTjin All's good thanks buddy! Except these crazy challenging times :-)

[@AureliusTjin]

@@davidcavanaghcoaching good to hear. Stay safe

[@eddievet1]

Very informative!!! Watched your video 3 times already. Subscribed and thumbs up. Thanks

[@AureliusTjin]

Thanks a lot, Eddie. I appreciate you subbing and watching.

[@a1admin1]

Very informative review. Thank you very much. I would like to know which one would you recommend for startup real estate agency, converkit or mailerlite?

[@carolinakerridge3995]

This is such a helpful review, thank you!

[@AureliusTjin]

Thank you!

[@JamezJN007]

really good, you only needed klavio to make this video perfect

[@SD-rg5mj]

Hello I tried to subscribe, I filled in all the requested information and then they ask me where the emails come from so I click on “E-commerce (subscribers purchased a product or service in the past)” and then he asks me for more information so I write to Instagram influencers who have left their emails publicly and 2 minutes later I receive an email telling me that the plant has been refused because they don't have enough information

[@leevancleef358]

It looks like you used a response from Mailerlite when you were talking about Mailchimp's affiliate marketing policy.

[@patilashish]

please consider sender.net vs get response vs constant contact vs sendinblue

[@utopiadweller]

17:00. Convert kit

[@freedomuniversity9904]

Thank you Aurelius, I may be going to convert kit. Any suggestions? 💭💭

[@AureliusTjin]

That's a good choice! As mentioned in the video, different email marketing platforms suit different customers. ConvertKit is a great all rounder.

[@ShravanKumar-on3es]

@@AureliusTjin for starup buisness which tool is good for email mass campaigning

[@AureliusTjin]

@@ShravanKumar-on3es like a SaaS? ActiveCampaign has quite advanced features that will work nicely with that type of business.

[@bocus5263]

Hi Aurelius, thank you very much for your video. I am a total beginner in email marketing, recently own an ecommerce so I don't have almost email subscribers. My client is not easy to find, it could be called a niche, less than 1% of the US population. Which would be the best & cheepest way to get email leads? Do any of this apps generate new leads that I could target or segment? Thanks

[@Yasminite]

This was very helpful, thank you.

[@dodadolls]

great overview, thank you so much for your effort!

[@AureliusTjin]

Thank you!

[@expansionseeker8012]

Excellent video, thanks.

[@roxcastaneda]

I really don't care about affiliate. Can you explain advantages and disadvantages in using these different services?

[@yurinsaako]

thank you so much. This video was very helpful.

[@treesm4479]

Can you do a video on which ones deliver better, so that emails don't end up in recipients junk folders. I have set up all the mail protocols (spf, dns, smtp etc), but mailerlite seems to have deliverability issues, at least with outlook.

[@AureliusTjin]

Yes! It's something I've been curious to know, too. But apart from the deliverability of an email service provider (ESP), there are many other factors too such as your email content - are you using "spam trigger" words, too many links in your email, whether subscribers are engaging in your content, and more. I have heard, however, that ActiveCampaign has one of the best deliverability rates out there

[@treesm4479]

@@AureliusTjin I am in construction stage at mo, so have kept things simple. However emails sent directly from the website admin get to inboxes just fine. I have now switched to sender.net as the reviews on trustpilot are really good. So far emails from there are getting to gmail inbox, but still go to junk folder in outlook. But that's an improvement. But I've read that outlook rules are tough to get past. Maybe just have to suggest people check their spam. Thank you for your reply.

[@maishac]

Hey Aurelius! Can we get an updated version of this now that you're back including Flodesk, Constant Contact, Mailerlite and Moosend?

[@atozembroidery5347]

What about 2023 ? Which is the best ? I need to connect excel sheets to the email.. any suggestions.

[@roxcastaneda]

I don't get it. Which one do you recommend?

[@AureliusTjin]

I personally use ConvertKit. I cannot say which one is specifically best for you as your goals and business may be difference, hence the reason why I compared so you can determine for yourself.

[@naukafit]

Great Video! Really really good Aurelius

[@AureliusTjin]

Thank you!

[@letsgoviral777]

Thorough! Thank you.

[@sharonjohns1686]

Thank you... Can you create your own email address with all of these?

[@stephaniecastillo4226]

Thank you for this awesome video. I'm considering adding emails to my marketing strategy. I'm texting a lot with Launch Control and I'm getting great results. I wonder if email marketing is effective as SMS campaigns.

[@lavelclaytorsProjectswPurpose]

Hello, thank you so much for explaining the different types of software. If you start out with for example mailchimp then move over to convertkit, are you able to take your contacts from one and import them into the other?

[@Dr.Jacobs]

They just closed my account because they said our business content is “poor.” They refused to explain how they determine what justifies high quality or bad content. We spent weeks setting up this account and they just closed it out of the blue. I do not recommend it to anyone, very poor customer service.

[@AureliusTjin]

Sorry to hear Joseph. This can unfortunately happen for users. I hope you were able to at least backup your email subscribers?

[@mr.abdulaziz8942]

Thank you, Aurelius, I think getresponse is the best choice but the price will cost you more as a beginner. Other providers are the worst in general and for affiliate marketers.

[@angelogarcia4871]

I'm going with the latter. Thank you

[@abhiseksahoo3547]

Awesome video bro..

[@AureliusTjin]

Thank you!

[@Canital1971]

Why do you need a landing page with the ems? If i have a website blog contact page to collect emails of subscribers what is the purpose of an additional landing page?

[@violindalola]

Have you used active campaign?

[@AureliusTjin]

Sure have. They don't offer a free plan though. I did another review video where I talked about ActiveCampaign here: kzbin.info/www/bejne/hWe0k3t9mbmoaK8

[@violindalola]

@@AureliusTjin Thank you. Wanted to know your opinion on it! ^_^

[@AureliusTjin]

@@violindalola Sure thing! I've had a great experience using ActiveCampaign. High deliverability rate, advanced tagging, segmentation, and automation features. It's one of the pricier ones out of the others though. I have an email list of over 10,000 subscribers so the cost is like $350 /month compared to something like Drip where they charge only $150 /month. Big difference. Just something to note.

[@dr.maribelhandy7518]

GREAT video!!

[@hammedafusat7780]

Do bulk email, do you know that bulk email can bring you more sales and increase your income

[@mgtowacademy8433]

Thank you for the video 🙏 Liked and subbed

[@AureliusTjin]

I appreciate it 🙏

[@Glowithangie]

Thankyou for this video. So helpful

[@esthershelley394]

Why did you not touch on aweber?

[@AureliusTjin]

At the time of recording, AWeber hadn't released its free plan option. I recorded a dedicated video on AWeber's Free plan here: kzbin.info/www/bejne/aX27h6Oso6mKr8U

[@hasanrahman7742]

how i slove voilation in mailchimp??

[@eyhabmohamedlatif1974]

Hi,can i know the Limit of E-mail Broadcasts for Convert Kit Free Plan ? its not showing on there website

[@AureliusTjin]

hi. There shouldn’t be a limit for broadcasts as it’s based on number of subscribers, not number of emails sent.

[@holyacademy8083]

Long but pretty useful, thanks

[@heroestooraymond9619]

Enjoyed you review, wondering if there are other alternatives. I am more interested in the feature of unlimited subscribers, not numbers of emails: so the feature of capture of who opens (ask our mailing list to pass on the email unlimited third parties). By the way we are an environmental education charity.

[@annabellekiks]

Which font are you using for the left column that keeps popping up? ☺️🙏🏼

[@AureliusTjin]

Brandon Grotesque 😀

[@nolancarlisle9228]

Thank you very much for your very informative video! My question is, can I buy 3rd party email marketing list and import them to MailChimp and MailerLite?

[@AureliusTjin]

Definitely a big no-no. You'll trigger a red flag and most likely get your account suspended as your leads are most likely cold and did not give permission to receive emails from you. You're better off doing it the right way by building a list based on people who are genuinely interested in what you have to offer.

[@nolancarlisle9228]

@@AureliusTjin What I want to do is to try to sell our products and service by buying email lists and sending emails to solicit new accounts (we have been in business since 1990). I can buy lists from someone like ExactData, but what email marketing software do you recommend that I use to send out the emails? Exact data has suggested Hypermail or hotsol or clickback. What would you recommend? Thanks again!

[@AureliusTjin]

@@nolancarlisle9228 Definitely not any of the big email marketing platforms. It's in their terms of service / acceptable use policies. I've not heard of the ones you mentioned. If they support it, give it a try. Otherwise, the only other solution I can think of is if you do it self-hosted by installing an autoresponder script and send through your own server and IP address which is very technical.

[@chicagomike]

@@nolancarlisle9228 I used Hotsol, I think they are fraudsters. I sent out 50k emails and I got no responses. But when I did I got response. Don’t do it.

[@Materialprince]

I love your videos so much!

[@straketinc6211]

Hey is it possible to change our logo along with 10user I’d and password and give the access It’s for my client to send bulk emails & marketing ? If yes ? Which is the best platform and best plan in it?

[@FatimaAMurad]

Can you please guide about WhatsApp bulk message sender?

[@cinemamylove5712]

I like mailerlite

[@user-en7hl1hz1m]

How about the mailchimp?

[@SupernovaSites]

Great video! Which ones are good for lead generators like sending ebooks or quiz results once they subscribe to your email?

[@Materialprince]

Try convertkit

[@dipanshupandey5654]

My all emails are redirecting to promotion section not in primary .... Plss help me

[@AureliusTjin]

That is completely normal, especially if you're using a known email marketing platform/email service provider. What can also trigger it is the use of promotional words like "sale", "discount", "buy now", "coupon", "limited time", etc. It's best that after your subscribers opts in to your email list, give them instructions to drag your email from Promotions tab to Inbox tab. These steps can make a difference.

[@kelvinkapesa1684]

Priceless content. thank you

[@joanmullally4934]

Handy video, thanks!

[@mychannelyoutube9641]

Thanks 👌

[@jonathanacuna]

Super helpful!!!

[@loganspacek6926]

Hi Aurelius, I'm just starting to create an email list. I have Mailchimp-free version. Can I create a landing page for an opt in freebie (ebook) and then collect emails that way and have mailchimp send an automated email with the ebook to the people that opt in with the FREE version of mailchimp? I'm wondering if I can then create an automated email list from that to update my subscribers about my services.

[@AureliusTjin]

Hi Logan. Yes, Mailchimp does offer a limit number of landing page templates in its free plan. You can also send out a single automate email that goes out like a welcome email. But if you want to send multiple emails in a sequence, you’ll need to upgrade. You can, however, send out one time broadcast messages.

[@carolinakerridge3995]

Hi Aurelius, is it also important to consider integrations and wonder if you can do a video on this aspect? I choose Moonsend but it didn't automate with my WIX platform and it has proved impossible to integrate them so I'm needing to change to one that integrates with WIX. What are your thoughts on integrations?

[@AureliusTjin]

Hi Carolina. Integrations are important indeed. In my business, we use Zapier to connect two apps together when a tool does not have the integration built-in. Zapier can run certain automations for you. Is it "Moosend" or "Moonsend"? Check this out: zapier.com/apps/wix-automations/integrations/moosend

[@carolinakerridge3995]

Aurelius Tjin yes it’s Moosend :). Have tried this but it’s quite tricky when your not tech savvy lol. Thank you for your reply 🙏

[@larryjoseph1170]

Am I misunderstanding something? So, are you saying under the free plans you still have to pay for the number of emails your business sends, or is it totally free to use up to the free limit (500, 1000, 2000)?

[@elizabethchionchiorealtor-6568]

Hello Aurelius, What's the difference between one of these platforms vs bulk emailing through a CRM? Thank you

[@AureliusTjin]

Hi Elizabeth. What CRM specifically? These platforms are *somewhat* considered CRMs as well as you're managing relationships with your customers. If you are thinking about ones that install as plug-ins on something like Wordpress then the biggest difference would be deliverability. You have to manage the whitelisting/blacklisting of your server which can get very technical. Email marketing platforms do it on their end already.

[@elizabethchionchiorealtor-6568]

@@AureliusTjin WOW your response time is amazing!! Thank you. I'm currently signed up with Wise Agent and Total Expert. I do not plan to renew my subscription with Wise Agent which expires in a month. The problem with Total Expert is they can't seem to get my Wordpress website and IDX Broker linked. The access to Total Expert is through my lender and at no cost to me. Wise Agent is cheap $24 mo. I'm looking for something EASY as I don't have time to learn yet another platform.

[@AureliusTjin]

@@elizabethchionchiorealtor-6568 Not a problem! I don't know much about the two tools you mentioned. Others have used Salesforce (the most popular) and Dubsado which both require a paid subscription. If all you need to do is collect and contact leads/subscribers, then you may want to just look into one of the platforms I mentioned in this video.

[@elizabethchionchiorealtor-6568]

@@AureliusTjin I forgot to mention I do have the free version of Mailchimp. I'm just trying to figure out how to avoid the spam/junk/promotional folders. Thanks for advise!!

[@AureliusTjin]

@@elizabethchionchiorealtor-6568 Watch this video: kzbin.info/www/bejne/fHTadYqAZ9drnck

[@andrew-isac]

Thank u very much perfect review